Tandberg
Tandberg, a Cisco subsidiary since its 2010 acquisition, supplies AI-powered collaboration hardware - including desk devices, room systems, cameras, whiteboards, headsets, and phones - for enterprise video conferencing across Webex, Microsoft Teams, Zoom, and Google Meet.
- Company typePrivate
- Founded1983
- HeadquartersNew York, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Tandberg does
Tandberg, founded in 1983 in Norway as a video conferencing equipment manufacturer, was acquired by Cisco Systems in 2010 for approximately $3.4 billion and is now operated as part of Cisco's Collaboration Devices portfolio marketed under the Webex by Cisco brand. Its website (tandberg.com) redirects to Webex collaboration device pages, indicating the independent commercial entity has been subsumed into Cisco. The company offers a hardware portfolio spanning desk devices (Desk Pro G2, Desk Phone 9800 Series), room devices (Room Kit Pro G2, Room Bar), digital whiteboards (Board Pro G3), cameras (Room Vision PTZ), headsets (the co-developed B&O Cisco 950 with Bang & Olufsen), and wireless phones (Wireless Phone 9821), all powered by the proprietary RoomOS operating system and managed via the cloud-based Control Hub portal. AI is integrated into the devices through Camera Intelligence (computer vision for framing and participant detection) and AI-powered audio processing for meeting-room experiences. The 3D Workspace Designer configurator and certified integration partner ecosystem extend the platform into room planning and third-party peripherals.
Tandberg/Cisco collaboration devices are distributed through Cisco's global direct enterprise field sales, channel partners, inside sales with phone support, and platform marketplaces, targeting enterprise customers across healthcare, government, financial services, education, sports and entertainment, and nonprofit verticals. The devices natively support Webex, Microsoft Teams Rooms, Zoom Rooms, and Google Meet interoperability, positioning Tandberg as a platform-agnostic hardware layer for hybrid-work meeting rooms. Revenue is generated through hardware sales of collaboration devices, recurring Webex Suite subscriptions (Meetings, Calling, Messaging, Webinars), and professional services for implementation and support, although Tandberg-specific financials are not separately disclosed within Cisco's consolidated reporting. Tandberg is wholly owned by Cisco Systems (NASDAQ: CSCO) and has no independent public listing or capital structure.
Tandberg firmographics
Firmographics- Name
- Tandberg
- Legal name
- Tandberg (operating as part of Cisco collaboration devices portfolio)
- Website
- https://tandberg.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Tandberg, a Cisco subsidiary since its 2010 acquisition, supplies AI-powered collaboration hardware - including desk devices, room systems, cameras, whiteboards, headsets, and phones - for enterprise video conferencing across Webex, Microsoft Teams, Zoom, and Google Meet.
- Ownership category
- akta.pro rank
Tandberg industry classification
Industry- Product category
- Video Conferencing Hardware
- NAICS
- Computer and Peripheral Equipment Manufacturing (33411), Other Communications Equipment Manufacturing (33429), Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220)
- SIC
- Computer Communications Equipment (3576), Electronic Components & Accessories (3670), Photographic Equipment & Supplies (3861), Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Video Conferencing & Webinars (BPAMAMAB)
- akta.pro secondary industries
- Video Conferencing & Meetings (HDAIAHAI), Webcams & Video Capture Peripherals (HDACAFAG), Real-Time Vision at the Edge (on-device CV/video) (HDAAAJAE)
Keywords
Where Tandberg is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tandberg business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Collaboration Devices (Hardware): Sale of physical collaboration devices including desk devices, room devices, phones, headsets, cameras, and room accessories
- Webex Suite Subscriptions: Subscription-based software including Meetings, Calling, Messaging, Webinars, and collaboration tools
- Professional Services: Implementation, deployment, and support services for enterprise customers
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Tandberg product offering
Product offeringCore offering
Tandberg, originally founded in 1983 in Norway as a video conferencing pioneer and now operating as a brand under Cisco Systems following the 2010 acquisition, designs, manufactures, and sells AI-powered video collaboration hardware and endpoints. Its product portfolio covers desk devices, room kits, video phones, headsets, cameras, and interactive whiteboards, integrated with the Cisco Webex cloud collaboration platform for enterprise meeting and conferencing use.
Product overview
Tandberg (a Cisco company) offers a comprehensive portfolio of AI-powered collaboration devices as part of the Cisco/Webex ecosystem. The offering consists of desk devices (Desk Pro G2, Desk Phone 9800 Series), room devices (Room Kit Pro G2, Room Bar), digital whiteboards (Board Pro G3), cameras (Room Vision PTZ), headsets (B&O Cisco 950), phones (Wireless Phone 9821), and room accessories (Ceiling Microphone Pro, HDMI cables). These hardware products are powered by the RoomOS platform and managed through Control Hub, integrating natively with Webex, Microsoft Teams, Zoom, and Google Meet for cross-platform video conferencing.
Differentiator
Problem solved
Functional benefit
Brands
- Webex: AI-powered collaboration platform including meetings, calling, messaging, and webinars
- Cisco Collaboration Devices
Products and services
- Cisco Desk Devices
- Cisco Room Devices / Room Kits
- Cisco Video Phones
- Cisco Headsets
- Cisco Cameras
- Cisco Webex Board (Interactive Whiteboard)
Quantifiable outcome
- Devices designed for every workstyle and workspace - from focus rooms to auditoriums
Companies that use Tandberg
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles3 records
Tandberg technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature4 records
Tandberg partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and supporting.
