Coca-Cola Coliseum
Coca-Cola Coliseum is a 8,140-seat multipurpose arena in Toronto, Ontario, operated by MLSE as the home venue of the Toronto Marlies (AHL) and a mid-size concert and event facility. It serves hockey fans, concert-goers, corporate groups, and community ice users through ticketed events, suite rentals, and venue bookings.
- Company typePrivate
- Founded1922
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Coca-Cola Coliseum does
Coca-Cola Coliseum is a multipurpose arena located at 19 Nunavut Road, Toronto, on the grounds of Exhibition Place. Originally constructed in 1922 as a 6,200-seat Exhibition Coliseum and renovated in 2003 at a cost of $38 million, the venue was renamed under a Coca-Cola naming-rights agreement and is owned and operated by Maple Leaf Sports & Entertainment Partnership (MLSE), one of Canada's largest sports and entertainment conglomerates. The venue's primary role is as the home of the Toronto Marlies (American Hockey League affiliate of the Toronto Maple Leafs), hosting more than 40 regular-season AHL games each year from October to April, and as of 2026 also hosting Toronto Tempo (WNBA) games.
The Coliseum operates an event-driven business serving multiple customer segments. Core revenue streams include ticket sales (via Ticketmaster and on-site Ticket Office), premium suite rentals (38 suites, accommodating 12–30 guests each), food and beverage concessions (cashless-only), hourly ice rentals, corporate and private event rentals on the arena floor, and merchandise sales through the Toronto Marlies Team Store and Real Sports Apparel. Capacity is configured at 8,140 seats for hockey and 4,100–9,250 for concerts depending on stage setup. Distribution channels include Ticketmaster (online/phone and Scotiabank Arena Box Office), direct suite sales via [email protected] and [email protected], and over 5,000 adjacent parking spots operated by Exhibition Place.
The venue is accessed through multiple channels: the official website (coca-colacoliseum.com), Live Insider email newsletter, Twitter (@CocaColaClsm), and the broader MLSE cross-promotion network spanning Scotiabank Arena, BMO Field, and the Maple Leafs, Raptors, Toronto FC, and Argonauts franchises. The go-to-market is event-driven rather than subscription-driven, with promotional activity concentrated around individual event announcements and pre-sales for known concert and hockey calendars. Marketing reach is regional (Ontario/Canada). Key partners include Ticketmaster (channel partner), Real Sports Apparel (merchandise), Exhibition Place (real estate/parking), and public transit providers (GO Transit, TTC).
Coca-Cola Coliseum firmographics
Firmographics- Name
- Coca-Cola Coliseum
- Legal name
- Maple Leaf Sports & Entertainment Partnership
- Website
- https://coca-colacoliseum.com
- Company type
- Private
- Founded year
- 1922
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Coca-Cola Coliseum is a 8,140-seat multipurpose arena in Toronto, Ontario, operated by MLSE as the home venue of the Toronto Marlies (AHL) and a mid-size concert and event facility. It serves hockey fans, concert-goers, corporate groups, and community ice users through ticketed events, suite rentals, and venue bookings.
- Ownership category
- akta.pro rank
Coca-Cola Coliseum industry classification
Industry- Product category
- Live Event Venue & Arena Hosting
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA)
- akta.pro secondary industries
- Professional & Major League Stadiums (MPAKAEAA), Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI), Fairgrounds & Expo Parks (THAHAAAH)
Keywords
Where Coca-Cola Coliseum is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Coca-Cola Coliseum business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Ticket Sales: Revenue from selling tickets to hockey games, concerts, and special events through Ticketmaster and the on-site Ticket Office.
- Suite Rentals: Premium seating options including executive suites accommodating 12-30 people for corporate meetings, employee outings, birthday parties, and private entertainment. Includes suite attendant, will call service, lounge area with TVs, and catering options.
- Food & Beverage: Concession stands and food & beverage sales during events. Venue is cashless, accepting debit and credit cards including contactless and mobile payment methods.
- Ice Rentals: Hourly ice time rentals for public skating, including two dressing rooms with showers, two hockey nets, and score clock use.
- Corporate/Private Events: Venue rental for cocktail receptions, product launches, holiday parties, dinner parties, business meetings, and corporate functions on the arena floor, typically booked 4-6 weeks in advance.
