US Auto Supply

What US Auto Supply does

US Auto Supply (legally I/D/E/A, Inc.) is a US-based, privately held e-commerce distributor of automotive aftermarket supplies that has operated continuously for over 60 years. The company sells a broad catalog of products — vehicle markers, repair order and business forms, paint and refinishing supplies, parts handling equipment, dealership marketing materials, and general shop tools — through its own website (usautosupply.com), a toll-free phone sales line (1-800-431-2323), and a physical catalog distribution channel. Its go-to-market spans four distinct customer segments: collision repair and auto body shops (primary), mechanical repair facilities, car dealerships, and DIY hobbyists, with a horizontal segmentation approach across professional and prosumer buyers.

The underlying technology is a standard direct-to-consumer commerce platform providing product categorization, online ordering, account registration, and order tracking; the company does not maintain a mobile app, public API, or SDK, and no AI/ML capabilities are disclosed. The company also operates a portfolio of family-brand storefronts (Auto Body Toolmart, Collision Services, IDEA Auto Repair, Sid Savage Auto Dealer Supply) targeting specific sub-segments of the automotive aftermarket, and offers equipment leasing financing through a partnership with First Pacific Funding (12–60 month terms, $1–10% residual buyout) for higher-ticket body shop equipment. Revenue is generated primarily through one-time product sales at unit-level pricing with volume discounts, plus this ancillary leasing channel. No revenue, headcount, funding, or ownership details are publicly disclosed, and the company appears to be independently held with no venture capital or private equity backing indicated.

Name

US Auto Supply

Legal name

I/D/E/A, Inc.

Website

https://usautosupply.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

51–100 employees

Short description

US Auto Supply is a privately held US e-commerce distributor that has operated for over 60 years, selling automotive aftermarket supplies — vehicle markers, repair forms, paint and refinishing products, parts handling equipment, and shop tools — to collision repair shops, mechanical repair facilities, car dealerships, and DIY hobbyists via its website, phone sales, and catalog.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Supplies

NAICS

Automotive Parts and Accessories Retailers (44133), Automotive Parts and Accessories Retailers (441330)

SIC

Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

Automotive Parts & Accessories Online Retailers (CRAFADAK)

Keywords

• Automotive aftermarket supplies
• Collision repair products
• Auto body shop supplies
• Mechanical repair tools
• Dealership consumables

Headquarters

HQ city

Elgin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Product Sales: Revenue is generated through direct product sales across multiple categories including collision repair supplies, mechanical repair equipment, dealership supplies, paint and refinishing products, tools, and parts handling equipment. Products are sold at various price points with volume discounts available for bulk purchases.
2. Equipment Leasing Services: The company offers equipment leasing financing through First Pacific Funding partnership, providing leasing options for body shop equipment acquisition with terms from 12 to 60 months.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

US Auto Supply is a B2C e-commerce retailer that sells automotive aftermarket products directly to consumers, including vehicle markers, business and repair order forms, paint and refinishing supplies, parts handling equipment, repair tools, detailing products, and dealership/DIY consumables. Orders are placed online via a shopping cart and shipped directly from the company's warehouse to buyers across collision repair, mechanical repair, dealership, and DIY customer segments.

Product overview

US Auto Supply is a B2B e-commerce platform providing comprehensive supplies for auto body shops, mechanical repair facilities, automotive dealerships, and DIY hobbyists. The company offers a unified platform with multiple product categories spanning Collision Repair, Mechanical Repair, Dealership, DIY, Administration & Workflow, Marketing & Promotional, Paint & Refinishing, Parts Handling, Repair Tools, Sales & Advertising, and Tools & Equipment. Key product lines include vehicle markers (CHAMP Auto Markers, Autowriter, Uni Posca, Big Glass), mechanical repair order forms, paint and refinishing supplies, and shop equipment. The platform serves professional automotive service providers with both standard and customizable products.

Differentiator

Problem solved

Functional benefit

Products and services

• CHAMP Auto Markers CHAMP-branded vehicle markers used by collision repair and auto body shops to mark damaged vehicles, glass, and parts during the repair workflow. Sold directly to professional and DIY buyers through the US Auto Supply storefront.
• Autowriter Markers Autowriter-branded vehicle markers sold for marking glass and vehicles during auto body and collision repair work. Available to professional shop buyers and DIY consumers through the storefront.
• Uni Posca Markers Uni Posca-branded markers stocked for vehicle and surface marking applications in auto body, collision repair, and detailing use cases. Sold through the storefront to professional and DIY buyers.
• The Big Glass Marker A dedicated glass marker product sold to auto body, collision repair, and glass-replacement buyers for marking automotive glass prior to or during repair work.
• Mechanical Repair Order Forms Pre-printed mechanical repair order forms sold to mechanical repair shops, service writers, and dealerships for documenting repair jobs and authorizing work. Available with custom imprinting options.
• Goof Off Bug & Tar Remover Goof Off Bug & Tar Remover sold to collision repair shops, dealerships, and DIY consumers for removing bug residue, tar, and road grime from vehicle exterior surfaces during detailing and pre-paint prep.

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• O'Reilly Auto Parts: Major US aftermarket auto parts retailer serving both DIY and professional installers with a robust online and store network. Comparable target customers on the professional side but with materially broader footprint and inventory.
• AutoZone: Largest US specialty retailer of automotive replacement parts and accessories with both physical stores and a strong online channel. Overlaps with US Auto Supply on DIY and parts categories but operates at much greater scale and breadth.
• Advance Auto Parts: Large multi-channel US auto parts retailer serving DIY and commercial customers. Comparable e-commerce plus store distribution and customer segments, but broader category set and national scale dwarf US Auto Supply.
• NAPA Auto Parts: Nationwide auto parts distribution and retail brand with deep penetration into professional repair shops. Directly competes with US Auto Supply's shop supply offering through its commercial channels, but at much larger scale and breadth.
• Amazon (Automotive): Dominant online marketplace with a deep automotive parts, accessories, tools and supplies category. Competes most directly with US Auto Supply's DIY and shop-supply tail through aggressive pricing and logistics.

Direct peers

• CARiD: Online retailer specializing in automotive parts, accessories, and performance products shipped direct to consumers and shops. Closely comparable category breadth and e-commerce-led distribution to US Auto Supply.
• Summit Racing Equipment: Large online retailer of performance parts, tools, and shop equipment for automotive enthusiasts and professionals. Comparable e-commerce-first model and similar mix of tools, equipment, and accessories to US Auto Supply.
• RockAuto: Pure-play online auto parts retailer with deep catalog and direct shipping to DIY and small-shop customers. Closely comparable online-only distribution model and similar target buyer mix to US Auto Supply.
• AutomotiveTouchup: Online specialist in automotive touch-up paint, refinishing supplies, and body shop paint products. Comparable direct-to-consumer e-commerce focus on paint/refinishing categories where US Auto Supply also competes.
• Eastwood Company: Long-running US online retailer of automotive restoration paints, coatings, tools and shop supplies serving DIY and prosumer auto body customers. Highly comparable to US Auto Supply's DIY/collision-repair overlap and direct-to-consumer e-commerce model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/usautosupply
• LinkedInlinkedin.com/company/us-auto-supply

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about US Auto Supply