Veloc'Ouest

What Veloc'Ouest does

Veloc'Ouest (legal entity: SAS VELOC OUEST) is a French bicycle and e-bike rental operator headquartered in Vannes, Morbihan, serving the Brittany and Loire Atlantique regions under the parent holding SAS VALMAGA. The company operates 25 retail boutiques across key tourist destinations in the Grand Ouest, including island locations on the Morbihan Gulf (Île d'Arz, Belle-Île, Île aux Moines, Île d'Houat), the Quiberon peninsula, Carnac, La Baule, Saint-Malo, Nantes, and Pont-Aven, with a fleet of more than 5,000 bicycles spanning VTC (hybrid), VAE (electric-assisted), VTT (mountain), and children's models. The company is led by Jérôme Gainche, a former Danone executive, and runs a 20-person team of technicians, bike professionals, commercial staff, and accounting. Founded circa 2014–2016 (originally via the Be Bike peer-to-peer application), the company has progressively consolidated into a multi-location retail and delivery operation.

Distribution and customer access are anchored by an online booking platform (Lokki) with real-time availability, a next-morning home delivery service covering the Grand Ouest region, and a network of partner-operated retail points (e.g., Happy On, Le Trinitain, Sea Bike Sun, Bike-N-Tour). The company operates a hybrid direct-to-consumer and B2B go-to-market, serving individual tourists, hotels and campings (seasonal turnkey packages), gîtes and chambres d'hôtes, businesses (36-month RSE/CSR mobility contracts), tourist offices, local authorities, and group events (seminars, CSE/CE outings for 2 to 500+ participants). Complementary offerings include optional breakage and theft insurance, accessories (child seats, trailers, helmets), guided tours (Van'elade), itinerary packages with boat crossings and meals, end-of-season refurbished bike sales, and a 'Devenir loueur' franchise program.

The business model blends usage-based short-term rentals, subscription-style seasonal and multi-year professional contracts, insurance add-ons, accessory rentals, used-bike hardware sales, and guided-tour packages. The company completed an undisclosed funding round in January 2025 (reported by Le Journal des Entreprises) to accelerate its soft mobility development. Past M&A includes the 2023 acquisition of P'tit Louis at Île aux Moines. Veloc'Ouest's competitive position rests heavily on its hard-to-replicate physical distribution footprint — particularly the island and coastal boutique network — and on a deep partner ecosystem with regional tourism boards, Gîtes de France, SNCF TER Bretagne, and Fun Breizh.

Name

Veloc'Ouest

Legal name

SAS VELOC OUEST

Website

https://velocouest.fr

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Veloc'Ouest is a French bicycle and e-bike rental operator with 25 retail boutiques and 5,000+ bikes across Brittany and Loire Atlantique, serving tourists, hospitality operators, businesses, and local authorities through rentals, delivery, and professional contracts.

Ownership category

akta.pro rank

Product category

Bicycle Rental Services

NAICS

Recreational Goods Rental (532284), Consumer Goods Rental (5322)

SIC

Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)

akta.pro secondary industries

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), E-Bike Rentals (THADAGAE), Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG), Used & Refurbished Bike Retail (CRAMAHAK)

Keywords

• Bike rental services
• E-bike rental
• Cycling tourism
• Corporate bike leasing
• Guided bike tours

Headquarters

HQ city

Vannes

HQ country

France

HQ region

Europe

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Bike rental (short-term): Core revenue from renting various bicycle types (VTC, VAE, VTT, children's bikes) to tourists and visitors for short durations (half-day, day, multi-day)
2. Bike rental (long-term/professional): Seasonal pack rentals from 3 months and RSE (corporate social responsibility) offerings with 36-month terms for businesses, hotels, campings, and local authorities
3. Insurance add-ons: Optional Casse & Vol insurance and Assistance Dépannage coverage sold as add-ons to bike rentals
4. Accessory rental: Additional revenue from renting accessories such as child seats, trailers, helmets, baskets, and repair kits
5. Used bike sales: Sale of refurbished rental bikes at end of season through physical stores
6. Guided tour packages: Package deals combining bike rental with boat trips, meals, and guided tours through local partner Fun Breizh

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Veloc'Ouest rents bicycles and electric-assist bikes (VTC, VAE, VTT, and children's models) to individual tourists and businesses across Brittany and Loire Atlantique, operating 25 boutiques and a home delivery service. The company also provides professional and group rental packages, including long-term RSE (corporate social responsibility) contracts, packaged cycling stays, and one-way itineraries for long-distance routes. Complementary offerings include optional insurance, reconditioned bike sales, and guided tour partnerships.