- Merchandise: Toronto Marlies merchandise sales at the Team Store (located behind section 117) during home games. Additional merchandise available at Real Sports Apparel in Maple Leaf Square.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Parking rates at Exhibition Place lots |
| One time/ perpetual license | Multi-year contract | Suite capacity options |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Coca-Cola Coliseum product offering
Product offeringCore offering
Coca-Cola Coliseum is a multi-purpose arena in Toronto that hosts Toronto Marlies (AHL) hockey games, concerts, and live entertainment events. Beyond primary event hosting, it sells premium seating suites (12-30 person capacity), ice time rentals, private and corporate event venue rentals, catering services, food and beverage concessions, and merchandise through an on-site Team Store. Ticketing is processed primarily through Ticketmaster, with the venue operating as a cashless facility.
Product overview
Coca-Cola Coliseum is a multi-purpose arena venue in Toronto operated by Maple Leaf Sports & Entertainment (MLSE). The venue operates primarily as a host facility rather than a technology product company. Its core service offerings include hosting Toronto Marlies (AHL) hockey games, concerts, and live events. Additional services include ice rentals for private skating, premium seating suites for both Marlies games and concerts, private event rentals for corporate functions, catering services, food and beverage concessions, and fan services including accessibility accommodations and sensory inclusion resources. The venue also offers a Team Store for merchandise and comprehensive event ticketing through Ticketmaster.
Differentiator
Problem solved
Functional benefit
Products and services
- Toronto Marlies Games Home games of the Toronto Marlies, the American Hockey League (AHL) affiliate of the Toronto Maple Leafs, played at Coca-Cola Coliseum from October to April each season, with over 40 home games per year.
- Concert & Live Event Venue Hosting A multi-purpose arena hosting concerts, live music performances, and special events with seating capacity ranging from 4,100 to 9,250 depending on stage configuration.
- Premium Seating - Marlies Games Executive suites for Toronto Marlies games accommodating groups of 12, 18, 24, or 30 people with private lounge areas, TVs, telephone access, and suite attendant service.
- Premium Seating - Concerts & Events Executive suites for concerts and live events accommodating groups of 12, 18, 24, or 30 people with private lounge areas, TVs, and suite attendant service.
- Ice Rentals Hourly ice time rentals including two dressing rooms with showers, two hockey nets, and score clock use for private skating, team activities, or recreational use.
- Private Event Rentals Venue rentals for cocktail receptions, product launches, holiday parties, dinner parties, business meetings, and corporate functions held on the arena floor, typically booked 4-6 weeks in advance.
- Catering Services Custom menu design services for premium seating and private events at Coca-Cola Coliseum, available through the Guest Relations Team.
- Food & Beverage Concessions Fixed concession stands and temporary locations throughout the venue offering food and beverage options during events. The venue operates as a cashless facility accepting debit, credit, and contactless/mobile payments.
- Toronto Marlies Team Store (Merchandise) On-site retail operation (located behind section 117) selling Toronto Marlies merchandise during home games, operated by Real Sports Apparel, with additional merchandise available at Real Sports Apparel in Maple Leaf Square.
Companies that use Coca-Cola Coliseum
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Coca-Cola Coliseum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Coca-Cola Coliseum partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- MLSE (Maple Leaf Sports & Entertainment)coreMLSE is the parent company and operator of Coca-Cola Coliseum. MLSE also owns and operates the Toronto Maple Leafs (NHL), Toronto Raptors (NBA), Toronto FC (MLS), Toronto Argonauts (CFL), BMO Field, and Scotiabank Arena. MLSE employs over 500 full-time employees and 1700 event staff.
- TicketmastercoreOfficial ticketing partner for Coca-Cola Coliseum events. Provides online ticket sales platform, mobile ticketing, and phone support. Tickets delivered digitally through Ticketmaster mobile app.
- Toronto MarliescorePrimary tenant of Coca-Cola Coliseum. The Toronto Marlies are the AHL affiliate of the Toronto Maple Leafs. They play their regular season home games from October to April, hosting over 40 games per year.
- Toronto Maple LeafsminorNHL parent team of the Toronto Marlies. The Coliseum houses the Maple Leafs' AHL development affiliate.
- Exhibition PlacecoreCoca-Cola Coliseum is located on the grounds of Exhibition Place. Exhibition Place operates adjacent parking lots (5000+ spots) and shares facilities with other venues including Enercare Centre and BMO Field.
- Real Sports ApparelminorOperates the Toronto Marlies Team Store at the venue and has additional merchandise available at their Maple Leaf Square location. The venue's Team Store accepts Visa, Mastercard, American Express, and debit.
