GTP Fashion

What GTP Fashion does

GTP Fashion, operating under its legal entity Tex Styles Ghana Limited, is a Ghanaian direct-to-consumer e-commerce brand specializing in African-inspired printed textiles and ready-to-wear apparel. Founded in January 1966 by Ghana's first President, Osagyefo Dr. Kwame Nkrumah, as the first indigenous Ghanaian textile brand, the company claims the position of West Africa's leading print and textiles brand. Its product catalog comprises seven proprietary fabric collections — Adepa Premium, Adepa Dumas, Ahoufe, Nsroma, Nustyle, Ohemaa, and Safoa — sold by the piece (standard 6 yards) at prices ranging from GHS 49.99 (sale) to GHS 470.00 (Ohemaa), alongside ready-to-wear lines for women (tops, dresses, jumpsuits, skirts, trousers) and men (shirts, jackets, shorts, trousers), plus a limited-time "Limited Offer" collection.

The business runs on a Shopify-powered storefront at shop.gtpfashion.com with multi-currency and localization support across more than 100 country selections. Distribution is tiered: same-day and next-day delivery within Accra via SHAQ Express (GHS 60 within Accra, GHS 90 outskirts), 1–3 day domestic delivery via DHL Express, and 7-day international delivery worldwide via DHL Express. The customer base is entirely consumer-facing, segmented into individual consumers, women's fashion buyers, men's fashion buyers, and fabric buyers (tailors, crafters, resellers), with end-uses spanning everyday wear, cultural celebrations, funerals, and naming ceremonies. There are no disclosed enterprise, wholesale, or B2B customers.

GTP Fashion is wholly owned by Tex Styles Ghana Limited, described as a Ghanaian conglomerate with a registered office in Tema's Heavy Industrial Area. No external venture or private equity capital is disclosed. Revenue is generated through one-time transactional product sales (fabrics and ready-to-wear) plus shipping fees; no subscription, marketplace, or licensing component is present in the source material. The Shopify platform provides standard catalog, checkout, and order-processing functionality, and the company does not disclose any proprietary AI, personalization, or data-flywheel capabilities.

Name

GTP Fashion

Legal name

Tex Styles Ghana Limited

Website

https://gtpfashion.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

501–1,000 employees

Short description

GTP Fashion, a Tex Styles Ghana Limited brand founded in 1966, is a Ghanaian direct-to-consumer e-commerce retailer of African-inspired printed fabrics and ready-to-wear apparel serving individual consumers, fabric buyers, and ceremonial occasion customers across Ghana and worldwide via a Shopify storefront.

Ownership category

akta.pro rank

Product category

African-Inspired Fashion Textiles

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Fashion & Accessories Marketplaces (CRAFABAA)

Keywords

• African printed textiles
• Ready-to-wear apparel
• Fashion e-commerce
• Cultural fabrics
• Direct-to-consumer fashion

Headquarters

HQ city

Accra

HQ country

Ghana

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (Fabrics): GTP Fashion generates revenue through direct sales of printed textiles and fabrics. Products are sold by the yard/piece (e.g., 6 yards) with various price points ranging from GH₵49.99 to GH₵470.00 depending on the fabric collection and design.
2. Product Sales (Ready-to-Wear): Revenue is generated from pre-made garments for men and women including tops, dresses, jumpsuits, skirts, trousers, shirts, jackets, and shorts.
3. Shipping Services: The company charges for shipping services through DHL Express and SHAQ Express, with pricing based on delivery location (Within Accra: GHS 60, Outskirts of Accra: GHS 90, International: varies).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

GTP Fashion designs, produces, and sells African-inspired printed fabrics (typically in 6-yard pieces) across proprietary collections including Adepa Premium, Adepa Dumas, Nustyle, Ahoufe, Nsroma, Ohemaa, and Safoa. It also manufactures and sells ready-to-wear apparel for women (tops, dresses, jumpsuits, skirts, trousers) and men (shirts, jackets, shorts, trousers), targeting individual consumers worldwide through its Shopify-powered online store with delivery via DHL Express and SHAQ Express.

Product overview

GTP Fashion is West Africa's leading print and textiles brand, launched in 1966 by the late Osagyefo Dr. Kwame Nkrumah. The company operates as an e-commerce platform built on Shopify, offering a comprehensive portfolio of African-inspired printed textiles and ready-to-wear clothing. The core product consists of multiple fabric collections including Adepa Premium (flagship heritage line), Adepa Dumas, Nustyle (contemporary everyday wear), Ahoufe, Ohemaa, Nsroma (ceremonial fabrics), and Safoa, along with a limited-time offerings. Additionally, GTP Fashion provides ready-to-wear garments for both women (tops, dresses, jumpsuits, skirts, trousers) and men (shirts, jackets, shorts, trousers). The platform offers worldwide shipping with same-day delivery in Accra, cash on delivery, and secure payment options.

