New Jersey Tree Foundation
The New Jersey Tree Foundation is a statewide 501(c)(3) nonprofit that plants trees in New Jersey's most underserved urban neighborhoods, serving Camden, Newark, and Trenton through volunteer-driven tree planting, workforce development for parolees, and environmental education, funded primarily by grants and fee-based municipal services.
- Company typePrivate
- Founded2002
- HeadquartersJackson, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What New Jersey Tree Foundation does
The New Jersey Tree Foundation is a statewide 501(c)(3) nonprofit organization established in New Jersey, operating across primary hubs in Camden, Newark, and Trenton with extended presence in Jersey City, Plainfield, and Clifton. Its core function is planting and maintaining trees in New Jersey's most underserved urban neighborhoods, addressing environmental justice concerns such as urban heat islands, air pollution, stormwater runoff, and limited tree canopy. Programs include the Urban Airshed Reforestation Program (active in Camden since 2002, celebrating its 20th anniversary in 2022), the Renaissance Trees Program in Newark, the Green Streets workforce development program for men under parole supervision, the Fruit Tree Program, and educational offerings such as TreeKeepers workshops and Right Tree Right Place seminars.
Technically, the organization deploys urban forestry and arboricultural techniques including a proprietary Enhanced Storm Water Tree Pit methodology — custom-designed large tree pits that capture and process stormwater runoff while removing impervious surfaces. Quantitative impact tracking is conducted using the USDA Forest Service's i-Tree Design software, enabling measurement of environmental outcomes including gallons of rainwater intercepted and pounds of air pollution removed. The organization has planted 275,531 trees since inception, mobilized 119,679 volunteers, removed 114,979 square feet of concrete, and trained 154 parolees through the Green Streets program.
The business model combines grant-funded free program delivery for underserved communities with fee-based Services for Hire offerings to municipalities, businesses, and organizations. Primary revenue streams include foundation grants (MKM Foundation, Campbell Soup Foundation, William Penn Foundation), corporate sponsorships (TD Bank, Goldman Sachs), federal funding through the Inflation Reduction Act, EPA Environmental Justice grants, and contracted services delivered via the Green Streets crew. Customer segments span underserved urban residents, municipalities seeking urban canopy and stormwater management, men under parole supervision seeking job skills, and corporate volunteer groups. The foundation has 51-100 employees and operates with a board-governed nonprofit structure with no parent company or institutional investors.
New Jersey Tree Foundation firmographics
Firmographics- Name
- New Jersey Tree Foundation
- Legal name
- New Jersey Tree Foundation
- Website
- https://njtrees.org
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The New Jersey Tree Foundation is a statewide 501(c)(3) nonprofit that plants trees in New Jersey's most underserved urban neighborhoods, serving Camden, Newark, and Trenton through volunteer-driven tree planting, workforce development for parolees, and environmental education, funded primarily by grants and fee-based municipal services.
- Ownership category
- akta.pro rank
New Jersey Tree Foundation industry classification
Industry- Product category
- Community Urban Forestry Services
- NAICS
- Environment, Conservation and Wildlife Organizations (813312), Support Activities for Forestry (115310), Landscaping Services (561730)
- SIC
- Forestry (800), Services-Membership Organizations (8600)
- akta.pro primary industry
- Urban & Community Reforestation / Street Tree Planting (AFAMACAL)
- akta.pro secondary industries
- Tree Planting & Transplanting (HSAIADAE), Tree Care & Arborist Services (BPABADAD), Forestry & Reforestation (BPAGAGAD)
Keywords
Where New Jersey Tree Foundation is headquartered
LocationHeadquarters
- HQ city
- Jackson
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
New Jersey Tree Foundation business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Grants and Donations: Primary funding from foundation grants and individual/organizational donations to support tree planting programs in underserved communities
- Services for Hire: Fee-based tree planting and maintenance services offered to municipalities, businesses, and organizations through the Green Streets crew and professional services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free tree planting for underserved communities |
| Unit Pricing | Pay-as-you-go | Services for hire - tree planting and maintenance |
| Other | Annual | Conference scholarships for environmental justice communities |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
New Jersey Tree Foundation product offering
Product offeringCore offering
The New Jersey Tree Foundation is a statewide 501(c)(3) nonprofit that plants trees in New Jersey's most underserved urban neighborhoods through volunteer-driven community planting events, fee-based services for municipalities, and educational programs. It runs flagship programs including the Urban Airshed Reforestation Program (Camden), the Green Streets workforce development initiative for men under parole supervision, and the Renaissance Trees Program (Newark), supplemented by TreeKeeper workshops and Right Tree Right Place seminars.
