Craftivity Co.
Craftivity Co. is a San Francisco-based creative agency, founded in 2023, that hosts in-person and virtual arts and crafts classes for individual consumers and corporate team building clients across the Bay Area.
- Company typePrivate
- Founded2023
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Craftivity Co. does
Craftivity Co. is a San Francisco-based creative agency, founded in 2023, that hosts in-person and virtual arts and crafts classes for individual consumers and corporate clients. The business operates from a single physical studio at 215 Fremont Street (branded as Craftivity Cafe) with capacity for up to 60 guests, and supplements studio classes with mobile/on-site services across the Bay Area and virtual Zoom-based workshops with take-home craft kits for distributed teams. The core product portfolio includes Kokedama, soap making, donut candle, and floral arrangement classes, alongside custom experiences such as concrete lamp making and flow art paint sessions, and take-home craft kits for large events.
The company is led by founders Mary (Chief Craftivist) and Jason (Chief Creative Craftivist), supported by five named instructors (Hann, Zoe, Mimi, Cora, Lisa) with specialized craft backgrounds. The team is small (1–10 employees), founder-operated, and privately held with no institutional funding or parent company. There is no proprietary technology platform; the offering is a service business that books classes through its own website (craftivity.co), handles corporate bookings via direct phone and email outreach, and markets through Instagram and email newsletter.
The revenue model is a mix of per-person class fees for individual consumers and custom-quoted professional services for corporate team building, holiday parties, and group events. Pricing is not publicly disclosed; corporate quotes vary by group size, craft type, catering add-ons (charcuterie boards, beverages), and whether the event is hosted at the studio or on-site. Customer segments are split between corporate teams (B2B, primary) and individual consumers (B2C, primary), with a secondary remote/distributed team segment served via the virtual Zoom channel.
Craftivity Co. firmographics
Firmographics- Name
- Craftivity Co.
- Legal name
- Craftivity
- Website
- https://craftivity.co
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Craftivity Co. is a San Francisco-based creative agency, founded in 2023, that hosts in-person and virtual arts and crafts classes for individual consumers and corporate team building clients across the Bay Area.
- Ownership category
- akta.pro rank
Craftivity Co. industry classification
Industry- Product category
- Arts and Crafts Education
- akta.pro primary industry
- Arts & Crafts Workshops (Painting, Pottery, Ceramics, Sculpture) (THAJAKAA)
- akta.pro secondary industries
- Crafts & DIY (Paper, Fiber, Wood, Resin, DIY Projects) (EDAAAGAB), DIY Craft Kits & Project Kits Retail (CRALACAH)
Keywords
Where Craftivity Co. is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Craftivity Co. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Public Craft Classes: Individual and small group arts and crafts classes offered at the studio. Customers book specific craft sessions such as Kokedama, Soap Making, Donut Candle, and Floral Arrangement classes. Classes are priced per person with materials provided.
- Corporate Team Building Events: Private group events for corporate teams, holiday parties, and special occasions. Includes custom craft experiences, optional catering (charcuterie boards, beverages), and BYOB options. Can host up to 60 people at studio or bring services to client location.
- Virtual/Remote Team Events: Remote team building through Zoom webinars featuring craft activities like stained glass classes. Includes take-home craft kits for distributed teams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Per-person class fees |
| Other | Pay-as-you-go | Group/Team building events |
| Unit Pricing | Pay-as-you-go | Take-home craft kits for events |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Craftivity Co. product offering
Product offeringCore offering
Craftivity Co. runs hands-on arts and crafts classes at its San Francisco studio, including Kokedama, soap making, donut candle, and floral arrangement workshops, with all materials provided. The company also delivers corporate team building events, custom craft experiences (such as concrete lamp making and flow art paint), mobile/on-site services across the Bay Area, and remote team crafting via Zoom with take-home craft kits.
Product overview
Craftivity Co. is an arts and crafts education and experiences business offering a portfolio of in-person and virtual craft classes and team building activities. The core offering consists of hands-on workshop classes (Kokedama, Soap Making, Donut Candle, and Floral Arrangement) available at their studio and at offsite corporate events. The company provides team building experiences for corporate groups, custom craft experiences, remote team crafting via Zoom, and take-home craft kits for large events. The studio (Craftivity Cafe) can host groups of up to 60 people, and classes can be booked for groups of four or more with flexible scheduling.
Differentiator
Problem solved
Functional benefit
Products and services
- Kokedama Class A hands-on workshop where participants create a Kokedama (moss ball) floral arrangement, a Japanese art form of planting plants in moss-covered soil balls. Open to individual consumers and small groups booking at the San Francisco studio.
- Soap Class A workshop where participants make their own soap using essential oils, mica powder, and melt-and-pour soap base, using fun molds to create unique creations. Open to individual consumers and small groups booking at the San Francisco studio.
- Donut Candle Class A crafting class where participants create donut-shaped candles that look realistic but are not for consumption. Open to individual consumers and small groups booking at the San Francisco studio.
