What MagStor does

MagStor is a division of MAGNEXT LTD, founded in 2006 and headquartered in Columbus, Ohio. It operates as the only tape hardware manufacturer solely focused on the LTO (Linear Tape-Open) ecosystem, producing a full-stack product line that includes LTO tape drives in Thunderbolt/USB4, SAS, Fibre Channel, and 10GbE interfaces, automated tape libraries, LTO cartridges, archival accessories, and supporting software. The company owns proprietary technology including NanoPure Media formulations and patented Thunderbolt-interface tape drives, and offers an S3-to-tape tiering product called S3 Solv that integrates with third-party archival software such as PoINT Archival Gateway.

The company generates revenue through a multi-channel model that combines direct hardware sales with a layered services portfolio: data migration, secure data destruction, equipment rental, certified refurbished equipment, and repair. Pricing spans from approximately $50–$300 per cartridge up to $78,000+ for enterprise tape libraries, indicating a customer base that extends from individual and SMB buyers purchasing media through to Fortune 1000 enterprise accounts deploying full library systems. Stated customer segments are media & entertainment and Fortune 1000 enterprise, with global distribution across 14+ countries via partner resellers.

MagStor is privately held and does not disclose revenue, headcount, or funding data. In February 2025, the company positioned itself to absorb customers and channel demand following Overland-Tandberg's exit from the tape market, representing a material inbound installed-base opportunity. The company has continued active product development, launching the AIR Series desktop tape drives in 2025, a Video Surveillance Appliance line in 2025, and LTO-10 cartridges in January 2026, alongside ongoing ecosystem integrations bridging cloud object storage to on-premise tape.

Name

MagStor

Legal name

MagStor

Website

https://magstor.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

MagStor is a privately held US tape hardware manufacturer (division of MAGNEXT LTD, est. 2006, Columbus, Ohio) producing LTO tape drives, libraries, cartridges, and archival software for media & entertainment, Fortune 1000 enterprises, and surveillance customers across 14+ countries.

Ownership category

akta.pro rank

Product category

Data Storage Hardware

NAICS

Computer Storage Device Manufacturing (334112), Manufacturing and Reproducing Magnetic and Optical Media (33461)

SIC

Magnetic & Optical Recording Media (3695), Computer Storage Devices (3572)

akta.pro primary industry

Tape Storage Systems & Media (LTO, Libraries, Autoloaders) (HDACACAE)

akta.pro secondary industries

Magnetic Tape Media & Drives (LTO/Linear Tape) (HDACAIAF), Tape Storage & Tape Libraries (HDABAEAK)

Keywords

• LTO tape storage
• Tape drive hardware
• Automated tape libraries
• Data backup appliances
• Archival storage media

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. LTO Hardware Sales: Sale of LTO tape drives (desktop, rackmount, internal), tape libraries, LTO tape cartridges (LTO-6 through LTO-10), and accessories (cables, cases, barcode labels). Products sold in various configurations and form factors.
2. LTO Software Sales: Resale of third-party LTFS and backup software including Hedge Canister, Retrospect Backup, MYLTO, YoYotta, and Archiware P5 products.
3. Depot Repair Services: LTO tape drive and library repair services with flat diagnostic fee of $149. Repair warranty of 6-12 months on parts and labor. Depot located in Columbus, Ohio.
4. Onsite Maintenance Services: Field engineer dispatch, parts logistics, and SLA-driven response with broad coverage options for enterprise customers.
5. Data Migration Services: Archive data migration, restoration assurance programs, data recovery, and managed services including RAP (Restoration Assurance Program) subscription.
6. Verified Data Destruction: LTO tape data destruction services ensuring complete tape and cartridge memory eradication for compliance.
7. S3 Solv Object Storage Services: S3-compatible archiving to tape with PoINT Archival Gateway software integration for policy-based data tiering.
8. Equipment Rental: LTO equipment rental services for short-term or project-based needs.
9. Certified Refurbished Products: Sale of certified refurbished LTO drives and components at discounted prices.

