Farmers Hen House

What Farmers Hen House does

Farmers Hen House is an Iowa-based producer of Certified Humane eggs, founded in 1997 and headquartered in Kalona. The company offers a portfolio of premium egg products — Organic Pasture Raised Eggs, Pasture Raised Eggs, Organic Free Range Eggs, and Organic Liquid Egg Whites — sourced from a network of 90+ farms and facilities and sold under USDA Organic and Certified Humane labels. Its end customers are health-conscious and general retail consumers seeking humanely raised, organic eggs, reached primarily through conventional grocery retail with a store-locator model and supplemented by the Instacart marketplace for home delivery.

The company operates a B2B2C model: it does not sell directly to consumers at meaningful scale but supplies retail grocers, with marketing concentrated at the brand level through email, blog content, and multi-platform social media (Facebook, Instagram, X, Pinterest, TikTok, YouTube). Pricing is per-carton at the retail shelf; no pricing tiers, subscriptions, or contract structures are publicly disclosed. The 101-250 employee organization runs a production-heavy operating model centered on family-farm supply coordination, quality assurance, and packaging.

In January 2025, Farmers Hen House was acquired by Pete & Gerry's Organics, LLC, a private equity-backed (Butterfly Equity) specialty egg producer headquartered in Salem, New Hampshire. Following the deal, Farmers Hen House operates as a brand within the consolidated Pete & Gerry's and Nellie's Free Range Family of Brands, joining a network of 300+ family farms across 18 states from Maine to Missouri, with explicit strategic emphasis on expanding Midwest and West distribution. Prior to this, in April 2024, Farmers Hen House had also acquired Pillars Yogurt, signaling an early move into adjacent refrigerated categories. The underlying technology stack is not publicly disclosed and no AI/ML capabilities are referenced.

Name

Farmers Hen House

Legal name

Farmers Hen House

Website

https://farmershenhouse.com

Company type

Private

Founded year

1997

Operating status

Acquired

Headcount range

101–250 employees

Short description

Farmers Hen House is an Iowa-based producer of Certified Humane and USDA Organic eggs (pasture-raised, free-range, and liquid egg whites) sold through retail grocery and Instacart to health-conscious consumers; since January 2025 it operates as a brand within Pete & Gerry's family of brands.

Ownership category

akta.pro rank

Product category

Shell Eggs

NAICS

Chicken Egg Production (11231), Chicken Egg Production (112310)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Organic & Pasture-Raised Poultry & Egg Production (AFAEADAJ)

akta.pro secondary industries

Organic Poultry & Egg Production (AFAEAMAC), Free-Range/Cage-Free Egg Production Systems (AFAEADAK)

Keywords

• Organic egg production
• Pasture raised eggs
• Certified humane eggs
• Free range eggs
• Shell egg distribution

Headquarters

HQ city

Kalona

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Egg Product Sales: Farmers Hen House generates revenue through the sale of Certified Humane eggs, including organic, pasture-raised, and free-range varieties. Products are sold through retail channels and e-commerce platforms as part of the Pete & Gerry's family of brands.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Farmers Hen House produces and sells Certified Humane organic and pasture-raised shell eggs and liquid egg products, sourced from small family farms and distributed through retail grocery, online marketplaces, and direct e-commerce. Its portfolio includes Organic Pasture Raised Eggs, Pasture Raised Eggs, Organic Free Range Eggs, and Organic Liquid Egg Whites, sold under the Farmers Hen House, Pete & Gerry's, and Nellie's Free Range brands.

