Clovis Rodeo Association
Clovis Rodeo Association is an all-volunteer non-profit founded in 1914 that operates the annual PRCA-sanctioned Clovis Rodeo and supporting community events in Clovis, California, serving roughly 50,000 attendees and donating over $350,000 annually to local charities.
- Company typePrivate
- Founded1914
- HeadquartersClovis, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Clovis Rodeo Association does
Clovis Rodeo Association is a private, all-volunteer non-profit (501(c)-equivalent) founded in 1914 in Clovis, California, that operates the annual Clovis Rodeo, a PRCA-sanctioned event held on the last full weekend in April. The organization owns the Clovis Rodeo Grounds at 748 Rodeo Drive and is governed by a Board of Directors with Danny Swenson serving as President; Vince Genco is Arena Director and Sponsorship Chairman, Wayne Brooks is the PRCA announcer (five-time Announcer of the Year), and Dr. Troy Ford serves as official veterinarian. The core product is a five-day, eight-event professional rodeo (bareback, saddle bronc, bull riding, steer wrestling, team roping, tie-down roping, barrel racing, mutton bustin') with bundled country-music concerts, drawing approximately 50,000 fans, 600 cowboys, 90 cowgirls, and 750 animal athletes annually. Surrounding the main event, the Association operates a portfolio of more than a dozen satellite events including a parade, jackpot roping, ranch rodeo, queen contest, golf tournament, blood drive, sporting-clays benefit, and cause-marketing days (Tough Enough to Wear Pink, Salute to Our Veterans Day).
Clovis Rodeo Association firmographics
Firmographics- Name
- Clovis Rodeo Association
- Legal name
- Clovis Rodeo Association
- Website
- https://clovisrodeo.com
- Company type
- Private
- Founded year
- 1914
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Clovis Rodeo Association is an all-volunteer non-profit founded in 1914 that operates the annual PRCA-sanctioned Clovis Rodeo and supporting community events in Clovis, California, serving roughly 50,000 attendees and donating over $350,000 annually to local charities.
- Ownership category
- akta.pro rank
Clovis Rodeo Association industry classification
Industry- Product category
- Live Rodeo Entertainment and Community Events
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Equestrian & Rodeo Facilities (MPAKAEAM)
- akta.pro secondary industry
- Meet & Invitational Organizers (MPAKADAC)
Keywords
Where Clovis Rodeo Association is headquartered
LocationHeadquarters
- HQ city
- Clovis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Clovis Rodeo Association business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Ticket Sales: Revenue generated from ticket sales for rodeo performances, bull riding events, and dance/after-party events. Tickets range from $28 to $46 per performance. Concert tickets are included with rodeo tickets at no extra charge.
- Sponsorship Packages: Corporate sponsorship packages at various levels including Centennial Suites, Tom Stearns Pavilion, Champion Day, Major Chute, Major Arena, Rodeo Event, Top of the Line, and Parade Division sponsorships. Contact sponsorship chairman Vince Genco at 559-299-8838.
- Concessions and Merchandise: Concession booths operated by local non-profit service organizations positioned around the grounds. Merchandise shop selling official Clovis Rodeo merchandise including posters, apparel, and memorabilia.
- Event-Based Fundraising: Proceeds from related events such as Cowgirl Up BBQ ($80 per person), Golf Tournament ($175 entry fee), and Kids, Cowboys and Clays sporting clay event benefit local charities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wednesday Night Bull Riding and Concert |
| Unit Pricing | Pay-as-you-go | Saturday Performance (Salute to Our Veterans Day) |
| Unit Pricing | Pay-as-you-go | Thursday and Friday PRCA Rodeo Performances |
| Unit Pricing | Pay-as-you-go | Sunday Final Performance (Tough Enough to Wear Pink) |
| Unit Pricing | Pay-as-you-go | Concert Ticket Package (2 concert nights) |
| Unit Pricing | Pay-as-you-go | Concert Ticket Package (3 concert nights) |
| Unit Pricing | Pay-as-you-go | Rodeo Dance (Saturday Night) |
| Unit Pricing | Pay-as-you-go | Cowgirl Up BBQ |
| Unit Pricing | Pay-as-you-go | Golf Tournament |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Clovis Rodeo Association product offering
Product offeringCore offering
The Clovis Rodeo Association is a non-profit community organization that produces an annual PRCA-sanctioned rodeo event held the last full weekend in April in Clovis, California. The core offering is a multi-day live rodeo entertainment experience featuring eight competitive rodeo events, an integrated country music concert series, a parade, and approximately 20 supporting community events throughout the surrounding rodeo month. Revenue is generated through ticket sales, corporate sponsorships, concessions, and merchandise.
