What Bajaj Broking does

Bajaj Broking is the trading and investment brand operated by Bajaj Financial Securities Limited, a wholly-owned subsidiary of Bajaj Finance Limited (BSE: 500034, NSE: BAJAJFINSV), incorporated in 2010 in Pune, India. The company runs a digital-first discount brokerage platform serving Indian retail investors, HNI clients, and SMEs, with 9 lakh+ registered users and a 4.9/5 mobile-app rating. Core products include demat and trading accounts, equity and derivatives execution, mutual funds (4,000+ schemes), IPO applications via UPI/ASBA, US stocks, bonds, NPS, ESOP funding, and loans against mutual funds and securities. Underlying technology spans a web trading platform, mobile app, Trader Workstation (TWS), an API trading interface and an MCP integration for algorithmic and developer-driven workflows, with TradingView charts embedded for order placement.

The business model combines flat-fee brokerage (₹20 per order on Freedom Pack, ₹10 per order on Professional Pack, 0.2% delivery commission on Signature), annual subscriptions (₹2,500/year for Professional), distribution commissions from MFs, IPOs, bonds, NPS and insurance, and balance-sheet yield from a Margin Trading Facility (MTF) book of ₹7,300+ Crore with up to 4X leverage on 1,000+ stocks at 11.99–14.99% p.a. Distribution is direct-to-consumer through the app and website, supplemented by strategic partnerships with TradingView (announced 2026-02-17, enabling direct order placement from TradingView charts) and NSDL (2026-01-07, covering onboarding and investor education). The company is regulated by SEBI (broker registration INZ000218931, research analyst INH000010043), AMFI (ARN-163403), and is a depository participant with NSDL and CDSL and a trading/clearing member of BSE and NSE.

Name

Bajaj Broking

Legal name

Bajaj Financial Securities Limited

Website

https://bajajbroking.in

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bajaj Broking, a wholly-owned subsidiary of Bajaj Finance, operates a digital-first discount brokerage in India offering demat, trading, mutual funds, IPOs, derivatives, US stocks, bonds, NPS and MTF to 9 lakh+ retail and HNI investors via mobile, web, API and TradingView channels.

Ownership category

akta.pro rank

Product category

Retail Brokerage

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Investment Banking and Securities Intermediation (523150)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Equity Swaps & Synthetic Prime Brokerage (TRS/CFDs) (FSACAFAE)

Keywords

• Retail brokerage services
• Equity and derivatives trading
• Mutual fund distribution
• Margin trading facility
• Online trading platform

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Brokerage Fees: Flat-fee brokerage model charging ₹20 per order for Freedom Pack and ₹10 per order for Professional Pack subscribers
2. Subscription Revenue: Annual subscription fees from Professional Pack (₹2,500/year) and Signature plan, with Freedom Pack free for first year
3. Margin Trading Facility (MTF): Interest income from MTF leverage product at 14.99% p.a. (Freedom Pack) and 11.99% p.a. (Professional Pack)
4. Delivery Trading Commission: 0.2% commission on delivery trades for Signature plan subscribers
5. Distribution Revenue: Commissions from distribution of mutual funds, IPOs, bonds, NPS, and insurance products

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Bajaj Broking is a digital-first retail brokerage platform that lets Indian investors trade equities, derivatives (F&O), mutual funds, IPOs, US stocks, bonds, and NPS via a mobile app, web platform, and TWS, with flat-fee pricing starting at ₹10–₹20 per order. It also offers a Margin Trading Facility (MTF) with up to 4X leverage, research and advisory services, API trading, and a dedicated HNI service (Privé).

Product overview

Bajaj Broking, operated by Bajaj Financial Securities Limited, is a digital-first stock broking and investment platform offering a comprehensive suite of investment and trading products. The platform provides core account services (Demat and Trading accounts), multiple investment vehicles including mutual funds with 4,000+ schemes, IPO access, US stocks, bonds, NPS, and ESOP funding, along with margin trading facilities (MTF) with up to 4X leverage. The platform offers three pricing tiers: Freedom Pack (₹20/order, free first year), Professional Pack (₹10/order, ₹2,500/year subscription), and Signature (0.2% delivery with dedicated RM). Trading is executed through multiple channels including the Bajaj Broking Mobile App, Web Trading Platform, API Trading, TWS platform, and TradingView integration with order placement capability. Additional tools include stock screeners, TradingView charts, basket orders, GTT orders, smart trading tools, and financial calculators. The platform also provides research and advisory services with curated stock recommendations.

