NightOwl Entertainment
NightOwl Entertainment is a privately held Perth-based hospitality group operating 9 entertainment venues across Western Australia, unified by a cross-venue mobile loyalty app that lets adult consumers earn and redeem points across partner bars, restaurants, and entertainment centers.
- Company typePrivate
- Founded2008
- HeadquartersNedlands, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What NightOwl Entertainment does
NightOwl Entertainment is a privately held Western Australian hospitality and entertainment group headquartered in Nedlands/Perth, founded in 2008. It operates a network of 9 entertainment venues across the Perth metropolitan area — including The Breakwater (waterfront dining), Flight Club (social darts), The Lookout (bowling/bar), Amplifier Bar (live music), Magnet House, Edison Late Night Bar, Metropolis Fremantle, Print Hall, and a franchise relationship with Dave & Busters — with 8 of those operated as wholly-owned subsidiaries under the legal entity NightOwl Entertainment Group. The group employs 251-500 people and runs under founder/CEO/chairman David Heaton.
The unifying technology layer is the NightOwl App, a mobile loyalty platform available on iOS and Android that allows consumers to earn points on purchases across partner venues, redeem points for credit, and progress through a five-tier status system (200 to 100,000+ points) with progressively favorable points-to-credit ratios and perks. New users receive a $15 free credit on signup, anchoring a product-led growth motion targeted at value-conscious adult social entertainment seekers aged 18+ across the Perth metro.
The business model combines traditional hospitality revenue from its owned venues with two incremental technology-driven revenue streams: transaction fees on purchases routed through the loyalty app at partner venues, and recurring venue partnership fees paid by venues for inclusion in the NightOwl network. Marketing is concentrated on organic social (Facebook, Instagram, TikTok) across both the parent brand and individual venues, with app-store presence as the primary distribution channel. The group's stated mantras ("data over opinions," "think big," "challenge the status quo") signal a stated intent to operate the venue portfolio on a data-driven, cross-brand loyalty thesis rather than as a collection of independent hospitality assets, though no AI/ML, public-market listing, or external funding is currently in evidence.
NightOwl Entertainment firmographics
Firmographics- Name
- NightOwl Entertainment
- Legal name
- NightOwl Entertainment Group
- Website
- https://nightowlentertainment.au
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- NightOwl Entertainment is a privately held Perth-based hospitality group operating 9 entertainment venues across Western Australia, unified by a cross-venue mobile loyalty app that lets adult consumers earn and redeem points across partner bars, restaurants, and entertainment centers.
- Ownership category
- akta.pro rank
NightOwl Entertainment industry classification
Industry- Product category
- Entertainment and Hospitality Venue Operations
- NAICS
- Drinking Places (Alcoholic Beverages) (722410), Amusement Parks and Arcades (7131)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Nightlife Venue Groups & Operators (Multi-Location) (MPAGAIAL)
- akta.pro secondary industries
- After-Hours Clubs (MPAGAIAK), Nightclubs & Dance Clubs (THAFAEAC), Rooftop Bars & Outdoor Nightlife Venues (MPAGAIAF)
Keywords
Where NightOwl Entertainment is headquartered
LocationHeadquarters
- HQ city
- Nedlands
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
NightOwl Entertainment business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Loyalty program transaction fees: Revenue generated through transaction fees on purchases made at partner venues when customers use the NightOwl loyalty app
- Venue partnership fees: Partner venues pay for inclusion in the NightOwl network and access to customer base through the loyalty platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free membership with $15 new user credit |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
NightOwl Entertainment product offering
Product offeringCore offering
NightOwl Entertainment operates a portfolio of nine entertainment and hospitality venues in the Perth/Fremantle area of Western Australia, including waterfront dining, darts bars, bowling, live music venues, late-night bars, and a partnered Dave & Busters family entertainment center. The company unifies these venues through the NightOwl mobile loyalty app, which lets members earn points on purchases at any partner venue and redeem them for credit under a five-tier status program. Revenue is generated from on-premises food, beverage, and entertainment sales along with loyalty-program transaction and partnership fees.
Product overview
NightOwl Entertainment operates a network of entertainment venues across Perth, Western Australia, unified by a loyalty rewards mobile app. The portfolio includes bars, live music venues, bowling alleys, darts bars, and late-night venues. The NightOwl App serves as the central loyalty platform, enabling users to earn points across all participating venues and redeem tiered benefits based on a five-level status system ranging from 200 to 100,000+ points.
Differentiator
Problem solved
Functional benefit
Products and services
- NightOwl App A mobile loyalty and rewards application available on iOS and Android that allows users to earn points with every purchase at NightOwl Entertainment venues, redeem points for credit, and unlock tiered membership perks across the group's nine venues via a five-level status system.
