3rd Shot Pickleball

What 3rd Shot Pickleball does

3rd Shot Pickleball is a multi-location indoor pickleball club operator founded in 2023 that runs six venues across Colorado (four), Indiana (one), and Nevada (one) with more than 65 courts in total. The company serves recreational and competitive adult pickleball players, with secondary offerings for youth and corporate customers, providing memberships, court reservations, open play, lessons, leagues, tournaments, a pro shop, food and beverage (via a partnership with Oskar Blues Fooderies' CHUBurger), and private events. Technology infrastructure includes CourtReserve for booking and member management and SaveMyPlay on-court cameras with AI-powered video processing for player highlights and analytics.

The business model centers on multi-revenue-stream club economics: hourly court rental rates varying from $4 off-peak to $48 peak, tiered monthly memberships ($68-$149/mo) ranging from standard to Platinum and Founding tiers, plus ancillary revenue from coaching, leagues, retail, F&B, and event hosting. Operating leadership includes Rick Witsken (PPA Tour senior pro) as Indianapolis co-owner and Gina Adams (RPSI President) as Evansville GM, lending competitive credibility. The company is a privately held LLC with 1-10 listed corporate employees and no disclosed funding or revenue figures. It earned Westword Best of Denver 2024 'Denver's Favorite Pickleball Club' recognition.

Name

3rd Shot Pickleball

Legal name

3rd Shot Pickleball LLC

Website

https://3rdshotpickleball.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

3rd Shot Pickleball operates six indoor pickleball clubs across Colorado, Indiana, and Nevada with 65+ courts, offering memberships, court rentals, lessons, leagues, tournaments, F&B, and events to recreational and competitive players.

Ownership category

akta.pro rank

Headquarters

HQ city

Wheat Ridge

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Membership Subscriptions: Monthly recurring memberships offering tiered benefits including reduced court fees, advanced booking windows, discounts on events/lessons, and pro shop discounts. Various tiers from Guest ($0) to Premier/Unlimited ($149/mo at Indy, $68/mo at other locations).
2. Court Reservations: Hourly court rental fees for private court time. Member rates are significantly discounted (e.g., $4-5/hr doubles vs $8-10/hr non-members at Longmont). Pricing varies by location and time slot.
3. Lessons and Clinics: Private, semi-private, and group lessons taught by certified teaching pros. Tiered pricing based on instructor level (Bronze through Platinum). Also includes ball machine lessons and coached play sessions.
4. Open Play Sessions: Structured open play sessions organized by skill level. Members pay reduced rates (e.g., $10 vs $15 for guests). Includes special formats like Blacklight Pickleball.
5. Leagues and Tournaments: Seasonal leagues (6-8 weeks) and tournament entry fees. Leagues offered for various skill levels and formats (Men's, Women's, Mixed Doubles).
6. Pro Shop Sales: Full pro shop with paddles (Joola, Selkirk, CRBN, Gearbox, Paddletek, etc.), shoes, bags, apparel, and accessories. Demo paddles available for Try-Before-You-Buy program.
7. Private Events and Parties: Corporate events, birthday parties, team building packages, and private party room rentals. Includes court time, instruction, and access to bar/lounge areas.
8. Food and Beverage: Full bar with cocktails, wine, craft beers, and food service. Longmont location features partnership with Oskar Blues Fooderies/CHUBurger for on-site food.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

3rd Shot Pickleball operates premium indoor pickleball clubs offering court reservations, open play, instruction (private lessons and group clinics), leagues and tournaments, youth programs, and private events. Facilities include tournament-sized courts, climate control, pro shops, and food and bar service, supplemented by AI-powered SaveMyPlay video recording and tiered membership subscriptions.

