AMVN

What AMVN does

AMVN (Aanvullende Mantelzorg Vereniging Nederland) was a Dutch trade association (brancheorganisatie) representing companies that provide professional, affordable informal care (mantelzorg) services to care-dependent elderly and their informal caregivers in the Netherlands. Founded in 2020 and registered in Bodegraven (KvK 80063101), the organization functioned as an industry body rather than a technology provider, offering services such as quality assurance, advocacy with policymakers, networking, knowledge sharing, collective negotiation representation, joint marketing, and member training.

The association's core offering was membership, which functioned as a quality certification (kwaliteitskeurmerk) backed by strict membership criteria, regular member assessments, a complaints procedure, and a published code of conduct. The member roster comprised roughly eleven private informal care organizations (e.g., Saar-Aan-Huis, HUPS, Senior-Service, Lyvia, Helpende Hand), all operating in the same vertical. Marketing and member recruitment were conducted primarily through the association's website (amvn.nl), a newsletter, and industry referrals.

AMVN's revenue was generated entirely through membership fees on a subscription/recurring basis; no pricing was publicly disclosed. Per the company's own website, AMVN has merged into branchevereniging SPOT (verenigingspot.nl) and no longer operates as an independent entity, with the SPOT association serving as the successor industry body for informal care providers.

Name

AMVN

Legal name

Aanvullende Mantelzorg Vereniging Nederland

Website

https://amvn.nl

Company type

Private

Founded year

2020

Operating status

Acquired

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Heemstede

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Membership fees: AMVN generates revenue through membership fees from affiliated informal care organizations. The association provides quality assurance, advocacy, networking, and training services to its members in exchange for membership fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

AMVN is a Dutch trade association (brancheorganisatie) for companies that provide professional, affordable informal care (mantelzorg) services to care-dependent elderly and their informal caregivers. The association serves member organizations through advocacy, quality assurance (serving as a kwaliteitskeurmerk or quality certification mark), networking, knowledge sharing, collective representation, joint marketing, and training services. AMVN has since merged into branchevereniging SPOT.

Product overview

AMVN is a trade association (branchevereniging) for companies providing professional, affordable informal care (mantelzorg) services in the Netherlands. Rather than offering a software product, AMVN serves as a membership organization that provides advocacy, quality monitoring, networking, knowledge sharing, collective negotiations, joint marketing, and training services to its member organizations. The association does not develop or sell individual product modules or technology offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• AMVN Membership Services Membership-based trade association services for private informal care provider organizations in the Netherlands, including quality assurance (kwaliteitskeurmerk), advocacy/belangenbehartiging with governments and societal organizations, networking through thematic meetings and working groups, knowledge sharing and information provision, collective negotiation representation, joint marketing and promotion, and training provision. Members include organizations such as Saar-Aan-Huis, HUPS, Senior-Service, Extra-Dochter, Lyvia, Helpende Hand, Beep-for-Help, ZZZelf, Senior Support, Good Days, and Fleur de Dag.

Named customers11 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MantelzorgNLsupportiveOthersMantelzorgNL is listed as an 'Aanmoediger' (Encourager) of AMVN. This partner organization participates in various discussions and supports the association's mission, providing substantive advice and/or financial support to the association.

Scale indicators2 records

Recent moves3 records

Expansion highlights1 record

Direct peers

• MantelzorgNL: MantelzorgNL is the Dutch national association supporting informal caregivers, listed as an 'Aanmoediger' (Encourager) of AMVN. It is directly comparable because it operates in the same Dutch informal-care ecosystem, serves overlapping stakeholder groups (caregivers, care-dependent elderly, and supporting organizations), and provides advocacy/knowledge services parallel to AMVN's member-facing services.
• Branchevereniging SPOT: Branchevereniging SPOT is the trade association that absorbed AMVN (completed merger per M&A record). It is the closest direct peer because it took over AMVN's mandate as the branch association for informal care providers, offering the same advocacy/quality/networking bundle to the same member segment in the Netherlands.

Broad incumbents

• Divosa: Divosa is the Dutch association of social domain managers/leadership in municipalities. Comparable as a Dutch sector association operating adjacent to AMVN under the Wmo 2015 municipal framework, with overlapping policy-advocacy and knowledge-sharing functions directed at public-sector care decision-makers.
• ActiZ: ActiZ is the Dutch employers' and trade association for organizations in the broader healthcare and care sector. It is comparable as a sector association with policy advocacy, collective representation, and quality-related member services — though it operates at a wider healthcare scope rather than AMVN's narrow informal-care niche.
• VGN (Vereniging Gehandicaptenzorg Nederland): VGN is the Dutch trade association for disability care providers. Comparable via the same association-model template: advocacy, quality frameworks, member certification, and collective bargaining, but focused on the disability-care vertical rather than informal elderly care.
• Jeugdzorg Nederland: Jeugdzorg Nederland is the Dutch trade association for youth-care provider organizations. It shares the trade-association operating model (member lobbying, quality monitoring, knowledge sharing) with AMVN and serves an adjacent Dutch care vertical, making it a structural comparable though not a direct competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/amvn

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMVN