Isgro

What Isgro does

Isgro Pastries is a fourth-generation, family-owned Italian-American bakery founded in 1904 by Mario Isgro and headquartered at 1009 Christian Street in Philadelphia's Italian Market. The company produces a focused line of traditional Italian pastries — most notably cannoli (made to a proprietary recipe on a marble table reportedly in continuous use for over a century), ricotta cookies (recognized as Best of Philly), rum cake (an original product dating to 1904), torrone, wedding cakes, and dessert trays — and has earned a James Beard nomination.

The business sells primarily through its single retail storefront, with additional channels including online ordering for pickup, nationwide shipping via the Goldbelly marketplace, on-demand local delivery through Caviar, Mercato, Postmates, and Grubhub, a corporate gifting program, and a custom-order web application at app.isgropastries.com. The underlying technology stack is standard small-business e-commerce (Squarespace for the storefront, ShipStation for fulfillment, Zapier for workflow automation, plus Google and Adobe Fonts and Google Places API for maps), with no AI/ML components disclosed.

The revenue model is retail-grade and consumer-facing: per-unit pricing on pastries (cannoli at $20–$28 per dozen), gift cards ranging $25–$100, modest add-on fees for wedding cake flavors ($50), and event-based ordering for weddings and corporate accounts. The operation runs on 1–10 employees with no outside funding raised.

Name

Isgro

Legal name

Isgro Pastries

Website

https://isgropastries.com

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

1–10 employees

Short description

Isgro Pastries is a fourth-generation, family-owned Italian-American bakery founded in 1904 in Philadelphia's Italian Market, producing cannoli, ricotta cookies, rum cake, and wedding cakes for retail customers, corporate gifting, and nationwide shipping via Goldbelly.

Ownership category

akta.pro rank

Product category

Specialty Italian Bakery

NAICS

Retail Bakeries (311811), Bakeries and Tortilla Manufacturing (3118), Sugar and Confectionery Product Manufacturing (3113)

SIC

Bakery Products (2050), Sugar & Confectionery Products (2060)

akta.pro primary industry

Cake Shops & Custom Celebration Cakes (THAFAFAC)

akta.pro secondary industries

Pastry, Cakes & Tortes Manufacturing (AFAKAAAB), Bread & Pastry Specialty Stores (CRAHAGAC), Dessert & Bakery Catering (Cakes, Pastries, Candy) (HSACAGAI)

Keywords

• Italian pastries
• Custom cakes
• Bakery desserts
• Wedding cakes
• Handmade cannoli

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Retail Sales: In-store purchases and online orders for pickup or delivery of Italian pastries, cookies, cakes, and specialty items.
2. Nationwide Shipping: Select made-to-order classics ship nationwide Tuesday-Friday through Goldbelly marketplace partnership. Shipping revenue generated per order.
3. Same-Day Delivery: Local delivery to select zip codes through delivery partners Caviar, Mercato, Postmates, and Grubhub. Available Tuesday through Sunday.
4. Corporate Orders: Bulk orders of 10+ shipments to unique addresses with flat-rate shipping per shipment.
5. Custom Wedding Cakes: Wedding cake sales with complimentary to-go tastings, custom designs, and additional flavors at $50 per extra flavor.
6. Custom Desserts and Cookie Trays: Custom cookie orders, pastry trays, and personalized dessert creations for events and occasions.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Isgro Pastries is a family-owned Philadelphia Italian Market bakery that handcrafts and sells traditional Italian pastries, cookies, custom cakes, and desserts made from time-honored recipes using antique equipment. Its signature offerings include award-winning cannoli, ricotta cookies, rum cake, and torrone, complemented by custom wedding cakes, dessert trays, and made-to-order custom orders fulfilled through retail, pickup, nationwide shipping, same-day local delivery, and corporate bulk orders.

Product overview

Isgro Pastries is a family-owned bakery offering a portfolio of Italian pastries and baked goods. The core products include signature items such as award-winning Cannoli (made on a century-old marble table), best-selling Ricotta Cookies, and traditional Rum Cake dating to 1904. Additional offerings include Torrone (honey-based nougat), Wedding Cakes (available in five signature flavors with five classic buttercream designs), Dessert Trays (mini cannoli, pastries, bundt cakes, and tarts), and Custom Orders. The bakery provides fulfillment through multiple channels: nationwide shipping via Goldbelly, same-day local delivery through Caviar/Mercato/Postmates/Grubhub, and in-store pickup. Gift cards are available for in-store redemption. The business operates from its Philadelphia Italian Market location and maintains an online ordering system.

Differentiator

Problem solved

Functional benefit

Products and services

• Cannoli Signature award-winning Italian cannoli handmade on a century-old Carrara marble table using a secret family recipe known to only three people, available in traditional ricotta, vanilla cream, and chocolate cream fillings. Sold to retail customers, wedding clients, and shipped nationwide via Goldbelly.
• Ricotta Cookies Best-selling, award-winning ricotta cookies created by third-generation owner Gus Sarno, made with fluffy ricotta and sponge cake-like batter, available glazed in lemon icing or studded with chocolate chips. Sold to retail customers, shipped nationwide, and available in dessert trays.
• Rum Cake Signature three-layer Génoise sponge cake soaked in homemade almond-and-orange-infused rum, filled with Italian vanilla cream and ricotta cream, and covered in ricotta whipped cream. Available for retail, weddings, events, and nationwide shipping.
• Torrone Traditional Italian honey-based nougat studded with pistachios and almonds, made using an old-world recipe in an antique copper pot. Sold as a seasonal holiday treat to retail customers and shipped nationwide.
• Wedding Cakes Custom wedding cakes available in five signature cake flavors with five classic buttercream designs and full custom design options, including complimentary tastings and additional flavors at $50 each. Targeted at engaged couples and wedding planners in the Philadelphia region.
• Dessert Trays Assorted dessert trays featuring mini cannoli, mini pastries (cannoli, cream puffs, eclairs, sfogliatella, cheesecake bars), mini bundt cakes, and mini tarts, sold to retail, wedding, and corporate customers with minimum order requirements.

Quantifiable outcome

• Best-selling bakery item: Ricotta cookies awarded 'Best of Philly'
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• GoldbellycoreChannel Partner/ Reseller/ DistributorNationwide shipping partner through Goldbelly marketplace. Select made-to-order classics ship Tuesday through Friday from Isgro's Philadelphia location. This partnership enables customers anywhere in the U.S. to receive Isgro's Italian sweets.
• CaviarcoreChannel Partner/ Reseller/ DistributorSame-day delivery partner for local Philadelphia area deliveries. Caviar enables customers to receive Isgro's signature pastries and cakes delivered straight to their door.
• MercatocoreChannel Partner/ Reseller/ DistributorSame-day delivery partner for local Philadelphia area deliveries. Enables local customers to order Isgro pastries for home delivery.
• PostmatescoreChannel Partner/ Reseller/ DistributorSame-day delivery partner for local Philadelphia area deliveries. Postmates enables local customers to receive Isgro's signature pastries and cakes.
• GrubhubcoreChannel Partner/ Reseller/ DistributorSame-day delivery partner for local Philadelphia area deliveries. Grubhub enables local customers to order Isgro pastries for home delivery.

Scale indicators4 records

Recent moves1 record

Expansion highlights4 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/isgropastries
• LinkedInlinkedin.com/company/isgro-pastries

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Isgro