What Auracles does

Auracles is a digital identity and metadata management platform built for the music industry. Its core product, the Auracle ID, is a verified digital identity for musicians that links artists to granular metadata and permissioning for their works, addressing gaps in attribution, rights clarity, and credit propagation across the music value chain.

The platform serves two distinct user groups. Individual musicians interact via a self-serve, product-led growth model, creating and managing their Auracle ID and associated work metadata. Music industry teams and services — including platforms, rights organizations, and government bodies — access the same infrastructure through an API, enabling them to integrate verified artist identity and permissioning into their own workflows. The company operates under Hablab London Ltd, a UK-based parent entity, and is publicly associated with founder Imogen Heap, a Grammy-winning artist whose profile lends the venture credibility in music-tech.

Auracles positions itself as collaborative industry infrastructure rather than a single-vendor tool, framing its offering as a shared layer for the music ecosystem. Its stated purpose includes countering challenges introduced by generative AI, where metadata loss and misattribution degrade the value of music data. The business model is not explicitly monetized in the available data: there is no disclosed pricing, revenue figure, customer count, or funding round, indicating an early-stage company whose commercial mechanics (PLG freemium, API pricing, or enterprise contracts) have not yet been disclosed.

Name

Auracles

Legal name

Hablab London Ltd

Website

https://auracles.io

Company type

Private

Founded year

2024

Operating status

Operating

Short description

Auracles provides verified digital identity (Auracle ID) and granular metadata/permissions infrastructure for musicians, serving individual artists via a self-serve portal and music-industry partners via API under UK-based Hablab London Ltd.

Ownership category

akta.pro rank

Product category

Music Rights Management Software

NAICS

Other Sound Recording Industries (512290)

akta.pro primary industry

Music Recognition, Lyrics & Metadata Platforms (MPAIADAK)

akta.pro secondary industry

Recorded Music Metadata, Fingerprinting & Anti-Piracy (CID/Content ID) (MPAIAAAJ)

Keywords

• Digital identity management
• Music rights management
• Artist metadata platform
• Verified creator IDs
• Music data permissions

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform Services: Revenue model not explicitly disclosed. The platform appears to offer services for artists and music industry teams to manage their digital identity and metadata.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Auracles provides a verified digital identity and metadata management platform for musicians. Artists create distinct 'Auracle IDs' for each of their artistic personas and works, populate them with detailed metadata, and set granular permissions for how their work is used. The platform exposes these identities and permissions to music-industry services through an OpenID Connect-authenticated API so partners can verify artists, look up permissions, and integrate authoritative data.

Product overview

Auracles is a comprehensive and forward-thinking suite of tools built by artists for artists, centered around Auracle IDs that give musicians verified digital identities, control over their metadata, and granular permissions. The platform enables musicians and teams to manage their own verified digital ID and set permissions for how their work is used. An API is available for early access to enable industry integration.

Differentiator

Problem solved

Functional benefit

Brands

• Auracle ID: Digital identity platform for musicians and creative professionals to manage their verified digital ID and metadata

Products and services

• Auracle ID A verified digital identity card for musicians that lets artists create distinct Auracles for each of their artistic personas and works, populate them with detailed metadata points, and set granular permissions for how their work is used. It is offered through a self-serve portal at id.auracles.io and is accessible to industry partners via an OpenID Connect-authenticated API.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Hablab London LtdcoreOthersHablab London Ltd is the parent company holding the copyright for Auracles (2026). The company appears to be the incorporated entity behind the Auracles platform, with Imogen Heap as the founder driving the initiative.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• MusicBrainz: Open-source community-maintained music metadata database. Direct comparable as a shared music metadata hub for the industry, with similar goals of centralizing artist and work identity data.
• Blokur: Music rights and attribution infrastructure provider that uses technology to resolve rights holders and licenses. Direct comparable in the music rights data and attribution layer.
• Songtrust (Downtown Music): Music publishing administration platform that handles licensing, rights, and royalty collection for songwriters and composers. Direct comparable in the music rights and permissions domain Auracles targets.
• Kobalt Music: Alternative music publishing and rights administration platform serving independent artists and labels. Direct comparable in technology-enabled music rights and royalty management.
• Pex: Audio content identification and rights enforcement platform using advanced fingerprinting. Direct comparable in the music rights and identity infrastructure layer, particularly the content ID / anti-piracy overlap with Auracles' verification mandate.
• Audible Magic: Audio fingerprinting and content identification provider used by major music platforms. Direct comparable in identity and authenticity verification infrastructure for the music industry.
• Audius: Decentralized music streaming platform with artist-controlled identity and profiles. Direct comparable in artist-controlled digital identity, with overlapping vision of putting metadata and identity control in the hands of musicians.

Broad incumbents

• DistroKid: Leading direct-to-platform music distribution service for independent artists. Broad incumbent that touches artist identity, metadata, and rights as part of a wider distribution offering, serving a highly overlapping independent artist customer base.
• Gracenote (Nielsen): Largest commercial music metadata provider, owned by Nielsen, serving major DSPs, broadcasters, and platforms. Broad incumbent with overlapping music identity and metadata capabilities, but as part of a wider content metadata portfolio.
• Spotify for Artists: Artist verification and identity layer inside the world's largest music streaming platform. Broad incumbent that maintains its own artist identity, metadata, and permissions system, representing both a potential integration partner and competitive threat to a standalone identity platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auracles