Ferrari of Naples

What Ferrari of Naples does

Ferrari of Naples is an authorized Ferrari dealership operating a single showroom at 11291 Tamiami Trail N in Naples, Florida, under the New Country dealership group (DBA "New Country Ferrari of Naples"). Founded in 2020 with 11 employees, the dealership serves ultra-high-net-worth individuals in Southwest Florida across five revenue streams: new Ferrari vehicle sales, certified pre-owned Ferrari sales, pre-owned non-Ferrari luxury sales, factory service and parts, and financing. Inventory depth includes 83 certified pre-owned Ferraris (priced $107K-$674K), 98 pre-owned Ferrari listings, and 41 pre-owned non-Ferrari vehicles ($14K-$320K), with new-vehicle ASPs typically ranging $200K-$1M+ depending on model. Distribution is a traditional luxury dealership model: enterprise field sales with business-center financing experts, post-sale service engagement, and a Dealer Inspire-powered website functioning as a digital storefront.

The product portfolio spans Ferrari's 2025 model cycle, including the all-electric Luce (developed in collaboration with Sir Jony Ive and Marc Newson at LoveFrom, the brand's first EV with over 1,000 cv in boost mode and 530+ km range), the plug-in hybrid 849 Testarossa and 849 Testarossa Spider (1,050 cv combined output), the V12-powered 12Cilindri and 12Cilindri Spider grand tourers, the four-door Purosangue, the twin-turbo V8 Amalfi and Amalfi Spider, and the 296 GTB/GTS mid-engine hybrids. Supporting services include factory-trained technicians with proprietary diagnostic equipment, a 7-year complimentary Genuine Maintenance Program, Ferrari Power extended coverage up to 15 years, genuine OEM parts, and Corso Pilota driving school enrollment (Sport at $19,800, Evoluzione+ at $29,800, Race at $42,000). The dealership also operates a Ferrari of Naples Race Team supporting client participation in the Ferrari Challenge North America single-marque championship.

The go-to-market is regionally concentrated in Southwest Florida and depends on Ferrari's selective franchise model for territorial exclusivity. The dealership facilitates owner participation in Ferrari's broader ecosystem — including Ferrari Roadside Assistance (free one-year coverage with 100-mile towing), Corso Pilota, and the Ferrari Challenge series — to build recurring engagement beyond the point of sale. Revenue figures are not publicly disclosed and the entity is privately held within the New Country group, with no venture capital, private equity, or public-market ownership structures identified.

Name

Ferrari of Naples

Legal name

Ferrari of Naples

Website

https://ferrariofnaples.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ferrari of Naples is an authorized Ferrari dealership in Naples, Florida, operating under the New Country group and serving ultra-high-net-worth buyers in Southwest Florida with new Ferraris, certified pre-owned vehicles, factory service, parts, financing, and Corso Pilota driving school enrollment.

Ownership category

akta.pro rank

Headquarters

HQ city

Naples

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Ferrari Vehicle Sales: Sale of new Ferrari vehicles including models such as Ferrari Luce, 12Cilindri, Purosangue, 849 Testarossa, Amalfi, 296 GTB, and 296 GTS. Customers can buy or lease vehicles.
2. Pre-Owned Vehicle Sales: Sale of certified pre-owned Ferraris and pre-owned non-Ferrari vehicles. The dealership had 98 pre-owned Ferrari results and 41 pre-owned non-Ferrari vehicles in stock.
3. Vehicle Service and Maintenance: Factory-trained Ferrari technicians provide maintenance and repairs including oil changes, tire rotations, brake pads, and transmission services. Extended warranty coverage options through Ferrari Power program up to 15 years.
4. Parts and Accessories Sales: Sale of genuine Ferrari OEM parts and accessories for maintenance, repairs, and customization.
5. Financing Services: Auto loan and lease financing provided through business center experts to assist customers with vehicle purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Ferrari of Naples is an authorized Ferrari dealership that sells new Ferrari vehicles, certified pre-owned Ferraris, and pre-owned non-Ferrari vehicles to consumers in Southwest Florida. The dealership also delivers factory-trained vehicle maintenance and repair services, sells genuine Ferrari OEM parts and accessories, and arranges auto financing and leases through its on-site business center.