Pricing tiers

Go-to-market motion2 records

Distribution channels12 records

Marketing channels6 records

Core offering

MagStor manufactures and sells LTO tape storage hardware, including external, desktop, and embedded LTO tape drives available in Thunderbolt/USB4, SAS, Fibre Channel, and 10GbE interfaces, automated tape libraries, and LTO tape cartridges (including its proprietary NanoPure Media line). The company also provides supporting services such as in-house tape drive repair, data migration, secure data destruction, equipment rental, and the S3 Solv S3-compatible cloud tape gateway software.

Product overview

MagStor is the ONLY tape hardware manufacturer solely focused on the tape market, offering a comprehensive LTO tape storage portfolio. The product lineup centers on LTO tape drives in four interface variants (Thunderbolt/USB4, SAS, Fibre Channel, and 10GbE Ethernet), complemented by the M-Series automated tape library family ranging from 1U/8-slot entry units to 6U/80-slot enterprise systems and petabyte-scale PetaByte Machines. The company sells its proprietary NanoPure Media brand tape cartridges alongside third-party media (HPE, IBM, Quantum, Fujifilm) and offers a full range of accessories including cables, cases, custom barcode labels, and firmware update cartridges. Software offerings include LTFS and backup products from Hedge, Retrospect, Archiware, YoYotta, and MYLTO. Services encompass depot repair, data migration with Restoration Assurance Program, S3-to-LTO tiering via S3 Solv, verified data destruction, and Overland/Tandberg transition support. Founded in 2006 as division of parent company Magnext.

Differentiator

Problem solved

Functional benefit

Brands

• NanoPure Media: Proprietary tape media system developed by MagStor for improved reliability in archives
• AIR Series
• S3Solv

Products and services

• LTO Tape Drives (Thunderbolt/USB4 external, desktop, and embedded)

Quantifiable outcome

• 30-50% TCO reduction compared to disk archives
• +5 more outcomes

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

13 partnerships are on record, tiered core, regional and minor.

