Navigation Homes
Navigation Homes is a New Zealand residential home builder operating a nationwide franchise network that designs and constructs customizable homes across seven series, serving first-home buyers, families, investors, and immigrants through show homes, house-and-land packages, and a Rent-to-Own program.
- Company typePrivate
- Founded2007
- HeadquartersAuckland, New Zealand
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Navigation Homes does
Navigation Homes is a New Zealand residential home builder that designs and constructs new houses, house-and-land packages, and customizable home plans, operating through a nationwide franchise network across both the North Island and South Island. The company's portfolio consists of seven distinct home series (Villa, Bungalow, Designer, Remarkables, Nautical, Compass, and Metro) covering approximately 70+ floor plans that range from roughly 60m² minor dwellings to 370m² grand double-storey villas, addressing first-home buyers, families, investors, and immigrants. Each home is accompanied by a 10-year Master Build Guarantee through Registered Master Builder status and a 364-day maintenance plan; the Tomorrow Ready program addresses energy efficiency and whole-of-life cost. The franchise model is the central distribution and revenue mechanism: independent franchisees operate in exclusive geographic territories, pay franchise fees and royalties, and execute local sales, construction, and customer management, supported by brand, design templates, integrated software (ProNav and Buildertrend), and national buying power. Revenue is generated through one-time project construction (custom and semi-custom homes), house-and-land packages bundled with land developers, franchise fees and royalties, and a Rent to Own program launched in August 2023 for immigrants to New Zealand. Customer acquisition is driven by direct-to-consumer channels, including show homes, website inquiries, social media (Facebook, Instagram, Pinterest), TradeMe property listings, and the NewBuild.co.nz finance partner platform. The company is privately held, founded by Aaron and Michelle Hall, headquartered in Pukekohe, Auckland, with 51-100 employees at the head office/franchisor level.
Navigation Homes firmographics
Firmographics- Name
- Navigation Homes
- Legal name
- Navigation Homes NZ Limited
- Website
- https://navigationhomes.co.nz
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Navigation Homes is a New Zealand residential home builder operating a nationwide franchise network that designs and constructs customizable homes across seven series, serving first-home buyers, families, investors, and immigrants through show homes, house-and-land packages, and a Rent-to-Own program.
- Ownership category
- akta.pro rank
Navigation Homes industry classification
Industry- Product category
- Residential Construction
- NAICS
- New Housing For-Sale Builders (236117), New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Building Construction (23611)
- akta.pro primary industry
- Custom Home Building (IMAFABAC)
Keywords
Where Navigation Homes is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Navigation Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom and Semi-Custom Home Construction: Primary revenue stream from building custom and semi-custom homes based on company's design series. Customers select from seven home series (Villa, Bungalow, Designer, Remarkables, Nautical, Compass, Metro) and can customize layouts, features, and finishes. Revenue is one-time per project, with each home built to customer specifications.
- House and Land Packages: Bundled offering of house construction with land purchase, typically in new subdivisions. The company partners with land developers to offer complete turnkey solutions from land purchase through to finished home handover.
- Franchise Fees and Royalties: Revenue from franchisees who pay to operate Navigation Homes franchises in exclusive territories across New Zealand. Franchise opportunities exist in multiple regions including Whangarei, North Harbour, West Auckland, Coromandel, Gisborne, Manawatu, Kapiti Coast, Wellington, Nelson, Marlborough, West Coast, North Canterbury, Ashburton, Waimate, Wanaka, Otago, and Southland.
- Rent to Own Program: Finance program for immigrants to New Zealand allowing them to build a new home and rent it back until they obtain residency visa.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Compass Series - Entry-level, practical family homes |
| One time/ perpetual license | Pay-as-you-go | Villa Series - Premium traditional and contemporary designs |
| One time/ perpetual license | Pay-as-you-go | Designer Series - High-end luxury specifications |
| One time/ perpetual license | Pay-as-you-go | Metro Series - Home and Income / Multi-dwelling |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Navigation Homes product offering
Product offeringCore offering
Navigation Homes designs and builds new residential homes, house-and-land packages, and custom home plans across New Zealand through a nationwide franchise network. The company offers seven distinct home design series (Villa, Bungalow, Designer, Remarkables, Nautical, Compass, Metro) with customizable floor plans ranging from approximately 60m² to 370m². Every home includes a 10-year Master Build Guarantee and a 364-day maintenance plan.
Product overview
Navigation Homes is a New Zealand home builder offering a portfolio of seven distinct home design series: Villa Series (classic/traditional), Bungalow Series (cottage style), Designer Series (premium luxury), Remarkables Series (Scandi Nordic contemporary), Nautical Series (beach lifestyle), Compass Series (brick and tile practical), and Metro Series (multi-income/investor). The company provides house and land packages with customizable floor plans and a sustainability-focused 'Tomorrow Ready' program. All homes come with a 10-year Master Build Guarantee and 364-day maintenance plan. The company operates through a franchise model across New Zealand.
