Dreamland
Dreamland (DreamlandXR) is a Las Vegas-based private XR entertainment company founded in 2022 serving enterprise entertainment, hospitality, and content clients with consulting, hybrid live/virtual event venues, hologram production, and XR content services across StarBase Las Vegas, MetaVegas VR city, and Dreamland Creative.
- Company typePublic
- Founded2022
- HeadquartersLas Vegas, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Dreamland does
Dreamland (operating as DreamlandXR) is a Las Vegas-based private company founded in 2022 that runs a diversified extended reality (XR) entertainment and experience platform. Founded by Christopher Crescitelli, a creative producer with 30 years of industry experience, the company operates a portfolio of seven integrated products: StarBase Las Vegas (a hybrid live/virtual event venue near Allegiant Stadium with 2 stages, 3 bars, VR arcade, hologram stage, and NFT gallery); MetaVegas (a virtual reality city built on Microsoft's AltspaceVR platform as part of the MetaCities initiative targeting 50 global markets); Dreamland Content House (a 3,000+ sq ft production facility with green screen and podcast studios); Dreamland Creative (live entertainment productions including the pioneering Drive-in format and Salvage City); Dreamland NFT (XR NFT art production and auction); Headsets for Healing (a VR-for-good initiative distributing Oculus Quest 2 headsets to hospital patients); and a Hologram Studio powered by Proto and Hologauze technology. Underlying technology is XR (virtual reality, augmented reality, holograms, and hybrid live/virtual event production) layered on third-party platforms including Microsoft AltspaceVR, Meta/Oculus hardware, Ready Player Me avatars, and Proto hologram devices, with proprietary creative IP and integration services as the differentiator.
The company targets enterprise clients across entertainment venues, event producers, Las Vegas hospitality businesses, content creators, and healthcare providers, deploying enterprise field sales, event-driven engagement, and community-led go-to-market motions. Revenue streams include XR consulting and professional services, event venue and production rentals, live entertainment production, NFT auction transaction fees, and charitable donations. Pricing is custom-quoted through direct consultation, with multi-year contracts typical for consulting engagements. Distribution operates through both physical venues (StarBase Las Vegas and Content House in Las Vegas) and global virtual channels (MetaVegas in AltspaceVR). The company maintains a roster of core partnerships with Microsoft, Meta/Oculus, Dell, Paramount, Proto, Hologauze, Ready Player Me, Hologate, and Dreamscape Immersive, which it leverages for technology integration and market reach.
Dreamland firmographics
Firmographics- Name
- Dreamland
- Legal name
- Dreamland Limited
- Website
- https://dreamlandxr.com
- Company type
- Public
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dreamland (DreamlandXR) is a Las Vegas-based private XR entertainment company founded in 2022 serving enterprise entertainment, hospitality, and content clients with consulting, hybrid live/virtual event venues, hologram production, and XR content services across StarBase Las Vegas, MetaVegas VR city, and Dreamland Creative.
- Ownership category
- akta.pro rank
Dreamland industry classification
Industry- Product category
- Immersive Entertainment Services
- NAICS
- Convention and Trade Show Organizers (561920)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Metaverse & Social Virtual Worlds (BPAMAKAF)
- akta.pro secondary industries
- Virtual Worlds & Social Sandbox Experiences (persistent social spaces) (MPAFAIAG), Virtual Production & LED Volume Services (Stage Ops, ICVFX, Real-Time Camera/Tracking) (MPADAHAB), XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)
Keywords
Where Dreamland is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Dreamland business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- XR Consulting & Services: Full-service XR consulting including content development, production/post services, and VR arcade technologies for VR Theaters, LBE Attractions, Hybrid Live Events, Stage Productions, and Immersive Experiences.
- Event Venue & Production Rentals: StarBase Las Vegas serves as a production stage, event venue, and rental house with full food and beverage services. Dreamland Content House offers green screen studio, podcast studio, and production office rentals.
- Live Entertainment Production: Producing live shows and events including Salvage City, DreamlandXR seasons, Comradery Outdoor Sports Club, and various drive-in entertainment productions.
- XR NFT Art & Collectibles: Full-service experiential agency producing and curating rare XR NFT art and collectibles for private auction, specializing in virtual reality, augmented reality, and hologram-based NFTs.
