Vox Pop Branding
Vox Pop Branding is a community-centered marketing agency that provides done-for-you managed marketing services, a revenue-share program (The Amplify Project), and a reporting dashboard platform to accelerators, government agencies, corporate brands, and chambers of commerce.
- Company typePrivate
- Founded2013
- HeadquartersLong Beach, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Vox Pop Branding does
Vox Pop Branding is a community-centered marketing agency founded in 2013 by Urina Harrell while she was a student-athlete at Duke University, headquartered in El Segundo, California. The company delivers done-for-you managed marketing services — strategy, content, design, advertising, and community activations — to four named verticals: accelerators and foundations, government and public sector organizations, corporate brands and venture-backed teams, and chambers of commerce and professional associations. Its technology layer is an All-In-One Marketing Platform that exposes dashboards, social calendars, email campaign tools, and synthesized reports to cohorts, founders, and partner organizations to track progress against program goals.
The company operates three primary revenue mechanics. The core managed-services line is a flat monthly subscription billed month-to-month with 30-day cancellation notice. Pay-As-You-Go Marketing provides on-demand, usage-based support. The Amplify Project, launched in 2026, is a revenue-share / outcome-aligned program in which Vox Pop covers upfront costs and is compensated through a percentage of client revenue growth over a predetermined term, without taking equity. A fourth mechanic — a 10% lifetime referral commission — runs through Chamber of Commerce and Professional Association partnerships.
Vox Pop's go-to-market combines sales-led discovery calls (Calendly-scheduled) targeted at accelerators, foundations, government entities, and corporate brands with a channel-partner motion through Chambers and Professional Associations. Named partners include the Long Beach Center for Economic Inclusion (LBCEI), OmniWorks' UpliftHer Accelerator, and the Jrue & Lauren Holiday Social Impact Fund. Documented customer outcomes include a 39% average revenue increase for North Long Beach small businesses, over $2M in follow-on grants facilitated, $1.1M in crowdfunded capital, and nonprofits exceeding fundraising goals by over 100%. The company is privately held and bootstrapped, with 1-10 employees and no institutional investors disclosed.
Vox Pop Branding firmographics
Firmographics- Name
- Vox Pop Branding
- Legal name
- Vox Pop Branding
- Website
- https://voxpopbranding.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vox Pop Branding is a community-centered marketing agency that provides done-for-you managed marketing services, a revenue-share program (The Amplify Project), and a reporting dashboard platform to accelerators, government agencies, corporate brands, and chambers of commerce.
- Ownership category
- akta.pro rank
Vox Pop Branding industry classification
Industry- Product category
- Marketing Services
- NAICS
- Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Brand Activations & Experiential Campaign Design (MPAAAGAA)
- akta.pro secondary industry
- Brand Activations & Pop-Ups (Retail/Street/Guerrilla) (BPAFAGAF)
Keywords
Where Vox Pop Branding is headquartered
LocationHeadquarters
- HQ city
- Long Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vox Pop Branding business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Managed Marketing Services (Subscription): Flat monthly price for done-for-you marketing services including strategy, content creation, design, advertising, community activations. Month-to-month plans with 30-day cancellation notice.
- Pay-As-You-Go Support: On-demand marketing support, design, and automation for founders who need flexible assistance as needs arise.
- The Amplify Project (Revenue-Share): Revenue-based marketing program where Vox Pop Branding covers upfront costs and receives compensation through a percentage of revenue growth during a predetermined term. Aligned incentives: company gets paid when client grows.
- Referral Partner Program: 10% lifetime commission on all services for member businesses referred by Chambers or Associations through the collaborative commerce model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Done For You Marketing - Full service managed marketing |
| Usage-based | Pay-as-you-go | Pay As You Go Marketing - On-demand support |
| Outcome Based/ Performance | Pay-as-you-go | The Amplify Project - Revenue-share marketing program |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Vox Pop Branding product offering
Product offeringCore offering
Vox Pop Branding is a community-centered marketing agency that designs and executes done-for-you marketing strategy, content, design, advertising, and activations for accelerators, foundations, government entities, corporate brands, chambers of commerce, and growth-stage founders. Core offerings include managed (DFY) marketing services, a revenue-share program called The Amplify Project, pay-as-you-go support, and an All-in-One Marketing Platform with cohort progress dashboards and reporting.
Product overview
Vox Pop Branding is a community-centered marketing agency offering a portfolio of managed marketing services and a SaaS-like all-in-one platform. Its core offerings include Done-For-You (DFY) Marketing Services (full strategy, content, design, and execution for 6–12 months), paired with an All-In-One Marketing Platform (dashboards, social calendars, email tools, and reporting). The Amplify Project is a revenue-share-based marketing program for growth-stage founders who pay through incremental revenue growth rather than upfront retainers. Pay As You Go Marketing provides on-demand, flexible support, while a Free Marketing Audit serves as a discovery tool. Services are organized into four vertical tracks: Accelerators & Incubators, Corporate Brands & Venture-Backed Teams, Chambers of Commerce & Professional Associations, and Government & Public Sector Organizations. The Collaborative Commerce Model underpins chamber and local-economy engagements, pooling marketing efforts across member networks.
Differentiator
Problem solved
Functional benefit
Brands
- The Amplify Project: Revenue-based marketing program designed for small businesses and growth-stage founders, where payment is tied to their revenue growth.
Products and services
- Done-For-You (DFY) Marketing Services Full marketing strategy, content creation, design, advertising, and execution support provided directly by Vox Pop Branding's team for cohorts, grantees, or alumni of accelerator and incubator programs, typically spanning 6 to 12 months per engagement.
