What Heliostar Co. does

Heliostar Co. (주식회사 헬리오스) is a Bucheon, South Korea-based digital health company founded in July 2024 that builds near-infrared (NIR) therapy hardware and biosignal wearables for the consumer wellness and home healthcare market. Its flagship product, the Heliostar NIR device, delivers 300W of optical power across the 700–1200nm band for pain relief applications, protected by six patents, with KC and Materials/Components/Equipment certifications. In November 2025 the company extended its platform with the Heliostar RING, a biosignal wearable intended to capture continuous physiological data from users.

The company operates a three-pillar business model. First, it sells NIR therapy hardware directly to consumers and clinics. Second, it runs — and is rapidly franchising — a chain of Wellness Lounges where customers experience the NIR therapy in a retail setting; two lounges are operational in Busan and Suwon as of late 2025, with two more under construction in Seoul Bongsan and Gwangju, and a stated target of 100 franchised locations by end-2026. Third, it intends to monetize anonymized biosignal and usage data captured across its device and lounge footprint, including future AI-derived signals such as voice biomarkers for cardiovascular screening. Founder and CEO Na Jeong-wook (나정욱) leads the company, which also holds Venture Business and Corporate Research Institute designations and was selected for the CES 2026 Digital Health category.

Name

Heliostar Co.

Legal name

헬리오스주식회사 (Heliostar Co., Ltd.)

Website

https://heliostar.co.kr

Company type

Private

Founded year

2024

Operating status

Operating

Short description

Heliostar Co. is a Korean digital health startup selling 300W NIR pain-therapy devices and a biosignal wearable ring to consumers through direct sales and a rapidly franchising chain of Wellness Lounges, with plans to monetize aggregated biosignal data.

Ownership category

akta.pro rank

Product category

Home Healthcare Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Surgical and Medical Instrument Manufacturing (339112)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Consumer Health Wearables & Fitness Trackers (Wellness Monitoring) (HLAHACAJ)

akta.pro secondary industries

Connected Medical Devices & Wearables (Sensors, Patches, Implantables) (HLACAPAB), Smartwatches & Connected Wearables (CRAKADAC), Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH)

Keywords

• Near-infrared therapy devices
• AI home healthcare robots
• Smart health monitoring rings
• Preventive health wearables
• Wearable biosignal sensors

Headquarters

HQ city

Gyeongju

HQ country

South Korea

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Hardware Sales - Heliostar NIR: Sale of 300W AI-powered near-infrared home healthcare robot delivering multi-wavelength light therapy. One-time purchase model for premium consumer device.
2. Hardware Sales - Heliostar Smart Ring: Sale of ring-shaped smart wearable device with body signal measurement sensors. One-time purchase with 4-6 day battery life per charge.
3. Franchise Partnership Fees: Revenue from franchise-based Experience Lounge partnerships where franchisees open体验 lounges for customer product experiences.
4. Healthcare Data Monetization: Sale of anonymized healthcare big data to pharmaceutical companies, insurance companies, and personalized food companies. Part of diversified data business strategy.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Heliostar Co. designs, manufactures, and sells two flagship consumer health devices: the Heliostar, an AI-powered 300W near-infrared (NIR) home healthcare robot that delivers multi-wavelength light therapy for pain relief and anti-inflammatory effects, and the Heliostar RING, a smart wearable ring that measures biosignals including ECG, SpO2, blood glucose, body composition, and sleep. The company supplements hardware sales with Premium Wellness Lounges (physical retail experience centers) and a secondary B2B data business monetizing anonymized healthcare big data.

Product overview

Heliostar Co. is a platform company building the world's first decentralized AI healthcare network. The product portfolio centers on two interconnected smart healthcare devices: the Heliostar (an AI-powered home healthcare robot using 300W near-infrared technology for light therapy) and the Heliostar RING (a smart wearable ring with comprehensive biosignal monitoring capabilities). The Heliostar Lounge provides premium physical retail spaces for hands-on product experiences. Both core products leverage AI for personalized health management and can operate together as part of the integrated AI healthcare ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Heliostar NIR: AI home healthcare robot combining 300W high-power near-infrared (NIR) technology with AI for professional-grade health management at home, operating with 4 light wavelengths (700-1200nm) penetrating up to 18cm into skin.
• Heliostar RING
• 헬리오스타 라운지 (Heliostar Wellness Lounge)