Product overview
Clovis Rodeo Association operates a single unified annual event—the Clovis Rodeo—augmented by numerous satellite events and community programs. The core product is the five-day PRCA-sanctioned rodeo featuring eight competitive events (bareback riding, saddle bronc riding, bull riding, steer wrestling, team roping, tie-down roping, barrel racing, and mutton bustin') with included concert performances. Supporting the main event are rodeo month activities including Ranch Rodeo, Jackpot Roping, Gold Card Roping, Golf Tournament, Blood Drive, Cowgirl Up BBQ, Kids Cowboys and Clays, and the Rodeo Queen Contest. Community-facing programs include Special Kids Rodeo, Tough Enough to Wear Pink, Salute to Our Veterans Day, and various sponsorship packages offering arena visibility and VIP experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Clovis Rodeo Annual Event The annual five-day PRCA-sanctioned rodeo held the last full weekend in April featuring bareback riding, saddle bronc riding, bull riding, steer wrestling, team roping, tie-down roping, barrel racing, and mutton bustin' competitions. Attracts 600+ cowboys, 90 cowgirls, and 750 animal athletes with reserved seating and accessible accommodations.
- Rodeo Concert Series Country music concert performances included with rodeo tickets during the five-day event, presented by 93.7 KISS Country Radio. The 2026 series features Corey Kent, Josh Ross, and Shane Profitt.
- Rodeo Parade Saturday morning parade through downtown Clovis featuring marching bands, horse-drawn vehicles, mounted groups, novelty acts, and themed floats spanning 2.5 miles.
- Mutton Bustin' Children's rodeo event (ages 5-7, 60 lbs or under) where kids attempt to ride sheep for eight seconds; free with rodeo ticket and sponsored by Justin Brands and Holiday Pools.
- Special Kids Rodeo Adapted rodeo event for special needs children featuring bronc riding, bull riding, flag race, and steer roping, held in partnership with Break the Barriers organization.
- Ranch Rodeo Western States Ranch Rodeo Association sanctioned event featuring ranch cowboys competing in ranching activities including riding, roping, branding, and cow work exercises.
- Jackpot Roping Team roping competition conducted under American Cowboy Team Roping Association guidelines, with competitors of all experience levels.
- Gold Card Roping Team roping event for veteran cowboys aged 50 and older who are current PRCA members with 10+ years of membership.
- Rodeo Queen Contest Annual competition for young women aged 18-25 to become Miss Clovis Rodeo, evaluating horsemanship skills and community involvement.
- Golf Tournament Annual 4-person scramble golf tournament held at Belmont Country Club with a $175 entry fee, benefiting Clark Intermediate School's Student Opportunities Fund, Fresno State Rodeo Team, and OTC Kiwanis Toolbox Project.
- Blood Drive Community blood drive event held in partnership with Central California Blood Center, with more than 8,800 donors and nearly 18,000 lives saved since 2000.
- Cowgirl Up BBQ Annual ladies-only benefit barbecue event supporting the Alisa Ann Ruch Burn Foundation and Champ Camp for youth burn survivors, with tickets at $80 per person (or table of 10).
- Kids, Cowboys and Clays Annual sporting clay shoot tournament benefiting Valley Children's Healthcare Foundation, with more than $160,000 donated since its 2017 inception.
- Rodeo Dance Saturday evening dance event featuring live country music, open to adults 21 and older with tickets at $17 per person.
- Rodeo After Party Saturday evening entertainment following the rodeo featuring DJ Mel of Diamond DJs and line dancing with Tammy Velasquez of LineDance Therapy; included with Saturday rodeo ticket.
