What Peko does

Peko is a Dubai-headquartered, UAE-incorporated (Peko Payment Services LLC) all-in-one business management platform serving small and medium enterprises, with a footprint extending into Saudi Arabia, India, and other MENA markets. The company was founded in 2022 and operates with 101-250 employees, offering 50+ integrated services — corporate cards, WPS-compliant payroll, invoicing and payment links, accounting, corporate travel, bill payments, logistics, insurance, WhatsApp Business, eSign, company formation (Peko Start), and Zero Carbon sustainability tooling — through a cloud-based, multi-tenant SaaS platform with API integrations to third-party accounting and ERP systems. The product architecture pairs a freemium entry point (free corporate cards and free signup) with a bundled core subscription and the premium Peko+ tier, and is supplemented by the Peko Marketplace and a White-Label Platform for institutional deployment.

The company monetizes through subscription fees (Core plan and Peko+ premium tier), white-label licensing to institutional partners, marketplace commissions on third-party service transactions, and add-on service fees (e.g., WhatsApp for Business at AED 100/month, Accounting at AED 499/month). Go-to-market combines product-led self-serve acquisition via web and mobile (iOS/Android) with channel-led distribution through banks, free zones, government entities, telecom providers, payment aggregators, e-commerce platforms, and incubators — notably including a July 2025 partnership with payment processor Telr for a UAE business setup platform and a June 2026 MoU with Kalp Digital Infrastructure Corp to integrate distributed ledger and programmable cash capabilities targeting UAE, Saudi Arabia, and India. Strategic leadership rests with founder and CEO Kashif Khan, co-founder and board director Murtaza Ahmed, and head of commercial Salmaan Mohammed.

Only $2M in disclosed seed funding (2022) is reported, and no revenue, ARR, or valuation figures are publicly available, representing a material data gap. The company has positioned itself as a vertically integrated "operating system for SMEs" in the UAE, with regulatory alignment (WPS payroll, UAE Net Zero 2050, PDPL compliance) and an AI layer (Co-founder AI) as differentiators, while its long-term scale thesis rests on converting white-label institutional partnerships and the Kalp-enabled digital-asset infrastructure into transaction-based revenue across multiple MENA and South Asian markets.

Name

Peko

Legal name

Peko Payment Services LLC

Website

https://peko.one

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

101–250 employees

Short description

Peko is a Dubai-based, UAE-incorporated all-in-one SaaS platform offering 50+ business services — corporate cards, WPS payroll, invoicing, accounting, travel, and AI assistance — primarily targeting SMEs in the UAE and MENA region via self-serve and white-label bank and government distribution.

Ownership category

akta.pro rank

Product category

Business Management Software (SME Financial Operations)

NAICS

Computer Systems Design and Related Services (5415)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Order-to-Cash (O2C) Operations (Order Admin, Credit, Invoicing, Collections Handoff) (BPAAAGAK)

Keywords

• Business management platform
• Corporate spend management
• SME financial software
• Payroll and accounting
• B2B payment services

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Subscription Fees: Peko charges subscription fees for access to its platform and services. Plans include a core subscription covering invoicing, HRMS, payroll, eSign, and Hub tools, and a premium Peko+ tier that additionally includes corporate travel, office supplies, software procurement, logistics, tax services, Co-founder AI, Peko Start, B2B payments, zero carbon tracking, PRO services, business emails, Peko Works, and 50+ additional services. Pricing is per-subscription with no per-seat breakdown publicly listed.
2. Platform Fees (Corporate Cards): Corporate cards are offered with a free plan as an entry point. Fees may apply for premium card features, usage, or program management, with specific pricing not publicly disclosed.
3. Add-on Service Fees: Additional services are priced individually: WhatsApp for Business at AED 100/month, Accounting at AED 499/month. These are add-on services beyond the core subscription tier.
4. White-Label Platform Licensing: Peko generates revenue by licensing its white-labeled or co-branded platform to institutional partners including banks, free zones, government entities, telecom companies, and other SME enablers. Partners pay for platform access, customization, and deployment.
5. Marketplace Commissions: Peko operates a B2B marketplace where third-party service providers list offerings (bank account opening, telecom, visa/WPS payroll, cleaning, recruitment, and other SME services). Peko earns transaction-based revenue on services processed through the marketplace.
6. Professional Services: Peko provides implementation, onboarding, training, and integration support services to partners and enterprise customers, subject to agreed terms and commercial arrangements.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Peko provides an all-in-one cloud-based SaaS business management platform that consolidates 50+ services for SMEs and enterprises, including corporate cards with real-time spend controls, WPS-compliant payroll, smart invoicing with payment links, accounting, corporate travel, bill payments, logistics, eSign, company formation (Peko Start), and a Co-founder AI assistant, delivered through subscription tiers (Core and Peko+). The platform also operates the Peko Marketplace, where third-party providers list SME services such as banking, telecom, visa processing, and recruitment, and offers a White-Label Platform for institutional partners (banks, free zones, government entities, telecom providers) to deploy co-branded versions.

