What Minivet AI does

Minivet AI Labs Private Limited is a Bengaluru-based AI/ML startup founded in 2024 that builds generative-AI infrastructure for e-commerce catalog videoification. Its core platform transforms static product listings into dynamic video content at industrial scale, using proprietary AI matching, a motion-captured library with thousands of movements per category, thousands of culturally authentic localized avatars, and native multi-language voice synthesis for Indian markets. The stack combines generative AI, computer vision, NLP for semantic and visual search, and predictive modeling for use cases including fraud detection.

The company operates a B2B enterprise field-sales GTM targeting online retail platforms, with direct sales to large e-commerce customers and a minor channel relationship via AI in a Box. Its primary and effectively sole named enterprise customer is Flipkart, which acquired a majority stake in December 2025 — its first AI/ML acquisition — with technology positioned for integration across the Flipkart Group ecosystem including Myntra, Flipkart Wholesale, Cleartrip, and super.money, ahead of Flipkart's potential IPO. Financial terms of the acquisition were not disclosed, and founders retain a minority stake.

The business model centers on licensing AI-powered video generation, semantic search, visual search, and fraud-detection solutions to e-commerce platforms on a recurring/subscription basis. The company is privately held, has 11-50 employees, and operates from Unit 301, Eden Block, Brigade Cornerstone Utopia, Bengaluru, under CIN U62013KA2025PTC209435. Pre-acquisition revenue is not publicly disclosed.

Name

Minivet AI

Legal name

Minivet AI Labs Private Limited

Website

https://minivet.ai/

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Minivet AI Labs is a Bengaluru-based generative-AI startup that builds industrial-scale video, avatar, voice, and semantic-search solutions to videoify e-commerce catalogs. It serves online retail platforms, with Flipkart as its anchor customer and majority owner.

Ownership category

akta.pro rank

Product category

E-commerce Generative AI Video Platform

NAICS

Software Publishers (5132), Other Motion Picture and Video Industries (512199)

SIC

Services-Prepackaged Software (7372), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Multimodal Generation (Text-Image-Video-Audio) & Creative Toolchains (HDAAACAG)

akta.pro secondary industries

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC), Generative AI & LLM Solutions Services (RAG, Agents, Copilots) (BPAEAHAG)

Keywords

• Generative AI video
• E-commerce videoification
• AI visual commerce
• Semantic product search
• Localized avatar generation

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. B2B AI Solutions Licensing: Provides AI-powered video generation and visual content solutions to e-commerce platforms on a licensing or service basis

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Minivet AI provides a generative AI platform that converts static e-commerce product catalogs into millions of dynamic videos at industrial scale. The platform uses AI matching, culturally authentic localized avatars, a motion-captured library, and multi-language native voices to deliver finished videos instantly without prompting or editing overhead. It also offers semantic search and conversational AI capabilities for product discovery on online retail platforms.

Product overview

Minivet AI Labs offers a unified platform for e-commerce catalog videoification powered by generative AI. The core product generates millions of videos at industrial scale, transforming static product catalogs into dynamic video content. Key modules include AI-powered motion matching, culturally authentic localized avatars across multiple Indian languages, and a motion-captured library with thousands of movements per category. The platform operates on zero prompting workflows, delivering finished videos instantly without editing overhead.

Differentiator

Problem solved

Functional benefit

Products and services

• Catalog Videoification Platform AI-powered platform that generates millions of videos for e-commerce catalogs at industrial scale, automatically transforming static product listings into dynamic video content with zero prompting workflows and instant delivery. Designed for large online retail platforms seeking scalable video-first commerce experiences.
• Semantic Search Solutions AI-powered conversational search and semantic understanding tools that enable enhanced product discovery and visual-first commerce experiences on e-commerce platforms. Built for online retailers seeking to improve catalog search relevance and customer engagement.

Quantifiable outcome

• Significantly lower production costs compared to traditional video production methods
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature9 records

Partnerships

One partnership is on record.

• AI in a Box (aiinabox.in)minorChannel Partner/ Reseller/ DistributorAI in a Box is referenced on Minivet AI's website as a partner for e-commerce AI solutions. The partnership appears to involve distribution of AI solutions through their platform.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tavus: Tavus offers AI-generated personalized video at scale using avatar cloning and voice replication. Comparable to Minivet in video personalization infrastructure, though Tavus focuses on sales/marketing personalization while Minivet focuses on e-commerce catalog videoification.
• Runway: Runway is a leading AI video generation platform offering text-to-video and image-to-video tools. Directly comparable to Minivet AI in underlying generative video technology, though Runway serves creative professionals broadly while Minivet specializes in e-commerce catalog videoification.
• D-ID: D-ID provides AI-powered digital humans and avatar video generation for enterprise and marketing applications. Directly comparable to Minivet's avatar and localization capabilities, though D-ID serves a broader marketing/communications use case beyond e-commerce.
• Synthesia: Synthesia provides AI-generated avatar videos for enterprise communications and marketing, with a library of stock and custom avatars. Closely comparable to Minivet's localized avatar and motion-capture approach, though Synthesia targets corporate training and marketing rather than e-commerce catalogs.
• Hour One: Hour One provides AI-generated presenter videos using photorealistic virtual humans for enterprise content. Comparable to Minivet's avatar and motion library approach with a focus on scalable video production for commercial applications.
• Pika: Pika is an AI video generation platform focused on creative and short-form video. Comparable to Minivet in underlying generative video technology; Pika targets creators and studios whereas Minivet targets e-commerce catalogs at industrial scale.
• HeyGen: HeyGen offers AI avatar video generation with multilingual voice cloning and lip-sync for marketing and e-commerce use cases. Directly comparable to Minivet's avatar + multi-language voice pipeline and shares the e-commerce content creation customer segment.

Emerging players

• Rephrase.ai: Rephrase.ai is an India-based generative AI video startup with avatar and personalized video capabilities. Closely comparable to Minivet given shared geography and similar avatar-driven video generation product; both target enterprise marketing and commerce use cases in India.

Broad incumbents

• Adobe (Firefly/Express): Adobe's Firefly and Creative Cloud product line now includes generative video and image creation capabilities integrated into enterprise creative workflows. A broad incumbent that competes in the same generative video space as Minivet, with much wider portfolio distribution and enterprise reach.
• Google (Vertex AI / Veo): Google's Vertex AI platform and Veo video generation model offer enterprise-grade generative video infrastructure. A broad incumbent that competes with Minivet at the model and API layer; e-commerce platforms could substitute Minivet's stack with Vertex AI endpoints.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/minivetai
• LinkedInin.linkedin.com/company/minivetai

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minivet AI