- GO TransitminorGO Train service to Exhibition Station (one stop west of Union Station on Lakeshore West line) provides public transit access for venue attendees.
- TTC (Toronto Transit Commission)minorStreetcar and bus service to Exhibition Place. Routes include 509 Harbourfront from Union Station, 511 Bathurst from Bathurst Station, and 29 Dufferin bus from Dufferin Station.
Scale indicators4 records
Recent moves8 records
Expansion highlights4 records
Coca-Cola Coliseum competitors and assessment
Company assessmentDirect peers
- Budweiser Gardens: Multi-purpose arena in London, Ontario hosting London Knights (OHL) hockey and concerts. Closely comparable by capacity, use mix (sports + concerts), and Ontario regional positioning.
- Scotiabank Arena: Same operator (MLSE) and same Toronto market. Larger-capacity multi-purpose arena (~19,000 seats) that competes with Coca-Cola Coliseum for concerts and premium events in the same city. Most directly comparable peer by operator, market, and offering mix.
- BMO Field: Also operated by MLSE on the Exhibition Place grounds, hosting Toronto FC (MLS) and Toronto Argonauts (CFL). Compares as a sibling MLSE-operated event venue sharing corporate infrastructure, marketing, and cross-promotion.
- Place Bell: Multi-purpose arena in Laval, Quebec, home of the Laval Rocket (AHL). Comparable by capacity (~10,000), AHL tenancy, and event mix including concerts and community ice rentals.
- Abbotsford Centre: AHL-sized arena in Abbotsford, BC, home to the Abbotsford Canucks. Comparable as a mid-capacity multi-purpose arena hosting an AHL anchor tenant plus concerts and community events.
Others
- Coca-Cola Arena: Multi-purpose arena in Dubai with similar Coca-Cola naming-rights branding and event mix (sports + concerts). Comparable by brand and venue profile, though it serves a different geography.
Broad incumbents
- Climate Pledge Arena: Seattle multi-purpose arena home to the Seattle Kraken (NHL). Comparable as a modern sports + concert venue, but significantly larger capacity and capital base.
- Rocket Mortgage FieldHouse: Large multi-purpose arena in Cleveland home to the Cleveland Cavaliers (NBA) and Cleveland Monsters (AHL). Comparable as a multi-tenant sports and concert venue with similar event mix, but at much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Coca-Cola Coliseum social profiles
Digital presenceCoca-Cola Coliseum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coca-Cola Coliseum leadership team
Management profileNumber of profiles
Coca-Cola Coliseum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coca-Cola Coliseum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coca-Cola Coliseum
What does Coca-Cola Coliseum do?
Coca-Cola Coliseum is a multi-purpose arena in Toronto that hosts Toronto Marlies (AHL) hockey games, concerts, and live entertainment events. Beyond primary event hosting, it sells premium seating suites (12-30 person capacity), ice time rentals, private and corporate event venue rentals, catering services, food and beverage concessions, and merchandise through an on-site Team Store. Ticketing is processed primarily through Ticketmaster, with the venue operating as a cashless facility.
Is Coca-Cola Coliseum a public or private company?
Coca-Cola Coliseum is a private company. It is classified as corporate owned and is currently operating.
When was Coca-Cola Coliseum founded?
Coca-Cola Coliseum was founded in 1922. It employs 11 to 50 people.
Where is Coca-Cola Coliseum based?
Coca-Cola Coliseum is headquartered in Toronto, Canada, in the North America region.
How does Coca-Cola Coliseum make money?
Six revenue lines are on record. Ticket Sales are the primary driver. The others are suite Rentals, food & Beverage, ice Rentals, corporate/Private Events and merchandise.
Who are Coca-Cola Coliseum's main competitors?
Direct peers on record are Budweiser Gardens, Scotiabank Arena, BMO Field, Place Bell and Abbotsford Centre. Coca-Cola Arena is listed as an others. Broad incumbents are Climate Pledge Arena and Rocket Mortgage FieldHouse.
Does Coca-Cola Coliseum have an API?
No public API is recorded for Coca-Cola Coliseum.
What industry is Coca-Cola Coliseum in?
Coca-Cola Coliseum's product category is Live Event Venue & Arena Hosting. Its primary akta.pro industry code is MPAGALAA, Arena & Stadium Operations (Large-Capacity Venues), with a secondary code of MPAKAEAA, Professional & Major League Stadiums. Its NAICS code is 71131 and its SIC code is 7900.