Al Ahly Pharos

What Al Ahly Pharos does

Al Ahly Pharos for Securities Brokerage & Investment Banking is an Egyptian financial services firm operating two integrated divisions: a Securities Brokerage arm that trades equities on the Egyptian Exchange (EGX), including over-the-counter transactions, and an Investment Banking arm that advises on mergers and acquisitions, equity capital markets (ECM), and debt capital markets (DCM) transactions. The brokerage division has a decades-long track record on the EGX, is consistently ranked among the top five brokers in Egypt, and operates the Pharoslive online trading platform — a web and mobile application delivering live market feeds, portfolio performance tracking, and trade execution. The investment banking division has over 15 years of specialized experience and has closed 40 transactions valued at EGP 78 billion across chemicals and fertilizers, finance, education, and telecommunications, including the landmark E-finance IPO. In 2023, the firm captured 40% market share in Egypt's non-sovereign DCM transactions.

The firm is wholly owned by Al Ahly Capital Holding (ACH), the investment arm of National Bank of Egypt (NBE) — Egypt's largest state-owned bank — providing unmatched domestic distribution, brand credibility, and institutional client access. Under ACH's capital markets pillar, Al Ahly Pharos is positioned to bridge international and regional investors with local Egyptian opportunities. Revenue is generated transactionally through brokerage commissions and OTC fees, plus advisory and underwriting fees on completed M&A, ECM, and DCM mandates. Customer segments include Egyptian corporates seeking capital-markets advisory, institutional and retail investors using brokerage execution and the Pharoslive platform, and foreign/regional investors seeking local market entry. The firm is headquartered in Zamalek City, Cairo, and operates exclusively within Egypt.

Name

Al Ahly Pharos

Legal name

Al Ahly Pharos for Securities Brokerage & Financial Services

Website

https://alahlypharos.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Al Ahly Pharos is an Egyptian securities brokerage and investment banking firm, wholly owned by Al Ahly Capital Holding (the investment arm of National Bank of Egypt). It serves Egyptian corporates, institutional and retail investors, and foreign investors with EGX brokerage, M&A advisory, and ECM/DCM transaction execution via its Pharoslive platform.

Ownership category

akta.pro rank

Product category

Investment Banking & Securities Brokerage

NAICS

Investment Banking and Securities Intermediation (52315), Securities and Commodity Contracts Intermediation and Brokerage (5231)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)

akta.pro primary industry

Capital Markets Advisory (IPO Readiness, SPAC, ECM/DCM Advisory) (BPAHAOAL)

akta.pro secondary industries

Equity Capital Markets Advisory (Equity Issuance Strategy & Readiness) (FSACAAAI), Agency Equity Execution (Cash Equities) (FSACAFAA), Secondary Offerings & Share Sales (Secondary Placements) (FSACAAAG)

Keywords

• Securities brokerage
• Investment banking
• Mergers and acquisitions
• Equity capital markets
• Debt capital markets

Headquarters

HQ city

Zamalek

HQ country

Egypt

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Securities Brokerage: Brokerage services for equity trading on the Egyptian Exchange (EGX) including over-the-counter (OTC) transactions. Revenue generated through transaction fees and commissions on trades executed.
2. Investment Banking Advisory: Advisory services for mergers and acquisitions, equity capital market (ECM), and debt capital market (DCM) transactions. Revenue includes advisory fees, underwriting fees, and transaction completion fees on completed deals valued at EGP 78 billion.
3. Debt Capital Market Services: DCM transactions including non-sovereign debt offerings. The division achieved 40% market share in non-sovereign DCM transactions in 2023.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels2 records

Core offering

Al Ahly Pharos operates two integrated divisions. The Securities Brokerage division executes equity trades on the Egyptian Exchange (EGX) and over-the-counter (OTC) transactions for institutional and retail investors, supported by an in-house research team and the Pharoslive online trading platform. The Investment Banking division provides advisory services for mergers and acquisitions, equity capital market (ECM) transactions such as IPOs, and debt capital market (DCM) transactions for corporate and institutional clients.

