Sunflower Garden Festival

What Sunflower Garden Festival does

Sunflower Garden Festival is a private non-profit organization that operates a single annual, 12-hour alcohol-free music and wellness festival in King City, Ontario, Canada, roughly 45 minutes from downtown Toronto. The event is held on a 90-acre certified organic family farm stewarded by the Santaguida family for more than 30 years, and it integrates live and DJ music programming with holistic wellness activations including yoga, meditation, sound baths, cacao ceremonies, breathwork, and a wellness zone staffed by paid practitioners. The festival also features a custom botanical bar (non-alcoholic, organic), a curated local artisan vendor market of up to 40 vendors, art installations, and integration spaces including a sacred fire, sauna, and cold plunge.

The organization was founded by Luciana Santaguida, a singer-songwriter, DJ, sound healer, and yoga teacher whose alcohol-free wellness programming in Toronto dates to 2015, with the festival itself launching in 2025. Revenue is generated through ticket sales (VIP, General Admission, group packs, and a 15-ticket subsidized-access tier), vendor participation fees, on-site practitioner services, a botanical bar, food vendors, and shuttle add-ons from Vaughan Station. Distribution is direct-to-consumer via the Eventist ticketing platform and the festival's own website, with marketing driven by organic social (Instagram, Facebook), an email newsletter, earned media in Toronto-area publications, and word-of-mouth through the founder's network.

The underlying technology stack is minimal — there is no proprietary platform, mobile app, or disclosed API; ticketing is delegated to a third-party platform and the website is built on Wix. The business model is event-driven and community-led, with sponsorship alliances (Seven Neighbours, Gruvi, Secret Sauna, Heartwood Farm, Stay Unbounded, Backyard Spa Project, Luciana With Love, and Toronto Metal Traders) supporting production. Customer segments span wellness-minded adults, families (children 5 and under free), wellness practitioners and vendors, and advocates for female representation in music. The 2026 edition is scheduled for August 22, 2026.

Name

Sunflower Garden Festival

Legal name

Sunflower Garden Festival

Website

https://sunflowergardenfestival.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Sunflower Garden Festival is a non-profit, single-day alcohol-free music and wellness festival held annually on a 90-acre certified organic family farm in King City, Ontario, serving wellness-minded adults, families, and vendors seeking mindful, community-driven experiences.

Ownership category

akta.pro rank

Product category

Music Festival Events

NAICS

Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Community Music & Dance Festivals (Non-Commercial/Local) (MPAGAEAH)

akta.pro secondary industry

Food, Drink & Culinary Community Festivals (Community-Led) (MPAGAEAF)

Keywords

• Music festival events
• Wellness festival programming
• Alcohol-free events
• Outdoor concert experiences
• Community wellness events

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Primary revenue stream from ticket sales across multiple tiers (VIP, General Admission) and group packs. Tickets sold through Eventist third-party platform and directly through the festival website. VIP tickets include parking; GA parking available for $12 add-on.
2. Vendor Market Fees: Revenue from local artisan vendors (up to 40 vendors) participating in the curated eco-friendly vendor market. Vendors are charged a fee to participate in the market.
3. Wellness Practitioner Services: Practitioners offer paid services including acupuncture, massage, reflexology, reiki, and sound healing directly to attendees. Practitioners pay to participate and collect fees separately.
4. Transportation Add-ons: Shuttle service from Vaughan Station available as a $30 add-on to ticket holders. Generates additional revenue while addressing transportation logistics.
5. Botanical Bar and Food Vendors: Custom botanical bar with curated drinks using fresh, local, organic ingredients. Additional food vendors offering various cuisines. Both generate revenue through direct sales to attendees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Sunflower Garden Festival is a single-day, 12-hour alcohol-free music and wellness festival held at a 90-acre certified organic family farm in King City, Ontario. The event combines intentional live music and DJ programming, holistic wellness activations (yoga, meditation, sound baths, breathwork, cacao ceremonies), a curated botanical bar with non-alcoholic beverages, integration spaces (sacred fire, sauna, cold plunge), and a curated local artisan vendor market. Tickets are sold in multiple tiers (General Admission, VIP, Group Packs, Subsidized) through the Eventist platform and the festival website.

