Art Line

What Art Line does

Art Line for Organizing International Exhibitions and Conferences (S.A.E.) is a privately held Egyptian professional services company founded in 1987 and headquartered in Nasr City, Cairo. The company organizes international trade exhibitions, conferences, and special events across multiple verticals including automotive, construction and stone, furniture and interior design, electrical and electronics, tourism and leisure, and employment. Its flagship event, the Cairo International Motor Show (Automech Formula), has been held annually since 1991 and is the only show in Egypt, the Middle East, and Africa recognized by OICA, the International Organization of Motor Vehicle Manufacturers. The company has held operative membership in UFI, the Global Association of the Exhibition Industry, since 1998, and is ISO 9001 certified.

Art Line generates revenue across five principal streams: exhibition and conference organization, stand design and construction, special events organization, interior and graphic design services, and commercial agency representation for international partition-system firms including Germany's F+T and HDK. The company co-organizes major events with leading international exhibition organizers, notably Informa Exhibitions (Cairo International Motor Show, 2016-2018), Veronafiere (Projex Africa from 2015 and MS Africa & Middle East), Messe Frankfurt, and ACG-ITF. Its customer base spans multinational automotive OEMs (Ford, Volkswagen, Kia, Renault, Skoda, Chery, Daihatsu), Egyptian government entities, and industry associations. Operations extend beyond Egypt into Sudan, Syria, Morocco, Iraq, and Libya through local partnerships.

The company is led by Chairman Ahmed Allam and operates without external institutional funding or a public listing. Go-to-market is event-driven, with brand recognition, regulatory credentials (OICA, UFI), and international co-organization partnerships serving as the primary commercial anchors. There is no disclosed headcount, no public revenue figure, no AI/ML capability, and no digital product platform; the business is a traditional services operation with a long-tenured portfolio of recurring trade fairs and conferences.

Name

Art Line

Legal name

Art Line for Organizing International Exhibitions and Conferences (S.A.E.)

Website

https://artline.com.eg

Company type

Private

Founded year

1987

Operating status

Operating

Short description

Art Line is a Cairo-based, privately held exhibition and conference organizer founded in 1987, serving automotive, construction, furniture, and other sectors in Egypt and the wider MEA region through flagship trade fairs and stand-design services.

Ownership category

akta.pro rank

Product category

Trade Fair & Exhibition Services

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Arts, Entertainment, and Recreation (71)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Exhibitions, Trade Shows & Booth Management (HSACADAH)

akta.pro secondary industries

Construction, Building Materials & Real Estate Shows Organizers (THAHABAG), Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)

Keywords

• Trade fair organization
• Exhibition management
• Conference services
• Stand design construction
• Event management

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Exhibition & Conference Organization: Revenue generated from organizing international trade exhibitions and conferences, including flagship events like Cairo International Motor Show (Automech Formula), Egypt International Boat Show, and various sector-specific trade fairs.
2. Stand Design & Construction: Design and construction of exhibition booths and pavilions for various clients including automotive manufacturers, government entities, and international companies participating in trade fairs.
3. Special Events Organization: Organizing special events such as festivals, holiday shows, and employment fairs for corporate and government clients.
4. Interior & Graphic Design Services: Interior design and graphic design services for exhibition spaces and commercial environments.
5. Commercial Agencies: Acting as commercial agents, particularly for international partition and panel system companies like F+T (Germany) and HDK (Germany).

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Art Line organizes international exhibitions, conferences, and special events across multiple industries including automotive, construction, stone, furniture, wood, petroleum, electronics, and real estate, primarily in Egypt. Alongside event organization, the company provides related design and build services such as stand design and construction, interior design, and graphic design for exhibitors and event partners.

Product overview

Art Line Co. is an Egyptian exhibition and conference organizing company founded in 1987 offering a portfolio of services including organizing international exhibitions and conferences, organizing special events, stand designs and construction, interior designs, graphic designs, and commercial agencies. The company operates flagship events such as the Cairo International Motor Show (Automech Formula) since 1991, along with sector-specific exhibitions covering automotive, construction/stone, furniture, electronics, boats, holidays, and employment. Art Line also provides stand design and construction services for clients at international trade fairs. The company maintains ISO 9001 certification and holds operative membership in UFI (the Global Association of The Exhibition Industry) since 1998.