- The Amplify Project
- Pay As You Go Marketing
- Marketing Support for Accelerators & Incubators
- Brand & Growth Marketing for Corporate Brands
- Marketing Support for Chambers of Commerce & Professional Associations
- Marketing Support for Government & Public Sector Organizations
- Collaborative Commerce Model
Quantifiable outcome
- 39% average revenue increase for supported small businesses in 6 months
- +6 more outcomes
Companies that use Vox Pop Branding
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Vox Pop Branding technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Vox Pop Branding partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Long Beach Center for Economic Inclusion (LBCEI)corePartnered with LBCEI at the height of the pandemic to prevent small business closures in North Long Beach. Through targeted marketing campaigns, community activations, and done-for-you implementation support, businesses saw 39% average revenue increase. The success led to the launch of the Long Beach Business Navigators program.
- OmniWorks' UpliftHer AcceleratorcorePartner accelerator program supporting women founders through marketing services as part of The Amplify Project initiative.
- The Jrue & Lauren Holiday Social Impact FundcoreAthlete-led social impact fund partnership providing marketing support to founders through the Amplify Project program.
- Independent Incubators and City-Based Business ProgramsminorVarious independent incubator programs and city-based business navigator programs supported through marketing services and The Amplify Project.
- Chambers of Commerce & Professional AssociationscoreReferral partner program offering 10% lifetime commission on all services for member businesses referred by Chambers or Associations. Creates new revenue stream for partner organizations while extending marketing services to members.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Vox Pop Branding competitors and assessment
Company assessmentBroad incumbents
- Anomaly: Anomaly is a large, established independent creative agency offering brand strategy, advertising, and campaign execution across consumer categories. Broad incumbent serving brands and venture-backed teams at scale, with overlapping capabilities around go-to-market and community-building campaigns.
- Pereira O'Dell: Pereira O'Dell is a full-service creative agency with deep brand, advertising, and experiential capabilities for enterprise and growth-stage clients. Broad incumbent with overlapping brand activation and community engagement offerings, but serving a much larger client roster.
- Mother: Mother is a globally recognized independent creative agency offering advertising, brand strategy, and experiential campaigns for major consumer brands. Broad incumbent operating at significantly larger scale, with overlapping brand activation work.
- Jack Morton Worldwide: Jack Morton is a global experiential brand experience agency producing events, activations, and campaigns for enterprise brands. Broad incumbent with directly overlapping community activation and brand experience capabilities, though at substantially larger scale.
- Sparks: Sparks is a global experiential and brand activation agency producing events, pop-ups, and immersive campaigns for enterprise clients. Broad incumbent with overlapping experiential and community activation capabilities relevant to Vox Pop's brand activation vertical.
Direct peers
- New/Mode: New/Mode is a strategy and campaign agency that helps advocacy organizations, foundations, and progressive brands build movements. Comparable to Vox Pop in combining campaign execution, stakeholder mobilization, and outcome-based engagement for mission-aligned clients.
- Verbal+Visual: Verbal+Visual is a creative agency focused on social impact and mission-driven organizations, offering branding, campaign, and content services. Direct peer given overlap in serving nonprofits, foundations, and community-centered clients with measurable outcomes focus.
- Do Big Things: Do Big Things is a purpose-driven creative agency that develops campaigns for nonprofits, advocacy groups, and social-impact brands. Comparable to Vox Pop Branding in mission orientation, community-centered storytelling, and serving impact-oriented clients across accelerators, foundations, and movement-driven organizations.
- The Many: The Many is a purpose-driven marketing agency serving mission-focused brands, nonprofits, and entertainment clients with campaigns that blend brand strategy and community activation. Comparable size and positioning to Vox Pop's community-centered offering.
Emerging players
- ThoughtMatter: ThoughtMatter is a creative agency serving mission-driven brands and cultural institutions with campaign and content work. Comparable emerging player with meaningful overlap in purpose-driven positioning and integrated campaign execution for non-traditional clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Vox Pop Branding social profiles
Digital presenceVox Pop Branding financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vox Pop Branding leadership team
Management profileNumber of profiles
Profiles1 record
Vox Pop Branding funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vox Pop Branding M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vox Pop Branding
What does Vox Pop Branding do?
Vox Pop Branding is a community-centered marketing agency that designs and executes done-for-you marketing strategy, content, design, advertising, and activations for accelerators, foundations, government entities, corporate brands, chambers of commerce, and growth-stage founders. Core offerings include managed (DFY) marketing services, a revenue-share program called The Amplify Project, pay-as-you-go support, and an All-in-One Marketing Platform with cohort progress dashboards and reporting.
Is Vox Pop Branding a public or private company?
Vox Pop Branding is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vox Pop Branding founded?
Vox Pop Branding was founded in 2013. It employs 1 to 10 people.
Where is Vox Pop Branding based?
Vox Pop Branding is headquartered in Long Beach, United States, in the North America region.
How does Vox Pop Branding make money?
Four revenue lines are on record. Managed Marketing Services (Subscription) is the primary driver. The others are pay-As-You-Go Support, the Amplify Project (Revenue-Share) and referral Partner Program.
Who are Vox Pop Branding's main competitors?
Broad incumbents on record are Anomaly, Pereira O'Dell, Mother, Jack Morton Worldwide and Sparks. Direct peers are New/Mode, Verbal+Visual, Do Big Things and The Many. ThoughtMatter is listed as an emerging player.
Does Vox Pop Branding have an API?
No public API is recorded for Vox Pop Branding.
What industry is Vox Pop Branding in?
Vox Pop Branding's product category is Marketing Services. Its primary akta.pro industry code is MPAAAGAA, Brand Activations & Experiential Campaign Design, with a secondary code of BPAFAGAF, Brand Activations & Pop-Ups (Retail/Street/Guerrilla). Its NAICS code is 54181 and its SIC code is 7311.