GoNano
GoNano (Les Produits GoNano Inc) develops and distributes nano-silica sealants that penetrate and modify the molecular structure of roofing, concrete, and wood surfaces, selling through a 400+ certified contractor network across North America under 10-15 year transferable warranties.
- Company typePrivate
- Founded2010
- HeadquartersWilmington, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What GoNano does
GoNano (legal entity Les Produits GoNano Inc, Canada; with US subsidiary GoNano LLC in Delaware) develops and distributes nanotechnology-based sealants and protective coatings for building surfaces. The company's core technology uses 40-60 nanometer nano-silica particles that penetrate substrate materials to form chemical bonds and permanently modify molecular structure, addressing degradation rather than applying a surface film. The commercial product line comprises five SKUs across four surface categories: GoNano NuRoof Revive and Shingle Saver for residential asphalt shingles, GoNano NuRoof Fortify for commercial elastomeric membranes, GoNano Concrete Saver for concrete surfaces, and GoNano Wood Saver for exterior wood. The technology has been validated against UL 2218 Class 4 impact resistance, UL 790 fire, and ASTM D3161 wind standards, and treatments carry transferable 10-15 year warranties.
The company operates a B2B2C distribution model across the US and Canada using a network of 400+ Certified Contractors. End customers (primarily residential homeowners, commercial property owners with flat/membrane roofs, and concrete/wood surface owners) request quotes through the company website; certified dealers handle sales, site assessment, and one-day professional application. GoNano provides dealers with marketing materials, CRM tooling, social media management, branded micro-websites, and lead-generation support. Pricing is quote-based and varies by surface type, area, and condition; GoNano positions the service at roughly an 85% discount to full roof replacement, framing it as a preservation alternative to a $20,000-$40,000 reroof.
The firm claims over 50,000 satisfied clients across North America, 14 years of industry experience, and more than $1,000,000 invested in independent testing. Its 2022 appearance on CBC's Dragons' Den and subsequent accepted investment provided national brand validation. The headcount is reported at 1-10 employees, with no disclosed institutional funding, no patent record, and no public revenue figures. Ownership remains private, with CEO Jonathan Duquette, CMO Charles Dumont, and COO Joel Stark as named executives.
GoNano firmographics
Firmographics- Name
- GoNano
- Legal name
- Les Produits GoNano Inc
- Website
- https://gonano.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GoNano (Les Produits GoNano Inc) develops and distributes nano-silica sealants that penetrate and modify the molecular structure of roofing, concrete, and wood surfaces, selling through a 400+ certified contractor network across North America under 10-15 year transferable warranties.
- Ownership category
- akta.pro rank
GoNano industry classification
Industry- Product category
- Nanotechnology Surface Coatings
- NAICS
- Research and Development in Nanotechnology (541713), Paint and Coating Manufacturing (325510)
- SIC
- Adhesives & Sealants (2891), Chemicals & Allied Products (2800)
- akta.pro primary industry
- Sealants (Construction & Industrial) (IMAEAGAI)
- akta.pro secondary industries
- Adhesives & Sealants Chemicals (IMAEABAA), Industrial & Protective Coatings (IMAEAGAB)
Keywords
Where GoNano is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
GoNano business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Technology or R&D, Operations, Personnel
Revenue model
- Surface Protection Treatment Products: GoNano sells its nanotechnology treatment products through a network of certified dealers who apply the products to residential and commercial properties. Pricing is quote-based and varies by property size, roof complexity, and condition. The treatment is a one-time application providing 10-15 years of protection.
- Professional Application Services: Certified contractors provide professional application services. The company supports dealers with marketing materials, CRM tools, social media management, and micro-websites, creating a B2B2C revenue model where GoNano supplies products and support to channel partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Residential Shingle Treatment |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
GoNano product offering
Product offeringCore offering
GoNano develops and sells nanotechnology-based sealants and coatings that use nano-silica particles (40-60 nanometers) to penetrate and permanently modify the molecular structure of asphalt shingles, elastomeric roof membranes, concrete, and wood surfaces, extending material lifespan by 10-15 years. The company distributes its products through a network of 400+ Certified Contractors across North America who perform professional on-site applications for residential and commercial customers.
Product overview
GoNano is a nanotechnology-based surface protection company offering a suite of nanosealer products designed to extend the lifespan of construction materials. The core product line includes GoNano NuRoof Revive and GoNano Shingle Saver for asphalt shingles, GoNano NuRoof Fortify for elastomeric commercial membranes, GoNano Concrete Saver for concrete surfaces, and GoNano Wood Saver for wood surfaces. All products use proprietary nano-silica particles (40-60 nanometers in size) that penetrate materials to permanently modify their molecular structure, providing resistance to extreme weather, UV radiation, water intrusion, and physical impact. The products are applied by certified contractors and come with warranties ranging from 10-15 years.
