T2
T2 (Trans2 Performance) is a UK-based leadership development and performance consultancy founded in 2015, serving corporate enterprises, public sector bodies, and elite sports teams through bespoke programmes, coaching, psychometric assessments, and the T2 Hub digital learning platform.
- Company typePrivate
- Founded2015
- HeadquartersKingston upon Hull, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What T2 does
T2 (legal name Trans2 Performance Limited) is a UK-based learning and development consultancy specialising in leadership development, management skills, and performance solutions. Founded in 2015 by former Royal Navy officer Martin Johnson and headquartered in Hull, the firm serves corporate enterprises, public sector organisations, and elite sports teams across the UK and, via its digital platform, internationally. Named clients include Specsavers, INEOS Grenadiers, Belstaff, John Good Group, NHS Trusts, Humberside Police, and Hereford & Worcester Fire and Rescue Service, with multi-year engagements extending to five years in the public sector.
The company's offerings are built around the proprietary 6 Pillars of Leadership framework (Leading Yourself, Productively, Others, Through Change, the Team, the Organisation) and the PRINT psychometric assessment. Delivery is multi-format: bespoke workshops, one-to-one executive and career coaching, assessment centres, keynotes, team-building experiences (T2 Unity), and the annual T2 Leadership Retreat held at The Grove Hotel (limited to 40 senior leaders). The T2 Hub is a cloud-based online learning platform supporting over 11,000 active users with courses, toolkits, organisational surveys, and a 'My Learner Journey' progress-tracking feature. The T2 People Performance Podcast and associated content series extend the brand into ongoing thought leadership.
Revenue is generated primarily through professional services (bespoke programmes, coaching, workshops, assessment centres, the retreat) supplemented by a subscription component on T2 Hub. Pricing is quote-based and not publicly disclosed, with multi-year contracts for partnerships and annual subscription for the platform. The company is privately held, bootstrapped with no disclosed external funding, and operates the T2 People Performance Centre in Hull as its main training facility. Distribution is sales-led enterprise engagement, supplemented by content marketing, events, social media, and the annual retreat as a high-profile acquisition channel.
T2 firmographics
Firmographics- Name
- T2
- Legal name
- Trans2 Performance Limited
- Website
- https://trans2performance.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- T2 (Trans2 Performance) is a UK-based leadership development and performance consultancy founded in 2015, serving corporate enterprises, public sector bodies, and elite sports teams through bespoke programmes, coaching, psychometric assessments, and the T2 Hub digital learning platform.
- Ownership category
- akta.pro rank
Where T2 is headquartered
LocationHeadquarters
- HQ city
- Kingston upon Hull
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
T2 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Leadership Development Programmes: Bespoke leadership development programmes delivered through workshops, consultancy, coaching, and online learning. Programmes are tailored to organisational goals, teams, and desired outcomes. Revenue generated through programme fees, workshop delivery, and ongoing consultancy engagements.
- Coaching Services: One-to-one executive coaching and career development coaching sessions. Executive coaching is bespoke for leaders/executives; career coaching helps individuals clarify aspirations and create career plans.
- Assessment Centres: Comprehensive recruitment and development assessment services using behavioural observation, feedback, and real-world simulations to evaluate candidates' skills, behaviours, and abilities.
- Keynote Speaking: Expert speaker services for corporate events, bringing insight, energy, and relevance grounded in behavioural science and real-world stories.
- T2 Leadership Retreat: Premium 3-day immersive leadership event at The Grove Hotel with all-inclusive pricing (gourmet meals, luxury accommodation). Limited to 40 senior leaders.
- T2 Hub Online Learning: Digital learning platform subscription model providing on-demand access to leadership courses, toolkits, and resources with organisational reporting capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Bespoke Programme Pricing |
| One time/ perpetual license | Multi-year contract | T2 Leadership Retreat |
| Subscription | Annual | T2 Hub Subscription |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
T2 product offering
Product offeringCore offering
T2 delivers bespoke leadership development programmes through workshops, executive coaching, assessment centres, team-building experiences (T2 Unity), keynote speaking, and bespoke events, all anchored in the proprietary 6 Pillars of Leadership methodology. The T2 Hub online learning platform extends learning with on-demand courses, toolkits, organisational surveys, and the PRINT psychometric assessment, while the annual T2 Leadership Retreat provides a 3-day immersive residential experience at The Grove Hotel for senior leaders.