- Headsets for Healing Donations: Charitable initiative collecting cash donations to purchase VR headsets for hospital patients. 100% of donations go to supporting headset purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom XR consulting and services pricing |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Dreamland product offering
Product offeringCore offering
Dreamland (DreamlandXR) provides full-service extended reality (XR) consulting, content development, and production/post services, ideating, creating, engineering, and installing VR arcade technologies for VR theaters, LBE attractions, hybrid live events, stage productions, and immersive experiences. The company operates StarBase Las Vegas as a hybrid live/virtual event venue and the Dreamland Content House as a production facility, and runs additional sub-brands including MetaVegas (VR city on AltspaceVR), Dreamland Creative (live entertainment production), Dreamland NFT (XR NFT auctions), Headsets for Healing (VR charity initiative), and a hologram studio featuring Proto Hologram and Hologauze technologies.
Product overview
DreamlandXR is a platform-plus-modules architecture centered on extended reality (XR) entertainment and experiences. The core DreamlandXR platform provides full-service XR consulting, content development, and VR arcade technologies. Supporting this core are multiple sub-products: MetaVegas (world's first VR city in AltspaceVR), Dreamland Creative (pioneering drive-in entertainment events), Dreamland Content House (3000 sq ft creative production residence), Dreamland NFT (XR NFT art production and curation), Headsets for Healing (VR headset donation initiative), DreamlandXR Hologram Studio (Proto/Hologauze demo services), and StarBase Las Vegas (hybrid live/virtual event venue). These modules operate both independently and synergistically, with StarBase serving as the physical hub, MetaVegas providing the virtual city experience, and Content House enabling production of XR content across the portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- DreamlandXR XR Consulting & Services Full-service extended reality (XR) consulting engagement including content development, production and post-production services, and the design, engineering, and installation of VR arcade technologies for VR theaters, LBE attractions, hybrid live events, stage productions, and touring immersive experiences such as Beyond King Tut and Van Gogh. Targeted at entertainment venue operators, event producers, and brands seeking immersive audience experiences.
- MetaVegas The world's first virtual reality city, built within Microsoft's AltspaceVR platform, featuring a digital twin of the Las Vegas Valley for events, conventions, virtual tourism, and virtual commerce. Targeted at Las Vegas hospitality businesses and global virtual audiences.
- Dreamland Creative Immersive entertainment production arm that pioneered the world's first drive-in entertainment events, including Dreamland Drive-in, Drive-in Comedy, Drive-in Drag Shows, and Salvage City (produced in collaboration with Insomniac and Foster Entertainment). Targeted at live entertainment audiences, Las Vegas Strip venues, and brand partners seeking innovative event formats.
- Dreamland Content House
Quantifiable outcome
- 750 million+ media impressions generated during Summer 2020 Dreamland Drive-in debut
- +3 more outcomes
Companies that use Dreamland
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Dreamland technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Dreamland partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- InsomniaccoreCollaboration on Salvage City production - award-winning chefs prepare dinner over open fire with circus, danger, comedy and dance from international all-star cast.
- UNLVminorListed as official partner on DreamlandXR website.
- ParamountminorListed as official partner on DreamlandXR website.
- The Advanced Imaging SocietyminorListed as official partner on DreamlandXR website.
- Microsoft AltspaceVRcoreMetaVegas is powered by Microsoft's AltspaceVR which provides privacy controls and standards. Guests can login with Microsoft Account or create AltspaceVR account to access virtual worlds.
- Ready Player MecoreMetaVegas and StarBase Las Vegas teamed up with Ready Player Me to launch a cross-platform avatar campaign.
- FreshWatacoreFreshWata powers StarBase Las Vegas as a production stage and rental house. Tricia Costello, CEO of FreshWata, serves on Dreamland Creative team.
- Foster EntertainmentcoreCollaboration on Salvage City production.
- Oculus (Meta)coreHeadsets for Healing provides Oculus Quest 2 wireless VR headsets to hospital patients.
- Los Angeles County Alliance for Boys and Girls ClubsminorMary Hewitt, Executive Director, serves on Headsets for Healing team.
- Better World MuseumminorPaige Dansinger, Founder of Better World Museum, serves on Headsets for Healing team.
