What Jrue & Lauren Holiday does

The Jrue & Lauren Holiday Social Impact Fund (JLH Fund) is a private, non-profit grant-making organization powered by the Full of Grace Foundation, a 501(c)(3) entity (EIN #82-0714055). Co-founded in July 2020 by NBA player Jrue Holiday and Olympic Gold Medalist Lauren Holiday, the fund was seeded by Jrue's pledge of the remainder of his 2020 NBA salary in response to the pandemic and racial justice concerns. Its stated mission is combating systemic racism and socioeconomic inequality through economic empowerment of Black and Brown communities.

The fund's core offering is unrestricted grant funding to underserved entrepreneurs and Black-led non-profits, supplemented by coaching, mentorship, and access to a community partner network. Since 2020, the organization reports distributing more than $5.3M in grants to 201 founders across 16 U.S. cities, with over 400 hours of coaching and resources provided. The most significant product expansion to date is the Boston Creator Accelerator, an incubator/accelerator program launched in 2024 in collaboration with Jaylen Brown's Boston Xchange nonprofit, supported by Roxbury Community College, MIT's Martin Trust Center, and Harvard.

The organization's business model is donation-driven rather than commercial: revenue comes from public donations, pledges, and the founders' personal contributions. Grants are not repaid and there are no products or services sold. The fund concentrates operations in cities with personal ties to the founders—Los Angeles, Indianapolis, New Orleans, and Milwaukee—with Boston added in 2024 as a fifth hub. Operating geographies remain entirely within the United States; the organization has no disclosed international footprint.

Name

Jrue & Lauren Holiday

Legal name

Full of Grace Foundation

Website

https://jlhfund.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

The Jrue & Lauren Holiday Social Impact Fund is a 501(c)(3) nonprofit that provides unrestricted grants, coaching, and accelerator programming to underserved entrepreneurs and Black-led non-profits in U.S. cities including Los Angeles, Indianapolis, New Orleans, Milwaukee, and Boston.

Ownership category

akta.pro rank

Product category

Philanthropy and Social Impact Grantmaking

NAICS

Grantmaking Foundations (813211), Grantmaking and Giving Services (81321)

SIC

Services-Social Services (8300)

akta.pro primary industry

Social Justice & Human Rights Grantmaking Foundations (BPAGAKAN)

akta.pro secondary industry

International Grantmaking & Development Foundations (BPAGAKAH)

Keywords

• Social impact grants
• Nonprofit grantmaking
• Economic empowerment
• Entrepreneur support
• Community philanthropy

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: The JLH Social Impact Fund is funded through donations and pledges. Founder Jrue Holiday pledged the remainder of his 2020 NBA salary in July 2020 to combat systemic racism and socioeconomic inequality. The fund accepts additional donations from the public via their website.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Jrue & Lauren Holiday Social Impact Fund (JLH Fund) is a charitable grantmaking initiative powered by the Full of Grace Foundation (501(c)(3)) that provides unrestricted grant funding, over 400 hours of coaching, and strategic support to underserved entrepreneurs in Black and Brown communities across the United States. Since 2020, the fund has distributed more than $5.3M in grants to 201 founders across 16 U.S. cities, with concentration in Los Angeles, Indianapolis, New Orleans, Milwaukee, and Boston. The organization also operates the Boston Creator Accelerator, an incubator/accelerator program developed in partnership with Jaylen Brown's Boston Xchange nonprofit.

Product overview

The Jrue & Lauren Holiday Social Impact Fund, powered by the Full of Grace Foundation, is a charitable grant-making initiative rather than a commercial technology product. The organization operates two main programs: the JLH Social Impact Fund, which provides unrestricted grant funding and over 400 hours of coaching and resources to underserved entrepreneurs, and the Boston Creator Accelerator, an incubator/accelerator program developed in partnership with the Boston Xchange. Since 2020, the fund has distributed over $5.3M in grants to 201 founders across 16 U.S. cities, focusing on economic empowerment in Black and Brown communities.

