Brightly Software

Name

Brightly Software

Legal name

Brightly Software, Inc.

Website

https://brightlysoftware.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Enterprise Asset Management Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Asset & Maintenance Management (EAM/CMMS) Platforms (HDAEAEAM)

Keywords

• Enterprise asset management
• Computerized maintenance management
• Asset investment planning
• Facility maintenance software
• Capital planning analytics

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Software Subscription (CMMS/EAM): Cloud-based subscription model for computerized maintenance management system (CMMS) and enterprise asset management (EAM) software. Includes tiered access to core platform features, AI capabilities, and integrated modules. Revenue is recurring on annual or multi-year contract basis.
2. Professional Services: Implementation, consulting, and training services to support customer onboarding and customization. Includes data migration, system configuration, user training, and ongoing advisory services.
3. Managed Services: Customized managed services guiding customers from implementation through operational excellence. Includes ongoing support, monitoring, and optimization services.
4. Energy & Sustainability Solutions: Energy management and sustainability software (Stream, Energy Manager) helping organizations manage energy consumption, reduce costs, and meet decarbonization goals. Includes carbon audits and ESG reporting.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels9 records

Core offering

Brightly Software provides cloud-based asset lifecycle management and operations software, including computerized maintenance management (CMMS), enterprise asset management (EAM), and asset investment planning (AIP) solutions. Its platform helps organizations across education, government, healthcare, manufacturing, and senior living sectors track, maintain, and plan for physical assets using AI-driven predictive analytics, IoT monitoring, and capital planning tools.

Product overview

Brightly Software offers a comprehensive suite of asset lifecycle management and operations software as a platform-plus-modules architecture. The core portfolio includes Asset Essentials (enterprise CMMS), Confirm (public infrastructure EAM), Origin (strategic asset health), Predictor (capital planning), TheWorxHub (facility CMMS), Energy Manager, and Event Manager. AI capabilities are delivered through the 'AI for Maintenance Teams' feature set including Brightly Maintenance Copilot, work order auto-summarization, and duplicate detection. Supporting solutions include Work Planner (GIS-based capital planning), Stream (energy/sustainability platform), and Assetic (acquired Australian brand). The platform is built around four solution categories: CMMS (computerized maintenance management), EAM (enterprise asset management), AIP (asset investment planning), and IoT Monitoring, with additional solutions for Sustainability & Energy, Community Engagement, and Industry-specific implementations across Education, Government, Manufacturing, Healthcare, and Senior Living. The company leverages AWS infrastructure and offers cloud-based, mobile-ready applications with over 20 years of experience serving 11,000+ organizations.

Differentiator

Problem solved

Functional benefit

Brands

• TheWorxHub: Cloud-based CMMS streamlining facility maintenance and operations
• Asset Essentials
• Confirm
• Origin
• Predictor
• Energy Manager
• Event Manager
• AI for Maintenance
• Stream

Products and services

• Asset Essentials Next-generation enterprise CMMS/work and asset management platform that generates actionable operational insights from work order and asset management activities, streamlining maintenance and operations for large organizations.
• Confirm Public infrastructure asset management system designed for highway authorities and local councils to manage public infrastructure assets and streamline related information, with focus on UK public sector.
• Predictor Capital planning software using big data and machine learning to model long-term funding scenarios and forecast future asset conditions for better investment decisions.
• Origin Strategic asset management and asset health solution that leverages CMMS data to provide real-time asset health updates, scenario planning, and risk-based decision support.
• TheWorxHub Cloud-based CMMS that streamlines facility maintenance and operations, enabling users to connect, prioritize, and optimize maintenance tasks across facilities, commonly used in healthcare and senior living.
• Energy Manager Cloud-based energy management solution for managing energy usage, cost savings, and supporting sustainability and decarbonization initiatives.
• Event Manager Cloud-based event management solution for scheduling, organizing, and promoting events with facility scheduling capabilities, primarily serving clubs and associations.
• Work Planner GIS-based capital work planning tool that seamlessly connects to Predictor, simplifying multi-year capital planning with real-time insights and interactive dashboards.
• Stream Energy and sustainability platform that helps organizations meet energy, water, and carbon targets with scalable ESG data software and expert services, including operational analytics.
• Assetic Cloud-based asset management system available in Australia, designed to protect essential community infrastructure with comprehensive asset lifecycle management capabilities.

