Ritual Green

What Ritual Green does

Ritual Green is a craft cannabis brand operated by Mernova, a licensed producer (license #LIC-NQS67FH60D) headquartered in Windsor, Nova Scotia, Canada. Mernova is a subsidiary of Melodiol Global Health Ltd. The company operates a 24,000 square foot purpose-built indoor cultivation facility situated on 10 acres, designed to meet European Union Good Manufacturing Practices (GMP) requirements. Ritual Green serves adult recreational cannabis consumers and qualified medical cannabis patients across Canada, with products distributed through licensed dispensaries and provincial cannabis boards in all 11 provinces and territories.

The product portfolio spans four sub-brands and five core categories: dried flower (Ritual Green core line featuring genetics such as Blue Pavé, Super Sativa, Black Mamba, French Cookies, Strawberry Rizz, Power Petrol, Rockstar Kush, Lemon Haze, and Mac 1); pre-rolls (Ritual Sticks — single strain and combo packs hand-rolled with 100% whole flower in natural slim papers); 2.0 products (Ritual Gold — distillate vapes with 80-94% THC, bubble hash infused pre-rolls, and Temple Ball solventless hash at 50-60% THC); and edibles (Rituables — vegan, gluten-free gummies at 10mg THC per pack). The differentiation thesis is hand-crafted cultivation: indoor-grown, hang-dried, hand-trimmed, hand-packed, and never irradiated flower, preserving full terpene profiles.

The business model is direct-to-consumer (DTC) via licensed retail channels only — there is no online direct sales infrastructure, no API, and no mobile application. The revenue model is one-time product sales at retail, with no disclosed subscription, licensing, or B2B revenue streams. Marketing is limited to organic social media (Facebook, LinkedIn, Instagram) with no paid acquisition or e-commerce attribution visible. The company is privately held and does not disclose revenue, headcount, or funding information.

Name

Ritual Green

Legal name

Mernova

Website

https://ritualgreen.ca

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Ritual Green is a craft cannabis brand operated by Mernova, a licensed producer in Windsor, Nova Scotia, distributing hand-trimmed dried flower, pre-rolls, vapes, edibles, and hash products across all Canadian provinces and territories.

Ownership category

akta.pro rank

Product category

Cannabis Products

akta.pro primary industry

Adult-Use (Recreational) Cannabis Dispensaries (CRANAFAA)

akta.pro secondary industry

Medical Cannabis Dispensaries (CRANAFAB)

Keywords

• Cannabis cultivation
• Craft cannabis
• Dried flower
• Cannabis pre-rolls
• Cannabis processing

Headquarters

HQ city

Windsor

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Cannabis Product Sales: Direct sales of premium craft cannabis products including dried flower, pre-rolls, vapes, edibles, and hash products through licensed retail channels across Canada.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Ritual Green is a craft cannabis brand operated by Mernova that produces hand-crafted, never irradiated dried flower, pre-rolls, vapes, edibles, and hash from a purpose-built 24,000 sq ft indoor cultivation facility located on a 10-acre site in Windsor, Nova Scotia, Canada. Products are distributed across all Canadian provinces and territories under Health Canada license #LIC-NQS67FH60D.

Product overview

Ritual Green is a craft cannabis producer based in Windsor, Nova Scotia, operating an indoor purpose-built facility. The product portfolio is organized into three main lines: core dried flower and pre-roll products (Dried Flower, Ritual Sticks Pre-Rolls, Dooble Dooble Mixer Pack), 2.0 products (vapes, hash, and hash-infused pre-rolls including Blueberry Kush Vape, Valley Apple Vape, Black Mamba Vape, Sugar Bomb Punch Vape, Bubble Hash Infused Pre-Rolls, and Temple Ball Hash), and edibles (Sour Lemon Raspberry Edibles and Sour Key Lime Edibles). The company emphasizes hand-crafted, indoor-grown cannabis with premium whole-flower processing across all product categories.

Differentiator

Problem solved

Functional benefit

Brands

• Ritual Sticks: Single strain and combo pack pre-rolls made with 100% whole flower, hand-rolled in natural straight slim papers.
• Rituables
• Ritual Gold

Products and services

• Ritual Green Dried Flower
• Ritual Gold
• Ritual Sticks
• Rituables
• Ritual Green Vapes
• Ritual Green Hash

Quantifiable outcome

• THC potency ranges: Dried flower 26-35%, Pre-rolls 24-43%, Vapes 80-94%, Hash 50-60%
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Village Farms International: Large Canadian cannabis and greenhouse produce operator with established national distribution and broader product portfolio. Incumbent competitor with significantly greater scale.
• Tilray Brands: One of the largest Canadian cannabis companies with diversified brand portfolio and international operations. Major incumbent competing across premium, value, and emerging segments.
• OrganiGram Holdings: Larger Canadian licensed producer with multi-tier brand portfolio (Edison, SHRED) and established national distribution. Broader incumbent competitor with greater scale and resources.
• Canopy Growth Corporation: Largest Canadian cannabis producer with extensive product portfolio and well-funded marketing capabilities. Dominant incumbent competing across all price tiers and product categories.
• Aurora Cannabis: Major Canadian licensed producer with extensive cultivation capacity and broad product portfolio across flower, vapes, and derivatives. Large incumbent with national distribution.

Direct peers

• Rubicon Organics: Canadian premium organic cannabis producer with similar craft positioning and product portfolio spanning flower, pre-rolls, vapes, and hash. Closest direct peer by scale, branding, and product mix.
• Decibel Cannabis Company: Alberta-based craft cannabis producer of comparable scale with similar indoor cultivation approach and multi-product portfolio. Direct competitor in the premium craft segment.
• Auxly Cannabis Group: Canadian cannabis company operating multiple craft brands under one umbrella. Direct peer given the shared sub-brand portfolio strategy and overlapping product categories.
• Pure Sunfarms: BC-based premium Canadian cannabis producer known for high-quality flower and pre-rolls. Direct competitor in the premium recreational segment with national distribution.
• The Green Organic Dutchman: Canadian organic cannabis producer with similar premium positioning and craft credentials. Direct competitor in the organic and premium recreational segment.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/ritual-green-craft-cannabis
• Instagraminstagram.com/ritualgreencannabis

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ritual Green