Product overview
T2 (Trans2 Performance) operates as a leadership development and training consultancy offering a comprehensive portfolio of human performance solutions. The core offering includes the T2 Hub online learning platform (supporting 11,000+ active users), the annual T2 Leadership Retreat (3-day immersive residential event), workshops & training programs, coaching & development, team building (T2 Unity), assessment centres, keynote speaking, and bespoke events. All offerings are underpinned by the proprietary 6 Pillars of Leadership Methodology covering self-leadership, productive leadership, leading others, leading through change, team leadership, and organisational leadership. The company also produces The People Performance Podcast and The Leader Lounge as content extensions. Service delivery includes in-person, virtual, and blended formats.
Differentiator
Problem solved
Functional benefit
Products and services
- T2 Hub All-in-one online learning platform providing leaders with on-demand access to courses, toolkits, and resources. Supports over 11,000 active users worldwide with organisational surveys, assessments, and the My Learner Journey feature for tracking progress. For organisations extending leadership development beyond face-to-face sessions.
- T2 Leadership Retreat A 3-day immersive residential leadership development event for senior leaders. Features workshops, team-building activities, networking, expert keynote speakers, and in-depth diagnostics. Held annually at The Grove Hotel & Spa and limited to 40 participants.
- Workshops & Training Practical, high-impact training sessions designed to spark insight, shift behaviours, and drive real-world performance. Includes workshops on leadership, management, organisational development, and team dynamics. For managers, senior leaders, and teams of typically 15 participants.
- Coaching & Development One-to-one executive coaching and career development coaching that builds self-awareness, confidence, and sustainable leadership growth. For senior leaders, executives, and individuals seeking career clarity.
- T2 Unity (Team Building) Immersive team-building experiences that strengthen trust, collaboration, and connection, built on purpose rather than solely entertainment. For organisations seeking stronger team cohesion and high-performance culture.
- Assessment Centres Comprehensive evaluation method to assess candidates' and employees' skills, behaviours, and abilities using behavioural observation, feedback, and real-world simulations for recruitment, promotion, and development decisions. Includes virtual assessment centre options.
- Keynote Speaking Expert speaker sessions bringing insight, energy, and relevance to corporate events, grounded in behavioural science and real-world stories to challenge thinking and provoke action. For corporate events and conferences.
- Bespoke Events Tailored events including leadership summits and away-days for launching new strategies, uniting cross-functional teams, or energising people with immersive experiences. For organisations launching strategy or aligning teams.
- Webinars & Events Online and virtual learning events and webinars for leadership development and professional growth, delivered via the T2 Hub platform. For time-constrained or geographically distributed leaders.
- 6 Pillars of Leadership Methodology T2's proprietary leadership development framework comprising six pillars: Leading Yourself, Leading Productively, Leading Others, Leading Through Change, Leading the Team, and Leading the Organisation. Provided as the underpinning methodology for all T2 programmes.
- T2 People Performance Partnership Long-term strategic partnership programme delivering an extended leadership development engagement for organisations committed to embedding a high-performance culture. For enterprises seeking a multi-year partnership rather than discrete programmes.
- Psychometric Tools (PRINT) Proprietary psychometric tool used in team dynamics workshops and leadership development programmes to uncover unconscious motivators, strengths, and blind spots, providing individual and team feedback on behavioural profiles.
- Consultancy Services Organisational consultancy services including leadership frameworks, cultural transformation, succession planning, and alignment of people strategies with business objectives. For organisations addressing strategic people challenges.
- Cultural Intelligence Workshop Workshop designed for individuals and teams operating in multicultural environments to improve cross-cultural communication, collaboration, and inclusion. Launched in 2025.
- Defining and Embedding Company Values Workshop Workshop for leadership teams and HR professionals to embed core values into everyday behaviours and culture. Launched in 2025.
- Communicating With Clarity & Confidence Workshop Workshop designed for managers and senior leaders to strengthen communication, influence, and professional relationships. Launched in 2025.
