MortuaryMall.com

What MortuaryMall.com does

MortuaryMall.com is a privately held, family-owned B2B e-commerce platform that sells mortuary equipment and funeral supplies to funeral homes, mortuaries, crematories, and cemeteries across the United States. The company is owned by members of the Bergin family, whose funeral homes have served Connecticut since 1873 and who leverage over 150 years of practitioner experience in the death care profession as the brand's trust anchor. The storefront is operated from Connecticut with a single primary jurisdiction and no disclosed parent company, subsidiaries, or institutional funding.

The platform carries a comprehensive catalog covering the full death care workflow, organized into stages from removal through preparation, viewing/funeral, cremation, cemetery, and autopsy. Product categories include mortuary cots (standard, oversized, high-loading, and mini variants), embalming machines and tables, body and casket transport equipment (lifts, scissor lifts, church trucks, trolleys), body storage equipment (mortuary coolers, racks, trays), cremation equipment (remains processors, vacuum systems, scales), stretchers, bio safety systems, chapel furniture, casket lowering devices, funeral vehicle equipment, and autopsy tables. The catalog aggregates products from established death care equipment brands including Ferno, MOBI, Junkin, Link, Porti-Boy, and BioSeal.

The business operates on a one-time-purchase retail model with no subscription or recurring revenue component. Products are individually priced from roughly $10 for accessories up to approximately $24,000 for higher-end items such as autopsy tables, with most equipment priced in the $200–$10,000 range. The platform surfaces list-versus-discounted pricing with typical savings of 8–24% off manufacturer list price and offers a financing application for larger purchases. Marketing is conducted through the company website and organic social channels (Facebook, Twitter/X, Instagram), supported by an email newsletter for new product announcements and promotional offers. No headcount, revenue, or financial metrics are publicly disclosed.

Name

MortuaryMall.com

Legal name

MortuaryMall.com

Website

https://mortuarymall.com

Company type

Private

Founded year

1873

Operating status

Operating

Headcount range

1–10 employees

Short description

MortuaryMall.com is a family-owned B2B e-commerce platform selling mortuary equipment and funeral supplies to funeral homes, mortuaries, crematories, and cemeteries, leveraging 150+ years of Bergin family experience in the U.S. death care profession.

Ownership category

akta.pro rank

Product category

Mortuary Equipment & Funeral Supplies

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Hospice Medication, DME & Supply Management (In-Home Logistics) (HSABAFAN)

Keywords

• Mortuary equipment supplies
• Funeral home supplies
• Embalming equipment
• Body transport equipment
• Cremation equipment

Headquarters

HQ city

Wilton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Retail Sales of Mortuary Equipment & Funeral Supplies: One-time product sales through e-commerce platform. Products include removal equipment, preparation supplies, viewing/funeral items, cremation equipment, cemetery equipment, and chapel furniture. No subscription or recurring revenue model indicated.

Pricing tiers

Distribution channels1 record

Marketing channels5 records

Core offering

MortuaryMall.com is a B2B e-commerce platform that sells mortuary and funeral equipment directly to funeral homes, mortuaries, crematories, and cemeteries. Its catalog spans the full death-care workflow — removal (cots, stretchers, body bags, bio-safety systems), preparation (embalming machines, tables, stations, sinks, dressing tables, autopsy tables), viewing/funeral (casket biers, church trucks, chapel furniture, lecterns, register stands), cremation (processors, crematory supplies), and cemetery/vehicle equipment (lowering devices, hearse decks and ramps). Products are sourced from third-party manufacturers (Ferno, MOBI, Junkin, Link, Porti-Boy, BioSeal) and sold one-time at unit/list pricing with discounts and financing.

Product overview

MortuaryMall.com is an e-commerce platform offering a comprehensive range of mortuary equipment and funeral supplies. The product portfolio includes mortuary cots (standard, oversized, high loading, and mini variants), embalming equipment (machines, tables, stations, sinks), body transport equipment (lifts, scissor lifts, church trucks, trolleys), body storage equipment (mortuary coolers, storage racks, trays), cremation equipment (remains processors, crematory supplies), stretchers (basket, flat, flexible), bio safety equipment (BioSeal systems, body bags), chapel furniture (biers, candlesticks, devotional sets), cemetery equipment (lowering devices), funeral vehicle equipment (decks, ramps, Landau panels), and autopsy equipment. The company has served the funeral industry since 1873, offering equipment from brands like Ferno, Junkin, MOBI, Link, and BioSeal.

Differentiator

Problem solved

Functional benefit

Products and services

• Mortuary Cots & Accessories

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• FernominorOthersMajor equipment brand sold through the platform. Products include stretchers, mortuary cots, church trucks, and operating tables. Ferno is a leading manufacturer in the death care equipment space.
• MOBIminorOthersMajor equipment brand sold through the platform. Products include autopsy tables, mortuary coolers, embalming stations, and body handling equipment. MOBI is a significant supplier of mortuary equipment.
• JunkinminorOthersEquipment brand specializing in stretchers, backboards, and mortuary cots. Products sold include the JSA series of stretchers and MC series of mortuary cots.
• LinkminorOthersEquipment brand for funeral vehicle solutions including decks, ramps, and roller systems. Products include SS150 single deck system and DD2000 double deck system.
• Porti-BoyminorOthersEmbalming machine manufacturer. Products include Porti-Boy Mark IV and Mark V embalming machines sold through the platform.
• BioSealminorOthersBio safety containment systems for hazardous material handling. Products include portable system kits, body bags, and thermosealers for bio-safety applications.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MortuaryMall
• Facebookfacebook.com/MortuaryMall.com
• Instagraminstagram.com/mortuarymall

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MortuaryMall.com