Product overview

Al Ahly Pharos operates as a unified financial services group comprising two core divisions: Securities Brokerage and Investment Banking. The Securities Brokerage division provides trading services on the EGX through its Pharoslive online platform, which offers live market feeds, portfolio tracking, and mobile/web trading capabilities. The Investment Banking division focuses on M&A advisory, equity capital markets, and debt capital markets transactions. Both divisions leverage the network and brand of parent company Al Ahly Capital Holding (ACH) and its parent National Bank of Egypt (NBE).

Differentiator

Problem solved

Functional benefit

Brands

• Pharoslive: Online trading platform offering live market feed, portfolio tracking, and trading activity monitoring accessible via web or mobile application.

Products and services

• Al Ahly Pharos Securities Brokerage A leading brokerage house providing securities trading services on the Egyptian Exchange (EGX), with expertise in over-the-counter (OTC) transactions and a research division offering original companies, sectors, and economy insights. Serves institutional and retail investors.
• Al Ahly Pharos Investment Banking An active investment banking division with over 15 years of experience in mergers and acquisitions, equity capital market (ECM), and debt capital market (DCM) transactions, having closed 40 transactions valued at EGP 78 billion across chemicals, fertilizers, finance, education, and telecommunications sectors. Serves corporates, institutions, and international/regional investors seeking Egyptian market exposure.
• Pharoslive Online Trading Platform

Quantifiable outcome

• 40% market share in non-sovereign DCM transactions (2023)
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• HC Securities & Investment: Egyptian brokerage and investment banking subsidiary of HC Holding, active in EGX trading and IB advisory. Comparable as a domestic Egyptian peer competing for the same institutional client base.
• Beltone Financial Holding: Egyptian financial group with brokerage, investment banking, and asset management services on the EGX. Competes directly with Al Ahly Pharos in Egyptian ECM, DCM, and M&A advisory mandates.
• Arab African International Bank (AAIB): Egyptian joint-stock bank with brokerage and investment banking capabilities serving institutional and corporate clients. Comparable Egyptian franchise competing in ECM, DCM, and brokerage on the EGX.
• Prime Securities: Egyptian securities brokerage and IB firm operating on the EGX with research and trading capabilities. Closely comparable boutique Egyptian broker-dealer competing for the same retail and institutional flow.
• CI Capital (CI Bank): Egyptian investment bank offering securities brokerage, IB advisory (M&A, ECM, DCM), and research. Direct peer with overlapping product mix and competing for the same Egyptian corporate and institutional clients.
• EFG Hermes (EFG Finance): Egypt's largest investment bank and one of the leading MENA financial institutions, offering securities brokerage, investment banking, asset management, and research. Directly comparable to Al Ahly Pharos across both brokerage and IB advisory on EGX and regional deals.

Broad incumbents

• JPMorgan (MENA): Global bulge-bracket IB with established MENA advisory operations. Competes for the largest Egyptian ECM and M&A mandates alongside Al Ahly Pharos, with materially deeper international distribution.
• Goldman Sachs (MENA): Global bulge-bracket investment bank with a growing presence in MENA ECM and M&A. Competes for the largest Egyptian and cross-border mandates where Al Ahly Pharos might otherwise lead or co-advise.
• HSBC Egypt: Global bank with Egyptian onshore operations offering brokerage, IB advisory (M&A, ECM, DCM), and research. Competes for the same large-cap ECM/DCM mandates with broader international distribution than Al Ahly Pharos.

Regional players

• Naeem Holding / Naeem Brokerage: Regional MENA-focused financial group with brokerage and IB operations across Egypt and other regional markets. Comparable in product mix but broader geographic footprint creates partial overlap with Al Ahly Pharos.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/al-ahly-pharos

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Al Ahly Pharos