Quantifiable outcome
- 100k+ learners trained across 250+ organisations in 10+ years
- +4 more outcomes
Companies that use T2
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
T2 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
T2 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- INEOS GrenadiersflagshipPartnership between Trans2 Performance (T2) and INEOS Grenadiers professional cycling team. T2 provides consultancy and coaching to the whole team to support the Grenadiers' ambition of developing skills and mindset needed for elite sports performance. Sir Dave Brailsford stated: 'People striving to perform optimally is at the very heart of high performance sport. As such we are always looking at initiatives and opportunities which will support our people to develop.' Martin Johnson, CEO of T2, noted shared vision around developing cultures, leaders and high performing teams.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
T2 competitors and assessment
Company assessmentBroad incumbents
- Korn Ferry: Global organisational consulting firm with a sizeable leadership development and executive coaching practice alongside executive search and assessment. Much larger and broader portfolio than T2 but operates in the same leadership development category for FTSE-scale clients.
Regional players
- Roffey Park Institute: UK-based leadership and organisational development institute offering open programmes, bespoke executive education, and coaching. Similar UK geographic focus and leadership development portfolio to T2, primarily serving UK and European clients.
Direct peers
- Ken Blanchard Companies: Leadership training and consulting firm built around "The One Minute Manager" and Situational Leadership frameworks. Offers a similar blend of proprietary IP, workshops, coaching, and organisational consulting to T2.
- Center for Creative Leadership (CCL): Nonprofit leadership research and education provider delivering open-enrolment and custom leadership programmes, executive coaching, and assessment tools. Comparable to T2 in offering research-backed leadership frameworks and enterprise custom programmes.
- Wilson Learning Worldwide: Global provider of sales, leadership, and people development solutions, blending customised workshops, e-learning, and consulting. Direct comparable to T2's combined sales performance and leadership development focus.
- BTS Group AB: Publicly listed leadership and sales performance consultancy combining bespoke simulations, business acumen training, and digital platforms. Most directly comparable publicly listed peer to T2's leadership development and sales performance offering.
- Dale Carnegie Training: Long-established provider of leadership, management, and sales performance training, offering courses, customised in-house programmes, and certification. Directly comparable to T2 in targeting mid-to-large enterprises with bespoke leadership development and people-skills workshops.
- Development Dimensions International (DDI): Specialist leadership development and assessment firm offering leadership programmes, executive coaching, and assessment centres. Overlaps with T2 across leadership training, assessment centres, and the leadership-pipeline content area.
- FranklinCovey: Global leadership and management training company best known for "The 7 Habits of Highly Effective People" methodology. Operates a similar content-IP-driven model (proprietary frameworks + workshops + enterprise subscriptions via FranklinCovey All Access Pass) targeting the same corporate and public-sector buyers as T2.
Emerging players
- Influence Online (formerly Influence at Work): UK-rooted organisational behaviour consultancy founded on Cialdini's influence research, offering leadership and culture programmes to corporate clients. Comparable in size and UK-centric enterprise focus to T2, with adjacent behavioural-science positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
T2 social profiles
Digital presenceT2 financial estimates
Financial estimateRevenue estimate
Valuation estimate
T2 leadership team
Management profileNumber of profiles
Profiles3 records
T2 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
T2 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about T2
What does T2 do?
T2 delivers bespoke leadership development programmes through workshops, executive coaching, assessment centres, team-building experiences (T2 Unity), keynote speaking, and bespoke events, all anchored in the proprietary 6 Pillars of Leadership methodology. The T2 Hub online learning platform extends learning with on-demand courses, toolkits, organisational surveys, and the PRINT psychometric assessment, while the annual T2 Leadership Retreat provides a 3-day immersive residential experience at The Grove Hotel for senior leaders.
Is T2 a public or private company?
T2 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was T2 founded?
T2 was founded in 2015. It employs 11 to 50 people.
Where is T2 based?
T2 is headquartered in Kingston upon Hull, United Kingdom, in the Europe region.
How does T2 make money?
Six revenue lines are on record. Leadership Development Programmes are the primary driver. The others are coaching Services, assessment Centres, keynote Speaking, T2 Leadership Retreat and T2 Hub Online Learning.
Who are T2's main competitors?
Korn Ferry is listed as a broad incumbent. Roffey Park Institute is listed as a regional player. Direct peers are Ken Blanchard Companies, Center for Creative Leadership (CCL), Wilson Learning Worldwide, BTS Group AB, Dale Carnegie Training, Development Dimensions International (DDI) and FranklinCovey. Influence Online (formerly Influence at Work) is listed as an emerging player.
Does T2 have an API?
No public API is recorded for T2.