- Floral Arrangement Classes Seasonal flower arrangement workshops offering various styles including moody, tropical, and horizontal arrangements, with all materials provided. Open to individual consumers and small groups booking at the San Francisco studio.
- Team Building Events Corporate team building activities and group events featuring arts and crafts experiences, available across San Francisco and the Bay Area for small or large groups. Includes optional catering (charcuterie boards, beverages) and BYOB options, with capacity for up to 60 people at the studio.
- Custom Craft Experiences Customized craft experiences such as concrete lamp making (from soldering to cement work), flow art paint sessions, and other tailored creative activities designed for private corporate or group bookings.
- Remote Team Crafting (Zoom/Webinar) Virtual arts and crafts sessions for remote teams including stained glass classes, delivered via Zoom webinar format, enabling distributed teams to share a synchronized creative experience.
- Take-Home Craft Kits Craft kits provided for large events and holiday parties, allowing participants to complete crafts at home. Shipped to participants for virtual team building events and large in-person gatherings.
Companies that use Craftivity Co.
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Craftivity Co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Craftivity Co. partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Craftivity Co. competitors and assessment
Company assessmentDirect peers
- Pinot's Palette: Paint-and-sip studio chain providing group painting classes, private events, and team building sessions. Comparable in product format (instructor-led craft workshops), target customers (individuals and corporate groups), and BYOB-style event model.
- Painting with a Twist: National paint-and-sip franchise offering in-studio art classes for groups, parties, and private events. Directly comparable as a workshop-based creative experiences business with consumer and group/private event revenue streams similar to Craftivity's.
- AR Workshop: DIY workshop franchise offering hands-on classes in home decor and wood signs, with strong private event and team building demand. Directly comparable as a multi-format craft workshop operator serving both consumers and corporate groups.
- The Go Game: Corporate team building and group event company offering a range of in-person and virtual experiences for enterprise clients. Comparable in the corporate team building GTM motion, though anchored in gamified rather than craft experiences.
- Outback Team Building: Corporate team building provider offering in-person, hybrid, and virtual programs for enterprise groups. Comparable in enterprise team building focus, mobile delivery model, and remote/virtual event capabilities.
- Board & Brush Creative Studio: DIY wood sign and home decor workshop franchise with private party and corporate event offerings. Comparable in instructor-led craft workshops, consumer class bookings, and group/team building revenue model.
- Color Me Mine: Pottery painting studio chain with studio-based classes, parties, and group events. Comparable as a hands-on craft workshop business serving walk-in consumers and private/corporate group bookings.
Broad incumbents
- Yaymaker (previously Painting Party): National in-person and virtual events and craft workshop platform running events at partner venues (restaurants, bars) and corporate groups. Comparable as a broader incumbent in the social craft workshop category with a wider portfolio than Craftivity.
Emerging players
- Museum Hack: Corporate team building experiences run out of cultural institutions and venues. Comparable as a non-traditional corporate team building operator targeting Bay Area and similar enterprise markets, with overlapping customer base but distinct content format.
- DIY Craft Kits Retailers (e.g., KiwiCo, Craft Crate): Subscription and retail craft kit companies selling project kits direct to consumers. Comparable to Craftivity's take-home craft kit offering and adjacent consumer base of hobbyist adults and families.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Craftivity Co. social profiles
Digital presenceCraftivity Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Craftivity Co. leadership team
Management profileNumber of profiles
Profiles7 records
Craftivity Co. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Craftivity Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Craftivity Co.
What does Craftivity Co. do?
Craftivity Co. runs hands-on arts and crafts classes at its San Francisco studio, including Kokedama, soap making, donut candle, and floral arrangement workshops, with all materials provided. The company also delivers corporate team building events, custom craft experiences (such as concrete lamp making and flow art paint), mobile/on-site services across the Bay Area, and remote team crafting via Zoom with take-home craft kits.
Is Craftivity Co. a public or private company?
Craftivity Co. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Craftivity Co. founded?
Craftivity Co. was founded in 2023. It employs 1 to 10 people.
Where is Craftivity Co. based?
Craftivity Co. is headquartered in San Francisco, United States, in the North America region.
How does Craftivity Co. make money?
Three revenue lines are on record. Public Craft Classes are the primary driver. The others are corporate Team Building Events and virtual/Remote Team Events.
Who are Craftivity Co.'s main competitors?
Direct peers on record are Pinot's Palette, Painting with a Twist, AR Workshop, The Go Game, Outback Team Building, Board & Brush Creative Studio and Color Me Mine. Yaymaker (previously Painting Party) is listed as a broad incumbent. Emerging players are Museum Hack and DIY Craft Kits Retailers (e.g., KiwiCo, Craft Crate).
Does Craftivity Co. have an API?
No public API is recorded for Craftivity Co..
What industry is Craftivity Co. in?
Craftivity Co.'s product category is Arts and Crafts Education. Its primary akta.pro industry code is THAJAKAA, Arts & Crafts Workshops (Painting, Pottery, Ceramics, Sculpture), with a secondary code of EDAAAGAB, Crafts & DIY (Paper, Fiber, Wood, Resin, DIY Projects).