- ProtocoreDreamlandXR hologram studio features Proto Hologram technology for live demonstrations and productions.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Dreamland competitors and assessment
Company assessmentDirect peers
- Dreamscape Immersive: Dreamscape operates location-based VR entertainment experiences and is also listed as a Dreamland partner. Both target venue operators and enterprise entertainment buyers with immersive VR content and LBE installations.
- Hologate: Hologate is a leading VR arcade / LBE operator and a listed Dreamland partner. Both companies sell turnkey VR attraction systems to entertainment venues, competing for the same enterprise customers.
- Sandbox VR: Sandbox VR operates premium VR arcade locations globally. Competes with Dreamland's VR arcade offering for venue partnerships and immersive location-based experiences.
- The VOID: The VOID pioneered hyper-immersive location-based VR experiences at retail venues. Directly comparable to Dreamland's VR theater and LBE installation offering for entertainment operators.
- XR Studios / Virtuoso Partners: XR Studios is a listed Dreamland partner that provides extended reality production services for film, TV, and live events. Comparable as an XR agency/consultancy targeting the same enterprise entertainment and production customers.
Emerging players
- Meow Wolf: Meow Wolf creates large-scale immersive art installations and experiential entertainment venues. Comparable to Dreamland's hybrid venue and immersive show production work, though Meow Wolf is consumer-ticketed rather than B2B-focused.
- Insomniac Events: Insomniac is a live entertainment producer and Dreamland's collaborator on Salvage City. Comparable as a producer of large-scale live experiential shows, though Insomniac focuses on EDM/music festivals rather than XR.
Broad incumbents
- Proto Hologram: Proto is the holographic display technology provider that Dreamland integrates and resells. Comparable as a broader hologram/XR hardware incumbent whose products Dreamland packages into customer experiences.
- Microsoft Mesh / AltspaceVR: Microsoft's AltspaceVR is the underlying metaverse platform on which MetaVegas is built. Comparable as a broad incumbent in the metaverse/virtual worlds space, with significantly greater scale and resources.
- Meta Horizon Worlds: Meta's flagship consumer metaverse platform competes directly for the same virtual worlds / social VR audience that MetaVegas targets. A much larger incumbent with deeper capital and installed headset base.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Dreamland social profiles
Digital presenceDreamland financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dreamland leadership team
Management profileNumber of profiles
Profiles1 record
Dreamland funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dreamland M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dreamland
What does Dreamland do?
Dreamland (DreamlandXR) provides full-service extended reality (XR) consulting, content development, and production/post services, ideating, creating, engineering, and installing VR arcade technologies for VR theaters, LBE attractions, hybrid live events, stage productions, and immersive experiences. The company operates StarBase Las Vegas as a hybrid live/virtual event venue and the Dreamland Content House as a production facility, and runs additional sub-brands including MetaVegas (VR city on AltspaceVR), Dreamland Creative (live entertainment production), Dreamland NFT (XR NFT auctions), Headsets for Healing (VR charity initiative), and a hologram studio featuring Proto Hologram and Hologauze technologies.
Is Dreamland a public or private company?
Dreamland is a public company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dreamland founded?
Dreamland was founded in 2022. It employs 1 to 10 people.
Where is Dreamland based?
Dreamland is headquartered in Las Vegas, United States, in the North America region.
How does Dreamland make money?
Five revenue lines are on record. XR Consulting & Services are the primary driver. The others are event Venue & Production Rentals, live Entertainment Production, XR NFT Art & Collectibles and headsets for Healing Donations.
Who are Dreamland's main competitors?
Direct peers on record are Dreamscape Immersive, Hologate, Sandbox VR, The VOID and XR Studios / Virtuoso Partners. Emerging players are Meow Wolf and Insomniac Events. Broad incumbents are Proto Hologram, Microsoft Mesh / AltspaceVR and Meta Horizon Worlds.
Does Dreamland have an API?
No public API is recorded for Dreamland.
What industry is Dreamland in?
Dreamland's product category is Immersive Entertainment Services. Its primary akta.pro industry code is BPAMAKAF, Metaverse & Social Virtual Worlds, with a secondary code of MPAFAIAG, Virtual Worlds & Social Sandbox Experiences (persistent social spaces). Its NAICS code is 561920 and its SIC code is 7900.