Southern Recipe Small Batch

What Southern Recipe Small Batch does

Southern Recipe Small Batch is a premium pork rind (chicharron) snack brand that operates as a division of Rudolph Foods, a 60+ year pork rind manufacturer founded in Lima, Ohio in 1957. Launched in 2014 as a bold-flavor extension of Rudolph Foods' heritage, the brand produces small-batch, sunflower-oil pork rinds positioned around high protein (8g), low carbohydrate (1g), added collagen (7g), and gluten-free nutritional claims, with a SKU portfolio spanning Hot Honey, Sweet BBQ, Sea Salt & Cracked Black Pepper, Hatch Chile, Spicy Dill, and Pineapple and Ancho Chile. Recent additions include Air-Fried Buffalo Wing, Air-Fried Pizza, and Pimento Cheese varieties launching at Expo West 2026 at $3.99 MSRP, alongside Krutones® pork rind croutons and ready-to-pop Pork Rind Pellets for the foodservice channel.

The business is a multi-channel CPG brand. Core revenue comes from consumer packaged goods sales of 4oz bags through national and regional retailers including Costco, Walmart, H-E-B, Albertsons, Food Lion, Meijer, and World Market, supplemented by direct-to-consumer e-commerce on PorkRinds.com and a B2B foodservice line selling pellets to restaurants and caterers. Production is anchored by Rudolph Foods' manufacturing footprint across California, Texas, Georgia, Mississippi, Mexico, and Brazil. Marketing centers on organic social (Instagram, TikTok, YouTube, Facebook, Pinterest), a content blog (Crunch Times), an email newsletter, and event activations including the annual Pork Rind Appreciation Day, NFL-themed campaigns with Hall of Fame ambassadors such as Devin Hester, Steve Largent, and Kellen Winslow Sr., and festival sponsorships like Bourbon & Brisket.

Revenue is not publicly disclosed; the brand competes in a mature pork rind category where it differentiates on premium ingredients, bold flavors, and health positioning, while inheriting distribution scale, manufacturing cost structure, and brand heritage from its parent. The strategic posture is incremental product and channel expansion within a stable parent-company framework, with no public funding events, M&A, or leadership changes on record.

Name

Southern Recipe Small Batch

Legal name

Southern Recipe Small Batch (brand/division of Rudolph Foods)

Website

https://southernrecipesmallbatch.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

Southern Recipe Small Batch is a premium, small-batch pork rind snack brand and division of Rudolph Foods, producing high-protein, low-carb, collagen-enhanced chicharrones sold through national retailers, DTC e-commerce, and foodservice distributors targeting health-conscious and keto consumers.

Ownership category

akta.pro rank

Product category

Snack Foods

SIC

Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)

akta.pro primary industry

Cooked/Ready-to-Eat Pork Products (Fully Cooked, Sliced, Diced) (AFANABAG)

akta.pro secondary industry

Specialty & Regional Processed Meats (Ethnic/Traditional Sausages, Regional Cures) (AFANAEAK)

Keywords

• Pork rind snacks
• Keto snack foods
• Chicharrones production
• Protein packed snacks
• Low carb snacks

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Consumer Packaged Goods (Pork Rind Snacks): Direct retail sales of packaged pork rinds to consumers through grocery stores, big box retailers, and online channels. Products sold in 4oz bags at retail price points.
2. New Product Line (Air-Fried Rinds): Premium air-fried pork rind products launched at Expo West, retailing at $3.99 per package, targeting health-conscious consumers.
3. Foodservice/Pellet Products: B2B sales of pork rind pellets to restaurants, caterers, and foodservice operators for on-demand popping in commercial kitchens.

Pricing tiers

Go-to-market motion2 records

Distribution channels9 records

Marketing channels10 records

Core offering

Southern Recipe Small Batch manufactures and sells handcrafted, small-batch pork rinds (chicharrones) made with sunflower oil and offered in bold, innovative flavors such as Hot Honey, Sweet BBQ, Hatch Chile, Spicy Dill, and Pineapple Ancho Chile. Products are formulated to deliver 8g protein and 7g collagen per serving, positioned as keto-friendly, low-carb, gluten-free alternatives to traditional chips, and sold primarily through grocery and club retailers plus direct-to-consumer e-commerce. The brand also produces pork rind pellets for foodservice operators and Krutones pork rind croutons for recipe applications.

Product overview

Southern Recipe Small Batch is a pork rind snack brand and division of Rudolph Foods, offering a portfolio of small-batch, craft-seasoned pork rinds (chicharrones) made with sunflower oil. The core product line includes various bold-flavored pork rind snacks positioned as high-protein, low-carb, gluten-free alternatives. Related offerings include pork rind pellets for foodservice operators, Krutones® pork rind croutons for recipe applications, and a digital cookbook. The brand targets health-conscious and keto-dieter consumers seeking bold flavors with functional nutritional benefits.