• Overland-Tandberg (Transition Services)coreStrategic or Co-development Partner · 1 February 2025Overland-Tandberg endorsed MagStor as solutions partner following their February 2025 cessation of operations. MagStor provides free technical support, firmware updates, service contracts, replacement drives, spare parts, and repair services for existing Overland-Tandberg customers. Press release confirms transition support arrangement.
• TD SYNNEXcoreChannel Partner/ Reseller/ DistributorMajor technology distribution partner for USA market. Provides access to broad enterprise customer base through TD SYNNEX's extensive reseller network. Website: www.tdsynnex.com, Email: [email protected]
• EDP IT ProductscoreChannel Partner/ Reseller/ DistributorValue-added distributor and system integrator based in Germany serving German-speaking market (Germany, Austria, Switzerland). Provides innovative IT infrastructure, backup and archival solutions with deep tape technology expertise. Website: www.edp-germany.de
• E-Globaledge CorporationcoreChannel Partner/ Reseller/ DistributorDistributor serving Japan, Hong Kong, and China markets. Over 30 years of experience providing revolutionary electronics technologies and services to industrial, data storage, and manufacturing sectors. Website: www.e-globaledge.com
• FujiFilm IndiacoreChannel Partner/ Reseller/ DistributorGlobal distribution partner for India market, helping customers manage exponential data growth and preserve digital content sustainably with innovative tape media and hardware solutions based on MagStor products. Website: fujifilm.com/in/en/business/data-management/datastorage
• Tandberg Solutions BrazilcoreChannel Partner/ Reseller/ DistributorRegional distributor for Brazil, Colombia, and Peru markets. Operating since 2001, specializing in data backup and archiving with scalable, secure, and high-performance solutions. Website: www.tandbergsolutions.com.br
• AdimexcoreChannel Partner/ Reseller/ DistributorAustralian distributor/wholesaler serving Australia, New Zealand, and wider Oceania region. Provides access to world-leading digital media technology through specialist dealers, VARs, and system integrators. Website: adimex.com.au
• Bluemade (Beijing Lanmei Video Technology)coreChannel Partner/ Reseller/ DistributorChinese distributor established in 2004 with registered capital of 50 million yuan. Provides full audio/video solutions including non-linear editing, DaVinci color grading, big data storage, tape libraries, and archiving. Serves finance, energy, television, film, education industries. Website: www.bluemade.cn
• StovarisregionalChannel Partner/ Reseller/ DistributorPolish IT distribution market value-added distributor (formerly Alstor SDS). Grown from small service company to broad partner network. Website: stovaris.pl
• Polar GraphicscoreChannel Partner/ Reseller/ DistributorUK master distributor and representative to Broadcast, ProAV, and Post-Production markets for over 30 years. Website: polar-graphics.com
• NET-SEC JSCregionalChannel Partner/ Reseller/ DistributorVietnam distributor operating in storage, networking, and security. Provides advanced solutions, genuine products, and dedicated services with highly qualified staff having 10+ years experience. Website: netsec.vn
• PoINT Software & SystemscoreTechnology or IntegrationTechnology partnership for PoINT Archival Gateway Software providing S3 REST API interface for direct-to-tape object storage. Enables native S3 API compatibility with lifecycle management, metadata indexing, and smart caching. Core technology for S3 Solv solution.
• CPS (Complete Product Services)minorImplementation/ SI/ Consulting PartnerExtended warranty coverage partner providing accidental protection, on-site service, and coverage for mechanical, hardware, and electrical failures. Warranty options of 1, 2, 3, or 5 years available on accessories.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• IBM: IBM is an LTO Consortium technology provider, manufactures LTO tape drives (TS-series), and sells IBM-branded LTO cartridges that MagStor resells. Direct overlap with MagStor's enterprise tape drive and library offerings across mainframe and open-systems environments.
• Oracle (StorageTek): Oracle's StorageTek tape division sells enterprise tape libraries and drives (T10000, LTO) integrated with Oracle database and backup ecosystems. Overlaps with MagStor at the high-end of enterprise tape automation.
• Fujifilm: Fujifilm manufactures LTO tape cartridges (including the new LTO-10 30TB media MagStor resells) and runs its own data-storage business unit (FujiFilm India is a MagStor distributor). Competes as a media manufacturer while also supplying MagStor through commercial channels.
• Dell Technologies: Dell sells PowerVault TL-series tape autoloaders and integrates LTO tape into its broader server and storage portfolio. Competes with MagStor on enterprise tape deals bundled with PowerEdge/PowerStore procurement.
• HPE (Hewlett Packard Enterprise): HPE sells StoreEver LTO tape drives and libraries and is one of the four LTO Consortium technology providers. It competes with MagStor across every LTO generation (LTO-6 through LTO-10) and also supplies the media cartridges MagStor resells, making it both a competitor and supplier.

Direct peers

• Quantum Corporation: Quantum sells Scalar tape libraries and LTO tape drives (including the LTO-10 Ultrium line that MagStor resells). It is the closest direct LTO hardware competitor to MagStor in mid-range and enterprise tape automation, with overlapping service offerings.
• Overland-Tandberg (defunct): Was a direct LTO tape library competitor (NEOs, NEOxl). Ceased operations in February 2025 and endorsed MagStor as transition partner for support and replacement drives. Provides the most direct prior competitive baseline for MagStor's market position.
• Spectra Logic: Spectra Logic designs and sells enterprise LTO tape libraries (BlackPearl, T-Series, ArcticBlue) and is a specialist competitor analogous to MagStor in focus. Both target long-term archive and hybrid cloud workflows, including S3-compatible object-to-tape tiering.

Regional players

• Tandberg Data: Tandberg Data historically sold LTO tape drives and RDX removable storage. Now part of the Overland-Tandberg group (defunct in 2025), but the brand persists in some markets. Comparable to MagStor's prior Overland-Tandberg partnership context.

Others

• PoINT Software & Systems: PoINT supplies the Archival Gateway software that powers MagStor's S3 Solv service. It is both a technology partner and a competitive benchmark in the S3-to-tape tiering niche where MagStor's hybrid-cloud value prop lives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/magstorinc
• Facebookfacebook.com/magstorinc
• LinkedInlinkedin.com/company/magstor

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MagStor