- MicrosoftcoreCisco devices certified for Microsoft Teams Rooms provide native Teams experience on Cisco collaboration hardware. Deep integration enabling joint customers to deploy Teams Rooms on Cisco devices.
- Zoom Video CommunicationscoreZoom Rooms certified deployment available on Cisco devices, allowing customers to choose native Zoom experience on Cisco collaboration hardware.
- Partner Ecosystem (Third-party room peripherals, furniture, workspace apps)supportingVerified third-party integration partners for room peripherals, furniture, and workspace applications that work with Cisco collaboration devices.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Tandberg competitors and assessment
Company assessmentDirect peers
- Yealink: Yealink manufactures SIP desk phones, video conferencing endpoints, and Microsoft Teams Rooms certified devices — directly overlapping with Tandberg's phone series, room devices, and Teams Rooms certified hardware portfolio.
- Jabra (GN Audio): Jabra, part of GN Audio, is a major supplier of professional headsets and speakerphones for enterprise collaboration, competing with Tandberg's B&O Cisco 950 headset and Ceiling Microphone Pro in the same enterprise audio accessories category.
- Crestron Electronics: Crestron provides high-end meeting room AV hardware, room control, and UC-certified collaboration systems (Crestron Flex) serving the same enterprise and high-end meeting-room customers as Tandberg's Room Kit and Board Pro lines.
- Neat: Neat, founded by former Tandberg/Cisco engineers, designs video collaboration devices (Neat Bar, Neat Board, Neat Frame) for huddle rooms and large spaces. It competes head-to-head against Tandberg devices in Webex- and Microsoft Teams-certified deployments.
- Aver Information: Aver Information produces professional USB and PTZ cameras, auto-tracking cameras, and collaboration devices used in classrooms, meeting rooms, and telemedicine — competing with Tandberg's Room Vision PTZ and broader camera lineup in education and SMB segments.
- HP Poly: Poly (now part of HP) is a leading direct competitor in enterprise video collaboration devices, headsets, and conference phones — overlapping directly with Tandberg/Cisco's desk devices, room devices, phones, and headsets across the same enterprise buyers.
- Lenovo ThinkSmart: Lenovo ThinkSmart offers compute bars and collaboration room kits certified for Microsoft Teams Rooms and Zoom Rooms — directly competing with Tandberg's Room Kit Pro G2 and Room Bar in the certified UC room-device category.
- Logitech: Logitech's Logitech for Business unit sells video collaboration room kits (Rally, Rally Bar), cameras, and headsets targeting the same enterprise meeting-room and desk device buyers as Tandberg, with strong channel presence and broader price-point coverage.
Broad incumbents
- Microsoft (Teams Rooms): Microsoft's Teams Rooms program includes its own Surface Hub device line and tightly-certified partner devices, positioning Microsoft as a platform incumbent that competes with Tandberg's Microsoft Teams Rooms certified hardware through its own and partner OEMs.
Emerging players
- Owl Labs: Owl Labs builds 360-degree meeting room cameras (Meeting Owl) targeting hybrid huddle rooms — overlapping with Tandberg's small-to-mid room device portfolio with a differentiated 360-degree approach, primarily in mid-market and education.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Tandberg social profiles
Digital presenceTandberg financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tandberg leadership team
Management profileNumber of profiles
Tandberg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tandberg M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tandberg
What does Tandberg do?
Tandberg, originally founded in 1983 in Norway as a video conferencing pioneer and now operating as a brand under Cisco Systems following the 2010 acquisition, designs, manufactures, and sells AI-powered video collaboration hardware and endpoints. Its product portfolio covers desk devices, room kits, video phones, headsets, cameras, and interactive whiteboards, integrated with the Cisco Webex cloud collaboration platform for enterprise meeting and conferencing use.
Is Tandberg a public or private company?
Tandberg is a private company. It is classified as corporate owned and is currently operating.
When was Tandberg founded?
Tandberg was founded in 1983. It employs 5,001 to 10,000 people.
Where is Tandberg based?
Tandberg is headquartered in New York, United States, in the North America region.
How does Tandberg make money?
Three revenue lines are on record. Collaboration Devices (Hardware) is the primary driver. The others are webex Suite Subscriptions and professional Services.
Who are Tandberg's main competitors?
Direct peers on record are Yealink, Jabra (GN Audio), Crestron Electronics, Neat, Aver Information, HP Poly, Lenovo ThinkSmart and Logitech. Microsoft (Teams Rooms) is listed as a broad incumbent. Owl Labs is listed as an emerging player.
Does Tandberg have an API?
Yes. Tandberg exposes a public API. Developer documentation is at developer.webex.com.
What industry is Tandberg in?
Tandberg's product category is Video Conferencing Hardware. Its primary akta.pro industry code is BPAMAMAB, Video Conferencing & Webinars, with a secondary code of HDAIAHAI, Video Conferencing & Meetings. Its NAICS code is 33411 and its SIC code is 3576.