Holiday on Ice

What Holiday on Ice does

Holiday on Ice is a privately-held live entertainment company, incorporated in the Netherlands as Holiday On Ice Productions B.V. and operating through a German subsidiary, HOI Productions Germany GmbH. Founded in 1943 and headquartered in Hoofddorp, the company produces touring ice skating shows featuring international figure skating elite and acrobats, with its current production titled 'Cinema of Dreams' touring in Germany, Netherlands, France, Austria, and Belgium. The core technical capability centers on mobile ice surface construction: a specialized process that lays plastic sheeting, ~3cm of Styrofoam, and aluminum plates cooled to freeze water applied on top, building ice at approximately 1mm per hour, requiring about 40,000 liters of water and roughly 48 hours of preparation per venue. Major productions use ice surfaces exceeding 700m² in venues such as Wiener Stadthalle.

The company operates a multi-channel distribution model selling tickets directly via its website, through presale partners CTS Eventim and Oeticket, via telephone hotlines, and at venue box offices. Pricing starts at EUR 32 per ticket. Ancillary revenue streams include gift vouchers with 18-month validity, souvenir merchandise sold at venue stands, and show program booklets. Marketing relies on social media (Instagram, Facebook, YouTube, TikTok), email newsletters with promotional discounts, paid digital advertising through Google Ads and Facebook Pixel, and retargeting via Criteo and Next Performance. The primary customer segment is families with children, supplemented by adult entertainment consumers seeking premium live performances, with a minimum recommended age of 16 for unaccompanied visitors.

Revenue is generated primarily through one-time ticket license sales at each performance, supplemented by ancillary merchandise. The business is event-driven: each tour season produces a new thematic show that is staged across multiple European cities under performance contracts with major venues. Operating headcount sits between 101 and 250 employees, with an additional 37-person international ensemble drawn from elite skating ranks for each production.

Name

Holiday on Ice

Legal name

Holiday On Ice Productions B.V.

Website

https://holidayonice.com

Company type

Private

Founded year

1943

Operating status

Operating

Headcount range

101–250 employees

Short description

Holiday on Ice is a Netherlands-based live entertainment company founded in 1943 that produces and tours professional ice skating shows featuring international figure skating elite across Germany, Netherlands, France, Austria, and Belgium, selling tickets directly and through distribution partners to family audiences.

Ownership category

akta.pro rank

Product category

Live Entertainment / Touring Ice Show Productions

NAICS

Spectator Sports (7112)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ice Rinks & Winter Sports Facilities (MPAKAEAG)

akta.pro secondary industry

Individual Sports Events (Tennis, Golf, Boxing/MMA, Athletics) (MPAGAMAC)

Keywords

• Live ice entertainment
• Ice skating shows
• Family entertainment
• Mobile ice rink
• Touring productions

Headquarters

HQ city

Hoofddorp

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue stream from selling admission tickets to ice skating shows. Tickets are sold online, through hotlines, at box offices, and via presale partners. Prices start from EUR 32 for shows in Vienna.
2. Gift Vouchers: Sale of gift vouchers for shows with 18-month validity. Customers can purchase vouchers that are redeemable for show tickets.
3. Souvenirs and Merchandise: Sale of souvenirs, merchandise, and show program booklets at venue souvenirstände during shows.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Holiday on Ice produces and tours large-scale, themed live ice skating shows performed by an international ensemble of elite figure skaters and acrobats, using its own mobile ice surface technology to install full-size rinks inside European event venues. The current production "Cinema of Dreams" runs roughly 2 hours 15 minutes and tours across Germany, Austria, France, the Netherlands, and Belgium, with tickets sold directly and through channel partners.

Product overview

Holiday on Ice is a live entertainment company specializing in professional ice skating shows. The core offering is a touring ice show production featuring international figure skaters performing elaborate choreography on ice. The company operates primarily as a single-product entertainment experience, with the current production being 'Cinema of Dreams.' Supporting services include online ticket sales through the website and partner platforms (Oeticket, Ticketcorner, Wiener Stadthalle), customer account registration for advance sales and alerts, souvenir merchandise at shows, gift vouchers, and press accreditation. The company also recruits performers through figure skater casting and off-stage production staff.

