What Maple & Ash does

Maple & Ash is a privately-held luxury steakhouse and seafood restaurant chain operating under parent company Maple Hospitality Group, with four locations across major US markets: Chicago (flagship in Gold Coast, founded 2016), Scottsdale (Old Town, since 2019), Miami (Miami Worldcenter, opened April 2025 and the largest to date), and Boston (Seaport, opening April 2026). The brand was created by two-Michelin-star Chef and Restaurateur Danny Grant and positions itself as a modern, high-energy reinterpretation of the traditional steakhouse experience. Menu prices and check averages sit in the premium tier, with the IDGAF (I DON'T GIVE A F*@K) chef's tasting menu priced at $200-225 per person and optional wine pairings at $150-160 per person.

The core product is wood-fired dry-aged steaks (Butcher's Reserve program including 45-day dry-aged Tomahawk and A5 Wagyu) and signature fire-roasted seafood towers built around Josper oven cooking, finished with garlic butter and chili oil. Complementary offerings include a caviar program (Golden Kaluga at $140, Royal Osetra at $220), an award-winning wine list recognized by Wine Spectator as 'one of the most outstanding in the world,' craft cocktails, weekend brunch (Chicago and Scottsdale), Tower Hour happy hour, and Nightcap late-night programming with live DJs. Sister sub-concepts Eight Bar (neighborhood bistro) and The Studio (speakeasy lounge in Miami) extend the footprint within shared real estate.

The business model is direct-to-consumer luxury dining with diversified revenue streams: dine-in food and beverage, private events across multiple rooms (capacities 8 to 125+ guests), gift card e-commerce, and takeout at select locations via SevenRooms. Customer acquisition is driven by earned media (Wine Spectator, Michelin Guide, Miami Herald, Haute Living), Instagram and Facebook location accounts, the Maple Journal email newsletter, and high-profile celebrity events (e.g., Kevin Love benefit raising $500K for mental health). Primary customer segments are affluent luxury dining enthusiasts, corporate/private event buyers, wine connoisseurs, social celebration groups, and culinary adventurers, served across major US urban markets.

Name

Maple & Ash

Legal name

Maple & Ash

Website

https://mapleandash.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Maple & Ash is a luxury steakhouse chain operating four US locations (Chicago, Scottsdale, Miami, Boston opening 2026). Founded by two-Michelin-star Chef Danny Grant under Maple Hospitality Group, it serves affluent diners with wood-fired steaks, fire-roasted seafood towers, and award-winning wines.

Ownership category

akta.pro rank

Product category

Luxury Steakhouse and Seafood Dining

NAICS

Full-Service Restaurants (722511), Food Services and Drinking Places (722)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

akta.pro secondary industries

Special Occasion & Destination Restaurants (THAFACAK), Chef’s Table & Tasting Menu Restaurants (THAFACAG)

Keywords

• Luxury steakhouse dining
• Wood-fired seafood
• Private dining events
• Premium dry-aged steaks
• Curated wine programs

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Dine-in Food & Beverage Sales: Core revenue from selling wood-fired steaks, seafood, cocktails, and wine at luxury price points across all restaurant locations. Average check likely exceeds $150+ per person based on menu pricing.
2. Private Events: Revenue from hosting private dining events, corporate gatherings, and celebrations in semi-private and private rooms across all locations. Event minimums and custom menus drive premium pricing.
3. Gift Cards: Sale of physical and e-gift cards through the website and in-person at restaurants.
4. Takeout & Online Ordering: Takeout service offered at select locations (Chicago, Scottsdale) through SevenRooms platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Maple & Ash operates luxury steakhouse and seafood restaurants serving wood-fired, dry-aged premium steaks, signature fire-roasted seafood towers, and chef-curated tasting menus. The brand runs four owned restaurant locations (Chicago flagship, Scottsdale, Miami, and Boston opening April 2026) with award-winning wine programs, private dining, happy hour and late-night programming, and gift card e-commerce.

Product overview

Maple & Ash is a luxury steakhouse and seafood dining chain operating as a single unified restaurant concept across four locations (Chicago as flagship, plus Scottsdale, Miami, and Boston opening April 2026). The core offering centers on wood-fired, dry-aged Butcher's Reserve steaks and signature fire-roasted seafood towers, complemented by the chef-curated I DON'T GIVE A F*@K tasting menu ($225/person). Additional products and services include Tower Hour happy hour programming, Nightcap late-night experiences, private dining events, brunch service, gift cards, and sister concepts Eight Bar (neighborhood bistro) and The Studio (speakeasy lounge in Miami). The menu also features premium caviar service, sushi offerings (in patio and bar areas), and craft cocktail programs. All locations use SevenRooms for reservation management.

Differentiator

Problem solved

Functional benefit

Brands

• The Studio: A speakeasy-style lounge located on the second floor behind Maple & Ash Miami, featuring its own private entrance, velvet textures, and record-inspired aesthetic.
• Eight Bar

