Eagle Rock Fulfillment
Eagle Rock Fulfillment, operating as Eagle Rock Shipping, is a Napa-based wine storage and concierge fulfillment company that serves wineries, individual collectors via its Wine Box subscription, and luxury resorts through climate-controlled storage, online inventory management, and shipping to all 50 US states and international destinations.
- Company typePrivate
- Founded2011
- HeadquartersNapa, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Eagle Rock Fulfillment does
Eagle Rock Fulfillment Inc., operating as Eagle Rock Shipping, is a Napa, California-based wine storage and concierge fulfillment company founded in 2011 by Bill Myers, the former owner of The UPS Stores of Napa. The company operates a 42,000 square foot climate-controlled warehouse at 551 Technology Way in Napa and provides a unified logistics platform for three customer segments: wineries (B2B fulfillment, wine club shipping, inventory management, and shipping to all 50 states and most international destinations), individual wine enthusiasts (the Wine Box subscription, which provides a legal Napa Valley mailing address, 30 days of free storage for up to 10 cases, and consolidated on-demand shipping), and luxury resorts and hotels in Napa Valley (concierge wine shipping for guests). The underlying technology stack centers on an online inventory management system that lets customers view their collection in real time and request shipments, supported by a 3-tier broker network that enables shipping into states that restrict direct-to-consumer wine shipment, and lab-tested, UPS/FedEx-approved packing materials including recycled molded fiber pulp trays, styrofoam shippers, and cold packs.
The company's revenue model is multi-stream: an annual Wine Box subscription fee ($144/year per the most common source, with some plan variations reaching $250/year), usage-based monthly storage fees after the free period ($5–$7 per box per month), and managed-services winery fulfillment billed on a quote-based, all-inclusive basis that bundles packaging, packing, fuel surcharges, and residential delivery. Distribution is hybrid: direct B2B sales through account managers for wineries, self-serve online subscription for Wine Box consumers, and channel/referral partnerships with resorts and hotels. Distribution to all 50 US states and most international destinations is achieved through the proprietary 3-tier broker network rather than direct carrier contracts. The company is privately held, founder-owned, and has grown organically without disclosed external funding.
Eagle Rock Fulfillment firmographics
Firmographics- Name
- Eagle Rock Fulfillment
- Legal name
- Eagle Rock Fulfillment Inc.
- Website
- https://eaglerockshipping.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Eagle Rock Fulfillment, operating as Eagle Rock Shipping, is a Napa-based wine storage and concierge fulfillment company that serves wineries, individual collectors via its Wine Box subscription, and luxury resorts through climate-controlled storage, online inventory management, and shipping to all 50 US states and international destinations.
- Ownership category
- akta.pro rank
Eagle Rock Fulfillment industry classification
Industry- Product category
- Wine Storage and Fulfillment Services
- NAICS
- Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Beverage Logistics, Warehousing & Cold-Chain Distribution (AFAIAGAM)
- akta.pro secondary industries
- Alcohol & Beverage E-Commerce Delivery (AFAIAMAI), Alcohol Delivery Commerce (CRAFAFAH), Alcohol & Beverage Delivery (TLAAAHAG)
Keywords
Where Eagle Rock Fulfillment is headquartered
LocationHeadquarters
- HQ city
- Napa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Eagle Rock Fulfillment business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Wine Box Subscription: Annual subscription service providing customers with a Napa Valley address for wine delivery, storage, and consolidated shipping. Includes 30 days free storage for up to 10 cases.
- Wine Storage Fees: Monthly storage fees after initial free period. Charges apply per box per month for storage exceeding 30 days and 10 cases.
- Winery Fulfillment Services: All-inclusive shipping and fulfillment services for wineries including packaging, shipping, and logistics management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Wine Box Annual Membership |
| Usage-based | Pay-as-you-go | Short-term Storage (up to 30 days) |
| Unit Pricing | Monthly | Long-term Storage (after 30 days) |
| Other | Pay-as-you-go | Winery Fulfillment Services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Eagle Rock Fulfillment product offering
Product offeringCore offering
Eagle Rock Fulfillment provides wine storage, concierge fulfillment, and regulatory-compliant shipping from a 42,000-square-foot climate-controlled facility in Napa, California. The company serves wineries with web order and wine club fulfillment, serves individual collectors through The Wine Box subscription program that provides a legal Napa mailing address, and serves luxury resorts and hotels with guest concierge wine shipping. Operations include packaging, climate-controlled storage, online inventory management, and shipping to all 50 U.S. states and most international destinations.
Product overview
Eagle Rock Fulfillment is a full-service wine storage and shipping company based in Napa Valley, California. The company's offering is organized around a unified platform of wine logistics services that includes two core products: The Wine Box (a personal wine storage and concierge service for individual wine enthusiasts) and Winery Services (full-service fulfillment for wineries). These are supported by add-on modules including Shipping Solutions (all-inclusive shipping rates with access to restricted states), Packing Materials (certified wine packaging), Resorts & Hotels Services (concierge wine shipping for hotel guests), and Your Sales Partner (sales support for wineries). The company stores wine in a climate-controlled facility and ships to all 50 states and most international destinations.
Differentiator
Problem solved
Functional benefit
Brands
- The Wine Box: A full-service personal wine storage and concierge service that provides members with a legal Napa address to receive wine shipments regardless of state restrictions, consolidating multiple wine club memberships and purchases into one shipment with climate-controlled storage.
Products and services
- The Wine Box Personal wine storage and concierge subscription service that provides members with a legal Napa Valley mailing address, climate-controlled storage, and on-demand consolidated shipping from multiple wineries and wine clubs to all 50 U.S. states and most international destinations.