Product overview

Ferrari of Naples is an official Ferrari dealership offering new and Certified Pre-Owned Ferrari vehicles along with comprehensive automotive services. The product portfolio centers on Ferrari's current model lineup including the all-electric Luce, the V12-powered 12Cilindri and 12Cilindri Spider grand tourers, the four-door Purosangue, the plug-in hybrid 849 Testarossa and 849 Testarossa Spider with 1,050 cv, the twin-turbo V8 Amalfi and Amalfi Spider, and the mid-engined 296 GTB and 296 GTS with 120° V6 hybrid powertrains. Supporting products include genuine maintenance programs (7-year complimentary and extended Ferrari Power coverage up to 15 years), factory parts, financing services, Ferrari Roadside Assistance app, and owner programs including Corso Pilota driving school and Ferrari Challenge racing.

Differentiator

Problem solved

Functional benefit

Products and services

• Ferrari Luce Ferrari's first all-electric vehicle with over 1,000 cv in boost mode and over 530 km range, designed in collaboration with Sir Jony Ive and Marc Newson. Sold to affluent consumers seeking Ferrari's first electric model.
• Ferrari 12Cilindri Front-engined grand tourer powered by a 6.5L naturally-aspirated V12 engine delivering 830 hp, with brake-by-wire, ABS Evo, and Side Slip Control 8.0. Targeted at luxury grand touring buyers.
• Ferrari 12Cilindri Spider Open-top version of the 12Cilindri grand tourer with retractable hard top opening in 14 seconds at speeds up to 45 km/h, featuring the naturally-aspirated V12 engine. For luxury convertible buyers.
• Ferrari Purosangue Ferrari's first four-door, four-seater with mid-front-mounted naturally-aspirated 6.5L V12 producing 725 cv, rear-hinged back doors, and Ferrari active suspension technology. For luxury SUV-oriented buyers.
• Ferrari 849 Testarossa Plug-in hybrid berlinetta with mid-rear twin-turbo V8 plus three electric motors producing 1,050 cv total, with optional Assetto Fiorano package. For performance-oriented Ferrari buyers.
• Ferrari 849 Testarossa Spider Open-top plug-in hybrid Spider with retractable hard top, 1,050 cv total output, and active aerodynamics generating up to 415 kg downforce at 250 km/h. For high-performance convertible buyers.
• Ferrari Amalfi Grand tourer with 640 cv twin-turbo V8, brake-by-wire system, ABS Evo, and monolithic speedform design with active aerodynamics producing 110 kg downforce at 250 km/h.
• Ferrari Amalfi Spider Soft-top convertible grand tourer with 640 cv twin-turbo V8, dual cockpit layout, and active rear wing with three automatic configurations.
• Ferrari 296 GTB Mid-rear engined sports berlinetta with Ferrari's first 120° V6 turbo engine producing 663 cv paired with a plug-in hybrid motor for 830 cv combined output, offering eDrive mode up to 135 km/h.
• Ferrari 296 GTS Open-top version of the 296 with retractable hard top, Ferrari's first open-top rear-wheel drive plug-in hybrid, combining 120° V6 turbo with electric motor for 830 cv and 25 km electric range.
• Certified Pre-Owned Ferrari Vehicles Certified pre-owned Ferrari vehicles with manufacturer-backed verification, offered to buyers seeking authentic pre-owned Ferraris with Ferrari certification assurance.
• Pre-Owned Non-Ferrari Vehicles Pre-owned vehicles from non-Ferrari brands offered alongside Ferrari inventory, serving buyers seeking luxury or exotic vehicles without the new Ferrari price point.
• Vehicle Service and Maintenance Factory-trained Ferrari technicians provide maintenance and repairs for all makes and models, including enclosed vehicle transport, multi-vehicle household support, and white-glove handling.
• Genuine Ferrari Parts and Accessories Factory OEM parts department with large inventory of authentic Ferrari replacement parts and accessories for DIY projects, dealership repairs, and vehicle customization.
• Auto Financing and Leasing On-site finance center offering auto loans and lease arrangements for Ferrari and pre-owned vehicle purchases, with expert guidance through the financing process.
• Corso Pilota Driving School Ferrari's official performance driving school with three progression levels: Sport ($19,800), Evoluzione+ ($29,800), and Race ($42,000), held at U.S. racing circuits. Available for Ferrari owners and enthusiasts.
• Ferrari Challenge Racing Program Single-marque Ferrari racing championship featuring Trofeo Pirelli, Trofeo Pirelli Am, Coppa Shell, and Coppa Shell Am categories, with the Ferrari of Naples Race Team composed of clients certified through Corso Pilota.

Segments1 record

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Ferrari (Parent Brand)coreChannel Partner/ Reseller/ DistributorFerrari of Naples is an authorized Ferrari dealer operating under the Ferrari brand franchise. The dealership sells new Ferrari vehicles, certified pre-owned Ferraris, and provides service and parts using Ferrari's brand, intellectual property, training programs, and support infrastructure.
• Ferrari Corso PilotacoreStrategic or Co-development PartnerFerrari of Naples facilitates enrollment in Ferrari's official Corso Pilota performance driving school program. The dealership assists clients with registration for Sport, Evoluzione+, and Race level courses held at prestigious racing venues across the United States.
• Ferrari Challenge North AmericaminorStrategic or Co-development PartnerFerrari of Naples supports clients in participating in the Ferrari Challenge racing series, a prestigious single-marque championship. The dealership's race team is composed of clients certified through Corso Pilota.
• Ferrari Roadside Assistance ProgramminorStrategic or Co-development PartnerThe dealership supports Ferrari's Roadside Assistance Program offering one year of free coverage for out-of-warranty vehicles including free towing up to 100 miles to the nearest Ferrari dealership.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• AutoNation Luxury Auto Collection: Multi-rooftop luxury auto retailer carrying ultra-premium imports including select exotics, with similar revenue mix of new vehicle, finance, and service across affluent Florida and nationwide markets.
• Holman Automotive: Large, multi-brand luxury and premium dealer group with deep Ferrari franchise experience and shared service/parts infrastructure; broadly comparable commercial model at greater scale.
• Berkshire Hathaway Automotive: One of the largest U.S. dealer groups operating franchised luxury import stores (including Ferrari in select markets), a scaled incumbent that competes for manufacturer allocations and luxury service talent.

Direct peers

• Ferrari of Atlanta: Authorized Ferrari dealer in the Southeast U.S. with full sales, certified pre-owned, and factory-trained service — comparable single-rooftop franchise peer.
• Ferrari of Beverly Hills: Iconic authorized Ferrari dealership in a comparable ultra-affluent U.S. market, selling new and CPO Ferraris with attached service, parts, and Corso Pilota programming — direct franchise comp.
• Ferrari of Fort Lauderdale: Authorized Ferrari dealership also located in Florida, serving the adjacent Fort Lauderdale/South Florida luxury market with the same new vehicle, CPO, and service operating model as Ferrari of Naples.
• Ferrari of San Francisco: Authorized Ferrari dealership serving Northern California with full new, CPO, and service operations; comparable franchise-format peer in another major U.S. HNW metro.
• Ferrari of Miami: Authorized Ferrari dealer in the Miami market, the closest direct geographic comp to Naples and an obvious substitute for SWFL luxury buyers.
• Ferrari of Manhattan: Authorized Ferrari dealer serving the New York metro with the same full-stack sales, certified pre-owned, and service model targeting HNW individuals.

Others

• New Country Motor Cars: Parent dealership group under which Ferrari of Naples operates (per email domain and ownership commentary); shares back-office infrastructure, capital, and management across multiple luxury franchises.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ferrari-of-naples

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ferrari of Naples