Differentiator
Problem solved
Functional benefit
Products and services
- Villa Series
- Bungalow Series
- Designer Series
- Remarkables Series
- Nautical Series
- Compass Series
- Metro Series
- House and Land Packages
- Franchise Opportunities
Quantifiable outcome
- Minor dwelling construction in 12 weeks from foundations
- +2 more outcomes
Companies that use Navigation Homes
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
Navigation Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Navigation Homes partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Master Builders AssociationcoreNavigation Homes is a Registered Master Builder with comprehensive guarantees provided through the Master Builders Association. This partnership provides customers with the 10 year Master Build Guarantee and association-backed warranty protection. The Master Builder status is a key trust signal and quality assurance for customers.
- NewBuild.co.nzminorNavigation Homes is listed as a partner on NewBuild.co.nz, a platform connecting home builders with financing solutions for new build properties. The partnership helps customers access finance options specifically designed for new construction.
Scale indicators4 records
Recent moves8 records
Expansion highlights10 records
Navigation Homes competitors and assessment
Company assessmentDirect peers
- Signature Homes: NZ-wide custom home builder operating through regional franchise and branch offices with comparable house-and-land and custom build offerings in Auckland, Waikato, and Bay of Plenty. Directly overlaps Navigation Homes on customer profile, price points, and Master Builder status.
- Universal Homes: New Zealand home builder active in Auckland and select North Island regions delivering mid-market and affordable homes, including home-and-income and investor products that overlap Navigation Homes' Compass and Metro series. Useful comparability on product line-up and entry-level positioning.
- Keith Hay Homes: Long-established Auckland-based NZ home builder offering custom and project homes with similar Master Builder credentials. Regional overlap with Navigation Homes in the Auckland market and comparable pricing tiers from entry to family homes.
- Lockwood Homes: NZ prefabricated timber home manufacturer and builder delivering throughout New Zealand with a distinctive construction system. Comparable on customisable plan ranges, design series, Master Build Guarantees, and reach into lifestyle / beach / regional markets overlapping with Navigation Homes' Nautical and Remarkables series.
- Jennian Homes: New Zealand franchise home builder offering a configurable plan range and custom build services across the country. Competes head-to-head with Navigation Homes in the entry-level to mid-tier custom home segment and operates an almost identical franchise-based distribution model.
- Golden Homes: Established New Zealand residential home builder offering design-and-build packages and house-and-land developments across the North Island. Comparable on customer base (first-home buyers, families, investors), product range, and use of Master Build Guarantees.
- GJ Gardner Homes: New Zealand's largest franchise home builder operating the same nationwide franchise model across North and South Island, serving identical first-home-buyer and family segments with a similar show-home-led GTM. Most directly comparable competitor on business model, geographic footprint, and product positioning to Navigation Homes.
Broad incumbents
- Fletcher Living: Major NZ residential developer-builder and division of Fletcher Building, operating large-scale master-planned communities (e.g., Hobsonville Point, Milldale) plus standalone home builds. Overlaps Navigation Homes' house-and-land package business at a much larger scale and broader portfolio, serving as the natural broader incumbent reference point.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Navigation Homes social profiles
Digital presenceNavigation Homes compliance and trust
Trust signalCompliance3 records
Navigation Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Navigation Homes leadership team
Management profileNumber of profiles
Profiles2 records
Navigation Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Navigation Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Navigation Homes
What does Navigation Homes do?
Navigation Homes designs and builds new residential homes, house-and-land packages, and custom home plans across New Zealand through a nationwide franchise network. The company offers seven distinct home design series (Villa, Bungalow, Designer, Remarkables, Nautical, Compass, Metro) with customizable floor plans ranging from approximately 60m² to 370m². Every home includes a 10-year Master Build Guarantee and a 364-day maintenance plan.
Is Navigation Homes a public or private company?
Navigation Homes is a private company. It is classified as family owned and is currently operating.
When was Navigation Homes founded?
Navigation Homes was founded in 2007. It employs 51 to 100 people.
Where is Navigation Homes based?
Navigation Homes is headquartered in Auckland, New Zealand, in the Oceania region.
How does Navigation Homes make money?
Four revenue lines are on record. Custom and Semi-Custom Home Construction is the primary driver. The others are house and Land Packages, franchise Fees and Royalties and rent to Own Program.
Who are Navigation Homes's main competitors?
Direct peers on record are Signature Homes, Universal Homes, Keith Hay Homes, Lockwood Homes, Jennian Homes, Golden Homes and GJ Gardner Homes. Fletcher Living is listed as a broad incumbent.
Does Navigation Homes have an API?
No public API is recorded for Navigation Homes.
What industry is Navigation Homes in?
Navigation Homes's product category is Residential Construction. Its primary akta.pro industry code is IMAFABAC, Custom Home Building. Its NAICS code is 236117.