- Winery Services Full-service wine fulfillment for wineries covering web order fulfillment, wine club shipments, climate-controlled storage, inventory management, and shipping to all 50 U.S. states and international destinations, supported by a dedicated account management team.
- Resorts & Hotels Services White-glove concierge wine shipping for luxury Napa Valley resorts and hotels, providing guest package receiving, climate-controlled storage, and worldwide shipping of wine purchases as a premium hotel amenity.
Quantifiable outcome
- Free storage for 30 days for up to 10 cases of wine for new accounts
- +2 more outcomes
Companies that use Eagle Rock Fulfillment
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Eagle Rock Fulfillment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Eagle Rock Fulfillment partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Napa Valley ReservecoreEagle Rock Fulfillment partnered with The Napa Valley Reserve to provide wine storage and online inventory management for their members. Created a login system allowing Reserve members to view and ship their wine allocation from Eagle Rock's warehouse. This partnership enables The Wine Box service integration for Reserve members, allowing them to store wine and ship on demand.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Eagle Rock Fulfillment competitors and assessment
Company assessmentDirect peers
- Vinfolio: Vinfolio is a Napa Valley-based wine storage, cellar management, and brokerage platform serving individual collectors. Directly competes with Eagle Rock's Wine Box service on climate-controlled storage, online inventory access, and on-demand shipping.
- WineBid / Spectrum Wine Auctions: WineBid is one of the largest online wine auction marketplaces with significant in-house cellar storage, shipping, and inventory management. Comparable logistics backbone with collector-facing online inventory and licensed shipping across states.
- Cellar Angels: Cellar Angels is a wine investment and discovery platform that stores and ships wines for members. Comparable B2C subscription model focused on collecting, storing, and shipping wine with state-compliant logistics.
- Underground Cellar: Underground Cellar is a wine subscription and storage platform that holds member inventory in temperature-controlled warehouses and ships on demand. Mirrors the Wine Box business model of subscription-based, on-demand wine storage and shipping.
- Benchmark Wine Group: Benchmark Wine Group is a large wine storage and brokerage/auction house that holds and ships cellar inventory nationwide for collectors. Comparable to Eagle Rock's Wine Box and B2B winery fulfillment on storage, compliance, and white-glove delivery.
- ShipMyWine: ShipMyWine provides licensed wine shipping services enabling wineries and retailers to reach customers across all 50 states, similar to Eagle Rock's all-50-states distribution brokerage. Direct overlap on winery-facing shipping and regulatory compliance logistics.
- Napa Valley Reserve: Napa Valley Reserve is an exclusive wine club and member storage program that partners with Eagle Rock for fulfillment. Operates in the same niche of high-end wine storage and shipping for premium collectors, and shares customer overlap through the documented partnership.
Broad incumbents
- Wine Enthusiast Companies: Wine Enthusiast is a large, multi-line wine media, retail, and storage-products incumbent. While not a direct competitor on fulfillment, it operates broadly in the premium wine consumer and storage space and competes for the same collector mindshare.
- K&L Wine Merchants: K&L Wine Merchants is a large multi-state wine retailer with proprietary fulfillment and licensed shipping infrastructure. Operates a comparable B2B-adjacent wine logistics capability at greater scale, though focused on retail rather than storage.
Others
- FedEx Custom Critical / UPS Wine Shipping: UPS and FedEx are the underlying carriers Eagle Rock and Vinfolio rely on for shipping, with their own wine shipping programs. They are upstream infrastructure providers and indirect partners whose pricing and coverage constraints shape Eagle Rock's economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Eagle Rock Fulfillment social profiles
Digital presenceEagle Rock Fulfillment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eagle Rock Fulfillment leadership team
Management profileNumber of profiles
Profiles5 records
Eagle Rock Fulfillment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eagle Rock Fulfillment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eagle Rock Fulfillment
What does Eagle Rock Fulfillment do?
Eagle Rock Fulfillment provides wine storage, concierge fulfillment, and regulatory-compliant shipping from a 42,000-square-foot climate-controlled facility in Napa, California. The company serves wineries with web order and wine club fulfillment, serves individual collectors through The Wine Box subscription program that provides a legal Napa mailing address, and serves luxury resorts and hotels with guest concierge wine shipping. Operations include packaging, climate-controlled storage, online inventory management, and shipping to all 50 U.S. states and most international destinations.
Is Eagle Rock Fulfillment a public or private company?
Eagle Rock Fulfillment is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Eagle Rock Fulfillment founded?
Eagle Rock Fulfillment was founded in 2011. It employs 11 to 50 people.
Where is Eagle Rock Fulfillment based?
Eagle Rock Fulfillment is headquartered in Napa, United States, in the North America region.
How does Eagle Rock Fulfillment make money?
Three revenue lines are on record. Wine Box Subscription is the primary driver. The others are wine Storage Fees and winery Fulfillment Services.
Who are Eagle Rock Fulfillment's main competitors?
Direct peers on record are Vinfolio, WineBid / Spectrum Wine Auctions, Cellar Angels, Underground Cellar, Benchmark Wine Group, ShipMyWine and Napa Valley Reserve. Broad incumbents are Wine Enthusiast Companies and K&L Wine Merchants. FedEx Custom Critical / UPS Wine Shipping is listed as an others.
Does Eagle Rock Fulfillment have an API?
No public API is recorded for Eagle Rock Fulfillment.
What industry is Eagle Rock Fulfillment in?
Eagle Rock Fulfillment's product category is Wine Storage and Fulfillment Services. Its primary akta.pro industry code is AFAIAGAM, Beverage Logistics, Warehousing & Cold-Chain Distribution, with a secondary code of AFAIAMAI, Alcohol & Beverage E-Commerce Delivery. Its NAICS code is 42482 and its SIC code is 5180.