Palazzo Esposizioni Roma

What Palazzo Esposizioni Roma does

Palazzo Esposizioni Roma is a municipal cultural exhibition center located at Via Nazionale 194 in central Rome, operated by Azienda Speciale Palaexpo — a special agency of Roma Capitale under the Assessorato alla Cultura. Inaugurated on January 21, 1883, and self-described as the largest exhibition space in the center of Rome, the venue delivers a multi-format cultural program covering contemporary art exhibitions, cinema (136 seats), conferences and performances in an 88-seat auditorium, and dedicated educational programming delivered through Laboratorio d'Arte, Atelier, Forum, and the Scaffale d'arte library (over 2,800 titles of international children's art publishing). The venue serves five primary user groups: cultural visitors and art enthusiasts, K-12 schools (€96/workshop), families with children, corporate clients (private events and venue rentals), and PER Card annual members; ancillary revenue is generated from on-site F&B (Caffè delle Esposizioni, Ristorante Esposizioni), bookshop sales, and 24-seat study-hall services.

The core "product surface" is a set of rotating exhibitions and ancillary spaces rather than a technology stack: ticketing is outsourced to Coopculture, membership is managed through PER Card tiers (Individual €48, Dual €72, Junior & Senior €30 per year), and educational bookings route through Coopculture's [email protected] channel. No proprietary software, API, mobile app, or AI system is disclosed; content assets (the Scaffale d'arte collection and historical archive including 'Mostre a Roma 1940-1999') form the closest analogue to a content moat. The institutional infrastructure is governed by long-cycle public-sector decision-making rather than venture-scale iteration.

The revenue model is hybrid and reflects a public cultural institution: per-transaction ticket fees, recurring annual membership subscriptions, unit-priced educational services, transaction-based venue rentals, and on-site retail/F&B operations, all layered on top of municipal appropriations via Azienda Speciale Palaexpo. Corporate sponsorships (ENI, Intesa Sanpaolo, Fondazione Silvano Toti) and PNRR/NBFC funding add episodic non-municipal revenue. The go-to-market is event-driven seasonal programming supported by organic social media (Facebook, Instagram, YouTube), a dedicated press office, email newsletters, and a ticketing partnership with Coopculture. Geographic scope is limited to Rome/Lazio, and customer concentration is structurally diversified across consumer, educational, corporate, and member segments with no disclosed large-anchor accounts.

Name

Palazzo Esposizioni Roma

Legal name

Palazzo Esposizioni Roma

Website

https://palazzoesposizioniroma.it

Company type

Private

Founded year

1883

Operating status

Operating

Short description

Palazzo Esposizioni Roma is a municipal cultural exhibition center in central Rome, operated by Azienda Speciale Palaexpo under Roma Capitale. It hosts contemporary art exhibitions, cinema, performances, and educational programs for visitors, schools, families, corporate clients, and PER Card members across Rome and Lazio.

Ownership category

akta.pro rank

Product category

Cultural Exhibition Space

NAICS

Museums, Historical Sites, and Similar Institutions (7121), Museums (712110)

akta.pro primary industry

Cultural Centers & Multidisciplinary Arts Institutions (THAJADAJ)

akta.pro secondary industries

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH), Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA), Art Museums (THAJADAA)

Keywords

• Art exhibitions
• Cultural programming
• Museum membership
• Arts education
• Venue rental

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue from exhibition admissions, with tickets available through Coopculture's online ticketing platform
2. PER Card Membership: Annual membership program offering unlimited free exhibition access, priority entry, exclusive events, and partner discounts. Three tiers: Individual (€48), Dual (€72), Junior & Senior (€30)
3. Educational Services: Revenue from school workshops (€96 per class group), guided tours (€5 + €2.50 booking fee), and art laboratory activities
4. On-site Services: Library book and catalog sales, restaurant and café operations, venue rentals for corporate events

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Palazzo Esposizioni Roma is a publicly operated cultural exhibition center in central Rome hosting rotating contemporary art and photography exhibitions, cinema screenings (136-seat cinema), and an 88-seat auditorium for conferences and performances. The venue operates the PER Card annual membership program with three price tiers providing unlimited exhibition access, priority entry, and partner discounts, and delivers educational services through the Art Laboratory including school workshops, family programs, and teacher training. On-site amenities include a bookshop, study hall, café, restaurant, and the Scaffale d'Arte specialized library of over 2,800 international children's art books.

Product overview

Palazzo Esposizioni Roma is a major cultural exhibition center in Rome's city center, operated by Azienda Speciale Palaexpo. The venue operates as a multi-purpose cultural complex offering rotating contemporary art exhibitions, a 136-seat cinema, an 88-seat auditorium, and two dining establishments (Caffè delle Esposizioni and Ristorante Esposizioni). Educational services include the Art Laboratory with its Atelier workshop space (featuring the permanent installation 'Pénétrer l'invisible' by Nathalie Junod Ponsard) and the Forum, which houses the Scaffale d'Arte—a specialized library of over 2,800 international children's art books. The venue offers the PER Card membership program with three tiers (Individual €48, Dual €72, Junior & Senior €30) providing free exhibition access, priority entry, and partnerships with major Roman cultural institutions. The venue also manages the related cultural sites Mattatoio, MACRO, and Museo delle Periferie.