Product overview

Peko is an all-in-one business management platform for SMEs and enterprises in the UAE and broader MENA region, operating as a platform-plus-modules architecture. The core platform provides real-time spend control through Corporate Cards, smart Invoicing & Payment Links, and a unified Hub dashboard for consolidated financial visibility. Peko+ is a premium subscription tier that bundles additional services including Corporate Travel, Payroll, Office Supplies, Softwares, Logistics, Tax & More, Co-founder AI (an always-on AI assistant), Peko Start (company formation), B2B Payments, Zero Carbon (sustainability tracking), PRO Service, Business Emails, Peko Works, and 50+ Services. Peko Platinum represents a premium platform tier, while the White-Label Platform enables banks, freezones, government entities, and telecom partners to offer co-branded solutions. The Peko Marketplace connects users with third-party service providers. The platform integrates with accounting and ERP systems and is designed to scale from startups through large enterprises.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Cards Physical and virtual corporate cards with real-time spend controls, configurable spending limits per user, team, or project, policy-based controls by category, merchant, or budget, and near real-time dashboards and alerts for transaction visibility. Cards are issued by licensed financial institutions through the Peko platform. A free plan is offered as the entry tier.
• Accounting Financial record management with daily reports, automated accounting sync, and actionable insights. Integrates with accounting and ERP systems for expense reconciliation and bookkeeping. Priced at AED 499/month as an add-on subscription.
• WPS Payroll & HR UAE Wage Protection System (WPS) compliant payroll solution for salary disbursements, supporting employee management, SIF file generation, compliance tracking, and timely salary payments through approved financial institutions.
• Invoicing & Payment Links Smart invoicing service with automated payment link generation, payment tracking, collection management, automated reminders, and centralized dashboards for cash flow visibility.
• Bill Payments Business bill payment management with scheduling, reminders, budgeting tools, and payment tracking to help businesses maintain positive payment history and cash flow visibility.
• Corporate Travel Corporate travel booking platform for flights, hotels, and eSIM services with integrated expense tracking and centralized itinerary management for business trips.
• Logistics Shipment tracking, order management, and warehouse stock coordination across multiple locations with transparent reporting and delivery coordination.
• Co-founder AI An always-on AI-powered assistant designed to help users build and run their business by analyzing data, navigating the platform, automating workflows, and supporting informed decisions through conversational interactions, AI-assisted document processing, and analytics. Does not make legally binding or financial decisions independently.
• WhatsApp for Business Business communication tool for connecting with customers, sending personalized updates, managing inquiries, and supporting sales conversations through WhatsApp. Priced at AED 100/month as an add-on subscription.
• Zero Carbon Carbon footprint measurement, monitoring dashboard, and carbon credit purchasing integration to help businesses track, manage, and offset emissions as part of sustainability initiatives aligned with the UAE's Net Zero 2050 strategic initiative.
• eSign Digital signature capability integrated into the Peko platform to support document workflows including contracts, agreements, and other business documentation.
• Peko Marketplace A B2B marketplace within the Peko platform that connects SMEs with third-party service providers offering services such as business bank account opening, telecom, visa and WPS payroll services, on-demand cleaning, and recruitment. Providers pay transaction-based or revenue-sharing fees to Peko.
• White-Label Platform A white-labeled, configurable business management platform for SME enablers including banks, free zones, government entities, telecom providers, payment aggregators, e-commerce companies, incubators, and accelerators. Partners deploy co-branded versions of the Peko platform to their SME customers with customization, training, and go-to-market support from Peko. Peko generates revenue through platform licensing, customization, and deployment fees.
• Peko Start (Company Formation) Company formation service supporting trade license acquisition, visa processing, and legal landscape navigation for new business setup in the UAE, with company formation registration possible within 3–7 working days.
• Insurance Employee insurance offering that allows businesses in the UAE to compare insurance offerings from multiple providers, apply for policies, submit claims, and track insurance history through the Peko platform.

Quantifiable outcome

• Save 8+ hours monthly on tax and compliance tasks
• +3 more outcomes

Named customers14 records

Segments11 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature11 records

Partnerships

Ten partnerships are on record, tiered core and moderate.