Products and services

• Heliostar NIR (AI Home Healthcare Robot) World's first AI home healthcare robot combining 300W high-power near-infrared (NIR) light therapy with artificial intelligence. Delivers multi-wavelength light therapy (700-1200nm) that penetrates up to 18cm into skin to stimulate cellular ATP production and reduce inflammation. Features AI voice interaction for hands-free control of four light functions, voice-based heart disease risk detection, and continuous physiological data analysis for personalized recovery strategies. Targeted at health-conscious consumers seeking at-home preventive healthcare and pain management.
• Heliostar RING (Smart Wearable Ring) Ring-shaped smart wearable device equipped with biosignal sensors for measuring ECG, heart rate, blood oxygen saturation (SpO2), non-invasive blood glucose (BGEM), body temperature, body composition (BIA: body fat, lean mass, BMI, metabolic rate, hydration, minerals, protein, skeletal muscle), sleep tracking, and menstrual cycle tracking. Features 5ATM water resistance, 4-6 day battery life, and internal memory for offline data collection. Designed for continuous health monitoring by individual consumers, including those managing chronic conditions such as diabetes and heart disease.
• Heliostar Wellness Lounge (Experience Lounge) Premium physical retail experience centers where customers can try Heliostar NIR and Heliostar RING products firsthand before purchasing. Currently operating in Busan (Store 1, Hyupseong Marina) and Suwon (Store 2, Samho Golden Plaza), with Bongsan (Seoul) and Gwangju (Jeonnam) locations under construction. Functions as the company's primary direct-to-consumer sales channel and is also offered to franchise partners under the Experience Lounge Partnership program.
• Anonymized Healthcare Big Data Secondary B2B offering in which Heliostar sells anonymized physiological response data aggregated from its NIR device and smart ring users to enterprise buyers in pharmaceuticals, insurance, and personalized nutrition for drug development, risk modeling, and personalized product development.

Quantifiable outcome

• 18cm tissue penetration depth
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Partnerships

Three partnerships are on record, tiered minor.

• Pharmaceutical Companies (Unnamed)minorOthersAnonymized healthcare big data purchasers in data business segment. Part of diversified partnership revenue model.
• Insurance Companies (Unnamed)minorOthersAnonymized healthcare big data purchasers in data business segment. Part of diversified partnership revenue model.
• Personalized Food Companies (Unnamed)minorOthersAnonymized healthcare big data purchasers in data business segment. Part of diversified partnership revenue model.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Withings: Withings sells ScanWatch, Body Comp scales, and other connected health devices with medical-grade biometrics. Its hybrid analog watch plus health sensor positioning and direct-to-consumer retail model closely parallel Heliostar's premium connected wellness strategy.
• RingConn: RingConn produces affordable smart rings with sleep, heart rate, SpO2 and blood-oxygen tracking. It competes with the Heliostar RING in the same form factor and Korean/global consumer wearable segment.
• Samsung (Galaxy Ring): Samsung's Galaxy Ring is a consumer smart ring with sleep, heart rate, and activity tracking integrated with Samsung Health. It competes head-to-head with Heliostar's RING in form factor, sensor set, and health app ecosystem.
• Joovv: Joovv is a leading red/NIR light therapy device maker for home and clinical use. It is the primary direct competitive benchmark for Heliostar's NIR home healthcare robot in terms of light-therapy positioning, claims, and pricing.
• Ultrahuman: Ultrahuman makes the Ring AIR smart ring with continuous metabolic and biomarker monitoring including non-invasive glucose tracking via its M1 platform—directly comparable to Heliostar's BGEM-enabled RING positioning on preventive at-home metabolic health.
• Mito Red Light: Mito Red Light manufactures high-power red and near-infrared light therapy panels for home and clinical recovery. It mirrors Heliostar's NIR use case in muscle recovery, pain relief, and inflammation reduction but without the AI personalization layer.
• Oura: Oura is the category-leading smart ring focused on sleep, readiness, heart rate, and temperature trends. It is the closest direct competitor to Heliostar's RING with biosignal tracking, biometric data accumulation, and subscription-based health insights.

Broad incumbents

• Garmin: Garmin offers broad smartwatches and wearables with advanced health, fitness, and recovery metrics across many SKUs. It competes with Heliostar for health-conscious consumers who want validated biometric data on the wrist.
• Apple (Apple Watch): Apple Watch dominates the consumer health wearable category with ECG, SpO2, heart-rate, and sleep features. It is a broad incumbent competitor to the Heliostar RING that constrains Heliostar's premium positioning and pricing power globally.

Emerging players

• Circular: Circular is a smaller smart ring competitor focused on health metrics and an integrated app. It overlaps with the Heliostar RING on form factor and feature set but with a far smaller market presence than Oura or Samsung.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heliostar Co.