Differentiator

Problem solved

Functional benefit

Brands

• Nustyle: Fabric collection featuring contemporary African-inspired textile designs.
• Adepa Premium
• Adepa Dumas
• Ahoufe
• Nsroma
• Ohemaa
• Safoa

Products and services

• Adepa Premium Premium African-inspired textile collection featuring heritage-woven designs, positioned as the flagship fabric line emphasizing quality and cultural authenticity. Sold by the piece at GHS 450.00.
• Adepa Dumas Distinct fabric collection within the Adepa family offering unique patterns and designs for special occasions. Sold by the piece at GHS 396.00.
• Nustyle Contemporary everyday wear fabric collection combining traditional African textile aesthetics with modern fashion for daily styling. Sold by the piece at GHS 310.00.
• Ahoufe Fabric collection offering bold, stylish African-inspired prints for everyday wear and special occasions.
• Ohemaa Fabric collection featuring elegant designs suitable for celebrations and ceremonial occasions. Sold by the piece at GHS 470.00.
• Nsroma Fabric collection suitable for funerals and naming ceremonies, honoring tradition with dignified and elegant prints.
• Safoa Fabric collection within the GTP portfolio offering African-inspired textile designs.
• Women's Ready-to-Wear Pre-made garments for women including tops, dresses, jumpsuits, skirts, and trousers in African-inspired prints.
• Men's Ready-to-Wear Pre-made garments for men including shirts, jackets, shorts, and trousers in quality printed fabrics.
• Limited Offer Time-limited fabric offerings and exclusive designs available for a limited period.
• Sale Discounted and promotional pricing on selected fabric and ready-to-wear items, with sale prices from GHS 49.99.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered flagship and core.

• Tex Styles Ghana LimitedflagshipStrategic or Co-development Partner · 1 January 1966Tex Styles Ghana Limited is the parent company of GTP Fashion. The company was established with its registered office at Heavy Industrial Area, Block 22, Plot No.7, Tema, Ghana. It manages the GTP brand and operates the company's privacy policy and data protection practices.
• DHL ExpresscoreTechnology or IntegrationDHL Express is the primary international shipping partner for GTP Fashion, handling all overseas deliveries. They provide 7-day international delivery and 1-3 day domestic Ghana delivery. Orders are collected and shipped based on cutoff times (9am and 1pm orders with same-day or next-day ship days).
• SHAQ ExpresscoreTechnology or IntegrationSHAQ Express provides same-day and next-day delivery within Accra metropolitan area for GTP Fashion customers. Local delivery pricing: GHS 60 within Accra, GHS 90 for outskirts. Available on weekdays.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• ASOS: Global fashion e-commerce platform that hosts third-party African-inspired brands and capsule collaborations, competing indirectly with GTP for diaspora and trend-led apparel customers.

Direct peers

• Woodin: West African textile and ready-to-wear brand sharing the same Tex Styles Ghana parent group, with overlapping fabric collections and apparel SKUs targeting Ghanaian and regional consumers.
• VLISCO: Dutch heritage wax-print fabric brand sold globally, the most direct competitor to GTP in the African-print textile category with similar DTC distribution and cultural-aesthetic positioning.
• D'Iyanu: US-based direct-to-consumer African-inspired apparel brand targeting the African diaspora, with a similar cultural-brand narrative and ready-to-wear focus as GTP.
• ATL Fabrics: UK-based online retailer of African wax print textiles; mirrors GTP's DTC-first model for selling traditional fabrics by the piece to diaspora and design customers.
• Da Viva: Portuguese wax-print textile producer with its own global DTC channels serving African and diaspora markets, structurally comparable to GTP on product, heritage, and distribution.

Emerging players

• Maxhosa Africa: South African apparel brand whose knitwear and accessories are rooted in Xhosa cultural motifs, representing an emerging high-end peer in African cultural-fashion branding.
• Pichulik: Cape Town-based accessories brand fusing African craft heritage with contemporary design; comparable on cultural-brand storytelling and product aesthetic, though narrower in category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/GTPFashion
• LinkedInlinkedin.com/company/vlisco-ghana-cluster

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GTP Fashion