Differentiator

Problem solved

Functional benefit

Products and services

• Demat Account Electronic demat account enabling investors to hold securities and manage investments, used as the foundational account for all trading on the Bajaj Broking platform.
• Trading Account Trading account that allows investors to buy and sell securities on Indian stock exchanges including NSE and BSE via the Bajaj Broking platform.
• Mutual Funds Distribution of over 4,000 mutual fund schemes with SIP investment options starting from ₹100, spanning equity, debt, hybrid, and solution-oriented funds.
• IPO (Initial Public Offering) Online platform for applying for mainboard and SME IPOs through a simplified process via UPI or ASBA.
• Margin Trading Facility (MTF) Leveraged buy-now-pay-later trading facility providing up to 4X leverage across 1,000+ stocks at 11.99%–14.99% p.a., with positions held up to one year.
• US Stocks Platform enabling Indian investors to access and trade listed US equities through an online investing interface.
• Bonds Fixed-income investment product offering government securities, corporate bonds, and other structured bond instruments for portfolio diversification.
• National Pension Scheme (NPS) Retirement planning product enabling subscriptions to the Indian government's National Pension System with associated tax benefits.
• ESOP Funding Service that helps employees manage and exercise employee stock options, enabling monetization of equity compensation through the platform.
• Loan Against Mutual Funds Credit facility against mutual fund holdings that allows investors to access liquidity without selling their mutual fund investments.
• Loan Against Securities Credit facility against securities held in a demat account that provides liquidity while allowing investors to retain ownership of their holdings.
• Research and Advisory Subscribed research service providing research-backed stock ideas and curated recommendations across equity and derivatives from the in-house research desk.
• Privé Private client group service for high-net-worth individuals offering exclusive benefits, personalized advisory, and dedicated relationship management.
• HNI Capital Market Solutions Specialized capital markets solutions for high-net-worth individuals that include dedicated relationship management and customized brokerage support.
• Bajaj Broking Mobile App Mobile trading application that enables fast order placement, real-time market data, portfolio tracking, and seamless multi-product investing on smartphones.
• Web Trading Platform Browser-based trading platform that allows desktop users to execute trades and manage investments across multiple asset classes.
• API Trading Programmatic trading interface that provides developers and algorithmic traders API access to automate trading strategies across supported products.
• Bajaj Broking TWS Trader Workstation platform that provides professional-grade tools and charting capabilities for advanced and professional traders.

Quantifiable outcome

• ₹0 account opening fees with transparent ₹20/order pricing
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• TradingViewcoreTechnology or Integration · 17 February 2026Bajaj Broking integrated with TradingView, enabling investors in India to place stock and futures orders directly from TradingView charts. The partnership offers flat-fee pricing at ₹20 per order. This is part of TradingView's ongoing expansion of partner brokers.
• NSDL (National Securities Depository Ltd)coreStrategic or Co-development Partner · 7 January 2026Strategic partnership aimed at improving investor accessibility, education, and technological innovation in India's capital markets. Focus areas include streamlining onboarding processes, developing new digital solutions for account opening and multi-asset access, and scaling investor education initiatives including the #OddHaiTohFraudHai campaign.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Upstox: Tiger Global-backed Indian discount broker competing on flat-fee pricing, mobile-first UX, and F&O depth. Directly overlaps with Bajaj Broking's Professional Pack positioning.
• Zerodha: India's largest discount broker by active clients, offering flat-fee equity, F&O, and mutual fund trading via Kite. Directly comparable product set, target customer (retail traders), and pricing model (flat per-order brokerage).
• Angel One: Listed Indian broker offering discount brokerage across equities, F&O, commodities, and mutual funds, plus margin trading facility. Highly comparable product breadth and active-client focus.
• Groww: Fast-growing Indian discount broker with strong mutual fund and equity offering targeting first-time retail investors. Competes head-on with Bajaj Broking's mass-retail tier and multi-product platform.
• 5paisa: Discount broker subsidiary of IIFL offering flat-fee equity, derivatives, and mutual fund investing. Comparable digital-first product suite and target retail/HNI segments.

Broad incumbents

• Sharekhan (BNP Paribas subsidiary): Established Indian broker with both digital and offline advisory distribution. Comparable equity/F&O/mutual fund product set, though positioned more full-service than Bajaj Broking's discount tilt.
• HDFC Securities: Bank-affiliated broker offering equity, derivatives, IPO, and mutual fund distribution to HDFC Bank's customer base. A direct analog of Bajaj Broking's parent-distribution advantage.
• Motilal Oswal: Full-service Indian broker with strong research franchise and growing digital retail franchise. Comparable across equities, F&O, mutual funds, and HNI services.
• Kotak Securities: Bank-affiliated full-service broker with Neo discount tier targeting retail traders. Overlaps with Bajaj Broking's product set but adds institutional and advisory lines.
• ICICI Direct: Incumbent bank-backed broker with broader services (advisory, IPO distribution, research). Competes across segments but lacks Bajaj Broking's flat-fee discount positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Bajaj.Broking
• Xx.com/BajajBroking
• LinkedInlinkedin.com/company/bajajbroking

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bajaj Broking