Differentiator

Problem solved

Functional benefit

Products and services

• JLH Social Impact Fund A social impact fund that provides unrestricted grant funding and over 400 hours of coaching and strategic support to underserved entrepreneurs and Black-led non-profits in Los Angeles, Indianapolis, New Orleans, Milwaukee, and other U.S. cities. Since 2020 it has distributed more than $5.3M in grants to 201 founders across 16 cities.
• Boston Creator Accelerator An incubator and accelerator program for Greater Boston-area underserved entrepreneurs, providing grant funding, coaching, and mentorship in collaboration with Boston Xchange (Jaylen Brown's nonprofit) and educational resource partners including Roxbury Community College, MIT Martin Trust Center, and Harvard.

Quantifiable outcome

• $5.3M+ in grant funding distributed to 201 founders across 16 cities since 2020

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered flagship and core.

• Boston XchangeflagshipStrategic or Co-development Partner · 1 August 2024Collaboration with Jaylen Brown's nonprofit to create the Boston Creator Accelerator - an incubator and accelerator program for Boston-based underserved entrepreneurs. This represents the first major expansion of JLH Fund's geographic reach.
• Roxbury Community CollegecoreStrategic or Co-development Partner · 1 August 2024Boston community resource partner supporting the Boston Creator Accelerator program with resources and connections for Greater Boston entrepreneurs.
• MIT Martin Trust CentercoreStrategic or Co-development Partner · 1 August 2024Boston community resource partner providing mentorship and business development resources through the Martin Trust Center for MIT students and Boston Creator Accelerator participants.
• HarvardcoreStrategic or Co-development Partner · 1 August 2024Boston community resource partner supporting the Boston Creator Accelerator program with resources and expertise for underserved entrepreneurs in Greater Boston.
• Vox Pop BrandingcoreGTM or Marketing PartnerJLH Marketing Partner providing marketing support and branding services for the JLH Fund and its programs.
• Fund Black FounderscoreImplementation/ SI/ Consulting PartnerJLH Programming Partner providing program development and support services for the JLH Fund.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Others

• Athletes for Hope: An umbrella nonprofit aggregating and channeling professional athlete philanthropy; relevant context for how celebrity-led social impact funds access collective platforms and donor networks.
• Players Coalition: An NFL/athlete-led coalition funding economic justice, education, and criminal-justice reform; relevant comparator for athlete-led grantmaking structures and donor coalition dynamics.
• Fund Black Founders: Identified in the JLH data as a JLH programming partner providing program development for JLH cohorts; an adjacent ecosystem organization supporting Black founders with comparable target population and services.

Direct peers

• Why Not? Foundation (Russell Westbrook): An NBA player-led foundation backing education, workforce, and entrepreneurship in underserved communities, structurally analogous to JLH: celebrity-founded, grant/grant-equity hybrid, urban focus.
• CP3 Foundation (Chris Paul): An NBA star's family foundation that supports youth education, health, and economic opportunity for underrepresented communities, comparable in mission, scale, and athlete-led funding model.
• Boston Xchange (Jaylen Brown): Jaylen Brown's nonprofit co-creating the Boston Creator Accelerator with JLH; a fellow NBA-player-led organization pairing capital, mentorship, and community programming for Boston creators and founders.
• Eat. Learn. Play. Foundation (Stephen & Ayesha Curry): An athlete-led foundation that combines philanthropy with programmatic work to address childhood hunger, literacy, and active play; similar celebrity-founded nonprofit structure and direct-service programmatic model.
• Stephon Marbury Foundation: An NBA-veteran-led foundation supporting underserved youth and families through education and community programming; comparable in athlete-led, community-economic-empowerment framing.

Broad incumbents

• LeBron James Family Foundation: A significantly larger NBA-player-founded foundation focused on education and economic empowerment of underserved youth in Akron and beyond; same playbook as JLH but at materially greater capital and program scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thejlhfund
• Facebookfacebook.com/jlhfund
• LinkedInlinkedin.com/company/jlh-fund

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jrue & Lauren Holiday