Product overview

3rd Shot Pickleball operates a multi-location network of premium indoor pickleball clubs across the United States. The core offering consists of indoor court facilities with court reservations and open play sessions, supplemented by instructional programs (private lessons, group clinics, camps, and beginner 101/102 classes), organized competitive play (leagues and tournaments), and youth pickleball programs. The company offers tiered membership plans with benefits including advanced booking windows and discounted rates. Additional services include a Pro Shop, food & bar amenities, the AI-powered SaveMyPlay video recording system, ball machine access, and private event hosting capabilities. The company uses CourtReserve as its booking platform across all locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Indoor Pickleball Courts Premium indoor pickleball courts available for reservation at multiple club locations across Colorado, Indiana, and Nevada, featuring championship-sized courts with professional-grade surfaces, divider nets, climate control, diffused lighting, and sound mitigation.
• Court Reservations Private hourly court booking system allowing players to reserve specific courts for personal or group play, with members receiving advanced booking windows and preferred pricing across all locations.
• Open Play Sessions Organized open play sessions where players join games at their skill level, including formats such as 2-on-2-off and 4-on-4-off rotation and sessions grouped by DUPR rating.
• Membership Programs Tiered monthly and annual subscription memberships offering benefits such as reduced court fees, advanced booking windows, event and lesson discounts, pro shop discounts, and inclusion of clinic hours.
• Private Lessons One-on-one coaching sessions with certified teaching pros, available in tiered instructor levels (Bronze, Silver, Gold, Platinum) covering technique, strategy, and skill development for all levels.
• Clinics & Group Classes Structured group learning sessions including beginner clinics, intermediate and advanced clinics, rating clinics, and specialty clinics led by certified teaching pros.
• Leagues Organized weekly league play with 6–8 week seasons across men's, women's, mixed, singles, team, and MLP-style formats at various skill levels, with some leagues tracking DUPR ratings.
• Tournaments Competitive tournament events including round-robin and bracket play formats, including hosted events such as the Colorado Champions Cup and various qualifier tournaments throughout the year.
• Camps & Clinics Intensive multi-day camps focusing on specific skills such as serve/return patterns, dinks/drops/resets, footwork, and doubles strategy, run in small groups with emphasis on repetition and live play.
• Youth Pickleball Programs Pickleball instruction and activities for children including summer camps, holiday break camps, after-school programs, and youth private lessons, organized by age groups such as 7–9 and 10+.
• Pickleball 101 & 102 Classes Beginner-focused instruction covering basic rules, scoring, form, and fundamentals (Pickleball 101) followed by reinforcement and strategy content in Pickleball 102.
• Private Events & Parties Event hosting for corporate events, birthday parties, holiday celebrations, and team building, including private court rental, event rooms with bar access, and catering options.
• Pro Shop On-site retail store selling paddles from brands such as Joola, Selkirk, CRBN, Gearbox, Paddletek, and Bread & Butter, plus shoes (Skechers, KSwiss, New Balance), bags, accessories, apparel, and demo paddles for a Try-Before-You-Buy program.
• Food & Bar Services On-site bars and food service at most locations, including craft beers on tap, cocktails, wine, and casual food, with some locations partnering with external food vendors such as CHUBurger at Longmont.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• CHUBurger (Oskar Blues Fooderies)minorStrategic or Co-development PartnerLongmont location features a tasty partnership with Oskar Blues Fooderies' CHUBurger brand, providing a full menu and kitchen on-site with craft casual food options. This partnership allows the club to offer comprehensive food service without operating its own kitchen.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• iPickle: Indoor pickleball club operator with multiple US locations offering membership-based access, lessons, leagues, and tournaments. Comparable direct competitor to 3SP in the indoor pickleball club space.
• Dill Dinkers: Indoor pickleball franchise expanding across multiple US markets with membership tiers, lessons, leagues, and tournaments. Comparable in offering multi-court indoor facilities and structured programming to 3SP.
• Chicken N Pickle: Multi-location indoor pickleball and entertainment concept with on-site restaurants, bars, and yard games. Closely comparable to 3SP's premium indoor-club-plus-F&B-plus-events model, though Chicken N Pickle emphasizes a broader entertainment-center positioning.
• The Pickleball Club: Multi-location indoor pickleball club operator focused on premium facilities, memberships, and community programming. Closely comparable to 3SP's club-and-community positioning.
• The Picklr: Fast-growing franchise of indoor pickleball clubs with multiple locations across the US, offering memberships, lessons, leagues, and tournaments. Directly comparable membership-based indoor pickleball club model to 3SP's.

Emerging players

• Dreamland: Entertainment-venue concept combining pickleball, food and beverage, and event programming. Comparable as an emerging pickleball-centric entertainment concept with F&B integration, though typically positioned as entertainment rather than club.
• Swing Social Club: Indoor pickleball and entertainment venues with on-site bars and event programming in select US markets. Comparable as an emerging pickleball-venue concept overlapping with 3SP's club-plus-F&B model.

Broad incumbents

• Life Time Group Holdings: Large publicly-traded fitness and wellness operator (NYSE: LTH) that has added dedicated indoor pickleball courts, programming, and tournaments across its portfolio. Comparable as a broader incumbent offering pickleball as part of a wider fitness and lifestyle platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/3RDSHOTPB
• Facebookfacebook.com/3rdshotpickleball
• LinkedInlinkedin.com/company/3rd-shot-pickleball

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3rd Shot Pickleball