What GINGA does

GINGA is a Trento, Italy-based sports technology company founded in 2023 that has built a wearable soccer performance tracker aimed at the non-professional market. The product is a two-component system: a clip-on Ginga Sensor that attaches to the elastic waistband of soccer shorts, and a companion Ginga App for post-session analysis. The sensor uses 3D motion tracking at 100Hz with an on-device neural network to compute 36 performance metrics in real time (speed, agility, endurance, ball possession, fatigue patterns), without requiring GPS, a vest, or a harness, and with a stated 15-day battery life. The sensor carries CE certification, enabling sale across the EEA.

The company's target customer is the 99.95% of soccer players who are not professionals: amateur adults, youth academy players, parents purchasing for children, and youth coaches. GINGA's business model is direct-to-consumer hardware sales at €89.90 per device through its own e-commerce storefront at gingatracker.com, with an optional €9.99/year app subscription (first year free at launch). Distribution is exclusively online, supported by free shipping over €100, a 30-day return policy, and broad payment-method coverage including PayPal, Klarna, Apple Pay, and Google Pay. Marketing is digital-first, centered on the website storefront, an email newsletter, and customer testimonials spanning multiple Italian cities.

The company operates with a 1-10 employee headcount, has no disclosed funding rounds, no named management team, no partnerships, and no patents or trademarks in the public record. Operating geographies are not formally listed but the storefront is described as global in scope. The principal strategic question is whether the proprietary on-device AI and unique clip form factor can scale beyond early-adopter recreational users into a defensible consumer sports-tech franchise.

Name

GINGA

Legal name

Ginga

Website

https://gingatracker.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

GINGA is an Italian sports technology startup selling a clip-on wearable soccer tracker and companion mobile app. The device uses on-device AI to compute 36 performance metrics from 3D motion data, targeting amateur and youth soccer players through direct-to-consumer e-commerce.

Ownership category

akta.pro rank

Product category

Wearable Sports Performance Tracking

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Fitness Trackers (CRACAIAB)

akta.pro secondary industry

Wearable Cameras & Clip-on Tech (CRACAIAJ)

Keywords

• Wearable soccer tracker
• Sports performance tracking
• Motion sensor wearables
• Athlete monitoring devices
• Consumer fitness electronics

Headquarters

HQ city

Trento

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Hardware Sales: One-time sale of the Ginga sensor device. Customer purchases physical wearable tracker upfront for immediate use.
2. App Subscription: Optional annual subscription for advanced app features. First year included free at launch. Generates recurring revenue from engaged customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

GINGA designs and sells a wearable soccer performance tracker consisting of the Ginga Sensor, a clip-on device that attaches to the elastic waistband of shorts and captures 3D motion data at 100Hz, and the Ginga App, a companion mobile application that displays 36 unique performance metrics, session highlights, and progress tracking. The product is sold directly to consumers via the company's online store at €89.90 per device, with an optional €9.99/year subscription that unlocks advanced app features.

Product overview

GINGA is a single-product company offering a wearable soccer tracker consisting of two integrated components: the Ginga Sensor (clip-on hardware device) and the Ginga App (companion mobile application with optional subscription). The sensor hardware and app work together as a unified product—the sensor captures 3D motion data at 100Hz during play, and the app delivers the analyzed 36 metrics and coaching insights post-session.

Differentiator

Problem solved

Functional benefit

Products and services

• Ginga Sensor A wearable motion tracker that clips directly to the elastic waistband of soccer shorts and tracks 36 unique performance metrics in real time using 3D motion sensors sampling at 100Hz. Works without GPS, vest, or harness, indoors or outdoors on any surface, with up to 15 days of battery life. CE Certified. Sold at €89.90 per unit with free shipping on orders over €100 and a 30-day return policy.
• Ginga App Companion mobile application that syncs with the Ginga Sensor after play sessions to display the 36 calculated performance metrics, session highlights, and progress tracking over time. The first year of advanced features is included free at launch, with an optional paid subscription at €9.99/year thereafter to unlock advanced analytics.

Quantifiable outcome

• Battery lasts up to 15 days with regular use
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Whoop: Whoop is a subscription-based fitness/activity wearable tracking recovery, strain, and sleep. While not soccer-specific, it competes for the same recreational athlete wallet with a similar wearable-plus-subscription model.
• Polar: Polar makes heart-rate-focused sport wearables with multi-sport profiles including soccer. Comparable consumer wearable category with strong recreational athlete adoption, though lacks the clip-on form factor or sport-specific AI metrics of Ginga.
• Apple (Apple Watch): Apple Watch is the dominant consumer wearable with Workout modes covering soccer and an enormous installed base among recreational players. Comparable as a fitness/sport wearable for the amateur segment Ginga targets, though it is a generalist device.
• Garmin: Garmin's sport smartwatches and fitness bands include dedicated soccer modes and a large installed base of recreational athletes. Comparable to Ginga as a wearable activity tracker with sport-specific metrics, though a multi-sport generalist.
• Kinexon: Kinexon offers real-time player and ball tracking for elite team sports including soccer, basketball, and ice hockey. It overlaps with Ginga in athlete performance tracking but operates at the team/league infrastructure level rather than as a consumer wearable.
• Catapult Sports: Catapult is an established sports performance monitoring company using GPS and inertial sensors for elite teams across soccer, rugby, and other sports. It addresses the same underlying use case (athletic performance tracking) but targets professional clubs with vest-based systems rather than amateur players.
• STATSports: STATSports provides GPS-based athlete tracking solutions widely used by professional soccer clubs and academies. Comparable to Ginga in the soccer-tracking category, but pro-focused and vest-based rather than a clip-on consumer device for amateurs.

Direct peers

• Playermaker: Playermaker makes a soccer-specific wearable tracker that attaches to the boot laces and measures metrics like touches, kicks, and speed. It is the closest direct competitor to Ginga — same sport, same wearable-tracking concept — though it skews toward academy/elite players rather than recreational.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gingatracker

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GINGA