What Sarreid does

Sarreid Ltd is a privately held, premium handcrafted furniture manufacturer headquartered in Wilson, North Carolina, with an additional showroom at the Commerce & Design Building in High Point, NC. The company designs and produces furniture across approximately 17 product categories — including beds and nightstands, dining and bistro tables, bookcases, chests, cocktail and console tables, desks, mirrors, seating, sideboards, and wine storage — plus decorative accessories, with a catalog of 330+ in-stock SKUs. Distinctive production techniques include embossed shagreen leather wrapping, hand-forged ironwork, distressed and pine finishes, and signature sub-brands such as the Gabriella (shagreen), Vineyards, Bungalow, and proprietary Jupe expandable dining table collections. A Custom Color Program enables dealers and designers to order bespoke finishes on select pieces.

Sarreid operates an exclusively B2B, trade-only go-to-market model. Products are sold to approved wholesale dealers and interior designers, with an initial order minimum of $1,000, Net 30 payment terms facilitated through CIT Group factoring, a $25 handling charge on reorders under $250, a $30 drop-ship fee per location, and F.O.B. Wilson NC shipping. Pricing for individual SKUs (MSRPs) ranges from approximately $975 for entry-level nightstands to $6,885 for king beds, with actual wholesale pricing gated behind a dealer login on an osCommerce-based e-commerce platform. The company maintains a presence at the High Point furniture market for trade engagement and, in February 2026, added a new retail distribution leg through a channel partnership with Ornate Home (Santa Ana and Charlotte showrooms, nationwide white-glove delivery). Sarreid is reportedly founder-/family-controlled with no disclosed venture capital or private equity backing and operates with 11–50 employees.

The company's revenue model is one-time wholesale on physical goods, and recent activity (the March 2026 launch of the Modern Heirloom Collection plus the formalized Custom Color Program) points to product-surface expansion within the premium trade channel. Operating geographies are stated as Southeast U.S., though nationwide drop-ship and white-glove fulfillment via partners extend reach further. No public filings, funding rounds, management bios, M&A activity, or regulatory disclosures were present in the input data, which materially limits external financial visibility.

Name

Sarreid

Legal name

Sarreid Ltd

Website

https://sarreid.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Sarreid Ltd is a Wilson, North Carolina-based wholesale manufacturer of premium handcrafted furniture — including beds, tables, seating, case goods, and accessories — sold exclusively B2B to approved interior designers and furniture dealers, with a High Point showroom and custom color program.

Ownership category

akta.pro rank

Product category

Premium Home Furniture

NAICS

Furniture and Related Product Manufacturing (337)

SIC

Household Furniture (2510)

akta.pro primary industry

Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)

akta.pro secondary industry

Tabletop, Dining Décor & Entertaining Accessories Retail (Centerpieces, Serveware Décor, Place Settings) (CRAIACAE)

Keywords

• Handcrafted home furniture
• Wholesale furniture manufacturing
• Premium interior furnishings
• Shagreen leather furniture
• Customizable furniture finishes

Headquarters

HQ city

Wilson

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Furniture Sales: Sarreid generates revenue through wholesale B2B sales of hand-crafted furniture and accessories to registered dealers, interior designers, and retail partners. The company sells exclusively to accounts with credit approval, with initial order minimums of $1000 and Net 30 payment terms through CIT Group factoring.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Sarreid designs, manufactures, and wholesales premium hand-crafted home furniture and accessories — including beds, nightstands, dining and accent tables, seating, chests, sideboards, desks, bookcases, mirrors, and decorative accessories — to registered trade dealers and interior designers. The company also offers a Custom Colors program for bespoke finishes and a proprietary Jupe Tables line of expandable dining tables, with a catalog of 330+ in-stock SKUs shipped F.O.B. from its Wilson, NC warehouse.

Product overview

Sarreid Ltd is a premium handcrafted furniture manufacturer operating as a single unified product portfolio with modular customization options. The core offering consists of furniture across 15 product categories (Beds/Nightstands, Bistro/Game Tables, Bookcases/Shelves/Cabinets, Chairside/Lamp Tables, Chests of Drawers, Cocktail/Coffee Tables, Console/Sofa Tables, Desks/Secretaries, Dining/Breakfast Tables, Mirrors, Seating, Servers/Wine Storage, Sideboards/Cupboards, and Tables) plus Accessories and a Custom Colors Program for bespoke orders. A notable sub-brand is the Jupe Tables collection featuring proprietary extendable dining tables. Products are sold exclusively to trade accounts (wholesale and ecommerce) and target interior designers and quality-focused retailers in the premium home furnishings market. The company operates a B2B e-commerce platform built on osCommerce.

