Trocafy
Trocafy is a Brazilian direct-to-consumer e-commerce platform that sells certified pre-owned and refurbished smartphones from Apple, Samsung, and Motorola, serving individual Brazilian consumers with manufacturer-certified inspections, a 3-month warranty, and national delivery. It operates as a subsidiary of Allied Tecnologia S/A, Brazil's largest electronics distributor.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Trocafy does
Trocafy is a Brazilian direct-to-consumer e-commerce platform operated by Allied Tecnologia S/A — described as Brazil's largest electronics distributor — that sells certified pre-owned and refurbished smartphones from Apple (iPhone 11 through 17, SE, XR), Samsung (Galaxy S20 FE through S25 series, Galaxy A series, Z Flip and Z Fold), and Motorola (Moto Edge, Razr, G series). The core technical process is a 40+ point multi-point inspection performed by technicians holding specialist certification directly from Apple and Samsung, combined with IMEI verification for legal provenance, ANATEL (Brazilian telecom regulator) homologation confirming unlocked status, and a four-tier device grading system ('Sou como novo', 'Tenho minhas marcas de uso', 'Fui mais usado', 'Fui mais usado - Bateria 70%') that segments devices by cosmetic condition and battery health. All devices are sold as 100% functional with original parts, backed by a 3-month warranty and 10-day return policy, and the company maintains a single distribution center in Jundiaí, São Paulo supporting national delivery across Brazil.
Revenue is generated exclusively through one-time hardware sales of individual smartphones at fixed unit prices ranging from approximately R$584 to R$4,679, with a 10% discount for Pix payments and interest-free credit card installments up to 10x. The go-to-market is fully self-serve e-commerce supplemented by WhatsApp pre-sale and post-sale support, with customer acquisition driven by SEO-optimized category pages, email newsletter signups, scheduled Black Friday promotional campaigns, and a co-marketing partnership with McAfee for bundled security software. The target customer base is Brazilian individual consumers — cost-conscious buyers, upgraders, first-time smartphone purchasers, and sustainability-minded consumers seeking extended-lifecycle devices — with no B2B or enterprise channel in evidence. The company has no disclosed funding, headcount, revenue, or executive team information in the available data, and shows no AI/ML capabilities in its product or operations.
Trocafy firmographics
Firmographics- Name
- Trocafy
- Legal name
- Allied Tecnologia S/A
- Website
- https://trocafy.com.br
- Company type
- Private
- Operating status
- Operating
- Short description
- Trocafy is a Brazilian direct-to-consumer e-commerce platform that sells certified pre-owned and refurbished smartphones from Apple, Samsung, and Motorola, serving individual Brazilian consumers with manufacturer-certified inspections, a 3-month warranty, and national delivery. It operates as a subsidiary of Allied Tecnologia S/A, Brazil's largest electronics distributor.
- Ownership category
- akta.pro rank
Trocafy industry classification
Industry- Product category
- Refurbished Smartphones
- NAICS
- Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Used Merchandise Retailers (459510)
- akta.pro primary industry
- Refurbished, Used & Recommerce Smartphones (CRACALAG)
- akta.pro secondary industries
- Certified Refurbished Electronics Retail (CRACAJAD), Mobile Device Repair & Aftermarket Services (Repair, Parts, Insurance/Warranty) (CRACALAI)
Keywords
Trocafy business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
Revenue model
- Smartphone Sales: One-time hardware sales of verified used and refurbished smartphones. Revenue generated from individual device transactions. Products are sold with fixed pricing, with discounts for Pix payment and installment options via credit card. No subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sou como novo (Like New) - Premium condition devices with minimal wear |
| Unit Pricing | Pay-as-you-go | Tenho minhas marcas de uso (Has Signs of Use) - Mid-tier condition devices |
| Unit Pricing | Pay-as-you-go | Fui mais usado (Heavily Used) - Lower price tier with more cosmetic wear |
| Unit Pricing | Pay-as-you-go | Fui mais usado - Bateria 70% (Heavily Used - 70% Battery) - Budget tier with reduced battery capacity |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Trocafy product offering
Product offeringCore offering
Trocafy operates a Brazilian e-commerce platform that sells certified pre-owned and refurbished smartphones from Apple (iPhone), Samsung (Galaxy), and Motorola. Every device is inspected at 40+ verification points by technicians certified by Apple and Samsung, comes with a 3-month warranty and 10-day return window, and is priced in four condition tiers ranging from like-new to heavily used with 70% battery health.
Product overview
Trocafy operates as a single unified e-commerce platform for certified pre-owned and refurbished smartphones. The platform offers products from three major brands—Apple iPhone (spanning iPhone 11 through iPhone 17, SE, and XR models), Samsung Galaxy (including Galaxy S20 FE through S25 series, Galaxy A series, Galaxy Z Flip and Z Fold foldables), and Motorola (Moto Edge, Moto Razr, and Moto G series). All products undergo verification by manufacturer-certified technicians, are guaranteed 100% functional with original parts, and come with a 3-month warranty and 10-day return policy. The platform sells across four condition tiers: Sou como novo (Like New), Tenho minhas marcas de uso (I have my marks of use), Fui mais usado (I was more used), and Fui mais usado Bateria 70% (I was more used with 70% battery health for iPhones).
