What Retail & More does

Retail & More A.E. is a Greek multi-format retailer and wholesale distributor of consumer products, established in 2021 as part of the AVE Group (Teleunicom SA / Globalsat-Teleunicom distribution ecosystem). The company holds the master franchise rights for the Carrefour brand in Greece and operates a portfolio of store formats including Carrefour Market (supermarkets), Carrefour Express (convenience), Carrefour Bio (organic-focused), Flash 10/10 (compact proximity), and Supeco (discount/hard-discount). It is led by CEO Vassilis Stasinoulias and headquartered in Pallini, within the Athens metropolitan area.

The business operates across two complementary revenue streams: direct retail sales through approximately 30 stores distributed across multiple Greek regions (entered the market in April 2022 and scaled rapidly), and wholesale trade of consumer products supported by the group's logistics infrastructure. Beyond standard grocery retail, the company has deployed a SmartRetail in-store technology platform and partnered with Blink Charging to install EV charging infrastructure at retail sites, indicating investment in digital and ancillary service layers around the core store network.

The go-to-market model combines corporate-operated stores with franchised locations, allowing rapid national coverage while leveraging the Carrefour brand, supply-chain know-how, and operational playbook. Revenue mechanics rely on grocery retail margins (private label and branded FMCG), wholesale distribution spreads, and emerging ancillary streams (EV charging, loyalty monetization in development). End customers are Greek retail consumers across urban and tourist markets, while wholesale customers include downstream retail and HoReCa buyers.

Name

Retail & More

Legal name

Retail & More A.E.

Website

https://retailandmore.gr

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Retail & More A.E. is the master franchisee of Carrefour in Greece, operating ~30 multi-format stores (Market, Express, Bio, Flash 10/10, Supeco) and a wholesale consumer-products distribution business backed by the AVE Group.

Ownership category

akta.pro rank

Product category

Supermarket Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110), Grocery and Convenience Retailers (4451)

SIC

Retail-Grocery Stores (5411), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Mediterranean/Greek/Italian/Spanish Grocery Stores (CRAHAFAJ)

akta.pro secondary industries

Chain vs. Independent Convenience Retail (Franchise/Dealer-Owned) (CRAHABAG), Shelf-Stable Pantry Staples (Grains, Pasta, Rice, Beans, Canned Foods) (CRADAAAA)

Keywords

• Franchise retail operations
• Grocery store operations
• Consumer goods wholesale
• Private label distribution
• Supermarket chain management

Headquarters

HQ city

Pallíni

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale Trade of Consumer Products: The main activity is wholesale trade of consumer products including food, with distribution of Carrefour private label products.
2. Retail Store Operations (Franchise): Revenue from franchise store network operations including corporate and franchise stores under the Carrefour brand.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Retail & More A.E. operates as the Master Franchisee of Carrefour in Greece, developing and operating a multi-format network of retail stores under the Carrefour brand — including Carrefour Market, Carrefour Express, Carrefour Bio, Carrefour Flash 10/10, and Supeco — alongside wholesale distribution of Carrefour-branded consumer products (food, drinks, detergents, personal care, grocery, household, dairy, frozen, and bazaar items).

Product overview

Retail & More operates as the Master Franchisee of Carrefour in Greece, managing a multi-format retail store network alongside wholesale distribution of consumer products. The company's product portfolio centers on five distinct store formats (Carrefour Flash 10/10, Carrefour Bio, Carrefour Market, Carrefour Express, and Supeco) designed for different market segments and locations, complemented by Carrefour private label products across food and consumer goods categories. Additional offerings include promotional brochures, an upcoming loyalty card program, and in-store electric vehicle charging services through a partnership with Blink Charging Hellas.

Differentiator

Problem solved

Functional benefit

Brands

• Carrefour Flash 10/10: Fully automated, small-area stores within urban centers with no cash registers, following a 10/10 philosophy — 10 seconds to shop and 10 seconds to pay. Being launched for the first time in Greece.
• Carrefour Market
• Carrefour Bio
• Carrefour Express
• Supeco

Products and services

• Carrefour Market
• Carrefour Express
• Carrefour Bio
• Carrefour Flash 10/10
• Supeco
• Carrefour Private Label Products

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Carrefour International PartnershipcoreStrategic or Co-development Partner · 1 January 2022Master Franchise agreement signed in 2022 for the right to operate and develop Carrefour retail stores in Greece, and to promote Carrefour products in the Greek market. Retail & More is the exclusive partner responsible for reintroducing the Carrefour brand to Greek consumers.
• SmartWare InternationalcoreTechnology or Integration · 1 January 2022Implementation of SmartRetail store management system for retail operations management. The Central-SmartRetail system is connected to EnterSoft ERP and supports franchise stores with touch-screen operations, security features, and central control capabilities.
• Blink Charging HellasminorStrategic or Co-development Partner · 1 January 2022Agreement for progressive installation of electric vehicle charging stations at Carrefour stores nationwide. Blink provides fast chargers and charging infrastructure, integrated through the Blink Mobile application.
• EnterSoftcoreTechnology or Integration · 1 January 2022ERP system integrated with SmartRetail store management system for comprehensive retail operations including orders, warehouse management, supplier relations, and promotional management.
• Globalsat-Teleunicom GroupcoreStrategic or Co-development Partner · 1 January 2022Parent company group that developed and operates the Carrefour franchise network in Greece. Globalsat-Teleunicom is a leading Greek technology distribution company and commercial representative of Blink Charging Hellas for EV charging stations.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• AB Vassilopoulos: Major Greek supermarket chain owned by Ahold Delhaize, operating super- and convenience-format stores that compete head-to-head with Carrefour Market and Carrefour Express.
• Sklavenitis: One of the largest Greek grocery retail chains with a dense national store network, directly competing with Carrefour Greece in supermarket and convenience formats across urban and rural Greece.
• Lidl Hellas: German discount grocery chain with significant Greek footprint, competing on price with Supeco and Carrefour Market formats, particularly in suburban and urban catchments.
• Galaxias: Greek supermarket chain with multi-format presence (Galaxias, Cash & Carry, Galaxias Express) directly comparable to Retail & More's mixed Carrefour format portfolio.
• Veropoulos (Spar Hellas): Greek supermarket chain operating under the Spar franchise, comparable to Retail & More as a franchise-led grocery operator with multi-format stores across Greece.
• Masoutis: Greek regional grocery chain with strong presence in Northern Greece and Thessaloniki, directly overlapping with Carrefour Greece's Halkidiki and Thessaloniki store locations.
• The Mart / My Market: Greek supermarket chain competing across mainstream grocery formats, including the EXPRESS mini-market format that parallels Carrefour Express.
• Penny Market Hellas: Discount grocery chain operated by REWE Group in Greece, competing with Supeco and Carrefour Market on price-led grocery formats.

Broad incumbents

• Ahold Delhaize: European grocery multinational operating AB Vassilopoulos in Greece; comparable as a large incumbent parent of a direct Greek grocery competitor, with franchise and multi-format expertise analogous to Carrefour/Retail & More.
• Carrefour Group: Global grocery retail giant and franchisor of Retail & More; comparable as the originating brand whose Master Franchise model Retail & More operates under, and as a broader portfolio incumbent in international grocery retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/retail-and-more-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Retail & More