Product overview

Véloc'Ouest is a comprehensive bicycle rental company operating 25+ locations across Brittany and Loire-Atlantique in the Grand Ouest region of France. The core offering consists of short and long-term bike rentals (VTC, VAE/electric, VTT, children's bikes) with home delivery and itinerary services. The company also offers professional packages for businesses, hotels, campgrounds, and local authorities, as well as group rental services for seminars and events. Complementary offerings include guided tours (Van'elade), all-inclusive cycling stays (day trips and weekends), and a turnkey program for becoming a bike rental operator. Insurance options for breakage, theft, and breakdown assistance are available. The company also sells refurbished rental bikes and partners with tourism offices to expand bike rental infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Veloc'Ouest Bike Rental (Core Service) Bicycle and electric bike rental service across 25+ locations in Brittany and Loire Atlantique, offering VTC (hybrid), VAE (electric-assisted), VTT (mountain), and children's bikes for short-term (half-day, day, multi-day) use.
• Home and Itinerary Delivery Service Home and accommodation delivery of rental bikes throughout the Grand Ouest region, with next-morning delivery for reservations made before 5pm and one-way itineraries with different pickup and drop-off locations.
• Professional and Business Bike Rental Turnkey rental services for professionals including hotels, campings, businesses, and local authorities, with seasonal packages from 3 months and 36-month RSE (corporate social responsibility) offers.
• Group Bike Rental Bike rental for groups including seminars, employee committees (CE/CSE), associations, and events, with capacity from 2 to 500+ bicycles.
• Corporate RSE Long-Term Bike Leasing Long-term bike leasing for businesses and organizations (36-month contracts) covering employee mobility, RSE commitments, maintenance, and insurance.
• Guided Bike Tours (Vannes area) Guided 3-hour, 20km bike tours from Vannes including visits to manoirs, the medieval quarter, and marshes, operated with partner Van'elade.
• Weekend Cycling Stay Packages All-inclusive weekend cycling packages in the Gulf of Morbihan and La Baule, combining bike rental with boat crossings, meals, and partner accommodations.
• Day Trip Cycling Packages One-day cycling excursions in the Gulf of Morbihan or La Baule, including bike rental, boat crossing, and gourmet meals or aperitifs.
• Insurance and Assistance Options Optional Casse & Vol (Breakage & Theft) insurance with a 10% franchise on bike value and Assistance Dépannage breakdown coverage valid once per rental.
• Reconditioned Bike Sales Sale of refurbished rental bikes at end of season, professionally maintained and guaranteed, available at Veloc'Ouest physical stores.

Quantifiable outcome

• Bike payback achieved after just 4 rentals per month for professional partners
• +1 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• LokkicoreTechnology or IntegrationTechnology platform partner providing the integrated online booking and reservation system for managing bike rentals across all Veloc'Ouest locations. Enables real-time availability, online payments, and delivery scheduling.
• Autocars AVBminorStrategic or Co-development PartnerElectric and conventional bus transportation partner for transporting groups of up to 50 people. Enables Veloc'Ouest to offer combined bike rental and group transportation packages for corporate events and outings.
• Van'ElademinorStrategic or Co-development PartnerGuided cycling tour partner offering 3-hour, 20km tours from Vannes including visits to manoirs, medieval quarters, and marshes. Combines bike rental with guided experience.
• Fun BreizhminorGTM or Marketing PartnerTourism package partner offering combined bike rental with boat trips, meals, and accommodations in the Gulf of Morbihan and La Baule areas.
• Morbihan Tourisme ResponsableminorGTM or Marketing PartnerRegional responsible tourism initiative promoting eco-friendly travel in Morbihan. Veloc'Ouest featured as certified partner for sustainable cycling tourism.
• SNCF TER BretagneminorGTM or Marketing PartnerRail transport partner enabling multimodal journeys. Cyclotourists can take trains to reach cycling routes and pick up rental bikes at stations.
• Gîtes de FranceminorGTM or Marketing PartnerVacation rental network providing distribution channel for bike rental services at Gîtes properties throughout Brittany.
• Happy On (Belle-Île)minorChannel Partner/ Reseller/ DistributorPartner operator at Belle-Île-en-Mer location, providing bike rental services under the Veloc'Ouest brand at their facility.
• Le Trinitain (La Trinité-sur-Mer)minorChannel Partner/ Reseller/ DistributorPartner operator at La Trinité-sur-Mer location, providing bike rental services under the Veloc'Ouest brand.
• Sea Bike Sun (Pornic)minorChannel Partner/ Reseller/ DistributorPartner operator at Pornic location, providing bike rental services under the Veloc'Ouest brand.
• Bike-N-Tour (Nantes)minorChannel Partner/ Reseller/ DistributorPartner operator at Nantes location, providing bike rental services under the Veloc'Ouest brand.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Tier Mobility: European shared-micromobility operator with e-bikes and e-scooters across multiple cities. Comparable as a same-category micromobility rental player with multi-market reach, though more urban-focused.
• Decathlon Location: Decathlon is a mass-market sporting goods retailer with growing rental and second-hand bike offers. It is not a regional specialist but represents the broad incumbent that could compress margins on standardized bike rentals.
• Vélib' Métropole: Vélib' is the Paris metropolitan bikeshare system and a benchmark for large-scale French bike-rental operations; relevant as a same-country scale reference for Veloc'Ouest's 2024 Auray-basin shared e-bike deployment.
• Lime: Global shared micromobility operator offering e-bikes and e-scooters. Comparable as a large-scale bike-rental competitor in the same product category, though primarily urban and global rather than coastal/tourism-focused.

Direct peers

• Bicyclic: Bicyclic is another major bike rental operator in Brittany with multi-location boutiques and delivery, directly overlapping Veloc'Ouest's core short-term and seasonal rental offering in the same region.
• Sun Bike Locations: Sun Bike Locations is a Brittany-based bike rental operator serving tourist destinations with similar multi-site retail and delivery mechanics, making it a close direct peer in Veloc'Ouest's home geography.
• Tempo's Location (Morbihan): Local Morbihan-based bike rental operator competing directly with Veloc'Ouest on Quiberon-area tourist traffic and seasonal demand.
• Holiday Bikes: French bike rental chain with multiple locations and home delivery on the Atlantic coast, operating a similar retail-plus-delivery rental model aimed at tourists.
• Atlantis Location de vélos: Atlantis operates a comparable multi-boutique bike rental network in coastal Brittany with delivery and one-way rental services, closely mirroring Veloc'Ouest's GTM.

Others

• Lokki: Lokki is Veloc'Ouest's core technology partner, providing the online booking, inventory, and reservation platform used across all 25 boutiques — an enabling/ecosystem peer rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/velocouest

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veloc'Ouest