Differentiator
Problem solved
Functional benefit
Products and services
- Trocafy Certified Pre-Owned Smartphone E-commerce Platform Self-serve Brazilian e-commerce storefront selling certified pre-owned and refurbished iPhone, Samsung Galaxy, and Motorola smartphones. Every device is inspected by manufacturer-certified technicians at 40+ verification points, carries 100% original parts, and ships with a 3-month Trocafy warranty and 10-day return policy. Products are sold in four condition tiers (Sou como novo, Tenho minhas marcas de uso, Fui mais usado, Fui mais usado Bateria 70%) at fixed unit prices ranging from approximately R$584 to R$4,679.
Quantifiable outcome
- 3-month warranty coverage on all devices
- +2 more outcomes
Companies that use Trocafy
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Trocafy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Trocafy partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Allied TecnologiacoreAllied Tecnologia S/A is the parent company and founding organization of Trocafy. The platform was launched by Allied Tecnologia as a commercial platform for used smartphones. Allied Tecnologia is described as the largest electronics distributor in Brazil.
- McAfeeminorSecurity partnership offering McAfee protection software with device purchases. Featured on homepage banner with promotional messaging.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Trocafy competitors and assessment
Company assessmentDirect peers
- Swappa: Swappa is a US-based marketplace for used and refurbished smartphones with strict device quality criteria. While it is peer-to-peer rather than retailer-controlled, it competes in the same certified-pre-owned smartphone category.
- Back Market: Back Market is the largest global marketplace for certified refurbished electronics, including smartphones. Although international, it shares the same certified-pre-owned, warranty-backed, multi-condition-tier model that Trocafy operates.
- Trocafone: Trocafone is the leading Brazilian e-commerce platform dedicated to buying, selling, and refurbishing used smartphones — the closest direct competitor to Trocafy, operating the same certified-pre-owned model in Brazil.
Regional players
- Decluttr: Decluttr is a UK-based recommerce platform that buys and sells used smartphones and electronics. Comparable in recommerce business model though geographically separate from Trocafy's Brazilian market.
- Gazin: Gazin is a major Brazilian electronics and home goods retailer with strong national e-commerce presence. While broader than Trocafy, it competes for Brazilian consumers shopping for smartphones online.
- Asgoodasnew: Asgoodasnew is a German recommerce retailer specializing in refurbished smartphones and electronics. Comparable in model (certified refurbished, warranty, multi-condition tiers) but European-focused.
- iPlace: iPlace is one of Brazil's largest Apple Premium Resellers, selling new Apple products including iPhones. It is a channel competitor for premium smartphone buyers in Brazil, though it does not focus on refurbished inventory.
- reBuy: reBuy is a major European recommerce retailer for refurbished electronics including smartphones. Operates a similar certified-refurbished, warranty-backed model in a different geography.
Broad incumbents
- OLX Brasil: OLX Brasil is the leading Brazilian classifieds marketplace, hosting a large volume of used smartphone listings. It represents both a competitor (informal used-device demand) and an indirect acquisition channel for Trocafy.
- Mercado Livre: Mercado Livre is the dominant Latin American marketplace, with substantial traffic in used and refurbished smartphones. It functions as an indirect competitor by aggregating demand and supply of certified and informal pre-owned devices.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Trocafy social profiles
Digital presenceTrocafy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trocafy leadership team
Management profileNumber of profiles
Trocafy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trocafy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trocafy
What does Trocafy do?
Trocafy operates a Brazilian e-commerce platform that sells certified pre-owned and refurbished smartphones from Apple (iPhone), Samsung (Galaxy), and Motorola. Every device is inspected at 40+ verification points by technicians certified by Apple and Samsung, comes with a 3-month warranty and 10-day return window, and is priced in four condition tiers ranging from like-new to heavily used with 70% battery health.
Is Trocafy a public or private company?
Trocafy is a private company. It is classified as corporate owned and is currently operating.
When was Trocafy founded?
Trocafy was founded in -1.
How does Trocafy make money?
One revenue line is on record: smartphone Sales.
Who are Trocafy's main competitors?
Direct peers on record are Swappa, Back Market and Trocafone. Regional players are Decluttr, Gazin, Asgoodasnew, iPlace and reBuy. Broad incumbents are OLX Brasil and Mercado Livre.
Does Trocafy have an API?
No public API is recorded for Trocafy.
What industry is Trocafy in?
Trocafy's product category is Refurbished Smartphones. Its primary akta.pro industry code is CRACALAG, Refurbished, Used & Recommerce Smartphones, with a secondary code of CRACAJAD, Certified Refurbished Electronics Retail. Its NAICS code is 449.