Demi

What Demi does

Demi is a private SaaS company that builds AI-powered operating software for prepared food operators, covering recipe management, real-time food costing, automated production planning, label compliance, and online order management within a single platform. The company was founded by food operators who originally built the software as an internal tool to run their own food business, scaling that business to millions in revenue and securing major retail partnerships before commercializing the platform externally as Demi (a spinout from UpMeals, formerly UpMeals OS).

The core platform is built around an AI Recipe Importer that ingests recipes from spreadsheets, PDFs, and documents, automatically extracting ingredients, quantities, costing, nutrition, and production data. Downstream modules include automated compliance (FDA and CFIA) generation of nutrition panels, ingredient statements, allergens, bilingual labels, and UPCs; real-time ingredient cost synchronization across all recipes when vendor prices change; automated kitchen workflows that convert orders, recipes, and forecasts into worklists with trim, yield, and waste calculations; and an online ordering portal that centralizes order-to-fulfillment. The product integrates with POS systems, accounting software, vendor pricing feeds, Stripe for payments, and Google OAuth for authentication.

Demi operates two legal entities — Demi Technologies Inc. in Delaware for US and international customers and UpMeals Systems Inc. in Canada — and is led by co-founder and CEO Drew Munro and co-founder Ryan, with a small engineering team. Commercialization runs on a hybrid product-led growth and enterprise field sales motion, with a 14-day free trial and three pricing tiers: Starter ($99 per location per month, billed annually), Growth ($229 per location per month, billed annually), and Enterprise (custom). The company is headquartered in Vancouver with a US presence in San Francisco, serves food operators ranging from SMBs to multi-location enterprise accounts, and as of 2025 has no disclosed external funding, M&A activity, or revenue figures.

Name

Demi

Legal name

Demi Technologies Inc.

Website

https://getdemi.co

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Demi is a private SaaS company that provides AI-powered operating software for prepared food operators, covering recipe management, real-time food costing, automated production workflows, FDA/CFIA label compliance, and online ordering within a single platform on a per-location subscription model.

Ownership category

akta.pro rank

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription - Per Location: Demi charges a monthly subscription fee per food business location. Three tiers: Starter ($99/location/month), Growth ($229/location/month), and Enterprise (custom pricing). Annual billing offers up to 20% savings. This is the primary revenue stream with recurring subscription model.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Demi is an AI-powered SaaS platform that helps prepared food operators manage recipes, track real-time food costs, automate kitchen workflows, generate compliant nutrition labels, and connect online orders to production. It ingests recipes from spreadsheets or PDFs, syncs vendor pricing across menus, and turns orders into gram-accurate prep lists, replacing disconnected spreadsheets and standalone label software with a single operations system.

Product overview

Demi is a unified AI-powered SaaS platform for prepared food operators, consisting of a core platform with integrated modules for recipe management, automated food costing, label compliance, kitchen workflows, and online ordering. The platform is offered across three pricing tiers: Starter ($99/location/month), Growth ($229/location/month), and Enterprise (custom pricing). Key modules include the AI Recipe Importer for instant recipe digitization, Automated Compliance for FDA/CFIA label generation, Costing Tools with real-time ingredient price sync, Kitchen Workflows for automated production planning, and the AI Business Intelligence Suite for Growth plan subscribers. The platform connects recipes, costs, labels, production, and ordering into a single system.

Differentiator

Problem solved

Functional benefit

Products and services

• Demi Platform Unified AI-powered SaaS platform for prepared food operators that combines recipe management, real-time food costing, automated production planning, FDA/CFIA label generation, and online order fulfillment. Designed for restaurants, caterers, ghost kitchens, and food manufacturers that need to scale operations without scaling administrative overhead.

Quantifiable outcome

• 200+ hours saved annually per operator
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature5 records

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• FoodStorm: FoodStorm provides catering management software for prepared-food and catering operators, overlapping with Demi's ordering, production, and workflow automation for the prepared-food operator segment.
• MarketMan: MarketMan offers restaurant inventory management and supplier ordering with cost tracking, partially overlapping with Demi's vendor price sync, costing, and supplier-order automation modules for SMB food operators.
• WISK: WISK is an AI-enabled restaurant inventory and cost management platform focused on bars and restaurants; it overlaps with Demi on real-time costing and vendor sync but does not address recipe digitization or label compliance.
• Cut+Dry (formerly BlueCart): Cut+Dry is a foodservice procurement and ordering platform connecting operators with suppliers, overlapping with Demi's vendor integration and supplier-order automation capabilities while not addressing recipe or label workflows.

Broad incumbents

• Restaurant365: Restaurant365 is a cloud ERP for restaurants spanning accounting, inventory, labor, and supplier management, competing with Demi on food costing, inventory, and back-office workflows as part of a much wider suite.
• Toast: Toast is the dominant restaurant POS and back-office platform with growing investments in inventory, costing, and online ordering — a broad incumbent whose expanding footprint overlaps with Demi's kitchen, costing, and ordering capabilities for restaurant operators.
• Crunchtime: Crunchtime provides restaurant and foodservice operations software covering inventory, food cost, scheduling, and learning, with deep multi-unit operator relationships that overlap directly with Demi's costing and kitchen workflow modules.

Direct peers

• Galley Solutions: Galley Solutions provides recipe costing, menu management, and food production software to prepared-food operators, ghost kitchens, and catering companies — a near-direct overlap with Demi's recipe, costing, and production workflows for the same buyer profile.
• ChefTec: ChefTec offers recipe and menu management software for foodservice operators including costing, nutrition analysis, and production planning, making it a longstanding direct competitor in the same core category Demi addresses.
• meez: meez is a culinary operations platform for professional kitchens covering recipe development, costing, and training — competing head-to-head with Demi on AI-assisted recipe digitization and foodservice operator workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/getdemi_co

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Demi