- The Show (Specialty Entertainment) Specialty entertainment acts integrated into performances, including The Kiesners (PRCA Act of the Year 2020, featuring trick roping, trick riding, gun spinning, and whip cracking), Visalia Rockettes precision drill team, and National Anthem performers.
- Corporate Sponsorship Packages Multi-tier corporate sponsorship packages including Centennial Suites, Tom Stearns Pavilion, Champion Day, Major Chute, Major Arena, Rodeo Event, Top of the Line, and Parade Division sponsorships, providing brand exposure, hospitality access, and VIP experiences.
- Clovis Rodeo Merchandise Official Clovis Rodeo merchandise including posters, apparel, and memorabilia sold through the online storefront at clovisrodeo.itemorder.com.
Quantifiable outcome
- Over $350,000 donated annually to local charities including 4-H, FFA, Valley Children's Healthcare, Fresno State Veterans Education Program, and more
- +3 more outcomes
Companies that use Clovis Rodeo Association
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Clovis Rodeo Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Clovis Rodeo Association partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Valley Wide BeveragecoreValley Wide Beverage is the premier beverage distributor of Beer, Wine, Spirits and Non-Alcoholic beverages in Central California. They serve as a Presenting Sponsor for the Clovis Rodeo and the exclusive distributor of Coors Banquet at the event.
- Chukchansi Gold Resort and CasinocoreChukchansi Gold Resort and Casino is a Presenting Sponsor of the Clovis Rodeo, offering gaming, dining, and spa experiences. Located in the Central Valley region.
- Break the BarrierscoreBreak the Barriers is a partner organization that collaborates with the Clovis Rodeo to host the Special Kids Rodeo, providing special needs children the opportunity to participate in adapted rodeo events.
- Central California Blood CentercoreThe Clovis Rodeo has partnered with the Central California Blood Center for over 25 years to host one of the largest blood drives in the region. Since 2000, the event has seen more than 8,800 donors and saved almost 18,000 lives.
- Valley Children's Healthcare FoundationcoreThe Clovis Rodeo Foundation partners with Valley Children's Healthcare Foundation through the annual Kids, Cowboys and Clays event. Since its inception, more than $160,000 has been donated to Valley Children's through this event.
- Fresno State Veterans Education ProgramcoreA portion of Saturday Salute to Veterans Day proceeds goes to supporting the Veterans Education Program at Fresno State, which provides educational re-entry opportunities for veterans and active service members at no cost to the students.
- Alisa Ann Ruch Burn Foundation (AARBF)minorThe Cowgirl Up BBQ event supports the Alisa Ann Ruch Burn Foundation and Champ Camp, the nation's largest youth burn survivor camp. The rodeo has partnered with AARBF to raise funds for burn survivor support and prevention education.
- Cowboy ChannelcoreThe Cowboy Channel broadcasts all rodeo performances for free and the event is also available on the Cowboy+ App, extending the rodeo's reach to a national television audience.
- SixPac Rodeos AssociationcoreThe California SixPac Rodeos Association promotes premier PRCA rodeos including Oakdale, Red Bluff, Clovis, Hayward, Redding, and Livermore. Combined they attract over 200,000 fans across 25 performance dates with almost $800,000 in added prize money toward the NFR.
- 93.7 KISS Country Radiocore93.7 KISS Country Radio serves as the presenting radio partner for the Clovis Rodeo Concert Series, promoting rodeo concerts to its radio audience.
- Old Town Clovis KiwaniscoreA long-standing partnership between Old Town Clovis Kiwanis and the Clovis Rodeo Association. The Kiwanis club volunteers at the rodeo and the golf tournament benefits Clark Intermediate School's Student Opportunities Fund, Fresno State Rodeo Team, and OTC Kiwanis 'Toolbox Project'.
- Justin BootscoreJustin Boots sponsors the Mutton Bustin' event and the Justin Sportsmedicine Team serves as the Official Healthcare Provider of the PRCA, treating over 7,000 rodeo-related injuries each year at over 125 PRCA rodeos.
- EtixcoreEtix serves as the official online ticketing platform for the Clovis Rodeo, handling all online ticket sales at etix.com/ticket/v/23945/clovis-rodeo-grounds.