Differentiator
Problem solved
Functional benefit
Products and services
- GoNano NuRoof Revive Nanotechnology-based roof treatment for asphalt shingles that extends roof lifespan by 10-15 years by penetrating and strengthening the molecular structure of the shingles. Targeted at residential homeowners with aging shingle roofs.
- GoNano NuRoof Fortify Elastomeric membrane protection product for commercial roofs that transforms and seals roof membranes to extend their lifespan and durability. Targeted at commercial property owners with flat or low-slope membrane roofs.
- GoNano Shingle Saver 100% nano-based preventative treatment ideal for new roofs, providing enhanced impact resistance (upgradable to UL 2218 Class 3 or Class 4) and extending shingle lifespan from the point of installation.
- GoNano Concrete Saver Nanotechnology concrete sealant that penetrates deeply into concrete surfaces, creating a waterproof barrier that prevents water intrusion, salt damage, freeze-thaw damage, and UV degradation for up to 10 years. Used on driveways, foundations, steps, and slabs.
- GoNano Wood Saver Nanotechnology wood sealant that extends the lifespan of wood surfaces by transforming the molecular structure to enhance resistance to environmental factors such as moisture, UV, and weathering. Applied to decks, fences, and exterior wood surfaces.
Quantifiable outcome
- Extends roof lifespan by 10-15 years
- +5 more outcomes
Companies that use GoNano
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
GoNano technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
GoNano partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
GoNano competitors and assessment
Company assessmentDirect peers
- Roof Maxx: Roof Maxx sells a soy-based roof rejuvenation treatment applied by certified contractors to extend asphalt shingle life. Closest direct peer: same one-time application model, similar dealer network, competing value proposition of 'avoid replacement'.
- Landa Property Rejuvenation: Provides asphalt shingle and concrete rejuvenation services through franchisees across North America. Operates the same dealer-driven model on a competing preservation technology.
- Rhino Shield: Rhino Shield produces ceramic elastomeric exterior coatings applied by dealers to residential and commercial buildings. Competes on the same preservation-versus-replacement narrative for roofs and exterior walls.
- Nationwide Protective Coatings: Manufacturer of ceramic-infused coatings for roofs, walls, and concrete applied through a certified contractor network. Similar dealer-based GTM and product positioning.
Regional players
- SoftWash Systems: Provides equipment, chemistry, and training for soft-wash exterior cleaning used by contractors on roofs and concrete. Adjacent service category often offered alongside GoNano-style treatments by the same contractors.
Broad incumbents
- Sika AG: Global construction chemicals leader producing sealants, waterproofing, and roof coatings for commercial and infrastructure applications. Represents the scaled, R&D-backed incumbent that could move into nano-enabled formulations.
- Sherwin-Williams: Largest North American paints and coatings company, serving residential, commercial, and industrial end markets through company stores and contractors. Could enter the nano-sealant category with its distribution scale.
- Henry Company: Established manufacturer of commercial roofing systems, coatings, and sealants used by contractors and building owners. Strong overlap with GoNano's commercial membrane and waterproofing applications.
- GAF Energy: North America's largest roofing manufacturer (shingles, membranes, coatings). Competes indirectly by selling replacement systems rather than preservation; represents the 'replace, don't treat' incumbent narrative.
- BASF Master Builders Solutions: BASF's construction chemicals division supplies sealants, coatings, and concrete protection products globally. Adjacent competitor with deep distribution and formulation R&D.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
GoNano social profiles
Digital presenceGoNano financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoNano leadership team
Management profileNumber of profiles
Profiles3 records
GoNano funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoNano M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoNano
What does GoNano do?
GoNano develops and sells nanotechnology-based sealants and coatings that use nano-silica particles (40-60 nanometers) to penetrate and permanently modify the molecular structure of asphalt shingles, elastomeric roof membranes, concrete, and wood surfaces, extending material lifespan by 10-15 years. The company distributes its products through a network of 400+ Certified Contractors across North America who perform professional on-site applications for residential and commercial customers.
Is GoNano a public or private company?
GoNano is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GoNano founded?
GoNano was founded in 2010. It employs 1 to 10 people.
Where is GoNano based?
GoNano is headquartered in Wilmington, United States, in the North America region.
How does GoNano make money?
Two revenue lines are on record. Surface Protection Treatment Products are the primary driver. The others are professional Application Services.
Who are GoNano's main competitors?
Direct peers on record are Roof Maxx, Landa Property Rejuvenation, Rhino Shield and Nationwide Protective Coatings. SoftWash Systems is listed as a regional player. Broad incumbents are Sika AG, Sherwin-Williams, Henry Company, GAF Energy and BASF Master Builders Solutions.
Does GoNano have an API?
No public API is recorded for GoNano.
What industry is GoNano in?
GoNano's product category is Nanotechnology Surface Coatings. Its primary akta.pro industry code is IMAEAGAI, Sealants (Construction & Industrial), with a secondary code of IMAEABAA, Adhesives & Sealants Chemicals. Its NAICS code is 541713 and its SIC code is 2891.