Product overview
The NJ Tree Foundation is a nonprofit organization offering community-based tree planting programs, professional tree services, and educational initiatives. Their core programs include the Urban Airshed Reforestation Program (20 years in Camden), Renaissance Trees Program (10 years in Newark), and Green Streets workforce development. Educational offerings include TreeKeepers workshops teaching tree care and identification, and Right Tree Right Place seminars on proper planting techniques. They also offer services for hire for municipalities and provide free fruit trees to Camden residents.
Differentiator
Problem solved
Functional benefit
Brands
- Urban Airshed Reforestation Program (UARP): Core tree planting program focused on underserved urban communities in New Jersey, particularly Camden
- Green Streets Program
- Renaissance Trees Program
- TreeKeepers
- Grove of Remembrance
- Right Tree, Right Place
Products and services
- Community Based Programs Free tree planting programs delivered in underserved New Jersey neighborhoods (Camden, Trenton, Newark) through spring and fall volunteer planting events in partnership with community organizations and municipalities.
- Urban Airshed Reforestation Program Flagship Camden-based reforestation initiative running for 20+ years, focused on increasing tree canopy in environmental justice neighborhoods, removing impervious surfaces, and improving air quality.
- Green Streets Program Workforce development program providing temporary tree planting and maintenance jobs to men under parole supervision, combining urban greening with job-skills training. 154 parolees have been trained through the program.
- Renaissance Trees Program Newark-based community tree planting program that marked 10 years of operation in 2016, focused on increasing urban tree canopy in Newark neighborhoods.
- Services for Hire Fee-based tree planting and maintenance services contracted to municipalities, businesses, and organizations, delivered through the Green Streets crew and other professional crews.
- TreeKeeper's Workshop Educational workshop teaching participants to prune trees, identify common tree species, and understand community tree benefits. Participants receive free pruners, hand saws, and a tree ID book.
- Right Tree Right Place Seminar Free seminars on proper tree selection, planting techniques, utility line clearance, and vegetation management, offered in partnership with PSE&G and worth 3 CEUs for arborists and municipal officials.
- Grove of Remembrance Memorial tree planting program that allows individuals and groups to dedicate trees in remembrance of people or events, including the 9/11 Grove of Remembrance.
- Fruit Tree Program Free distribution of fruit trees (peaches, pears, plums, apples) to Camden residents, accompanied by workshops on organic growing and care, funded by the Campbell Soup Foundation.
Quantifiable outcome
- 275,531 trees planted since inception
- +4 more outcomes
Companies that use New Jersey Tree Foundation
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
New Jersey Tree Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
New Jersey Tree Foundation partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and major.
- Public Service Electric & Gas (PSE&G)corePartnership for Right Tree Right Place seminars offering free educational programs on planting the right tree in the right place. PSE&G provides support and venue access for seminars worth 3 CEUs for arborists and municipal officials
- Delaware Riverkeeper NetworkcorePartnership for watershed health and environmental justice projects. Joint programs include tree plantings near Circuit Trails and stormwater management initiatives
- Cooper's Ferry PartnershipmajorCollaboration on Cooper Poynt Waterfront Park tree planting and Opening Day for Trails events
- Circuit Trails Coalitionmajor800-mile regional trail network partnership. NJ Tree Foundation plants trees along and adjacent to Circuit Trails to provide shade, absorb stormwater, and create greenways
- Watershed InstitutemajorPartner for Newark TreeKeepers Workshops providing educational programming on watershed health and urban forestry
- Philadelphia Orchard ProjectmajorPartnership for organic pest management workshops and fruit tree education programs for Camden residents
- Camden Lutheran HousingcoreHost for TreeKeepers workshops and partner for tree pit maintenance and neighborhood greening programs in North Camden
- Center for Environmental TransformationcoreSite for fruit tree orchard on Ferry Avenue in Camden. Residents receive tours and education at the orchard
- City of CliftonmajorPartner for planting 50 trees in three parks through TD Green Streets grant. City provides DPW support and coordinates with Beautification Committee
- Camden City Department of Public WorkscoreCity partner providing in-kind support including offloading and setting up materials for tree planting projects
- Unified Vailsburg Services OrganizationmajorHost venue for Newark TreeKeepers workshops at their facility on Sanford Avenue
- Kaighn Avenue Baptist ChurchcorePartner for tree planting along church property and parking lot in enhanced tree pits near I-676 overpass
- NJ Forest Service Community Forestry ProgramcoreJoint sponsorship of Core Training program familiarizing individuals with community forestry and shade tree commissions
- Rutgers Urban Forestry ProgramcoreJoint sponsorship of Core Training program for community forestry education and municipal certification
- TreecyclermajorPartnership for free tree and shrub distribution offering 40,000 tree saplings for reforestation and stream bank restoration
- Sustainable Jersey City / JC Parks CoalitionmajorPartner for Jersey City TreeKeepers training and green infrastructure programs
- Jersey City Municipal Utility AuthoritymajorSponsor for TreeKeepers training program with trees donated by Jersey City Department of Public Works
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
New Jersey Tree Foundation competitors and assessment
Company assessmentDirect peers
- Casey Trees: DC-region nonprofit planting and maintaining trees in underserved urban neighborhoods; directly comparable program mix (planting, stewardship training, policy advocacy, volunteer mobilization).
