Land By Label

What Land By Label does

Land By Label Development Co. is a privately held, boutique real estate development firm founded in 2023 and headquartered in Delafield, Wisconsin. The company designs, plans, develops, and manages multifamily apartments, mixed-use properties, and industrial real estate across Southeastern Wisconsin, with a portfolio of five major projects: The Apiary (248 units, West Allis), Poths General (292 units, Franklin), The Scoot (78 units, Cudahy), Willow Run Redevelopment (283 multifamily units plus 27 single-family for-rent homes and up to 160 for-sale lots on 161 acres in Pewaukee), and Cudahy Flex (61,400 sq ft industrial warehouse/distribution near Mitchell Airport). Total disclosed project capitalizations include approximately $84 million for Poths General and $23 million for The Scoot.

The firm is led by Founder and Managing Principal Ian B. Martin, previously President of Mandel Group (900+ multifamily units developed in Milwaukee) and VP of Multifamily Development at Continental Properties Company (4,200+ units nationally), supported by VP of Construction Brian Strandt (35+ years, 6,000+ units at Continental Properties), Director of Capital Markets Lou Banach (35+ years of commercial banking), and Principal Jim Pekar (founder of First Choice Ingredients, sold for more than $450 million in September 2022). The leadership team collectively brings over 50 years of industry experience spanning development, finance, law, construction oversight, asset management, and disposition strategy.

Land By Label generates revenue through recurring rental income from multifamily apartments, commercial leasing of food and beverage/retail space within mixed-use developments, industrial property leasing, and future single-family for-rent and for-sale home revenue. The go-to-market approach is relationship-driven: direct outreach to equity investors (including Opportunity Zone capital), direct leasing to renters via property-specific websites (apiaryapt.com, thescootapartments.com), and channel partnerships with commercial brokers (Cushman & Wakefield | Boerke for industrial, Colliers for the Thrivent/Appleton project). The firm's value proposition centers on submarket selection in proven Wisconsin locations (95%+ occupancy, 4-5% annual rent growth in West Allis), transparent underwriting, and narrative-driven project branding that connects each development to local land history. Geographic expansion to Appleton via a partnership with Thrivent Financial for a ~250-acre campus redevelopment signals a broadening footprint beyond the Milwaukee metro.

Name

Land By Label

Legal name

Land By Label Development Co.

Website

https://landbylabel.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Land By Label is a boutique real estate development firm in Southeastern Wisconsin that designs, develops, and manages multifamily, mixed-use, and industrial properties. Founded in 2023 by industry veterans with 50+ years of combined experience, the firm serves renters, investors, and homebuilders across Wisconsin.

Ownership category

akta.pro rank

Headquarters

HQ city

Delafield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Multifamily Apartment Rental Revenue: Land By Label develops and manages multifamily apartment communities, generating recurring rental income from residential tenants. Properties include The Apiary (248 units), Poths General (292 units), The Scoot (78 units), and Willow Run (283 units).
2. Mixed-Use Commercial Leasing: Developments include retail/commercial components leased to food and beverage operators and other tenants. Poths General includes 4,000 sq ft food and beverage focused retail space; The Scoot includes 4,100 sq ft commercial space with Lakeside Pub & Grill as a tenant.
3. Industrial Property Leasing: Cudahy Flex is a 61,400 sq ft industrial warehouse/distribution property listed for lease through Cushman & Wakefield | Boerke, with space divisible from 20,000 to 61,400 sq ft.
4. Single-Family For-Rent Home Revenue: Willow Run includes 27 single-family for-rent homes ranging from 1,200 to 2,100 square feet with two-car attached garages, generating rental income.
5. Single-Family For-Sale Home Revenue: Willow Run's southern 66 acres planned for up to 160 single-family for-sale homes, with interest expressed from semi-custom to custom homebuilders.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Land By Label is a boutique real estate development firm that designs, plans, develops, and manages multifamily, mixed-use, industrial, and single-family residential properties in southeastern Wisconsin. The company's portfolio includes The Apiary (248 units), Poths General (292 units), The Scoot (78 units), Cudahy Flex (61,400 sq ft industrial), and Willow Run Redevelopment (283 apartments plus 27 for-rent and 160 for-sale homes).

Product overview

Land By Label is a boutique real estate development firm specializing in multifamily and mixed-use properties in southeastern Wisconsin. Their portfolio comprises five distinct developments: The Apiary (248-unit multifamily complex in West Allis), Poths General (292-unit luxury apartment community with retail in Franklin), The Scoot (78-unit apartment building with commercial space in Cudahy), Cudahy Flex (61,400 sq. ft. industrial warehouse near Mitchell Airport), and Willow Run Redevelopment (161-acre mixed residential project in Pewaukee with apartments, for-rent homes, and for-sale homes). The company focuses on crafting legacy communities connected to the land with thoughtful design, premium amenities, and community impact.