Products and services

• Maple & Ash (Core Restaurant) Full-service luxury steakhouse offering wood-fired cooking, dry-aged Butcher's Reserve steaks, fire-roasted seafood, premium caviar, craft cocktails, and an award-winning wine list. Targets affluent diners seeking premium celebration dining experiences.
• I DON'T GIVE A F*@K (IDGAF) Chef's Tasting Menu Four-course tasting menu where the chef guides guests through the restaurant's signature culinary journey. Priced at $225 per person in Chicago and Miami (Scottsdale $200), with optional IDGAF wine pairings at $150-$160 per person.
• Fire-Roasted Seafood Tower Signature collection of Maine lobster, Alaskan king crab, Gulf shrimp, Manila clams, roasted oysters, and seared scallops, roasted in the hearth and finished with garlic butter and chili oil.
• Butcher's Reserve Premium Steak Program Premium dry-aged steak program offering exclusive cuts such as 45-day dry-aged Tomahawk, A5 Wagyu (Takamori A3 Drunken-Wagyu, Namiki A5 Wagyu by Kaneko Farm), and rare Wanderer Beef from Tasmania.
• Tower Hour Happy Hour Daily happy hour programming offered in the bar and lounge areas of all four locations, featuring $3 oysters, $15 select cocktails, and $40-$45 mini seafood towers.
• Nightcap Late-Night Experience Late-night dining and entertainment programming featuring champagne service, caviar, espresso martinis on a martini tree, and live DJ.
• Private Events and Dining Private and semi-private dining spaces available at all locations for corporate gatherings, celebrations, birthdays, anniversaries, and large party dining. Booking via website forms or sales team.
• Gift Cards Physical and digital gift cards sold online (location-selectable) or in-person at restaurant locations.
• Weekend Brunch Service Weekend brunch service offering bottomless mimosas, signature cocktails, and specialty brunch dishes at Chicago and Scottsdale locations.
• Caviar Program Premium caviar service offering Golden Kaluga and Royal Osetra selections served with traditional accompaniments.
• Eight Bar (Sister Concept) Sister restaurant and bar concept offering a neighborhood bistro experience with craft cocktails and a more casual menu (including the Eight Bar Burger). Available at Chicago and Miami locations.
• The Studio (Miami Speakeasy Lounge) Speakeasy-style private event lounge above Maple & Ash Miami, accommodating 50 seated or 125 reception guests with views of the Kaseya Center.

Quantifiable outcome

• Wine Spectator America's Best Wine Program recognition
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Bittersweet BakeryminorOthersPartnership with Bittersweet Bakery for celebratory cakes at Chicago location. Bittersweet provides a range of beautiful and delicious cake options including gluten-free cakes. A $5 per guest cake cutting fee applies at the restaurant.
• SevenRoomscoreTechnology or IntegrationSevenRooms provides reservation management and online ordering platform integration across all Maple & Ash locations. Used for table reservations, private event requests, and takeout ordering at select locations.
• The StudiocoreStrategic or Co-development PartnerSpeakeasy-style lounge located on second floor behind Maple & Ash Miami, featuring its own private entrance. The Studio offers a record-inspired aesthetic with the Grove and Record Room for expanded private dining experiences up to 125 reception.
• Eight BarminorStrategic or Co-development PartnerSister restaurant concept located on the first floor of Maple & Ash Miami. Eight Bar offers a neighborhood bistro experience with vibrant energy, jungle-inspired décor, and open-concept layout. Also available at Chicago and Miami locations.
• Miami WorldcentercoreStrategic or Co-development PartnerMixed-use development in downtown Miami where Maple & Ash Miami is located. Provides valet parking directly across the street from the restaurant entrance. Steps from the Kaseya Center arena.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Darden Restaurants: Multi-concept publicly traded restaurant operator (Capital Grille, LongHorn Steakhouse, Eddie V's, Ruth's Chris). Relevant as a scaled incumbent that competes for the same fine-dining steakhouse customer with broader portfolio reach.

Direct peers

• The Capital Grille: Darden-owned premium steakhouse chain with dry-aged steaks, an award-winning wine list (Wine Spectator), private dining, and a national footprint. Highly comparable in positioning, beverage program, and special-occasion business clientele.
• Smith & Wollensky: Iconic American steakhouse chain known for dry-aged prime steaks, extensive wine lists, and premium special-occasion dining. Directly comparable to Maple & Ash in target customer (affluent diners, celebrations), price point, and full-service steakhouse format.
• Morton's The Steakhouse: Long-established national upscale steakhouse chain specializing in USDA Prime steaks and a clubby, business-entertainment atmosphere. Comparable in target customer, private dining focus, and premium price tier.
• Gibsons Bar & Steakhouse: Chicago institution famous for high-energy atmosphere, large steaks, and celebrity clientele. Directly comparable as a Chicago-based luxury steakhouse with strong brand recognition and a similar unapologetic, maximalist positioning.
• Del Frisco's Double Eagle Steakhouse: High-end steakhouse chain emphasizing premium steaks, award-winning wine programs, and white-tablecloth service for celebrations and corporate events. Closely comparable luxury positioning and private-event revenue model.
• Ruth's Chris Steak House: Large national chain of upscale steakhouses serving USDA Prime steaks sizzling in butter at premium price points with private dining. Comparable in steakhouse format, celebration use case, and multi-market footprint.
• RPM Steak: Lettuce Entertain You's flagship Chicago steakhouse pairing celebrity-chef-driven menus with a high-energy dining room. Comparable chef-led premium positioning and Chicago flagship status.

Emerging players

• Cote Korean Steakhouse: Michelin-starred Korean-American steakhouse in NYC with strong beverage program and trendy atmosphere. Comparable in Michelin-credentialed chef-driven format and premium price point, though differentiated cuisine.
• Catch Steak: Modern, design-forward steakhouse concept from the Catch Hospitality Group targeting affluent millennial and Gen-X diners in NYC, LA, and Miami. Comparable experiential, Instagram-friendly luxury positioning with similar Miami-market overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mapleandash
• Instagraminstagram.com/mapleandash
• Xx.com/mapleandash

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maple & Ash