Differentiator

Problem solved

Functional benefit

Brands

• Vineyards Collection: Signature furniture collection featuring the Gordon Vineyards Chest and related bedroom/bistro pieces with architectural elements and custom hardware.
• Gabriella Collection
• Jupe Tables
• Bungalow Collection

Products and services

• Beds and Nightstands Bed frames and nightstand furniture pieces for residential bedrooms, available in various finishes and styles for trade dealer and interior designer projects.
• Dining and Breakfast Tables Dining tables sized for breakfast nooks and full dining rooms, in styles spanning modern, transitional, and antique reproduction designs for trade and residential use.
• Jupe Tables Proprietary expandable dining table collection from Sarreid featuring extendable table mechanisms across multiple base styles and finish options, designed for residential and trade projects requiring flexible seating capacity.
• Cocktail and Coffee Tables Coffee and cocktail tables for living room settings, including round, square, and statement pieces using shagreen, brass, and wood finishes for residential and design-trade projects.
• Bistro and Game Tables Small dining tables and game tables suited to compact spaces, including bistro and pub-height configurations for residential and hospitality-oriented trade projects.
• Chairside and Lamp Tables Small accent tables designed to sit beside seating, providing surface area for lamps and accessories in living room and lounge settings.
• Console and Sofa Tables Narrow tables intended for placement against walls or behind sofas, serving as entryway, hallway, or sofa-back surfaces in residential interiors.
• Chests of Drawers Dressers and chest furniture pieces for bedrooms and living spaces, including shagreen, leather, and reproduction antique styles for residential and design-trade projects.
• Bookcases, Shelves, and Cabinets Storage furniture including bookcases, display cases, and shelving units for residential libraries, living areas, and curated showroom settings.
• Desks and Secretaries Writing desks and secretary furniture for home offices, libraries, and kitchen work areas, including shagreen and traditional designs for residential and trade projects.
• Mirrors Decorative wall mirrors featuring bone inlay, shagreen, gilded, and other specialty finishes, intended for residential and design-trade interior applications.
• Seating Comprehensive residential seating collection covering bar stools, benches, ottomans, dining chairs, leather chairs, leather and upholstered sofas and love seats, and recliners for trade and residential projects.
• Sideboards and Cupboards Large storage cabinets, buffets, credenzas, and wall cabinets for dining and living spaces, intended for residential and design-trade use.
• Servers and Wine Storage Dining room storage and serving furniture, including serving carts and bar/wine storage pieces for residential and design-trade projects.
• Decorative Accessories Decorative accessories including book sets, shagreen boxes, leather holiday boxes, and nesting boxes in various colors, sold to trade accounts for residential and design-trade styling.
• Custom Colors Program Bespoke color customization service allowing dealers and designers to request custom finishes on select Sarreid furniture pieces, including sideboards, side tables, and chests of drawers, for tailored client and project specifications.
• Modern Heirloom Collection Newly launched design-focused furniture collection positioned as part of Sarreid's premium home furnishings portfolio, paired with the bespoke Custom Colors program for dealer and designer specifications.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Ornate HomecoreChannel Partner/ Reseller/ Distributor · 21 February 2026Ornate Home, a furniture and mattress retailer headquartered in Santa Ana, California with showrooms in Santa Ana and Charlotte, North Carolina, added Sarreid Furniture to its premium product portfolio alongside Universal Furniture and Crestview Collection. The expansion positions the company to capture market share in the premium furniture segment and responds to customer requests for craftsmanship-focused options supported by nationwide white-glove delivery.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Universal Furniture: Universal Furniture is a premium B2B/retail home furnishings brand explicitly added alongside Sarreid by Ornate Home, selling similarly priced case goods, tables, and upholstery to the designer and retailer trade.
• Stanley Furniture: Stanley Furniture is a heritage premium case goods and occasional furniture manufacturer, serving a similar designer and specialty-retail customer base with coordinated residential collections.
• Bernhardt Furniture: Bernhardt is a heritage premium residential furniture manufacturer offering case goods, upholstery, and dining with B2B wholesale distribution and designer customization, mirroring Sarreid's trade model.
• Lexington Home Brands: Lexington is a lifestyle-oriented premium home furnishings company selling Tommy Bahama Home, Lexington, and Sligh collections through the same designer and retail channel Sarreid targets.
• Hooker Furniture: Hooker Furnishings (Hooker, Bradington-Young, HF Custom) is a mid-to-premium case goods, upholstery, and home accents manufacturer selling through a broad B2B dealer network with similar designer-driven customization programs.
• Century Furniture: Century Furniture is a premium North Carolina-based residential case goods and upholstery producer serving designers and retailers, with comparable craft positioning in the premium segment.
• Crestview Collection: Crestview Collection is a curated home furnishings brand carried alongside Sarreid at Ornate Home, offering accent furniture, lighting, and décor to interior designers and gift/furniture retailers with a comparable trade channel strategy.

Broad incumbents

• Pottery Barn (Williams-Sonoma): Pottery Barn is a national premium home furnishings retailer selling case goods, dining, and décor with broad consumer reach, competing for premium household spending and designer-led home projects.
• Restoration Hardware (RH): RH is a larger specialty premium home furnishings retailer/marketplace with galleries, design services, and broad sourcing across furniture and décor categories, overlapping Sarreid on premium case goods but at much greater scale.

Others

• Ornate Home: Ornate Home is a multibrand premium furniture and mattress retailer and channel partner for Sarreid; included here as the most relevant retail/distribution counterpart and customer reference point for the model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SarreidLTD
• Facebookfacebook.com/SarreidLimited
• LinkedInlinkedin.com/company/sarreid-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sarreid