Differentiator

Problem solved

Functional benefit

Products and services

• The Apiary A 248-unit multifamily apartment complex in West Allis, Wisconsin offering modern luxury amenities including clubroom, sports lounge with golf simulator, outdoor pool and courtyard, fitness center, and rooftop deck, designed by AG Architecture with townhome-style walk-up units along 70th Street.
• Poths General A 292-unit luxury apartment development in Franklin, Wisconsin featuring mixed-use residential buildings, townhome-style units with private entrances, a 4,000 sq. ft. clubhouse with pool, dog park, walking trails, and integrated 4,000 sq. ft. food and beverage focused retail space.
• The Scoot A 78-unit apartment community in Cudahy, Wisconsin featuring a four-story building with studios to three-bedroom units, high-quality interior finishes, second-floor clubroom, roof deck, fitness center, and approximately 4,100 sq. ft. of commercial space with Lakeside Pub & Grill.
• Cudahy Flex A 61,400-square-foot industrial warehouse and distribution property near Milwaukee Mitchell International Airport in Cudahy, Wisconsin, featuring 28-foot clear height, 6 expandable docks, 3 drive-ins, precast concrete construction, ESFR sprinkler system, divisible from 20,000 sq. ft., with parking for 61 vehicles and build-to-suit office space.
• Willow Run Redevelopment A 161-acre mixed-use residential development in Pewaukee, Wisconsin featuring 283 luxury multifamily units across 32 acres, 27 single-family for-rent homes (1,200-2,100 sq. ft.), and up to 160 single-family for-sale homes on 66 acres, including clubhouse, fitness center, pool, outdoor amenities, and preserves 38+ acres of natural wetlands with over a mile of walking trails.

Quantifiable outcome

• 95%+ occupancy rates in West Allis submarket
• +4 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• AG ArchitecturecoreStrategic or Co-development PartnerAG Architecture served as the architect for The Apiary development. The company designed this iconic gateway building as a highly-amenitized, professionally managed multifamily property featuring modern industrial exterior and contemporary interiors.
• City of West AlliscoreStrategic or Co-development PartnerPartnership with the City of West Allis for The Apiary development, including entitlements and permitting. The city has been actively involved in supporting the development vision and community integration.
• Cushman & Wakefield | BoerkecoreChannel Partner/ Reseller/ DistributorCommercial real estate partner listing the 61,400 sq ft Cudahy Flex industrial property for lease. Boerke is the exclusive leasing broker for the development near Milwaukee Mitchell International Airport.
• Thrivent FinancialcoreStrategic or Co-development PartnerPartnership with Thrivent Financial to refine redevelopment plans and find buyers for the first phase of development at Thrivent's Appleton campus. The partnership involves approximately 250 acres in the first phase.
• CollierscoreChannel Partner/ Reseller/ DistributorReal estate broker partnered with Land By Label and Thrivent Financial to refine the Appleton redevelopment plan and find buyers for the first phase of development.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• J. Jeffers & Co. Milwaukee-based real estate development and investment firm operating across Wisconsin with similar multifamily and mixed-use exposure. Comparable boutique developer profile and regional focus.
• Wangard Partners: Waukesha, Wisconsin-based full-service real estate developer and investment firm. Directly comparable regional scope, mixed-use and multifamily development focus, and Southeastern Wisconsin submarket presence.
• Mandel Group: Milwaukee-based multifamily and mixed-use developer where Land By Label founder Ian Martin previously served as President. Directly comparable product focus (luxury multifamily, mixed-use) and Southeastern Wisconsin submarket footprint.
• New Land Enterprises: Milwaukee-based boutique real estate development firm with similar focus on multifamily, mixed-use, and urban infill projects in Southeastern Wisconsin. Comparable boutique scale and development philosophy.

Broad incumbents

• Greystar Real Estate Partners: Largest US multifamily developer, operator, and investment manager. Comparable multifamily rental housing product focus at a vastly larger scale across multiple geographies.
• Continental Properties: National multifamily developer where both Ian Martin and Brian Strandt previously held senior roles developing 4,200+ and 6,000+ units respectively. Comparable multifamily product focus but at significantly larger national scale.
• Toll Brothers: National luxury homebuilder with active for-sale single-family home development. Comparable product exposure through Willow Run's planned 160 for-sale homes but at vastly larger national scale.

Regional players

• MLG Capital: Milwaukee-based private equity real estate investment firm focused on multifamily and commercial assets. Comparable regional Wisconsin investment focus but primarily capital allocator rather than developer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Land-By-Label-61566451299818
• LinkedInlinkedin.com/company/land-by-label

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Land By Label