Differentiator

Problem solved

Functional benefit

Products and services

• Cinema of Dreams live ice show Large-scale themed live ice skating show for families and general entertainment audiences, performed by an international ensemble of elite figure skaters and acrobats on a mobile ice surface built inside touring European venues.
• Holiday on Ice gift vouchers
• Show merchandise and souvenirs

Quantifiable outcome

• Approximately 40,000 liters of water used per ice surface creation
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• CTS Eventim AG & Co. KGaAcoreChannel Partner/ Reseller/ DistributorCTS Eventim is the official presale partner for Holiday on Ice ticket distribution. They operate as joint controllers with Holiday on Ice under GDPR Article 26 for processing personal data related to ticket purchases made through Eventim websites. The partnership enables broad ticket distribution across Eventim's network.
• OeticketcoreChannel Partner/ Reseller/ DistributorPrimary ticket sales partner for Austria. Operates the official Holiday on Ice tickethotline (0900 94 96 096) and maintains presale outlets including Ticketcorner at Olympiahalle Innsbruck.
• Facebook/MetaminorGTM or Marketing PartnerFacebook and Instagram platforms used for social media marketing, advertising campaigns, and social media login functionality for customer accounts. Facebook Pixel is used for retargeting and advertising measurement.
• Wiener StadthallecoreOthersVenue partner for Vienna shows. The over 700m² ice surface is built within the venue, which also provides box office services, call center support, and guest services. Combined tickets serve as IVB public transport tickets.
• Olympiaworld InnsbruckcoreOthersVenue partner for Innsbruck shows at Olympiahalle. Provides event facilities with ticket outlets including Ticketcorner. Combined tickets serve as IVB public transport tickets.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cirque du Soleil: Global leader in large-scale touring live entertainment with elaborate productions. Comparable to Holiday on Ice in scale of touring productions, premium ticket pricing, and broad family/adult audience appeal, though focused on circus-arts rather than ice.
• Live Nation Entertainment: Global live entertainment and ticketing giant owning Ticketmaster. Comparable in ticketing infrastructure and live-event touring scale, though covering concerts rather than ice shows; represents competitive pressure on ticketing channel economics.
• Stage Entertainment: Major European live entertainment producer of musicals and theater productions. Comparable in operating large-scale ticketed family entertainment across European venues, though focused on theater rather than ice.

Direct peers

• The Imperial Ice Stars: International ice ballet troupe performing theatrical productions on ice. Comparable in using elite skating talent for narrative-driven touring shows, with similar premium-ticket positioning in European venues.
• Disney on Ice (Feld Entertainment): Largest touring ice show franchise globally, featuring Disney-branded characters and figure skating. Directly competes with Holiday on Ice for family audiences seeking live ice entertainment in European and international markets.
• Stars on Ice: Touring figure skating show featuring championship skaters in choreographed performances. Comparable in casting elite competitive skaters for traveling ice shows marketed to family audiences.
• Art on Ice: Swiss-based touring ice show blending elite figure skating with live musical performances. Directly comparable in production format, talent base, and European touring model, though smaller scale and Swiss-centric.
• Russian Ice Stars: Touring ice show featuring former Olympic and competitive figure skaters. Directly comparable production model and target demographic to Holiday on Ice's touring productions.

Others

• CTS Eventim: Europe's largest ticketing company and Holiday on Ice's official presale partner. Comparable ecosystem participant managing ticketing, marketing, and distribution for live entertainment events across Europe.

Emerging players

• Holiday on Ice competitor: Torvill and Dean touring ice shows: Boutique ice shows featuring iconic Olympic skating duos and elite cast members. Represents the niche celebrity-driven end of touring ice entertainment comparable to Holiday on Ice's branded productions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/HolidayOnIceInt
• Facebookfacebook.com/holidayonicede
• Instagraminstagram.com/holidayoniceshows
• TikToktiktok.com/@holidayoniceshows
• LinkedInlinkedin.com/company/holiday-on-ice

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holiday on Ice