Quantifiable outcome

• Up to 90% reduction in total cost of ownership (TCO)
• +5 more outcomes

Named customers15 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature10 records

Partnerships

Two partnerships are on record, tiered core.

• AppyWaycoreTechnology or Integration · 16 April 2026Strategic partnership integrating AppyWay's Traffic Suite with Brightly's Confirm asset management system to support UK highway authorities in managing digital traffic regulation orders and kerbside infrastructure. Enables authorities to comply with upcoming 2026 regulations through a connected system for traffic management and highway asset oversight.
• XOicoreTechnology or Integration · 14 October 2025Partnership delivering real-time, enriched asset data through integration of XOi's data into Brightly's Asset Essentials solution and CMMS platform. Provides real-time visibility into critical systems like HVACs, enabling better maintenance, forecasting, and capital planning for field operations.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Accruent: Accruent (owned by Fortive) provides facility and asset management software for healthcare, higher education, and commercial real estate. Competes directly with Brightly's TheWorxHub, Asset Essentials, and Confirm in verticals like healthcare facilities and CRE.
• Infor EAM: Infor EAM (formerly Datastream) is a cloud-native enterprise asset management solution used across manufacturing, healthcare, hospitality, and public sector. Directly competes with Brightly in CMMS, preventive maintenance, and capital planning for asset-intensive operations.
• Fiix by Rockwell Automation: Fiix is a cloud-based CMMS acquired by Rockwell Automation, targeting asset-intensive manufacturers and facility operators. Directly competes with Brightly's Asset Essentials and benefits from Rockwell's industrial automation distribution.
• IBM Maximo: IBM Maximo Application Suite is the long-standing market-leading EAM platform, offering asset management, predictive maintenance, and reliability tools across asset-intensive industries. Direct competitor to Brightly's Asset Essentials, Predictor, and Origin offerings, particularly in manufacturing, utilities, and transportation.

Emerging players

• Asset Panda: Asset Panda is a configurable asset tracking and management platform serving education, government, healthcare, and manufacturing. Comparable to Brightly's CMMS and EAM capabilities, particularly in mid-market and verticals requiring highly configurable workflows.
• UpKeep: UpKeep is a mobile-first CMMS focused on maintenance and asset management for manufacturing, facilities, and fleet operators. Directly comparable to Brightly's CMMS products with a more self-serve, SMB-friendly go-to-market.
• MaintainX: MaintainX is a mobile-first CMMS and operations platform gaining rapid adoption in mid-market manufacturing and facility operations. Competes with Brightly's Asset Essentials with a modern PLG-led motion and intuitive UX, posing a threat at the lower end of the customer base.

Broad incumbents

• Oracle Maintenance Management: Oracle Maintenance Management / Enterprise Asset Management is part of Oracle's SCM Cloud and Fusion ERP suite, competing with Brightly in asset-intensive manufacturing and utilities. Its tight ERP integration is the key competitive lever against standalone EAM platforms.
• ServiceNow Asset and Operations Management: ServiceNow extends its enterprise workflow platform into IT asset management, facilities operations, and connected operations. Competes with Brightly in cross-functional enterprise asset visibility, particularly for organizations standardizing on ServiceNow for ITSM and operations.
• SAP Enterprise Asset Management: SAP's plant maintenance and EAM modules are deeply integrated with S/4HANA and used by large enterprises for asset operations. As a broad ERP incumbent, SAP competes with Brightly where customers prefer native EAM inside their existing ERP estate.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCILzULHClpBkGrmO8i4Rmow
• Facebookfacebook.com/BrightlySoftware
• LinkedInlinkedin.com/company/brightlysoftware
• Instagraminstagram.com/brightly_software
• Xx.com/brightlysw

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A8 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brightly Software