The Grocer's Table

What The Grocer's Table does

The Grocer's Table is a privately held, owner-operated single-location hospitality business in downtown Wayzata, Minnesota (Lake Minnetonka), founded around 2020 by Lindsay Pohlad. It operates an integrated concept combining a curated retail market, a scratch-kitchen cafe (counter-service breakfast and lunch, full-service dinner from 4pm), a wine and cocktail bar, an in-house bakery, and a deli case, all under one roof at 326 Broadway Avenue South. The menu is seasonal, family-recipe-driven, and built around local sourcing via partnerships such as The Good Acre and a network of Minnesota/Wisconsin/Iowa producers, with an Intelligentsia Direct Trade coffee program anchoring the bar.

The business sells through multiple channels: in-venue counter and full-service dining, online ordering and home delivery via Toast, catering/takeaway with 24–48 hour lead times, and gift card e-commerce; reservations are managed through Tock. Revenue is generated entirely through unit-priced transactions (menu items $7–$33, specialty cocktails $13–$15, wine $13–$63, catering boards $125–$155 serving 8–10), with automatic service charges on large parties (20% for 8+) and catering (12% distributed to kitchen staff). The company is uncapitalized by external investors, has 1–10 employees with a named four-person leadership team, and cross-promotes with owner Lindsay Pohlad's sister restaurant Eloise. No revenue, funding, or financial disclosures are publicly available.

Name

The Grocer's Table

Legal name

The Grocer's Table

Website

https://thegrocerstablemn.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

The Grocer's Table is a single-location, owner-operated market, scratch-kitchen cafe, and wine/cocktail bar in downtown Wayzata, MN, serving Lake Minnetonka and Twin Cities consumers with seasonal family-recipe-driven fare, Intelligentsia coffee, locally sourced provisions, catering, and home delivery.

Ownership category

akta.pro rank

Product category

Casual Dining and Specialty Grocery

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

Keywords

• Scratch kitchen cafe
• Curated retail market
• Wine cocktail bar
• Family style catering
• Specialty coffee bakery

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Cafe and dinner service: Counter-service breakfast/lunch and full-service dinner from 4pm in the dining room, patio, and bar. Menu items individually priced ($7–$33 range). 20% automatic service charge for parties of 8+.
2. Market / retail grocery sales: Curated retail market offering pantry provisions, meat and cheese (Minnesota/Wisconsin/Iowa producers), sweet treats, savory items, home goods, and signature curated crates. Available online for order and pickup.
3. Family-style catering: Takeaway catering with boards, brunch, picnic lunches, and dinners. Boards require 24-hour lead time; other items require 48 hours. 12% service charge added to catering orders (distributed to kitchen staff).
4. Gift cards: Fixed-denomination gift cards ($25, $50, $100) plus a 'Choose Your Amount' gift card with $20 minimum. Redeemable for provisions, cafe service, or dining.
5. Home delivery: Home delivery for market favorites, pizzas, and cafe classics via Toast.
6. Cocktail, wine, and coffee bar: Specialty cocktails ($13–$15), wine by the glass ($13–$18) and bottle ($45–$63), craft beer on draft ($7–$8), bottled beer ($7–$8), and Intelligentsia coffee/espresso drinks ($2–$6).

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

The Grocer's Table operates a single integrated venue combining a curated retail market, scratch counter-service cafe (breakfast/lunch) and full-service dinner, a wine/cocktail bar, an in-house bakery, and a deli case of grab-and-go prepared foods. It also offers family-style catering and gift cards, all under one roof at its downtown Wayzata, MN location, with home delivery for market favorites, pizzas, and cafe classics.

Product overview

The Grocer's Table is a single, multi-faceted hospitality brand in Wayzata, MN that operates as an integrated market-plus-cafe-plus-bar concept rather than a discrete software platform. Its core offering, The Market, supplies curated grocery and pantry provisions; the Cafe provides counter-service breakfast and lunch and full-service dinner; the Cocktail, Wine & Coffee Bar offers specialty cocktails, wine, beer, and Intelligentsia coffee; Family Style provides catering and takeaway boards; the Bakery supplies in-house pastries and sweets; the Deli Case offers grab-and-go prepared foods; and physical and digital Gift Cards serve as the retail/payment product across all of these touchpoints.

Differentiator

Problem solved

Functional benefit

Products and services

• The Market A curated retail market within the venue offering pantry provisions across Meat & Cheese, Sweet, Savory, Home, and Curated Crates categories, focused on local Minnesota, Wisconsin, and Iowa producers alongside artisanal goods sourced from small shops around the country; available in-store and online for order and pickup.
• The Cafe Farmhouse-style scratch kitchen offering counter-service breakfast and lunch plus full-service dinner from 4pm, with a bountiful deli case of prepared foods available throughout the day and pizzas, sandwiches, salads, and sides for in-house or to-go dining.
• Cocktail, Wine & Coffee Bar Curated beverage program featuring specialty cocktails (e.g., Grocer's Bootleg, La Jefa Margarita, Black Cat espresso cocktail), a rotating selection of sparkling/white/red/rosé wines, craft draught and bottled beer, and a coffee bar built around Intelligentsia's El Diablo dark roast and Black Cat Analog Espresso.
• Family Style Catering Takeaway catering menu offering prepared boards (Viva La Tortilla, Sea Smoke, Charcuterie & Cheese, Mediterranean), brunch platters, picnic lunches, hot mains, sides, and desserts available a la carte with 24- to 48-hour lead times and a 12% service charge that is distributed to kitchen staff; available for curbside and dockside pickup.
• The Bakery