Scale indicators10 records
Recent moves11 records
Expansion highlights5 records
Clovis Rodeo Association competitors and assessment
Company assessmentDirect peers
- Reno Rodeo: Long-running PRCA-sanctioned annual rodeo in Reno, Nevada; closest peer in scale, Western heritage positioning, and multi-day event format.
- Pendleton Round-Up: Heritage PRCA rodeo held annually in Pendleton, Oregon; comparable in century-old Western heritage, community ownership, and multi-event format.
- Red Bluff Round-Up: SixPac member and one of California's oldest rodeos; directly comparable PRCA-sanctioned regional rodeo event with similar community-driven, volunteer-supported operating model.
- California Rodeo Salinas: PRCA-sanctioned annual rodeo held in Salinas, California; comparable in scale, format, and California market positioning as the flagship California rodeo on the SixPac circuit.
- National Finals Rodeo (NFR): PRCA's premier championship event held annually in Las Vegas; directly comparable as the top-tier PRCA-sanctioned rodeo, though structured as a year-end championship rather than a single-city community event.
- Houston Livestock Show and Rodeo: The largest PRCA-sanctioned rodeo in the world; same core format of multi-day rodeo with concerts, but operates at substantially larger scale with livestock show and education mission.
- Cheyenne Frontier Days: Iconic PRCA-sanctioned 'Daddy of 'em All' rodeo held annually in Cheyenne, Wyoming; directly comparable in event format and heritage positioning, though larger in scale.
- Oakdale Saddle Club Rodeo: Fellow SixPac Rodeos Association member and PRCA-sanctioned California rodeo; operates a similar regional format with cowboys/cowgirls competing across the standard rodeo events.
Broad incumbents
- PBR (Professional Bull Riders): Larger professional bull riding organization running a multi-city tour format; adjacent rather than overlapping since PBR focuses exclusively on bull riding events vs. Clovis's full PRCA slate.
Others
- PRCA (Professional Rodeo Cowboys Association): Sanctioning body for Clovis's rodeo events and the broader professional rodeo circuit; an industry organization and key partner rather than a competitor, but defines the regulatory and competitive structure in which Clovis operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Clovis Rodeo Association social profiles
Digital presenceClovis Rodeo Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clovis Rodeo Association leadership team
Management profileNumber of profiles
Profiles6 records
Clovis Rodeo Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clovis Rodeo Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clovis Rodeo Association
What does Clovis Rodeo Association do?
The Clovis Rodeo Association is a non-profit community organization that produces an annual PRCA-sanctioned rodeo event held the last full weekend in April in Clovis, California. The core offering is a multi-day live rodeo entertainment experience featuring eight competitive rodeo events, an integrated country music concert series, a parade, and approximately 20 supporting community events throughout the surrounding rodeo month. Revenue is generated through ticket sales, corporate sponsorships, concessions, and merchandise.
Is Clovis Rodeo Association a public or private company?
Clovis Rodeo Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Clovis Rodeo Association founded?
Clovis Rodeo Association was founded in 1914. It employs 1 to 10 people.
Where is Clovis Rodeo Association based?
Clovis Rodeo Association is headquartered in Clovis, United States, in the North America region.
How does Clovis Rodeo Association make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are sponsorship Packages, concessions and Merchandise and event-Based Fundraising.
Who are Clovis Rodeo Association's main competitors?
Direct peers on record are Reno Rodeo, Pendleton Round-Up, Red Bluff Round-Up, California Rodeo Salinas, National Finals Rodeo (NFR), Houston Livestock Show and Rodeo, Cheyenne Frontier Days and Oakdale Saddle Club Rodeo. PBR (Professional Bull Riders) is listed as a broad incumbent. PRCA (Professional Rodeo Cowboys Association) is listed as an others.
Does Clovis Rodeo Association have an API?
No public API is recorded for Clovis Rodeo Association.
What industry is Clovis Rodeo Association in?
Clovis Rodeo Association's product category is Live Rodeo Entertainment and Community Events. Its primary akta.pro industry code is MPAKAEAM, Equestrian & Rodeo Facilities, with a secondary code of MPAKADAC, Meet & Invitational Organizers. Its NAICS code is 711320 and its SIC code is 7948.