- American Forests: National nonprofit focused on urban and rural forestry, reforestation, and tree-canopy equity — closest peer in mission scope (urban tree planting, advocacy, environmental justice framing).
- New York Restoration Project: NY urban greening nonprofit focused on underserved neighborhoods; directly comparable in combining tree planting, parks stewardship, and community-justice mission.
- TreePeople: California-based urban forestry nonprofit combining volunteer tree planting, workforce development, and green-infrastructure policy — directly comparable operating model to NJTF.
- Friends of Trees: Pacific Northwest nonprofit planting trees in urban and suburban areas using a volunteer-driven model; closely comparable community-tree-planting and stewardship operating mechanics.
- City Parks Foundation: NYC nonprofit managing urban greening, tree planting, and environmental education in underserved parks; directly comparable city-focused urban forestry and education programming.
Broad incumbents
- Arbor Day Foundation: Largest U.S. tree-planting nonprofit; funder and program partner (administers TD Green Streets grants that NJTF has received), and broader-incumbent peer across national reforestation and community forestry programs.
- The Trust for Public Land: National land-conservation and parks nonprofit with active urban green-space and tree-canopy programs; broader-incumbent peer in urban green-infrastructure and park equity.
- Keep America Beautiful: National nonprofit covering litter, recycling, and community beautification including tree planting; broader-incumbent peer with adjacent greening programming and corporate-funder network.
Regional players
- Sustainable Jersey: NJ-based certification and capacity-building program for municipalities on sustainability initiatives including tree-planting and green infrastructure; regional peer operating in the same NJ municipal ecosystem.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
New Jersey Tree Foundation social profiles
Digital presenceNew Jersey Tree Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Jersey Tree Foundation leadership team
Management profileNumber of profiles
Profiles6 records
New Jersey Tree Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Jersey Tree Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Jersey Tree Foundation
What does New Jersey Tree Foundation do?
The New Jersey Tree Foundation is a statewide 501(c)(3) nonprofit that plants trees in New Jersey's most underserved urban neighborhoods through volunteer-driven community planting events, fee-based services for municipalities, and educational programs. It runs flagship programs including the Urban Airshed Reforestation Program (Camden), the Green Streets workforce development initiative for men under parole supervision, and the Renaissance Trees Program (Newark), supplemented by TreeKeeper workshops and Right Tree Right Place seminars.
Is New Jersey Tree Foundation a public or private company?
New Jersey Tree Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was New Jersey Tree Foundation founded?
New Jersey Tree Foundation was founded in 2002. It employs 51 to 100 people.
Where is New Jersey Tree Foundation based?
New Jersey Tree Foundation is headquartered in Jackson, United States, in the North America region.
How does New Jersey Tree Foundation make money?
Two revenue lines are on record. Grants and Donations are the primary driver. The others are services for Hire.
Who are New Jersey Tree Foundation's main competitors?
Direct peers on record are Casey Trees, American Forests, New York Restoration Project, TreePeople, Friends of Trees and City Parks Foundation. Broad incumbents are Arbor Day Foundation, The Trust for Public Land and Keep America Beautiful. Sustainable Jersey is listed as a regional player.
Does New Jersey Tree Foundation have an API?
No public API is recorded for New Jersey Tree Foundation.
What industry is New Jersey Tree Foundation in?
New Jersey Tree Foundation's product category is Community Urban Forestry Services. Its primary akta.pro industry code is AFAMACAL, Urban & Community Reforestation / Street Tree Planting, with a secondary code of HSAIADAE, Tree Planting & Transplanting. Its NAICS code is 813312 and its SIC code is 800.