Product overview

Sunflower Garden is a single annual festival event (non-profit organization) that combines music, wellness, and community. The core offering is a 12-hour alcohol-free music and wellness festival held on a certified organic family farm in King City, Ontario. The integrated product portfolio includes: intentional music programming with live acts and DJ sets, holistic wellness activations (yoga, meditation, sound baths), a botanical bar, integration spaces (zen zones, sacred fire, sauna), a local artisan vendor market, and interactive art installations. The festival is designed as a unified high-vibration experience where all elements work together to create mindful community connection.

Differentiator

Problem solved

Functional benefit

Products and services

• Sunflower Garden Music and Wellness Festival Ticket
• Vaughan Station Shuttle Service

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor.

• Seven NeighboursminorGTM or Marketing Partner · 1 January 2025Local community organization and brand sponsor. Seven Neighbours is a mission-driven organization aligned with the festival's community-focused values.
• Stay UnboundedminorGTM or Marketing Partner · 1 January 2025Wellness and lifestyle brand sponsor for the Sunflower Garden Festival 2026.
• GruviminorGTM or Marketing Partner · 1 January 2025Event and lifestyle brand sponsor supporting the alcohol-free festival movement.
• Toronto Metal TradersminorGTM or Marketing Partner · 1 January 2025Local business sponsor contributing to the festival's community support network.
• Heartwood FarmminorGTM or Marketing Partner · 1 January 2025Family farm sponsor aligned with organic and sustainable farming values.
• Luciana With LoveminorGTM or Marketing Partner · 1 January 2025Founder's personal brand and wellness business that supports and sponsors the festival.
• The Backyard Spa ProjectminorGTM or Marketing Partner · 1 January 2025Wellness spa brand sponsor aligned with the festival's wellness programming and holistic health focus.
• Secret SaunaminorGTM or Marketing Partner · 1 January 2025Toronto-based sauna experience brand sponsor, aligned with the festival's sauna and wellness offerings.

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Regional players

• Osheaga: Large multi-day Canadian music festival held annually in Montreal's Parc Jean-Drapeau. Comparable to SFG as a major Canadian summer music festival competing for sponsor and headliner relationships, and for the same regional tourist/festival-going consumer base, though at substantially larger scale.
• Boots and Hearts Music Festival: Major multi-day Ontario outdoor music festival (camping included) drawing large regional audiences each summer. Comparable to SFG as a large-scale Ontario summer outdoor music festival competing for sponsorship dollars and the same regional summer-leisure consumer, though more commercial and alcohol-inclusive in positioning.
• Toronto Jazz Festival: Major annual summer music festival in downtown Toronto with multi-venue programming. Comparable to SFG as a Toronto-area live music event that competes for the same regional attendee base and sponsor pool, though differing in scale, scope, and alcohol-inclusive positioning.

Direct peers

• Electric Forest: Multi-day music festival held in a forest setting with strong art-installation, camping, and immersive-environment design ethos. Comparable to SFG in outdoor nature-venue curation, integration spaces, and art-installation-driven experience design, though at much larger scale and with broader music programming.
• Lightning in a Bottle: Multi-day California festival combining music, yoga, healing arts, and sustainability programming on a natural outdoor venue. Directly comparable to SFG's music-plus-wellness-on-nature-venue product model, spiritual/wellness activations, and curated experience design, though at considerably larger scale.
• Hillside Festival: Long-running community-focused Canadian outdoor music festival in Guelph, Ontario. Comparable to SFG in community-led ethos, environmental values, multi-stage programming, family-friendly policies, and Canadian non-profit/community festival positioning.
• Sedona Yoga Festival: Multi-day yoga, meditation, and holistic wellness festival held in a nature setting. Directly comparable to SFG in its integrated yoga/sound-healing/breathwork programming, wellness-practitioner marketplace, and nature-venue experience targeting the same wellness persona segment.
• Bhakti Fest: Yoga and conscious music festival featuring kirtan, sound healing, and intentional community programming in a natural setting. Comparable to SFG in its spiritual/wellness overlay, female-friendly programming, and intentional festival culture targeting wellness-curious attendees.
• Wanderlust: Global yoga-and-music festival brand running multi-day wellness festival events, including past Toronto-area editions. Highly comparable to SFG given its combination of music programming, yoga/meditation activations, and a wellness-focused alcohol-aware positioning targeting similar consumer personas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sunflowergardenfest
• Instagraminstagram.com/sunflowergardenfest
• LinkedInlinkedin.com/company/sunflower-garden-music-wellness-festival

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunflower Garden Festival