First Consult Group

Name

First Consult Group

Legal name

First Consult SA

Website

https://firstconsult.co.za

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Randburg

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Financial Advisory Services Commission: As an authorized financial services provider (FSP 44958), First Consult SA generates revenue through commissions from recommending and placing financial products with their contracted insurance and financial services providers. This includes trail commissions on long-term insurance, short-term insurance, medical aid, gap cover, and investment products.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

First Consult SA (FSP 44958) is a South African authorized financial services provider that delivers holistic financial planning and advisory services to individuals and businesses. It earns revenue by recommending and placing long-term insurance, short-term insurance, medical aid, gap cover, and investment products with contracted South African insurers and financial providers, receiving commissions for these placements. Its offering addresses seven life-changing financial events: living too long, dying too soon, disability, critical illness, hospitalisation, inflation, and tax.

Product overview

First Consult SA operates as a financial services advisory firm (FSP 44958) offering a unified suite of financial planning services for both individuals and businesses in South Africa. For individuals, the portfolio spans Wealth Creation & Management, Estate Planning and Wills, Health and Medical Aid Services, Income Tax Planning and Preparation, Cash and Debt Management, Insurance Reviews, and Short-Term Insurance (Personal Lines). For businesses, services include Corporate Services (Buy and Sell Assurance, Key Man Assurance, Partnership Agreements), Future Liability Protection, Short-Term Insurance (Commercial Lines), Specialised Short-Term Insurance, and Group Health and Gap Cover. All services are delivered through a structured four-step approach: Discovery Process, Financial Road Map creation, Implementation Plan, and Ongoing Support.

Differentiator

Problem solved

Functional benefit

Products and services

• Wealth Creation & Management

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• MomentumcoreOthersAccredited insurance partner for long-term and short-term insurance products. Momentum is a major South African financial services company offering life insurance, investment, and health products.
• SantamcoreOthersAccredited short-term insurance partner. Santam is South Africa's largest short-term insurer offering commercial and personal lines coverage.
• Old Mutual InsurecoreOthersAccredited short-term insurance partner. Old Mutual Insure provides commercial and personal short-term insurance solutions across South Africa.
• BonitascoreOthersAccredited medical aid partner. Bonitas is one of South Africa's leading medical aid schemes offering comprehensive health insurance coverage.
• Discovery HealthcoreOthersAccredited medical aid and health insurance partner. Discovery Health is a major South African health insurance provider known for innovative health and life insurance products.
• Capital LegacycoreOthersAccredited estate planning and wills partner. Capital Legacy provides estate planning, wills, and trust services to help clients protect their legacy.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Momentum: South African financial services provider offering life, health, short-term, and investment products through advisor networks. Directly comparable as both a competitor for advisory clients and an underlying product partner of First Consult (FSP 44958 lists Momentum as an accreditation).
• Discovery Limited: Major South African health and life insurer, also accredited with First Consult. Comparable in the health-insurance and individual financial-planning segments, particularly given Discovery's strong brand in medical aid and gap cover, which is a core First Consult product line.
• Hollard: South Africa's largest privately owned short-term insurer, also distributing life and investment products via partner brokers and advisors. Comparable in the commercial and personal short-term insurance segments that are core to First Consult's offering.
• Coronation Fund Managers: South African investment management and wealth advisory firm serving individuals, institutions, and advisors. Comparable in the wealth creation and investment advisory segment but operating more as a fund manager than as a multi-product broker.
• PSG Wealth: South African wealth management and financial advisory business within the PSG group, offering investment, retirement, insurance, and tax planning to individuals and businesses. Closely comparable to First Consult in target market (HNW individuals and business owners), advisory-led model, and cross-product offering.

Broad incumbents

• Old Mutual: Large South African financial services group providing life insurance, investments, wealth management, and short-term insurance. Overlaps directly with First Consult's insurance, wealth, and estate planning services for both individuals and businesses, but Old Mutual also manufactures the underlying products First Consult distributes.
• Liberty (Standard Bank Group): South African life insurer and wealth manager offering long-term insurance, investments, and retirement products through financial advisors. Comparable product set to First Consult (wealth creation, estate planning, life cover), but operates at significantly greater scale within the Standard Bank ecosystem.
• Sanlam: One of South Africa's largest financial services groups offering life insurance, investment, retirement, and wealth advisory products through tied and independent advisors. Highly comparable in terms of offering breadth (life, health, short-term, investments) and target customer base, but operates at significantly greater scale with proprietary product manufacturing.
• Nedbank Financial Planning: Financial advisory arm of one of South Africa's major banks, offering holistic financial planning including investments, insurance, and estate planning. Directly comparable service catalogue and target market, but benefits from the bank's captive customer base and scale.

Emerging players

• BrightRock: South African life insurer distributing exclusively through a national financial advisor network with needs-based life cover products. Comparable distribution model (advisor-led, individual and business clients) but with proprietary product manufacturing rather than multi-provider brokerage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheFirstConsult
• LinkedInlinkedin.com/company/first-consult-group
• Instagraminstagram.com/firstconsult_group/?hl=en

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Consult Group