Swing Social

What Swing Social does

Swing Social, founded in 2025 by Chris in Little Rock, Arkansas, operates a single indoor golf entertainment venue at 11121 N Rodney Parham Dr Suite 1B that integrates Trackman iO golf simulators with full food and beverage service. The physical product is five Trackman-powered simulator bays (four main bays plus one private VIP Party Bay) equipped with radar, infrared, and high-speed imaging for real-time swing analytics including ball speed, club speed, spin rate, and 3D spin/spin axis; the venue also features 14 TVs for sports viewing (Golf Channel, NFL, College Football, UFC) and a full bar. Food service is delivered through a partnership with Homer's Kitchen Table — named after the founder's grandfather — offering comfort food and craft cocktails served bay-side.

The business model blends multiple revenue streams: hourly bay rentals (usage-based), club rentals at $5/hour, F&B sales, private event hosting, and five recurring membership tiers (Par at $74.95/month, Birdie at $124.95/month, Eagle at $199.95/month, Junior at $99.99/month, and Corporate at $750/month for up to 5 employees). Go-to-market is hybrid: product-led self-serve online booking via the YourGolfBooking platform, event-driven demand from weekly tournaments and themed nights (Masters Weekend, Thursday Football Tournaments), and community-led engagement through leagues and Senior Tour Meet & Greets. Target customer segments span families, corporate groups, golf enthusiasts of all skill levels, junior golfers, and social groups in the central Arkansas market.

Operationally, Swing Social is founder-owned with no disclosed venture capital or institutional funding. The company is actively hiring for front-of-house and management roles, indicating pre-scale build-out. All revenue is currently derived from the single Little Rock venue, which is the company's primary concentration risk and the most relevant constraint on near-term growth velocity.

Name

Swing Social

Legal name

Swing Social

Website

https://swingsocialar.com

Company type

Private

Founded year

2025

Operating status

Operating

Short description

Swing Social operates a single indoor golf entertainment venue in Little Rock, Arkansas, combining five Trackman simulator bays with full food and beverage service for families, corporate groups, golfers, and social gatherings.

Ownership category

akta.pro rank

Product category

Indoor Golf Entertainment

NAICS

Golf Courses and Country Clubs (713910), Drinking Places (Alcoholic Beverages) (7224), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Neighborhood & Sports Bars (THAFAEAA), Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play) (MPAFALAD)

Keywords

• Indoor golf entertainment
• Golf simulator rental
• Sports bar service
• Event venue hosting
• Golf membership club

Headquarters

HQ city

Little Rock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Subscriptions: Monthly recurring memberships (Par, Birdie, Eagle, Junior, Corporate) offering varying levels of free sessions, discounts on bay time, and member-only perks.
2. Bay Rentals: Hourly rental of Trackman simulator bays. Online booking available. Includes one VIP Party Bay and four main bays.
3. Food and Beverage: Full-service kitchen and bar with comfort food from Homer's Kitchen Table, craft cocktails, beer, and non-alcoholic beverages served bay-side.
4. Club Rentals: Golf club rentals available at $5 per hour for customers without their own clubs.
5. Event Hosting: Private event bookings for birthdays, corporate groups, and family gatherings with customizable catering and themed setups.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Swing Social is a single-location indoor golf and social entertainment venue in Little Rock, Arkansas that operates five Trackman iO-powered golf simulator bays (including a private VIP Party Bay) for hourly rental, alongside full food service from Homer's Kitchen Table, a full bar with bay-side beverage service, and organized leagues, tournaments, and private events for birthdays, corporate groups, and social gatherings.

Product overview

Swing Social is a single indoor golf lounge venue offering an integrated experience combining Trackman-powered golf simulators with food and beverage service. The core product is five golf simulator bays (powered by Trackman iO technology) available for hourly rental or membership access, complemented by Homer's Kitchen Table for full food service and a full bar. The venue also offers event hosting, sports viewing, and tiered membership programs (Par, Birdie, Eagle, Junior, and Corporate) that provide bundled simulator access with perks. All components work together within one physical location.

Differentiator

Problem solved

Functional benefit

Products and services

• Trackman Simulator Bay Rental
• Homer's Kitchen Table Food Service
• Full Bar Service
• Private Events and Parties
• Leagues and Tournaments
• Sports Viewing
• Membership Program

Quantifiable outcome

• 5 Trackman simulator bays serving customers
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Homer's Kitchen TablecoreStrategic or Co-development PartnerNamed after founder Chris's grandfather, Homer's Kitchen Table is the food partner providing full-service kitchen offerings at Swing Social. The partnership brings comfort food and craft cocktails served directly to golf bays, creating an integrated dining and entertainment experience.
• TrackmancoreTechnology or IntegrationTrackman provides the iO overhead tracking technology powering all five simulator bays. Using radar, infrared, and high-speed imaging, Trackman iO delivers real-time club and ball data including 3D spin and spin axis measurements, enabling lifelike simulation and swing analytics.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Puttshack: Indoor mini-golf entertainment concept with technology-enabled gameplay and full bar/restaurant service. Comparable as an eatertainment competitor fighting for the same 'golf + social outing + F&B' occasions.
• X-Golf: Franchised indoor golf simulator venue concept that combines simulator bays with food and beverage service. Directly comparable business model, technology-forward positioning, and reliance on leagues/events for utilization.
• Puttery: Tech-forward 'eatertainment' concept centered on indoor putting games paired with full bar and kitchen service. Closely comparable as a non-traditional golf venue blending social play with strong F&B economics.
• Five Iron Golf: Indoor golf venue operator that pairs Trackman and similar simulators with a full bar and event programming. Closest direct peer in terms of bay-plus-bar hybrid targeting leagues, corporate events, and social play in mid-size U.S. cities.

Others

• International Players Tour (IPT Golf): National amateur golf tour operator that runs leagues and tournaments across multiple markets. Overlaps with Swing Social on community-led leagues and competitive event programming rather than venue operation.
• Club Champion: Specialty golf club fitting and retail chain. Comparable only at the edges — both serve golfers seeking performance improvement via technology, but Club Champion focuses on fitting/retail rather than venue-based play and F&B.

Broad incumbents

• Drive Shack: Public golf entertainment operator with venues that combine golf play, F&B, and event hosting. Comparable as a multi-unit golf entertainment chain with high capital intensity and exposure to simulator-based recreation demand.
• Topgolf: Largest indoor golf entertainment chain combining multi-level hitting bays with full bars and restaurants. Comparable to Swing Social on the simulator-plus-F&B hybrid model, though at significantly larger venue scale and national footprint.

Regional players

• Tour Experience Golf: Indoor golf simulator and entertainment brand with multiple locations. Comparable simulator-centric entertainment offering, regional in footprint rather than broadly national.

Emerging players

• Swing Suite (Topgolf Callaway Brands): Indoor golf simulator suites often embedded in hotels, restaurants, and sports bars. Comparable tech-forward simulator experience distributed through hospitality partners, rather than standalone venues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/swingsocialar
• Instagraminstagram.com/swingsocialar

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swing Social