Differentiator

Problem solved

Functional benefit

Brands

• PER Card: Membership card program offering free entry to exhibitions, priority access, and discounts on events and partner venues.
• Laboratorio d'Arte
• Scaffale d'Arte
• ROMASUONA Club

Products and services

• Mostre (Exhibitions Program) Rotating exhibitions of contemporary art, photography, and cultural themes hosted in the main galleries of Palazzo Esposizioni Roma, targeting general public visitors and cultural enthusiasts.
• Cinema 136-seat cinema screening films and documentaries as part of the venue's multimedia cultural programming, target audience general public.
• Auditorium Polyfunctional 88-seat auditorium hosting conferences, concerts, and performances, available for both programmed cultural events and corporate rental.
• Libreria (Bookshop) Specialized bookshop featuring art publications, children's books, and exhibition catalogs, regularly updated with criticism and theory materials, for exhibition visitors and the general public.
• Aula Studio (Study Hall) Study space equipped with 24 reading workstations for visitors, researchers, and students.
• Caffè delle Esposizioni Contemporary bistrot located within the historic palace on Via Nazionale, serving visitors and the general public.
• Ristorante Esposizioni Restaurant providing brunch and lunch service using organic products and selected raw materials, for exhibition visitors and walk-in guests.
• Laboratorio d'Arte (Art Laboratory) Educational art programs aimed at engaging the public with contemporary art through original pathways for observation and interpretation, targeting schools, families, and the general public.
• Atelier Creative workshop space at ground level designed for hands-on educational activities, featuring the permanent light installation 'Pénétrer l'invisible' by Nathalie Junod Ponsard, for school groups and families.
• Forum Free-access space serving as exhibition hall, conference room, laboratory, and multimedia center at piano zero, housing the Scaffale d'Arte specialized library.
• Scaffale d'Arte (Children's Art Library) Specialized library with over 2,800 titles of international children's art books and illustrations, featuring works by Bruno Munari, Maurice Sendak, and Kveta Pacovská, for families, educators, and the public.
• PER Card Membership Annual membership card offering free unlimited entry to exhibitions and events, priority access, reduced prices, and partnerships with other cultural institutions. Three tiers available: Individual €48, Dual €72, Junior & Senior €30, for frequent cultural visitors and art enthusiasts.
• Convenzioni Culturali (Cultural Partnerships) Discounted access and special offers for PER Card holders at partner museums and cultural institutions including MAXXI, Casa del Cinema, Accademia di Santa Cecilia, Teatro di Roma, and Teatro Olimpico, for individual members.
• ROMASUONA Club Listening sessions, meetings, and audio-visual events exploring Italian music of the 1970s, featuring Hi-Fi equipment from La Gold Note and Fyne Audio, for music enthusiasts and exhibition visitors.
• Scuole (School Programs) Educational workshops, guided tours, and art laboratory activities for schools from kindergarten through secondary levels, priced at €96 per class group.
• Famiglie (Family Activities) Workshops, visits, and creative activities for children, teenagers, and their families, offered through the Art Laboratory.
• Formazione (Training) Professional development courses for teachers, students, and museum educators on art education methodology.
• Servizi per le Aziende (Corporate Services) Private events, corporate hosting, and team-building activities within the exhibition spaces, for corporate clients and organizations.
• Mario Schifano Exhibition Major retrospective exhibition on Italian artist Mario Schifano (1934-1998), running 17 March – 12 July 2026, curated by Daniela Lancioni.
• Marco Tirelli - Anni Luce Exhibition Exhibition by Italian painter Marco Tirelli, curated by Mario Codognato, running 17 March – 12 July 2026.
• ROMASUONA Exhibition (Italian Music 1970-1979) Exhibition exploring Italian music from 1970-1979, curated by Guido Bellachioma, running 1 May – 12 July 2026.
• World Press Photo Exhibition 2026 Annual international photojournalism exhibition organized with 10b Photography, 2026 edition scheduled for May 2026.
• FUORI SEDE Festival Festival of foreign academies and cultural institutes featuring over 20 international institutions including Academia Belgica, Villa Medici, American Academy in Rome, and Goethe-Institut Rome, running 14 May – 31 July 2026.
• Revelation - Fotografie di Lorenzo Meloni Exhibition Exhibition featuring photography by Lorenzo Meloni documenting connections between climate crisis, resource exploitation, technological innovation, and conflicts, curated by Giulia Tornari, produced by EMERGENCY.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, flagship and minor.

