Ferrari Rancho Mirage

What Ferrari Rancho Mirage does

Ferrari Rancho Mirage (operating as Ferrari of Rancho Mirage) is a single-location authorized Ferrari dealership located at 71441 CA-111 in Rancho Mirage, California. The dealership operates as a traditional luxury automotive franchise, offering new Ferrari models (Ferrari Luce, 849 Testarossa, 849 Testarossa Spider, 296 GTB, 296 GTS, Ferrari 12Cilindri, 12Cilindri Spider, Purosangue, Amalfi, and Amalfi Spider), a curated pre-owned Ferrari inventory, custom financing, Ferrari-trained service and maintenance, genuine parts, trade-in evaluations, and roadside assistance. Revenue is generated through five streams: new vehicle sales, pre-owned sales, finance/financial services (F&I), service and maintenance, and parts, with sales conducted primarily through private in-person showroom consultations complemented by digital tools for online finance applications, service scheduling, and parts inquiries.

The dealership serves high-net-worth automotive enthusiasts across the Coachella Valley, including Palm Springs, Indian Wells, Palm Desert, La Quinta, Indio, and surrounding desert communities. Its go-to-market is sales-led, emphasizing personalized, one-on-one guidance and discretion appropriate to luxury vehicle transactions. The business model is a standard authorized retail franchise with no proprietary technology platform, no AI/ML capabilities, no parent company disclosed, and no funding history on record. Headcount is reported at 1-10 employees, and the dealership maintains city-specific landing pages, an email newsletter, and event-registration tools to drive acquisition and retention.

Name

Ferrari Rancho Mirage

Legal name

Ferrari of Rancho Mirage

Website

https://ferrariofrm.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Ferrari Rancho Mirage is a single-location authorized Ferrari dealership in Rancho Mirage, California, selling new and pre-owned Ferrari vehicles, financing, service, and parts to high-net-worth enthusiasts across the Coachella Valley.

Ownership category

akta.pro rank

Headquarters

HQ city

Rancho Mirage

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Ferrari Vehicle Sales: Sale of new Ferrari models including Ferrari Luce, 849 Testarossa, 296 GTB, 296 GTS, Ferrari 12Cilindri, Ferrari 12Cilindri Spider, Ferrari Purosangue, Ferrari Amalfi, and Ferrari Amalfi Spider. Revenue generated through vehicle sales at manufacturer suggested retail prices with potential for customization options.
2. Pre-Owned Ferrari Sales: Sale of carefully reviewed pre-owned Ferrari vehicles. Each vehicle undergoes review before being presented in inventory, reflecting quality and performance standards associated with the Ferrari brand.
3. Finance and Financial Services: Custom financing options structured around individual customer needs, including private one-on-one guidance with professionalism and discretion. Provides financing applications, pre-qualification options, and trade-in evaluation services.
4. Service and Maintenance: Service department handling routine maintenance and detailed service needs for Ferrari vehicles. Includes Ferrari-trained technicians, genuine Ferrari parts, and effortless online scheduling.
5. Parts Department: Access to genuine Ferrari components for vehicle maintenance and repairs. Customers can submit parts inquiries for prompt assistance.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Ferrari of Rancho Mirage is an authorized Ferrari dealership that sells new Ferrari models and curated pre-owned Ferrari vehicles to individual consumers in the Coachella Valley region. The dealership complements vehicle sales with an in-house Finance Department offering custom financing, a Service Department staffed by Ferrari-trained technicians using genuine parts, a Parts Department, trade-in evaluations, and roadside assistance. The showroom is located at 71441 CA-111, Rancho Mirage, California, with digital tools for remote engagement across financing, service scheduling, and parts inquiries.