Product overview

Farmers Hen House, now part of Pete & Gerry's Organics family of brands, is an egg company specializing in Certified Humane eggs. The company offers a portfolio of premium egg products including Organic Pasture Raised Eggs, Pasture Raised Eggs, Organic Free Range Eggs, and Organic Liquid Egg Whites. Farmers Hen House operates over 90 farms and facilities primarily in the Midwest and West, and through the acquisition, the combined entity now partners with over 300 family farms across 18 states from Maine to Missouri. The product portfolio emphasizes humane treatment of hens, organic and sustainable farming practices, and small-scale farming with hands-on care.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Pasture Raised Eggs USDA Certified Organic eggs laid by hens raised on spacious pasture with room to roam and forage, without GMOs, synthetic pesticides, antibiotics, or added hormones; rich golden yolks, sturdy shells, and high-quality protein for everyday meals. Sold to consumers via retail grocery and online channels.
• Pasture Raised Eggs Eggs from hens raised with freedom to roam and forage on expansive pasture, featuring rich golden yolks, sturdy shells, and 108 sq ft of outdoor space per hen; targeted at consumers seeking higher welfare standards for household egg consumption.
• Organic Free Range Eggs USDA Certified Organic eggs from hens raised with room to roam and forage, produced without antibiotics, GMOs, or synthetic pesticides; rich golden yolks and high-quality protein for everyday breakfasts and recipes.
• Organic Liquid Egg Whites Organic liquid egg whites for cooking and baking, produced from hens raised without GMOs, synthetic pesticides, antibiotics, or added hormones; targeted at consumers and food preparers seeking convenient organic protein.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Pete & Gerry's OrganicscoreStrategic or Co-development Partner · 29 January 2025Pete & Gerry's Organics, backed by Butterfly Equity, acquired Farmers Hen House in January 2025. The acquisition combines two mission-driven, humane egg producers to meet growing demand for premium eggs and expand market presence in the Midwest and West.
• Nellie's Free RangecoreStrategic or Co-development PartnerNellie's Free Range is a sister brand under the Pete & Gerry's family of brands. Farmers Hen House joins Nellie's as part of the combined family of brands offering humanely raised eggs, with over 300 family farms across 18 states.
• 300+ Family FarmscoreStrategic or Co-development PartnerFarmers Hen House operates with a network of over 90 farms and facilities, and combined with Pete & Gerry's supports over 300 family farms across 18 states from Maine to Missouri. These partnerships emphasize smaller-scale farming with hands-on care for hens.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Chino Valley Ranchers: Chino Valley Ranchers is a California-based organic and pasture-raised egg producer. It competes in the same specialty egg segment and is a regional complement to Farmers Hen House's Midwest-centric footprint.
• Handsome Brook Farms: Handsome Brook Farms is a pasture-raised organic egg brand with smaller national scale. It competes with Farmers Hen House on the premium pasture-raised positioning and shares organic and humane certifications.

Direct peers

• Nellie's Free Range: Nellie's Free Range is a sister brand under the Pete & Gerry's family offering Certified Humane free-range eggs. It operates under the same parent and competes in the same shelf set as Farmers Hen House products in retail channels.
• Horizon Organic: Horizon Organic (Danone-owned) sells USDA Certified Organic eggs alongside dairy products in national retail. It competes with Farmers Hen House in the organic egg segment and shares the family-farm positioning narrative.
• Vital Farms: Vital Farms is the leading US pasture-raised egg brand, selling Certified Humane pasture-raised eggs nationally. It is the most direct comparable to Farmers Hen House given its overlapping pasture-raised, organic, and free-range product portfolio and shared Certified Humane positioning.
• Pete & Gerry's Organics: Pete & Gerry's is the parent brand that acquired Farmers Hen House in January 2025. It sells organic pasture-raised and organic free-range eggs with the same Certified Humane and USDA Organic certifications, operating as the sister brand in the shared family of brands.
• Organic Valley: Organic Valley is a farmer-owned cooperative producing USDA Certified Organic eggs alongside dairy. It competes in the same organic egg retail segment and shares a family-farm narrative with Farmers Hen House.
• Happy Egg Co. Happy Egg Co. is a national free-range and pasture-raised egg brand marketed on humane hen treatment. It directly competes with Farmers Hen House in the humanely-raised egg category across retail grocery channels.

Broad incumbents

• Eggland's Best: Eggland's Best is a long-established branded egg company with national distribution across conventional and specialty varieties. It competes in the broader premium-branded egg category though it does not focus on pasture-raised or organic.
• Cal-Maine Foods: Cal-Maine Foods is the largest US shell egg producer, supplying conventional and specialty eggs nationwide. It serves as the broader incumbent reference point for production scale, distribution reach, and category pricing dynamics that affect Farmers Hen House.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/peteandgerrys
• YouTubeyoutube.com/@PeteandGerrys
• Facebookfacebook.com/peteandgerrys
• LinkedInlinkedin.com/company/pete-and-gerry's-organics
• Instagraminstagram.com/peteandgerrys
• Pinterestpinterest.com/peteandgerrys
• TikToktiktok.com/@peteandgerrys

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farmers Hen House