• CoopculturecoreChannel Partner/ Reseller/ DistributorManages the online ticketing system for Palazzo Esposizioni Roma, providing digital ticket sales for exhibitions, events, and membership purchases.
• Azienda Speciale PalaexpoflagshipStrategic or Co-development PartnerThe municipal cultural entity that manages Palazzo Esposizioni Roma, also managing MACRO, Mattatoio, and Museo delle Periferie. Promotes contemporary culture through exhibitions and events.
• MAXXIminorGTM or Marketing PartnerMAXXI National Museum of 21st Century Arts offers 15% discount on admission to PER Card holders and 15% reduction on myMAXXI card purchases.
• Accademia Nazionale di Santa CeciliaminorGTM or Marketing PartnerProvides 15% discount on concert tickets for PER Card holders, applicable to chamber and symphonic season performances.
• Teatro di RomaminorGTM or Marketing PartnerOffers reduced ticket prices across all sectors for PER Card holders for the 2025-2026 season at Teatro Argentina, Teatro India, and Teatro Torlonia.
• Teatro OlimpicominorGTM or Marketing PartnerProvides 10-30% discounted tickets and subscriptions for PER Card holders on selected performances.
• Comune di RomacoreOthersThe Municipality of Rome, through the Assessorato alla Cultura di Roma Capitale, promotes and sponsors Palazzo Esposizioni Roma exhibitions and programs.
• EMERGENCYcoreStrategic or Co-development PartnerNGO for which photographer Lorenzo Meloni created the 'Revelation' exhibition, exploring connections between climate crisis, resource exploitation, technological innovation, and contemporary conflicts.
• Fondazione Silvano TotiminorStrategic or Co-development PartnerProvides support for Marco Tirelli exhibition 'Anni luce' and Mario Schifano exhibition.
• Intesa Sanpaolo and Gallerie d'ItaliaminorStrategic or Co-development PartnerCollaborating with Azienda Speciale Palaexpo in the production of the Mario Schifano exhibition.
• ENIminorOthersMain Partner for the Mario Schifano exhibition.
• World Press Photo FoundationcoreStrategic or Co-development PartnerFoundation that conceptualized the World Press Photo Exhibition 2026, organized with collaboration from 10b Photography.
• 10b PhotographyminorStrategic or Co-development PartnerCollaborating organization for the World Press Photo Exhibition 2026.
• FUORI SEDE Festival Partners (Academia Belgica, Villa Medici, et al.)coreStrategic or Co-development Partner20+ foreign academies and cultural institutes in Rome collaborating on the FUORI SEDE festival (14 May - 31 July 2026), including Academia Belgica, Accademia di Francia a Roma - Villa Medici, American Academy in Rome, British School at Rome, Goethe-Institut Rom, and others.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tate Modern: London's flagship contemporary art museum, one of the world's most-visited modern art venues. Comparable as a global benchmark for contemporary art exhibition programming and audience development, though far larger in scale.
• Centre Pompidou: Paris's national museum of modern and contemporary art, with cinema, performance spaces, and educational programming. Comparable as a multidisciplinary cultural venue combining visual arts, cinema, music, and educational services.

Direct peers

• Galleria Borghese: Historic villa-museum in Rome hosting major art collection and temporary exhibitions. Comparable as a premier cultural ticketed venue in Rome competing for tourism-driven cultural visitors.
• Palazzo Strozzi: Florence's leading contemporary art exhibition venue, programming major temporary exhibitions with cultural partnerships and educational programs. Comparable as a non-collecting exhibition palace delivering blockbuster contemporary art shows.
• Scuderie del Quirinale: Major temporary exhibition venue in central Rome hosting high-profile art and cultural exhibitions including retrospectives. Directly comparable as a ticketed exhibition hall with rotating blockbuster programming in the same metropolitan market.
• Pinacoteca di Brera: Milan's public art gallery housed in the Palazzo di Brera, hosting Italian masterworks and temporary exhibitions. Comparable as a historic Italian palace-museum delivering ticketed art exhibitions with educational extensions.
• MART - Museo d'Arte Moderna e Contemporanea di Trento e Rovereto: Italy's major museum of modern and contemporary art, hosting major temporary exhibitions with educational programming. Comparable as a large Italian public art institution with multi-site operations.
• MACRO - Museum of Contemporary Art of Rome: Rome's contemporary art museum, managed by the same parent entity Azienda Speciale Palaexpo. Sister venue operating with comparable exhibition programming, educational services, and visitor demographics in the same city.
• MAXXI - National Museum of 21st Century Arts: Rome's national contemporary art museum, also a PALAZZO Esposizioni cultural partner offering PER Card holders a 15% discount. Directly comparable as a contemporary art exhibition venue in central Rome serving overlapping audiences.
• Museo del Novecento: Milan's museum of 20th-century Italian art, housed in the Arengario palace. Comparable as an Italian municipal contemporary art venue with educational programming and rotating exhibitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@palazzoesposizioni
• Facebookfacebook.com/PalazzoEsposizioni
• Instagraminstagram.com/palazzoesposizioni

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Palazzo Esposizioni Roma