Product overview

Ferrari of Rancho Mirage is an authorized Ferrari dealership offering a comprehensive portfolio of automotive products and services centered around Ferrari vehicles. The core offerings include new Ferrari models (Ferrari Luce, 849 Testarossa, 849 Testarossa Spider, 296 GTB, 296 GTS, Ferrari 12Cilindri, Ferrari 12Cilindri Spider, Ferrari Purosangue, Ferrari Amalfi, Ferrari Amalfi Spider) and a curated pre-owned Ferrari selection. Supporting services include a Finance Department providing custom financing options, a Service Department with Ferrari-trained technicians and genuine components, a Parts Department, trade-in evaluations, and roadside assistance. Owner resources include the MyFerrari App, Ferrari Genuine accessories program, and Owner's Club membership. The dealership serves clients across the Coachella Valley including Palm Springs, Indian Wells, Palm Desert, La Quinta, and Indio.

Differentiator

Problem solved

Functional benefit

Products and services

• New Ferrari Models Authorized sale of new Ferrari vehicles featuring Italian craftsmanship and performance engineering, available through personalized showroom consultations for individual buyers in the Coachella Valley.
• Pre-Owned Ferrari Selection Carefully reviewed pre-owned Ferrari vehicles reflecting the brand's legacy, presented for collectors and enthusiasts seeking Ferrari ownership with history and character.
• Finance Department Custom financing options, private one-on-one consultations, financing applications, and pre-qualification services for Ferrari acquisition, delivered with professionalism and discretion.
• Service Department Dedicated Ferrari vehicle maintenance and service performed by Ferrari-trained technicians using genuine Ferrari parts, with online scheduling for routine and detailed service needs.
• Parts Department Access to genuine Ferrari components and authentic parts for vehicle maintenance and repairs, with online parts inquiry submission for prompt assistance.
• Trade-In Evaluations Vehicle trade-in evaluations providing values based on condition and market factors, applicable toward Ferrari acquisition.
• Roadside Assistance Emergency roadside assistance services for Ferrari owners in the dealership's service area.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Ferrari of Fort Lauderdale: Authorized Ferrari dealership on Florida's east coast catering to seasonal residents and domestic HNW buyers, with parallel sales, service, and parts operations.
• Ferrari of Houston: Authorized Ferrari dealership serving the Texas luxury market with parallel sales, finance, and service offerings structured around the same manufacturer-mandated facility and training standards.
• Ferrari of Seattle: Authorized Ferrari dealer in the Pacific Northwest with the same franchise rights, model lineup, and Ferrari-certified service operations as other factory-authorized dealers in the North American network.
• Ferrari of Atlanta: Authorized Ferrari dealer serving the Southeast US, offering the same full lineup of new models, pre-owned Ferrari inventory, and factory service authorized directly by Ferrari North America.
• Ferrari of Beverly Hills: Authorized Ferrari dealership in Beverly Hills, CA serving the Los Angeles ultra-luxury market with the same franchise model, new/pre-owned sales, and service operations as Ferrari Rancho Mirage.
• Ferrari of Washington: Authorized Ferrari dealer serving the Mid-Atlantic region with the same franchise structure, new model lineup, pre-owned program, and Ferrari-trained service department.
• Ferrari of Miami: Authorized Ferrari dealer covering the South Florida luxury market, including domestic and international buyers, with comparable showroom-based sales experience and certified service operations.
• Ferrari of San Francisco: Authorized Ferrari dealer serving the Bay Area, offering comparable new Ferrari models, certified pre-owned inventory, and factory-trained service operations targeting HNW collectors.
• Ferrari of Las Vegas: Authorized Ferrari dealership serving the Las Vegas high-roller market, paralleling Ferrari Rancho Mirage's resort-area HNW customer base with the same franchise model and product portfolio.
• Ferrari of New York: Authorized Ferrari dealer in the New York metro serving a comparable HNW customer base with the same manufacturer-authorized sales, service, and parts operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ferrariofrm
• LinkedInlinkedin.com/company/ferrari-rancho-mirage

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ferrari Rancho Mirage