Quantifiable outcome

• Single-location integrated market + cafe + wine/cocktail bar concept operating 6 days/week with 13–14 hour service days
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Intelligentsia CoffeecoreOEM/ Whitelabel/ Licensing PartnerIntelligentsia Coffee and Espresso is the exclusive coffee partner for The Grocer's Table's coffee bar. Intelligentsia was the first to adopt Direct Trade practices in the industry and has cultivated long-standing relationships with growers around the world. The Grocer's Table features Intelligentsia's signature El Diablo dark roast (caramelized sugar, molasses, chocolate) and Black Cat Analog Espresso as the foundation of its espresso drinks.
• The Good AcrecoreStrategic or Co-development PartnerThe Good Acre is a sourcing partner for The Grocer's Table, enabling connections to small local farmers. The cafe sources locally and responsibly through this partnership alongside other specialty purveyors around the Twin Cities.
• Eloise (sister restaurant)coreStrategic or Co-development PartnerEloise (eloisemn.com) is the owner's sister restaurant. The Grocer's Table homepage features a 'Meet our sister restaurant' section linking visitors to Eloise, supporting cross-promotion between the owner's two venues.
• Toast (toasttab.com)coreTechnology or IntegrationToast powers The Grocer's Table's online ordering for cafe/market items (toasttab.com/thegrocerstable) and catering (toasttab.com/catering/thegrocerstable), as well as home delivery fulfillment.
• Tock (exploretock.com)coreTechnology or IntegrationTock is the reservation platform used by The Grocer's Table (exploretok.com/the-grocers-table-wayzata). Dinner reservations accepted for all party sizes; breakfast/lunch reservations for parties of 5 or more.
• Hafi DesignminorImplementation/ SI/ Consulting PartnerHafi Design (wearehafi.com) is credited as the website designer at the footer of thegrocerstablemn.com ('Site by Hafi Design').
• Farmer's Hen HouseminorOEM/ Whitelabel/ Licensing PartnerFarmer's Hen House is referenced multiple times across the cafe menu as the egg supplier (sunny eggs, six-minute eggs) featured in breakfast sandwiches, plates, and bowls.
• Local Minnesota, Wisconsin, and Iowa producerscoreOthersThe Grocer's Table market focuses on local Minnesota, Wisconsin, and Iowa producers for meat, cheese, and accompaniments. Sweet items are sourced from small artisan shops around the country. Specific producer names are not disclosed on the website.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Punch Pizza: Twin Cities wood-fired Neapolitan pizza specialist. Comparable on the wood-fired pizza program and from-scratch ingredient ethos that anchors The Grocer's Table's pizza category.
• The Copper Hen Canning Co. Minneapolis market + cafe + bar hybrid that similarly combines curated provisions, scratch cooking, and a beverage program under one roof. Closest direct competitor in concept architecture.
• Eloise: Sister restaurant under the same owner-operator (Lindsay Pohlad). Directly comparable as a chef-driven, family-recipe-inspired independent concept in the Twin Cities with shared back-office and supplier relationships.
• The Lynhall: Minneapolis cafe + bakery + event space concept. Comparable as an independent, design-forward multi-format venue combining coffee/bakery, dining, and curated retail under one roof.
• Sooki & Mimi: Minneapolis chef-driven multi-concept (Ann Kim) that combines bar, dining, and curated retail/banquet space in a single venue. Comparable as an upscale independent multi-format operator in the Twin Cities.
• Birch's on the Lake: Wayzata-area (Long Lake) scratch-kitchen restaurant and bar with a similar local-sourcing, seasonal, and rustic positioning. Direct geographic and concept competitor in the Lake Minnetonka micro-market.
• Kramarczuk's: Minneapolis Eastern European deli, market, and restaurant hybrid. Comparable as a long-running independent operation combining grocery, prepared foods, and dine-in service under one ownership.
• Stock & Badge: Minneapolis cafe + curated gift shop hybrid. Comparable on the cafe-plus-retail format that is the core architecture of The Grocer's Table's market side.

Regional players

• Tattersall Distilling: Minneapolis craft distillery with cocktail rooms and a curated beverage program. Comparable on the specialty cocktail and curated-spirits angle of The Grocer's Table's bar program.

Broad incumbents

• Surly Brewing Co. Larger Twin Cities brewer and beer hall/restaurant operator. Comparable as a regional craft food-and-beverage venue with on-site dining, though at significantly greater scale and a beer-led rather than market-led format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thegrocerstable
• LinkedInlinkedin.com/company/grocers-table

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Grocer's Table