Differentiator

Problem solved

Functional benefit

Named customers11 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Informa ExhibitionscoreStrategic or Co-development PartnerJoint organizer of Automech Formula - the Cairo International Motor Show (2016-2018) at Cairo International Convention and Exhibition Center (CICC). This is a flagship automotive exhibition recognized by OICA.
• ACG-ITF GroupcoreStrategic or Co-development PartnerJoint organizer of Cairo International Motor Show (2013-2015). ACG-ITF is the organizer of AUTOMECH - Automobiles & Motorcycle trade show.
• VeronafierecoreStrategic or Co-development PartnerJoint organizer of Projex Africa (The Future Building & Construction Trade Fair) and MS Marmomacc Samoter Africa & Middle East (Stone, Design, Technology, Earthmoving and Building Machinery). Veronafiere is the leading Exhibitions Center in Europe.
• Sports & Fitness MagazineminorStrategic or Co-development PartnerJoint organizer of Egypt International Boat Show (5 rounds: Feb. 2007, 2008, 2009, 2010 & Jan. 2011). Sports & Fitness Magazine is the First English-Language Sports Magazine in the Middle East.
• Art Line Plateau Co.minorStrategic or Co-development PartnerJoint organizer of Egypt International Holiday Show (Feb. 2010) - the first show in Egypt dedicated to Holidays and vacations.
• Horof GroupminorStrategic or Co-development PartnerJoint organizer of Egypt International Holiday Show (Feb. 2010).
• Egyptian Exporters Association - EEA ExpoLinkcoreStrategic or Co-development PartnerJoint organizer of Projex Africa trade fair with Veronafiere.
• Syria International Marketing AssociationminorStrategic or Co-development PartnerJoint organizer of Electricx Syria exhibition (1st round 2007, 2nd round 2009).
• Projex (Syria)minorStrategic or Co-development PartnerJoint organizer of Electricx Syria exhibition.
• Egytec Engineering Company (Egypt)minorStrategic or Co-development PartnerJoint organizer of Electricx Syria exhibition.
• F+T (Germany)minorChannel Partner/ Reseller/ DistributorArt Line acts as agent for F+T German Company Specialized in Panel System. Provided Cairo International Conference Center with imported partitions.
• HDK (Germany)minorChannel Partner/ Reseller/ DistributorArt Line acts as agent for HDK German Company Specialized in Panel System. Provided Cairo International Conference Center with imported partitions.
• Messe FrankfurtcoreStrategic or Co-development PartnerInternational exhibition partner mentioned in global cooperation with leading Exhibitions Centers.
• AMC PromotioncoreStrategic or Co-development PartnerInternational exhibition partner mentioned in global cooperation with leading Exhibitions Centers.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• GL Events: French exhibition services and venue management group with significant emerging-market operations. Comparable as an integrated exhibition organizer and stand/venue services provider.
• dmg events: Global B2B exhibition organizer active in the Middle East including flagship construction and design events. Directly comparable as a multi-vertical trade fair operator targeting similar enterprise customers.
• Koelnmesse: German trade fair organizer with established MENA franchises (e.g. Orgatec). Comparable as a global trade fair operator partnering locally for regional event execution, similar to Art Line's co-organization model.
• Veronafiere: Leading Italian exhibition center that jointly organizes Projex Africa and MS Marmomacc Samoter Africa & Middle East with Art Line. Comparable as a trade fair organizer operating internationally and partnering for regional event execution.
• Messe Frankfurt: Major German trade fair organizer listed as a strategic international exhibition partner of Art Line. Comparable as a global exhibition organizer running flagship trade fairs across multiple industries.
• Hyve Group (formerly ITE Group): UK-headquartered B2B exhibition organizer with strong emerging market presence. Comparable as a multi-vertical trade fair organizer operating across MENA and other emerging regions.
• ACG-ITF Group: Organizer of AUTOMECH who co-organized the Cairo International Motor Show with Art Line in 2013-2015. Directly comparable as a regional automotive trade fair organizer.
• Informa Exhibitions: Global B2B exhibitions organizer that co-organized Art Line's flagship Cairo International Motor Show (Automech Formula) in 2016-2018. Directly comparable as a trade show organizer serving automotive and other industrial verticals.

Regional players

• Pyramids Group: Egyptian trade fair organizer and exhibition services company operating primarily in Egypt. Comparable as a domestic Egyptian exhibition organizer competing for the same local exhibitor and government customers.
• IFP Group (IFP Dubai): Dubai-based trade exhibition organizer operating across MENA. Comparable as a regional trade show organizer targeting similar enterprise verticals (construction, energy, consumer goods) in the same geography.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/artline
• YouTubeyoutube.com/channel/artline
• Facebookfacebook.com/artline
• LinkedInlinkedin.com/company/artline
• Instagraminstagram.com/artline

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Art Line