Falling In Reverse

What Falling In Reverse does

Falling In Reverse is an American rock and metal band founded in 2008 by Ronnie Radke and headquartered in Philadelphia. Operationally, the entity functions as a direct-to-consumer merchandise and music retailer, monetizing its brand through owned e-commerce storefronts in the US (fallinginreverse.com) and UK (uk.fallinginreverse.com), both powered by Shopify. The product portfolio spans apparel (t-shirts, hoodies, sweatpants), accessories (miniature race cars, can coolers), and limited-edition vinyl records — including anniversary reissues and color-variant pressings sold as webstore exclusives. A dedicated "God is a Weapon" sub-brand extends the catalog into themed apparel drops.

Revenue is generated through three streams: merchandise sales (unit pricing $10–$75 per SKU), tour ticket sales via the integrated Seated platform, and digital music distribution of the band's catalog. The go-to-market motion is direct-to-consumer with no third-party retail; customer acquisition and engagement are driven by five major social platforms (Instagram, Facebook, YouTube, Twitter, TikTok), email marketing, Postscript-powered SMS automation, and "The Ronsters" — a free fan community that grants presale ticket access and exclusive content.

Technology is off-the-shelf rather than proprietary: Shopify handles commerce and payments (Shopify Payments, PayPal, Amazon Pay, Apple Pay), Google Analytics tracks site behavior and campaign performance, Postscript automates SMS/MMS, and Seated powers ticketing. The company has 11–50 employees, no disclosed funding, no parent company, and no M&A history. Operating geographies are North America and Europe, and active status is confirmed by an online store, current product listings, and tour infrastructure.

Name

Falling In Reverse

Website

https://fallinginreverse.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Falling In Reverse is an American rock/metal band founded in 2008 that operates a direct-to-consumer merchandise and vinyl e-commerce business through US and UK Shopify storefronts, serving its global fanbase via apparel, limited-edition record releases, integrated ticketing, and the Ronsters loyalty community.

Ownership category

akta.pro rank

Product category

Rock Band Merchandise & Music

NAICS

Sporting Goods, Hobby, and Musical Instrument Retailers (4591)

SIC

Retail-Record & Prerecorded Tape Stores (5735), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Recorded Music Retail & D2C Merch Bundles (MPAIAAAF)

akta.pro secondary industry

Merchandising & Onsite Retail (Concert Merch, Pop-ups) (MPAGAAAJ)

Keywords

• Rock band merchandise
• Vinyl records
• Music apparel
• Concert ticketing
• Fan community

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Others

Revenue model

1. Merchandise Sales: Direct-to-consumer sales of branded merchandise including t-shirts, hoodies, accessories, and vinyl records through owned e-commerce stores. Revenue generated through one-time product purchases with standard e-commerce fulfillment.
2. Tour/Ticket Sales: Revenue from live concert events and ticket sales, powered by Seated ticketing platform. Fans receive notifications for presale access through community membership.
3. Digital Music Distribution: Sales and streaming of music albums including vinyl records, with exclusive webstore variants and anniversary editions driving collector demand.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Falling In Reverse is a rock band that creates and performs music and sells official band merchandise — including limited edition colored vinyl records, t-shirts, hoodies, sweatpants, and accessories — directly to fans through dedicated US and UK Shopify-powered e-commerce storefronts. The commercial offering is complemented by live concert ticketing and a free fan community membership program called The Ronsters.

Product overview

Falling In Reverse operates an official merchandise e-commerce store selling music releases and branded apparel. The product portfolio centers on vinyl record releases (LPs) including Fashionably Late, Just Like You (with 10th Anniversary Edition), and The Drug In Me Is You, alongside an extensive apparel line organized into the God is a Weapon sub-brand collection. Apparel includes t-shirts, hoodies, sweatpants, and accessories such as miniature race cars and can coolers. The store is powered by Shopify and integrates with Google Analytics for customer insights and Postscript for SMS/MMS marketing communications.

Differentiator

Problem solved

Functional benefit

Brands

• God is a Weapon: A merchandise sub-brand collection featuring apparel with God is a Weapon messaging

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Three partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationShopify powers the online store infrastructure for fallinginreverse.com and uk.fallinginreverse.com, handling e-commerce functionality including product listings, checkout, inventory management, and order processing.
• SeatedcoreChannel Partner/ Reseller/ DistributorSeated provides ticketing infrastructure for tour dates and event sales, integrated directly into the fallinginreverse.com website for seamless fan ticket purchasing.
• Postscript (Stodge, LLC)coreTechnology or IntegrationPostscript provides SMS/MMS mobile messaging and marketing automation for the band's marketing program, handling opt-in communications, promotional messages, and order notifications.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Others

• Merchbar: Third-party marketplace aggregating official band merchandise across many artists. Comparable as an adjacent channel in the band-merch retail ecosystem, though not a direct competitor since Falling In Reverse runs its owned storefront.

Direct peers

• Avenged Sevenfold: Established American rock/metal band with a mature D2C merch and vinyl operation, premium collectibles, and a comparable Shopify-based storefront model serving heavy music fans.
• Asking Alexandria: British-American metalcore band running a Shopify-based D2C merch operation with vinyl, apparel, and tour-driven ticket sales, directly comparable in scale, genre, and business model.
• A Day To Remember: Pop-punk/post-hardcore band with a comparable D2C e-commerce model, frequent limited-edition merch drops, and strong direct-to-fan social media presence. Operates in adjacent subgenre with similar fan profile.
• Five Finger Death Punch: American heavy metal band running a robust D2C merchandise operation with limited edition vinyl, premium apparel, and tour-driven sales, comparable in fan loyalty and merch-centric business model.
• Pierce The Veil: Post-hardcore band with a similar late-2000s origin, comparable fan base, and active merchandise/vinyl storefront serving the same subgenre demographic as Falling In Reverse.
• Motionless In White: American rock/metalcore band in the same scene as Falling In Reverse, with overlapping fan demographics, active merchandise operations, and similar vinyl reissue strategies targeting collectors.
• Of Mice & Men: Metalcore band that emerged in the same era and scene as Falling In Reverse, with comparable merch, music, and tour-driven revenue model targeting post-hardcore/metalcore fans.
• Bring Me The Horizon: UK-based rock/metal band operating a similar D2C merchandise and vinyl storefront with limited edition drops, webstore exclusives, and a dedicated fan community. Closest comparable in terms of fan engagement model and merch-centric revenue strategy.

Broad incumbents

• EMP (Mail Order Music): European music/band merchandise retailer operating at much larger scale across multiple genres and bands. Comparable as an incumbent in the band merchandise retail category, though it serves as a multi-brand retailer rather than an artist-owned store.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/FIROfficial
• YouTubeyoutube.com/fallinginreverse
• Facebookfacebook.com/fallinginreverseofficial
• Instagraminstagram.com/fallinginreverse
• TikToktiktok.com/@fallinginreverse

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Falling In Reverse