What Ofogh Koorosh Chain Stores does

Ofogh Koorosh Chain Stores (فروشگاه‌های زنجیره‌ای افق کوروش) is the largest retail chain in Iran by store count, operating 5,200+ physical retail locations across 31 provinces and 730 cities, supported by a workforce of 28,800+ employees and a catalog of 4,600+ SKUs spanning food, beverages, household cleaning, and personal care products. The company is headquartered in Tehran and self-describes as the 'leader of Iran's retail industry' (لیدر صنعت خرده‌فروشی ایران); it was ranked 22nd in the IMI-100 list of Iran's top 100 companies for the first time in 1403 (Iranian calendar year 2024-2025).

The business operates across a multi-channel ecosystem. Customers transact via physical stores (owned and franchised), the e-commerce storefront shop.okcs.com, and the Okala (اکالا) mobile application, which integrates product browsing, store locator, order tracking, and loyalty point management. A customer loyalty club (باشگاه مشتریان) with millions of members drives repeat foot traffic through personalized discounts and location-based offers, while a dedicated B2B channel — centered on the Koorosh Card (کوروش کارت) and bulk/organizational sales (فروش سازمانی) — serves corporate and institutional buyers. Marketing is supported by in-store promotional festivals, the Okcs blog (blog.okcs.com), and standard social media channels (Instagram, Facebook, YouTube, LinkedIn).

The company is a publicly-held corporation with multiple institutional shareholders and is affiliated with Golrang Industrial Group (گروه صنعتی گلرنگ), a diversified Iranian conglomerate. The board of directors includes representatives from Golrang Industrial Group, Kourosh Investment Group, Gostaresh Golrang Pakhsh, Gostaresh Golpakhsh Aval, and Kourosh Retail Industry Management Group, with founder Haj Mohammad Karimi Fazli retaining an honorary role. Specialized board committees (Audit, Risk, Appointments) and a downloadable board charter indicate a formalized governance structure typical of Iranian listed-equity issuers. No revenue figures, technology stack, or AI/ML capabilities are disclosed in the source material.

Name

Ofogh Koorosh Chain Stores

Legal name

شرکت فروشگاه‌های زنجیره‌ای افق کوروش

Website

https://okcs.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Ofogh Koorosh Chain Stores is Iran's largest retail chain, operating 5,200+ stores across 31 provinces and 730 cities with 28,800+ employees and 4,600+ SKUs. It serves mass-market Iranian consumers through physical stores, the Okala mobile app, an e-commerce site, a loyalty club, and a B2B Koorosh Card program.

Ownership category

akta.pro rank

Product category

Discount Retail Chain (Grocery & Consumer Goods)

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110), General Merchandise Retailers (455), Food and Beverage Retailers (445)

SIC

Retail-Grocery Stores (5411), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Off-Price Department Store Chains (National) (CRAGAEAG)

Keywords

• Discount retail chain
• Consumer goods stores
• Loyalty club program
• Grocery chain retail
• Bulk corporate sales

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Store Sales: Revenue generated from direct retail sales of consumer goods (food, beverages, household products, personal care) across 5200+ physical store locations throughout Iran. The chain also offers bulk and organizational sales (فروش سازمانی) and the Koorosh Card financial product.

Distribution channels5 records

Marketing channels5 records

Core offering

Ofogh Koorosh Chain Stores operates the largest discount-oriented grocery and household consumer goods retail network in Iran, with 5,200+ physical stores across 31 provinces and 730 cities. It sells food, beverages, household cleaning, and personal care items across 4,600+ SKUs, supported by a customer loyalty club (باشگاه مشتریان), the Okala mobile app, an e-commerce storefront (shop.okcs.com), and a dedicated B2B organizational sales channel offering the Koorosh Card (کوروش کارت) for bulk corporate purchasing.

Product overview

Ofogh Koorosh operates as a major Iranian retail chain with a unified product ecosystem centered on physical retail stores (5200+ branches) complemented by digital channels. The core offering consists of the online shopping platform (shop.okcs.com) and mobile application (اکالا) enabling e-commerce, supported by a customer loyalty program (باشگاه مشتریان) and the Kourosh Card for organizational customers. The company also provides wholesale and bulk sales services for B2B customers. All channels are integrated through a store locator feature that provides location-based discounts and inventory information.

Differentiator

Problem solved

Functional benefit

Brands

• اکالا (Okala): Customer loyalty/club program and mobile application for customers

Products and services

• Online Shopping Platform (shop.okcs.com) E-commerce platform allowing customers to browse and purchase Ofogh Koorosh's consumer goods online with delivery options and store-locator functionality.
• Okala Mobile Application (اکالا) Mobile application integrating shopping, order tracking, loyalty points management, store locator, and access to daily discount offers for retail consumers.
• Customer Club (باشگاه مشتریان) Loyalty membership program offering reward points, exclusive discounts, weekly lottery entries, and personalized location-based offers for enrolled retail consumers.
• Koorosh Card (کوروش کارت) Organizational/corporate sales card enabling businesses and institutions to purchase consumer goods in bulk at negotiated rates through Ofogh Koorosh's B2B channel.
• Wholesale / Organizational Sales (فروش سازمانی/انبوه) Bulk and organizational sales service for businesses, institutions, and resellers enabling volume-based procurement of the chain's consumer goods assortment.
• Franchise Program (دریافت نمایندگی / فرانچایز) Franchise partnership program allowing entrepreneurs to open and operate Ofogh Koorosh branded retail stores under the chain's brand and operational standards.

Quantifiable outcome

• Ranked 22nd in IMI-100 among Iran's top 100 companies
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Refah Chain Stores: One of Iran's largest state-affiliated retail chains selling food, household, and personal care goods through a multi-store footprint; directly comparable in assortment and discount positioning.
• Etka (Etka Retail Chain): Iranian chain of large-format consumer goods stores offering food and household items at discounted prices; comparable to Ofogh Koorosh in everyday consumer retail.
• Sepehr Chain Stores (Golsad): Iranian retail chain providing everyday grocery and household products through physical stores across multiple cities; comparable store-based discount retail model.
• Shahrvand Chain Stores: Major Iranian chain of hypermarkets and supermarkets operating physical retail stores across Iran, directly comparable to Ofogh Koorosh in store-based grocery and household goods retailing.
• Hyperstar (Iran): Iranian hypermarket chain operated under the Carrefour partnership, offering broad grocery and household assortment in large-format stores; comparable modern-trade competitor in Iran.

Others

• B.Tech: Large regional consumer electronics and home appliances retailer in the Middle East; relevant as an adjacent large-format multi-category retail operator in the region.

Regional players

• Spinneys: Regional supermarket operator across the Middle East offering premium grocery and household assortment; comparable in physical-store grocery retail model.
• Union Coop: UAE-based consumer cooperative operating supermarkets with broad grocery and household assortment; comparable in everyday consumer retail model outside Iran.
• Lulu Hypermarket: Large regional hypermarket chain across the Middle East and Asia with similar broad-assortment grocery and household goods model; regional comparable outside Iran.

Broad incumbents

• Carrefour (Majid Al Futtaim): Operates hypermarkets across the Middle East including Iran via Hyperstar; broader hypermarket incumbent with overlapping grocery/household assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@okcs_ir
• Facebookfacebook.com/okcs.ir
• LinkedInlinkedin.com/company/okcs
• Instagraminstagram.com/okcs.ir

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ofogh Koorosh Chain Stores