Cravens Coffee

What Cravens Coffee does

Cravens Coffee is a family-owned specialty coffee roaster founded in 1993 in Spokane, Washington, operating with 11 to 50 employees across wholesale, retail, and direct-to-consumer channels. The company hand-roasts coffee on a restored 1940 Probat cast-iron roaster and holds USDA Organic certification, positioning itself in the craft/specialty segment rather than the commodity coffee market. Its customer base spans cafes, restaurants, regional grocery chains (including Yokes), bakeries (such as Fugazzi), and individual consumers served through a subscription service, with geographic reach across the Pacific Northwest, Montana, Idaho, and Colorado.

The business generates revenue through three primary streams: wholesale bean and equipment supply to foodservice operators, retail placement in regional grocery and specialty stores, and a direct-to-consumer subscription model. Cravens maintains direct relationships with coffee growers in Mexico, Sumatra, Tanzania, Costa Rica, Colombia, and Papua New Guinea, and the team has conducted over 100 personal farm visits — a sourcing depth that supports single-origin and estate-tier offerings. The company also distributes Two Leaves and a Bud Tea to its wholesale accounts, providing catalog breadth without dedicated tea-roasting infrastructure. An FDA agent registration for the Tanzania Mondul Estate import channel formalizes single-estate direct trade.

Operationally, Cravens has remained bootstrapped with no disclosed outside funding, and its strategic activity in 2025 — a full rebrand and a new Papua New Guinea single-origin launch — points to brand reinvestment and premium assortment extension rather than aggressive scaling. The combination of craft positioning, multi-channel distribution, and a multi-decade farm-relationship base defines the company's competitive footprint; the absence of disclosed digital or AI-driven operations suggests the business is execution- and relationship-led rather than technology-led.

Name

Cravens Coffee

Legal name

Cravens Coffee Company

Website

https://cravenscoffee.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Cravens Coffee is a family-owned specialty coffee roaster founded in 1993 in Spokane, Washington, that hand-roasts on a 1940 Probat and serves wholesale foodservice, regional grocery, and DTC subscription customers across the Pacific Northwest, Montana, Idaho, and Colorado.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)

akta.pro secondary industry

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Specialty coffee roasting
• Wholesale coffee supply
• Single origin coffee
• Coffee subscription service
• Branded coffee merchandise

Headquarters

HQ city

Spokane

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales of coffee beans, K-Cups, tea, and branded merchandise through their Shopify e-commerce platform with free shipping over $60.
2. Coffee Subscription Service: Subscription service delivering favorite blends on repeat with automatic reordering and 5% discount on every order. Customers set preferred delivery frequency.
3. Wholesale Coffee Program: B2B wholesale sales to espresso-based beverage businesses, grocery stores, cafes, and restaurants. Includes equipment provision, maintenance, and training services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Cravens Coffee roasts and packages specialty coffee beans on a restored 1940 Probat cast-iron hand-operated roaster in Spokane, Washington, selling single-origin, signature blends, organic, and seasonal coffees (plus K-Cups, curated 4-packs, specialty tea, and branded merchandise) through a Shopify e-commerce site with a subscription service and a regional B2B wholesale program covering cafes, restaurants, hotels, and grocery stores.

Product overview

Cravens Coffee is a specialty coffee roaster offering a diverse product portfolio centered on premium roasted coffee beans. The core offerings include Single Origin coffees (sourced from Ethiopia, Guatemala, Sumatra, Costa Rica, Tanzania, Colombia, Peru, Papua New Guinea, and Mexico), Signature Blends (such as Adam's Northwest Blend, Espresso Amore, French Roast, and regional blends), and Certified Organic varieties. The company also offers K-Cups compatible with Keurig systems, Seasonal & Collegiate specialty blends tied to universities and seasons, and curated 4-Pack Collections featuring themed groupings. Complementary product lines include Specialty Tea distributed in partnership with Two Leaves and a Bud, and Branded Merchandise including apparel and drinkware. The company provides a Subscribe & Save subscription service offering 5% discounts on recurring deliveries, and operates a wholesale program serving cafes, restaurants, grocery stores, and hotels with equipment provision, training, and custom blending services. All coffee is roasted on a vintage 1940 hand-operated Probat cast-iron roaster.

Differentiator

Problem solved

Functional benefit

Brands

• Two Leaves and a Bud Tea: Specialty tea brand distributed by Cravens Coffee since 2006. An independent tea company based in Aspen, Colorado, known for producing high quality organic and fairly traded tea in sachets, iced tea, and loose tea.

Products and services

• Single Origin Coffee Premium single-origin coffee beans sourced from specific geographic regions (Papua New Guinea, Ethiopia, Sumatra, Guatemala, Costa Rica, Tanzania, Colombia, Peru, Mexico) and roasted in various roast levels for retail, wholesale, and subscription customers.
• Signature Blends

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Two Leaves and a Bud TeaminorChannel Partner/ Reseller/ Distributor · 1 January 2006Cravens Coffee has been a proud distributor of Two Leaves and a Bud Tea since 2006. Two Leaves and a Bud is an independent tea company based in Aspen, Colorado known for high quality organic and fairly traded tea in sachets, iced tea, and loose tea.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Trade Coffee: Online marketplace/subscription platform aggregating specialty roasters. Comparable on DTC subscription mechanics; potential channel partner or competitor for Cravens' consumer base.

Direct peers

• Verve Coffee Roasters: Specialty coffee roaster with California farms, DTC, cafes, and wholesale. Comparable product mix (single origins, blends) and direct-trade narrative, though larger and more brand-led.
• Stumptown Coffee Roasters: Specialty coffee roaster offering single-origin, blends, and DTC subscription with strong wholesale cafe presence. Closely comparable to Cravens in product mix, direct-trade sourcing, and multi-channel distribution, though at much larger scale.
• Counter Culture Coffee: Specialty coffee roaster with deep direct-trade farmer relationships, sustainability focus, and a strong wholesale-to-cafes channel. Mirrors Cravens' origin story and B2B-plus-DTC model.
• Intelligentsia Coffee: Third-wave specialty roaster with single-origin emphasis, direct farmer relationships, and a wholesale-to-cafe backbone. Highly comparable to Cravens in positioning and product philosophy.
• Olympia Coffee Roasters: Direct-trade specialty roaster in the Pacific Northwest with cafes, wholesale, and DTC channels. Closely aligned with Cravens on sourcing ethos and regional identity.
• Portland Roasting Company: Oregon-based specialty roaster with organic, fair trade lines and wholesale plus DTC distribution. Comparable Pacific Northwest footprint, scale, and B2B-plus-DTC mix.

Broad incumbents

• Keurig Dr Pepper: National beverage conglomerate with dominant K-Cup single-serve platform. Cravens sells its own Adam's Blend K-Cups, competing directly in single-serve format with Keurig's brand portfolio.
• Blue Bottle Coffee: Large specialty coffee brand (now owned by Nestlé) with cafe, grocery, and DTC distribution. Overlaps with Cravens in product and customer but operates at significantly larger scale and broader geographic reach.

Others

• Two Leaves and a Bud Tea: Independent organic tea company that Cravens has distributed since 2006. Comparable as a specialty beverage partner brand in the same premium, ethical-sourcing category Cravens operates in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/cravenscoffee
• Xx.com/cravenscoffee
• Facebookfacebook.com/cravenscoffee
• LinkedInlinkedin.com/company/cravenscoffee

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cravens Coffee