Differentiator

Problem solved

Functional benefit

Products and services

• Southern Recipe Small Batch Pork Rinds Small-batch, carefully crafted pork rinds (chicharrones) made with sunflower oil, offering 8g protein, 7g collagen, and 1g carb per serving. Sold in 4oz bags in flavors including Hot Honey, Sweet BBQ, Sea Salt & Cracked Black Pepper, Hatch Chile, Spicy Dill, and Pineapple Ancho Chile for keto, low-carb, and gluten-free consumers.
• Pork Rind Pellets Ready-to-pop pork rind pellets sold to restaurants, bars, and caterers for in-house preparation. Can be popped via pan fry, air fry, or commercial deep fry methods to serve freshly prepared pork rinds as appetizers or bar snacks.
• Krutones Pork Rind Croutons Pork rind croutons used as toppings for soups, salads, and recipes, offering a keto-friendly and low-carb alternative to traditional bread-based croutons. Available in Butter & Garlic flavor.
• Air-Fried Rinds (Buffalo Wing, Pizza, Pimento Cheese) Air-fried pork rinds offered in three new bold flavors (Air-Fried Buffalo Wing, Air-Fried Pizza, and Pimento Cheese), targeting consumers seeking low-carb, protein-packed snacks with reduced sodium and sugar compared to traditional fried pork rinds. Retails at $3.99 per package.

Quantifiable outcome

• New product launches at Expo West demonstrate product innovation pipeline and market responsiveness

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered major, minor and core.

• Devin Hester (NFL Hall of Famer)majorGTM or Marketing Partner · 1 January 2024NFL Hall of Fame return specialist serving as celebrity ambassador for Pork Rind Appreciation Day campaign, bringing football fan engagement to the brand's signature event celebration.
• Gridiron Greats Assistance FundminorOthers · 1 January 2024Charitable partnership for annual Pork Rind Appreciation Day, with $15,000 donated in 2024 to support former NFL players experiencing hardship.
• Rudolph FoodscoreOthers · 1 January 2014Southern Recipe Small Batch is a division of Rudolph Foods, leveraging 60+ years of pork rind manufacturing expertise, established distribution networks, and production capabilities. Rudolph Foods was founded in 1957, acquired by Beatrice Foods in 1966, and regained by the Rudolph family in 1987. The company holds the 'Pork Rind Capital of the World' designation for Lima, Ohio.
• Tim Byres (Chef)majorStrategic or Co-development PartnerChef Tim Byres provides recipe development and culinary expertise, creating chef-inspired pork rind recipes and cooking demonstrations. Featured on foodservice page and recipe content, bringing restaurant-quality preparations to consumer audiences.
• Steve Largent & Kellen Winslow Sr. (NFL Hall of Famers)minorGTM or Marketing PartnerGridiron Greats representatives attending Pork Rind Appreciation Day celebrations as brand ambassadors for the annual event.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dot's Homestyle Pretzels: Premium seasoned snack brand with cult following and strong retail velocity. Comparable in craft/premium snack positioning, bold flavor innovation, and rapid scaling through mass retail channels.
• 4505 Meats: Premium pork rind and chicharrón brand competing directly in the same better-for-you, chef-inspired pork rind category. Both brands target health-conscious snackers with bold flavors and similar retail positioning.
• Pork King Good: Keto-focused pork rind brand emphasizing low-carb and zero-carb snacking. Closely comparable in functional nutritional positioning and target consumer segments (keto/low-carb dieters).
• Juanita's Foods: Long-standing Hispanic-focused chicharrón and Mexican food brand. Directly competes in pork rind category with similar distribution across grocery and foodservice channels.
• Country Archer Provisions: Premium meat snack brand (jerky, meat sticks) targeting health-conscious consumers. Comparable in better-for-you protein snack positioning and natural foods retail distribution.
• Mac's Snacks: Established pork rind manufacturer offering flavored chicharrones across multiple retail channels. Competes directly with SRSB in the flavored pork rind segment with similar bold-flavor positioning.

Emerging players

• Uglies Kettle Chips: Premium kettle-cooked potato chip brand with upcycled ingredient story. Comparable in craft/premium snack positioning targeting natural and better-for-you retail channels.

Broad incumbents

• Oberto Snacks: Established meat snack brand (jerky, meat sticks) with national retail presence. Overlaps in the protein-snack category with similar c-store and grocery distribution strategy.
• Mission Foods: Large-scale Hispanic food manufacturer (tortillas, chips, snacks) with broad grocery distribution. Competes in overlapping Hispanic snack categories and shares similar mass-market retail footprint.
• Quest Nutrition: Major protein-focused snack brand (bars, chips, crisps) targeting the same keto/low-carb consumer segment. Competes for the same health-conscious snacker wallet with broader product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sr_smallbatch
• YouTubeyoutube.com/channel/UCMe52abCwy8kJJaTPvsdU5g
• Facebookfacebook.com/SouthernRecipeSmallBatch
• Instagraminstagram.com/southernrecipesmallbatch
• TikToktiktok.com/@southernrecipesmallbatch
• Pinterestpinterest.com/SRsmallbatch
• LinkedInlinkedin.com/company/southernrecipesmallbatch

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern Recipe Small Batch