• Kalp Digital Infrastructure CorpcoreTechnology or Integration · 14 June 2026Peko and Kalp Digital Infrastructure Corp signed a Memorandum of Understanding (MoU) on June 14, 2026, to develop digital finance and commerce solutions for SMEs. The collaboration integrates Kalp's distributed ledger, programmable cash, digital-asset, and agentic commerce capabilities into Peko's platform. The partnership enables services including digital payment systems, digital wallets, asset tokenisation tools, and transaction automation. It is designed to scale across Peko's footprint in the UAE, Saudi Arabia, India and other markets, targeting banks, free zones, governments, and enterprises as distribution channels.
• TelrcoreGTM or Marketing Partner · 20 July 2025Peko partnered with Telr to launch a business setup platform in the UAE. Telr is a payment and financial services company that serves merchants and businesses in the MENA region. The partnership enables Peko's company formation and business management services to reach Telr's existing business customer base in the UAE.
• BankscoreChannel Partner/ Reseller/ DistributorBanks partner with Peko to offer SME-focused digital services through white-labeled or co-branded platform deployments. Banks can provide their SME customers with access to Peko's business management platform, including corporate cards, payroll, invoicing, and other services. The platform supports bank account integration and compliance reporting.
• Free ZonescoreChannel Partner/ Reseller/ DistributorFree zone authorities partner with Peko to deploy white-label business management platforms for their member companies. Services include WPS payroll, company formation support, corporate cards, and SME operational tools. Partners benefit from co-branded platform deployment, revenue opportunities on transactions, and SME customer retention tools.
• Government EntitiescoreChannel Partner/ Reseller/ DistributorGovernment entities partner with Peko to offer SME digital infrastructure through white-label or co-branded platforms. Peko provides compliance-supporting reporting features, integrations across regulatory systems, and SME business management tools aligned with government digital transformation initiatives.
• Telecom ProvidersmoderateChannel Partner/ Reseller/ DistributorTelecom service providers partner with Peko to offer bundled SME solutions including corporate cards, expense management, and business services to their business customer base through white-label platform deployment.
• Payment AggregatorsmoderateChannel Partner/ Reseller/ DistributorPayment aggregators partner with Peko to provide integrated business management services alongside payment processing, creating a more comprehensive offering for SME customers.
• E-commerce CompaniesmoderateChannel Partner/ Reseller/ DistributorE-commerce companies partner with Peko to deploy white-label business management platforms or access Peko's marketplace services for their SME sellers and merchants.
• Incubators and AcceleratorsmoderateChannel Partner/ Reseller/ DistributorIncubators and accelerators partner with Peko to provide portfolio companies and startups with access to Peko's business management platform. Services include company formation (Peko Start), corporate cards, invoicing, payroll, and other SME tools to support startup growth.
• Marketplace Service Providers (banks, telecom, recruitment, facilities)moderateGTM or Marketing PartnerThird-party service providers list offerings on Peko's B2B marketplace, including business bank account opening support, telecom services, visa and WPS payroll services, on-demand cleaning services, and recruitment services. Providers access Peko's SME user base through the marketplace and pay transaction-based or revenue-sharing fees.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Tabby: Tabby is a leading UAE- and Saudi-based fintech offering buy-now-pay-later and payments services to consumers and merchants. It operates in the same regional ecosystem and overlaps indirectly through SME-facing payment and merchant tools.
• Network International: Network International is a major UAE-based payment processor serving merchants and banks across MENA. It overlaps with Peko on the payments and card-acceptance infrastructure that underpins SME commerce in the region.

Direct peers

• Zoho: Zoho provides a comprehensive suite of business applications (CRM, accounting, payroll, HR, expense management) targeting SMEs globally. Like Peko, it pursues an all-in-one bundling strategy, making it the closest comparable on product breadth and target customer segment.
• Mercury: Mercury offers business banking, debit cards and financial operations tooling for startups and SMEs. It overlaps with Peko on card issuance, spend management and SME-targeted operational tooling, though without the regional localization.
• Bayzat: Bayzat is a UAE-based employee benefits, insurance and HR platform serving SMEs in the MENA region. It overlaps directly with Peko's HR, payroll and insurance modules and competes for the same UAE SME buyer, making it one of the most regionally comparable peers.
• Brex: Brex offers corporate cards, spend management, bill pay and accounting integration for startups and SMEs. Its corporate card product, real-time spend controls and SME focus directly overlap with Peko's core Corporate Cards and B2B Payments offerings.
• Wafeq: Wafeq is a UAE-based accounting and bookkeeping platform with payroll, invoicing and VAT compliance features for SMEs. It is a direct regional competitor on accounting, payroll and invoicing, with similar localization for UAE regulatory requirements.
• Ramp: Ramp provides corporate cards, expense management, bill payments and accounting automation for businesses. It competes head-to-head with Peko on corporate cards, real-time spend controls, bill pay and accounting integration workflows.

Broad incumbents

• Xero: Xero is a global SME accounting platform with payroll, invoicing and expense management. It competes broadly with Peko's accounting, invoicing and payroll modules but without UAE-specific regulatory localization.
• Intuit QuickBooks: QuickBooks is a globally dominant SME accounting, payroll and invoicing platform. It serves the same SME buyer as Peko with established accounting depth but lacks Peko's UAE-specific WPS compliance, free-zone integrations and regional distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pekohq
• YouTubeyoutube.com/@pekoit
• Facebookfacebook.com/PekoHQ
• LinkedInlinkedin.com/company/pekohq
• Instagraminstagram.com/pekohq

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peko