- The Breakwater A waterfront dining and entertainment venue located in Hillarys, Western Australia, integrated into the NightOwl loyalty program for point earning and redemption.
- Flight Club A darts bar and entertainment venue in Perth featuring social darts experiences, integrated into the NightOwl loyalty network for point earning and redemption.
- The Lookout Bar Bowling Bites An entertainment venue combining bowling, bar, and dining experiences in Scarborough, Western Australia, integrated into the NightOwl loyalty program.
- Amplifier Bar A live music venue and bar located in Perth, Western Australia, integrated into the NightOwl loyalty platform for point earning and redemption.
- Magnet House An entertainment venue and bar in Perth, Western Australia, integrated into the NightOwl loyalty program as part of the partner venue network.
- Edison Late Night Bar A late-night bar venue in Perth, Western Australia, integrated into the NightOwl loyalty program and part of the partner venue network.
- Metropolis Fremantle An entertainment and hospitality venue located in Fremantle, Western Australia, integrated into the NightOwl loyalty program.
- Print Hall A bar and hospitality venue in Perth, Western Australia, integrated into the NightOwl loyalty program and featured as a key partner on the app landing page.
- Dave & Busters (Perth partner venue) A family entertainment center chain with a Perth location, integrated into the NightOwl loyalty program as a listed partner venue.
Companies that use NightOwl Entertainment
Customer profileSegments2 records
Ideal customer profiles2 records
NightOwl Entertainment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
NightOwl Entertainment partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- The BreakwatercoreWaterfront entertainment venue in Hillarys, Perth. Integrated into NightOwl loyalty program enabling point earning and redemption. Part of the core partner venue network.
- Flight ClubcoreDarts social venue in Perth. Integrated into NightOwl loyalty program. Part of the partner venue network for point earning and redemption.
- The Lookout Bar Bowling BitescoreBowling and entertainment venue in Scarborough, Perth. Integrated into NightOwl loyalty program. Part of the partner venue network.
- Amplifier BarcoreLive music venue in Perth. Integrated into NightOwl loyalty program enabling point earning and redemption.
- Magnet HousecoreEntertainment venue in Perth. Integrated into NightOwl loyalty program. Part of the partner venue network.
- Edison Late Night BarcoreLate-night bar venue in Perth. Integrated into NightOwl loyalty program. Part of the partner venue network.
- Metropolis FremantlecoreEntertainment venue in Fremantle. Integrated into NightOwl loyalty program. Part of the partner venue network.
- Print HallcoreHospitality venue in Perth. Integrated into NightOwl loyalty program. Featured as key partner on the app landing page.
- Dave & BusterscoreFamily entertainment center chain with location in Perth. Integrated into NightOwl loyalty program. Listed as partner venue.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
NightOwl Entertainment competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
NightOwl Entertainment social profiles
Digital presenceNightOwl Entertainment financial estimates
Financial estimateRevenue estimate
Valuation estimate
NightOwl Entertainment leadership team
Management profileNumber of profiles
Profiles1 record
NightOwl Entertainment subsidiaries and ownership
Company hierarchySubsidiaries8 records
NightOwl Entertainment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NightOwl Entertainment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NightOwl Entertainment
What does NightOwl Entertainment do?
NightOwl Entertainment operates a portfolio of nine entertainment and hospitality venues in the Perth/Fremantle area of Western Australia, including waterfront dining, darts bars, bowling, live music venues, late-night bars, and a partnered Dave & Busters family entertainment center. The company unifies these venues through the NightOwl mobile loyalty app, which lets members earn points on purchases at any partner venue and redeem them for credit under a five-tier status program. Revenue is generated from on-premises food, beverage, and entertainment sales along with loyalty-program transaction and partnership fees.
Is NightOwl Entertainment a public or private company?
NightOwl Entertainment is a private company. It is classified as unknown and is currently operating.
When was NightOwl Entertainment founded?
NightOwl Entertainment was founded in 2008. It employs 51 to 100 people.
Where is NightOwl Entertainment based?
NightOwl Entertainment is headquartered in Nedlands, Australia, in the Oceania region.
How does NightOwl Entertainment make money?
Two revenue lines are on record. Loyalty program transaction fees are the primary driver. The others are venue partnership fees.
Does NightOwl Entertainment have an API?
No public API is recorded for NightOwl Entertainment.
What industry is NightOwl Entertainment in?
NightOwl Entertainment's product category is Entertainment and Hospitality Venue Operations. Its primary akta.pro industry code is MPAGAIAL, Nightlife Venue Groups & Operators (Multi-Location), with a secondary code of MPAGAIAK, After-Hours Clubs. Its NAICS code is 722410 and its SIC code is 7990.